Taranker.Com Logo
Yotpo: Email Marketing & SMS logo

Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (3,005)

Overall rating
4.8

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

2MUCH Boutique

Jan 20, 2025  on Shopify

Quin was very helpful in assisting my business with setting up our TFN for our SMS marketing. Thank you Quin!

Sierra J Cosmetics

Jan 20, 2025  on Shopify

The team is very supportive and helpful. I had the pleasure of working with Jay L who helped me get my policy and TFN number set up.

EVOBREATH

Jan 16, 2025  on Shopify

Yotpo is a great SMS & Emailing marketing app. I appreciated their ease of use. Marnie E. was a great help in getting me set up to send messages to my customers and be able to grow my store.

Earthly Sway

Jan 16, 2025  on Shopify

Brilliant app - could be a little more user friendly with editing emails etc but on the whole has been great! Joann was very helpful in resolving a recent issue we had with verifications. Thanks Joann!

My Store

Jan 15, 2025  on Shopify

Reached out to the support team to be verified and the experience was great. I worked with Joann and not one time did I feel rushed, as a newbie to this platform it took me a while to figure out everything. She was so helpful and patient. Thank you for your assistance!

NYC Bouquet Delivery

Jan 14, 2025  on Shopify

I was about to delete the app because I found the service too complicated and difficult to use. However, when I was politely asked why I was leaving, Rock, the representative, stepped in and addressed every single issue I had. As a result, I decided to continue using the service, and I truly think it was the best customer support experience ever.

Orphaned Wool

Jan 13, 2025  on Shopify

The product review section has been great so far. I just contacted Marnie for help adding Yotpo to my website for emails and flow. She was very helpful!

Stark Skincare

Jan 12, 2025  on Shopify

I use many of Yotpo's products because I love the way they can be layered into a cohesive marketing strategy. I have been using their reviews app for I think over 10 years, and Subscriptions and Loyalty apps for over a year. I'm finally diving into the Email and SMS app, after using many other competitors over the years. Melvin has helped me out a few times, and he's been excellent! My learning curve to get started with their Email has been a little more than with other apps, but I feel this is because their Email/SMS app is more robust than some of the others in terms of creating clever "flows" and hyper-specific segmentation options. When I had a technical issue, Melvin solved it in literal seconds. Thanks Yotpo! You save the day once again!

LOBOCKI

Jan 08, 2025  on Shopify

Super intuitive app, great features and 10/10 support, especially from Jay. Highly recommend based on features, massive price difference compared to competitors and ease of use. Thanks!

CosmicKin Official Site - Men’s Apparel, Women’s Apparel, Accessories and more

Jan 07, 2025  on Shopify

I had a beautiful experience with PL. Very experienced, patient and informative. She knew exactly what I needed to get done in order to get me on my way. I truly appreciate her authenticity and professionalism. This is my first time working with Yopto and I am grateful PL was there to be of support!

Lacey’s watcha-McCall-its

Jan 07, 2025  on Shopify

I am absolutely floored with Princess (PL)! I had a domain issue and within minutes she had me all sorted out and fixed. She is ah-may-zing!

Everglades Farm

Jan 06, 2025  on Shopify

I have struggled a bit to set up my first email campaign, but I got support from Quin and I feel very grateful she helped with the last step I was missing with some coupons I wanted to integrate. Thank you so much!

Chibi Servin

Jan 06, 2025  on Shopify

HORRIBLE APP & WORSE CUSTOMER SERVICE. Their email editor is very glitchy. Which was disappointing after spending 3 hours setting everything up. When you go to edit text or email messages the editor wont let me add emoji's and will put my texts in random places. I cleared my cache, restarted my computer and all to have tech support tell me to use a different browser... um excuse me? I use the same browser (chrome) for ALLL other shopify apps so why should I have to use a special one for a app rated 4.9 stars? I gave up and wasted my time with this. Don't recommend because even if the editor works on your browser tech support is no help

Abundant Natural Health (US)

Jan 05, 2025  on Shopify

Great app, works really well and is fairly user friendly. Customer service, particularly PL, was very easy to work with and resolved my technical issue extremely quickly. Also extremely friendly! Would recommend :)

CREATIONS

Jan 05, 2025  on Shopify

This is one of the best apps we use for our small business! It has helped us a lot with getting new customers and also staying connected with them! We highly recommend getting this app for your business!

Lux Honey

Jan 03, 2025  on Shopify

I just spoke with Pl and the help was great smooth and easy. I needed my store verified and thats what happen.

3rdbasedugout

Dec 31, 2024  on Shopify

Very attentive, patient and knowledgeable support team. Quin was great helping my team add the necessary verbiage to our privacy and terms of service agreements for SMS marketing.

LITTLE RAD THINGS

Dec 28, 2024  on Shopify

I swapped to Yopto after being sold on a more cost-effective solution for email marketing from Klaviyo. Take my review as a warning that cost-effective doesn't mean equal efficiency. Yopto lacks in integrations I had previously with Klaviyo and so far I am pretty disappointed I made the swap.

Soocas

Dec 25, 2024  on Shopify

I've been using this email marketing plugin for a while now, and it's truly outstanding! The plugin offers a wide range of features that make my email marketing campaigns a breeze. From creating eye-catching templates to tracking responses effectively, it has everything I need. But what really makes it exceptional is Marnie's patient guidance. As a newbie, I was lost at first. Marnie took the time to walk me through every single function with great patience. She never got impatient with my repeated questions and always made sure I understood. Thanks to her and this amazing plugin, my marketing efforts have been much more successful!

Byara Shop

Dec 22, 2024  on Shopify

Great app, with great Support. When I got confused about something, John D. was very Kind & helpful in his support.

Scroll to Top