Yotpo App Review: Email & SMS Marketing for Shopify

Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,677)

Overall rating

4.8

5

1,092
4

43
3

7
2

3
1

33

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

Highly praised customer service, often described as efficient, patient, and solution-focused.
User-friendly interface and onboarding process for email and SMS marketing.
Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

Reports of inaccurate ROI data and lack of transparency in calculations.
Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
Frustration over unresolved technical support requests and platform bugs.
Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

DealByEthan.gay

Aug 03, 2025 on Shopify

Yotpo is an impressive company and today Eleen gave fast and helpful support to make changes after upgrading to a new theme. Thanks so much!

Boostbites

Aug 03, 2025 on Shopify

Amazing customer service, they really helped me understand the app. Great app

Aestetia

Aug 03, 2025 on Shopify

A really nice email and sms tool for ecommerce and the best part is the customer support, "PL" helped me a lot specifically, thanks!

BYSIX

Aug 01, 2025 on Shopify

Très satifait des e-mails marketing de Yotpo. Nous avons été assistés par Judelyn qui a été super efficace.

Boobody

Jul 30, 2025 on Shopify

thanks to Quin Shiena G!

FirstTee Golf Superstore

Jul 28, 2025 on Shopify

PL was very helpful and made this a very smooth process for me.

Classy CSS

Jul 28, 2025 on Shopify

Support was amazing and Melvin was extremely helpful

Compañero Peludo

Jul 26, 2025 on Shopify

I had a few questions when I first started and Rock N in the customer service team was really helpful. They explained everything clearly and even logged into my Shopify account and helped me add the terms I needed to add on the privacy policy to make sure I was verified correctly. Highly recommend so ...

Open Your Heart

Jul 24, 2025 on Shopify

Amazin app and amazing Support!!!!!

The WEiRDO Studio

Jul 24, 2025 on Shopify

Melvin was good and efficient thanks

Creatively Made

Jul 23, 2025 on Shopify

PL was extremely helpful!

FinisherLab

Jul 22, 2025 on Shopify

Merci à Lara Simpauco pour son suivi et son aide à la mise en place de ma campagne SMS !

Christian Paul Co.

Jul 17, 2025 on Shopify

Joann was very helpful with my issue. My account was blocked and she helped me add all the necessary information so that my account can get verified.

lpsqueen.com

Jul 17, 2025 on Shopify

Very reliable company and great customer service PL was able to help with minor issue very quickly and professionally.

Studiohauss

Jul 14, 2025 on Shopify

really helpful and sorted my issue straight away, thank you to PL for helpiing me

Besso Floor & Decor

Jul 13, 2025 on Shopify

Great customer servie from PL

Supplement Mart

Jul 11, 2025 on Shopify

Jay was very helpful in resolving a few issues with pop ups. Was a great experience dealing with him!

Hunny B Natural

Jul 08, 2025 on Shopify

I had some issues with the text messages and with the triggered emails and messages. I reached out to their customer support department and PL was awesome in helping me figure things out! If it wasn’t for her I was about to uninstall this app. Thanks so much for all of your help! Keep up the great work! She needs a raise. Thanks again!

Rockaway Botanica

Jul 05, 2025 on Shopify

The app works really well and I am learning more new features every day. I had an issue with importing customers and 'ROCK" jumped right in and solved my problem right away! They were also able to make recommendations. Very grateful for the excellent service.

Togley's Treats

Jul 03, 2025 on Shopify

Great customer service! Danilyn thanks for help me to set up my email!