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Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,805)

Overall rating
4.8

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

Primal Hair

Apr 22, 2025  on Shopify

I created an email template, and it completely vanished—just disappeared. Thankfully, I had sent a test email to myself from the campaign, so support was able to help recreate it. After we finished the email campaign, we wanted to follow up with subscribers who didn’t open the first email. Unfortunately, the platform doesn’t offer this feature, which is a pretty standard option in most email marketing tools. I requested a refund of $7.50 since we couldn’t use that key functionality, but they did not honor the request.

Effedì Boutique

Nov 11, 2024  on Shopify

Impostazioni limitate, non ha un ottima personalizzazione del design email nella versione "mobile", non si può inserire nessun comando in modo orizzontale, ma risulterà verticale in una sola e orribile colonna, l'email non si adatterà ad ogni mobile differente. Abbiamo creato un design pdf con link, ecc.. per avere la funzionana citata sopra. Non ha funzionato anche questo, non viene accettato il formato pdf. Abbiamo disinstallato l'app

Spit-take Gifts

Apr 20, 2024  on Shopify

Things seem backwards. Having a lot of issues.

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