Taranker.Com Logo
Yotpo: Email Marketing & SMS logo

Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,805)

Overall rating
4.8

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

Oceanista

Jul 24, 2025  on Shopify

I have been using this app for 8 years along with their other apps, Yotpo Reviews and Yotpo Loyalty Rewards. I waited way too long to delete their clunky apps. And because I was a long time gradfathered-in member, they thought the need to disconnect my Klaviyo integration because I wasn't paying their "Premium Price". That's not MY FAULT! When I had an issue, they would try to get me to upgrade. Why would I want to upgrade and pay more money for less when I have been using your app since August 2017? Yotpo has left me with a very bad taste in my mouth.

Blanda Beauty

Jul 17, 2025  on Shopify

I'm just starting with Yotpo but cannot agree to all the 5 star ratings. I find e.g. the email editor or the flow designs cumbersome and not easy to navigate. And when asking the support team often I end up with the SMS team even though I ask for the email team. Once connected to the right team it again takes a long time to get to the right answer. Not great so far. I will update this review once I have more and better experience.

TrulyHonest

Jul 10, 2025  on Shopify

They offer no help and keep you hanging when it's actually impossible to arrange the installation. I've been working on this for over a week, installing everything necessary and making changes in my Shopify store, only to be told that SMS Bump is working, even though I see nothing has come in. I've tested it several times myself, asked several people to test it for me, and received nothing at all. Even when I tell them all, I keep getting disconnected, either with someone who has nothing to do with it, or with the same person who's supposedly the higher-up (who disconnects themselves) from the service. I don't know what kind of higher-up is, but I wouldn't wish this problem on anyone else. They're only interested in good results; they don't really care about anything else.

Artisanal Australia

Jun 24, 2025  on Shopify

Terrible Experience – Avoid Black Crow! I signed up with Black Crow based on a Yotpo recommendation, expecting a reliable and results-driven service. Unfortunately, that couldn’t be further from the truth. Once they took our money, there was zero follow-up or support. They didn’t bother to check if the system was even working or delivering any value. Trying to cancel was a nightmare — the process is deliberately difficult and frustrating. It’s clear they care more about locking you in than actually helping your business grow. Very disappointing experience. Save your time and money — look elsewhere.

Boobie*

Jun 18, 2025  on Shopify

This transition has not gone as planned—and it has cost us big time. Since switching to Yotpo Email, we’ve lost over $50,000 in email revenue, due to a botched migration that we were told would take 1 month… it’s now dragging into month 3. Yotpo admitted we were right, but only credited us $3,369 out of the full losses—even though we followed all their guidance. They explicitly told us it was safe to leave Klaviyo. It wasn’t. Our email performance dropped immediately, and fixing it has drained hours of internal time. To make matters worse, they never disclosed we’d need to pay $2,286 per year for a third-party Zapier app just to keep using Attentive SMS—even though we made it crystal clear from day one that we weren’t switching SMS platforms. Now they’re saying they’ll “make sure future sales reps don’t forget to disclose this.” That’s not a solution—that’s a warning to everyone reading this. We’re even considering legal action because the financial and operational damage is ongoing. If you're thinking about leaving Klaviyo, DON’T. I regret this decision every day.

Frutela

Jun 06, 2025  on Shopify

This app has charged me multiple times for so-called “test” SMS messages that I never triggered myself. There was no warning that these test messages would deduct from my credit balance. Total red flag. I contacted support three times, and all I got were generic, copy-paste replies with no real solution or refund. They completely ignore the actual issue. On top of that, my customers received SMS messages in the wrong language, while emails in the same flow worked perfectly. The SMS part is clearly broken or misconfigured, but I got charged anyway, even for messages that were never delivered (status: pending). This app is not transparent, support is useless, and billing is shady. Until they fix this, I strongly recommend avoiding it.

Sameo

May 15, 2025  on Shopify

I've been using the application since 2020 (SMS Bump at the time) and now, for no reason at all, the flows of abandoned cart are no longer being sent. The support is useless.

Boudio

Apr 09, 2025  on Shopify

The app is terrible, I have spent many weeks to setup and raised many tickets to support. After follow all of their guidance, the simple Abandoned Checkout Flow still does not work. dont understand why there are too many good reviews. Customer service agents have no ideas about their app. Poor support, wasting alot of time. After getting all of my customer emails, the app can not do anything.

Goodnight Tape

Mar 23, 2025  on Shopify

Tried moving over from Klaviyo and had the worst experience and worst customer service I've ever dealt with (John D.). Would not recommend at all

Rementi

Mar 04, 2025  on Shopify

I wanted to use abandoned checkout emails, so I set everything up, only to later realize that the emails weren’t being sent. I contacted support, and they informed me that my account was not validated—something that was never mentioned anywhere. When I asked them to validate it, they insisted that I needed to add SMS marketing policies to my store policies, even though I only wanted to use email marketing. I don’t see why this should be required for email-only users. Very frustrating experience.

Mahua Floral Studio

Feb 20, 2025  on Shopify

ABSOLUTELY USELESS , DOESN'T WORK, THE SUPPORT IS ALSO NOT AVAILABLE AND THEY CUT AND CHARGE MONEY AND THE APP DOESNT WORK

Babylove.ie

Feb 09, 2025  on Shopify

The app purposely reports fake ROI data to incentivise you to spend more on sent emails. When we contacted them showing fake ROI reports on orders that were included in results despite having nothing to do with sent email campaigns they only said that they could not provide information on how the data is calculated and closed the ticket. We're reporting them for a gross violation of the Shopify Partner Agreement, and hopefully, we'll see them gone from the Shopify app store soon. According to our legal, knowingly providing fake ROI reports to manipulate you into increased spending meets a legal definition of fraud, so we will likely take matters further.

SNNUDE

Jan 22, 2025  on Shopify

I have been using this app for the past two years, the sms campaign part of things Is a complete scam. Recently I’ve noticed that the campaigns aren’t being sent to my customers and the app is overcharging for messages sent. I’ve reached out each time and a ticket is created with no resolution and broken promises. I will be moving to a different app.

Rogue Iron Disc Golf

Jan 20, 2025  on Shopify

There are so many issues the past few months.

Chibi Servin

Jan 06, 2025  on Shopify

HORRIBLE APP & WORSE CUSTOMER SERVICE. Their email editor is very glitchy. Which was disappointing after spending 3 hours setting everything up. When you go to edit text or email messages the editor wont let me add emoji's and will put my texts in random places. I cleared my cache, restarted my computer and all to have tech support tell me to use a different browser... um excuse me? I use the same browser (chrome) for ALLL other shopify apps so why should I have to use a special one for a app rated 4.9 stars? I gave up and wasted my time with this. Don't recommend because even if the editor works on your browser tech support is no help

Gritty Soul

Nov 27, 2024  on Shopify

Tech Support is the worst and after 4 weeks they have never fixed the simple issue as to why I cannot see conversion details. They NEVER accessed the Shopify Store after requesting access, and I could not segment, and had no analytics data. SMS marketing accounts for roughly one-third of our monthly sales. Being forced to “blindly” send marketing messages without conversion data or the ability to segment has significantly impacted our business. This situation was far more than an inconvenience—it directly affected our potential revenue. To continue with Yotpo would only result in further harm to my business, so I’ve made the decision not to renew or continue with their services.

Artisanal Australia

Nov 22, 2024  on Shopify

Yotpo has been a frustrating experience. The app lacks transparency in budget tracking, and email links consistently fail to work. Despite multiple requests for support, the issues remain unresolved. Being locked into a one-year contract has only added to my disappointment. I cannot wait for this contract to end!

Onotone

Nov 08, 2024  on Shopify

DO NOT USE THIS. I am not sure how they got so many good reviews. Their SMS subscription is broken, very hard to setup. Their support staff in Philippine are poorly trained. DO NOT WASTE YOUR TIME ON THIS APP.

Emzi Paris

Nov 02, 2024  on Shopify

The plugin does not work proprely ! specially on the most important thing : abandoned cart workflow stopped to work on 26/10 for no reason ! And "Melvin" from support has no idea how their tool work so i wasted my time trying to explain to him how it's own software suppose to work.. but he keep driving me on none helpful information.. so bascially no way to make it work..

Koss Design

Sep 29, 2024  on Shopify

I got the awul awul awul idea to turn on the low stock flow per SMS as it was a "must-win" and how stupid I was.. Few days later and hundred of hundreds of SMS sent I barely made 3 sale, and it cost me almost 1000€ with almost 0 results!! Avoid, AT ANY COST, turning on this and be VERY careful on turning on others flows.

Scroll to Top