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Customer reviews: Yotpo Email Marketing & SMS

Reviews (8,435)

Overall rating
4.9

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

Boudio

Apr 09, 2025  on Shopify

The app is terrible, I have spent many weeks to setup and raised many tickets to support. After follow all of their guidance, the simple Abandoned Checkout Flow still does not work. dont understand why there are too many good reviews. Customer service agents have no ideas about their app. Poor support, wasting alot of time. After getting all of my customer emails, the app can not do anything.

Goodnight Tape

Mar 23, 2025  on Shopify

Tried moving over from Klaviyo and had the worst experience and worst customer service I've ever dealt with (John D.). Would not recommend at all

Rementi

Mar 04, 2025  on Shopify

I wanted to use abandoned checkout emails, so I set everything up, only to later realize that the emails weren’t being sent. I contacted support, and they informed me that my account was not validated—something that was never mentioned anywhere. When I asked them to validate it, they insisted that I needed to add SMS marketing policies to my store policies, even though I only wanted to use email marketing. I don’t see why this should be required for email-only users. Very frustrating experience.

Mahua Floral Studio

Feb 20, 2025  on Shopify

ABSOLUTELY USELESS , DOESN'T WORK, THE SUPPORT IS ALSO NOT AVAILABLE AND THEY CUT AND CHARGE MONEY AND THE APP DOESNT WORK

Babylove.ie

Feb 09, 2025  on Shopify

The app purposely reports fake ROI data to incentivise you to spend more on sent emails. When we contacted them showing fake ROI reports on orders that were included in results despite having nothing to do with sent email campaigns they only said that they could not provide information on how the data is calculated and closed the ticket. We're reporting them for a gross violation of the Shopify Partner Agreement, and hopefully, we'll see them gone from the Shopify app store soon. According to our legal, knowingly providing fake ROI reports to manipulate you into increased spending meets a legal definition of fraud, so we will likely take matters further.

SNNUDE

Jan 22, 2025  on Shopify

I have been using this app for the past two years, the sms campaign part of things Is a complete scam. Recently I’ve noticed that the campaigns aren’t being sent to my customers and the app is overcharging for messages sent. I’ve reached out each time and a ticket is created with no resolution and broken promises. I will be moving to a different app.

Rogue Iron Disc Golf

Jan 20, 2025  on Shopify

There are so many issues the past few months.

Chibi Servin

Jan 06, 2025  on Shopify

HORRIBLE APP & WORSE CUSTOMER SERVICE. Their email editor is very glitchy. Which was disappointing after spending 3 hours setting everything up. When you go to edit text or email messages the editor wont let me add emoji's and will put my texts in random places. I cleared my cache, restarted my computer and all to have tech support tell me to use a different browser... um excuse me? I use the same browser (chrome) for ALLL other shopify apps so why should I have to use a special one for a app rated 4.9 stars? I gave up and wasted my time with this. Don't recommend because even if the editor works on your browser tech support is no help

Gritty Soul

Nov 27, 2024  on Shopify

Tech Support is the worst and after 4 weeks they have never fixed the simple issue as to why I cannot see conversion details. They NEVER accessed the Shopify Store after requesting access, and I could not segment, and had no analytics data. SMS marketing accounts for roughly one-third of our monthly sales. Being forced to “blindly” send marketing messages without conversion data or the ability to segment has significantly impacted our business. This situation was far more than an inconvenience—it directly affected our potential revenue. To continue with Yotpo would only result in further harm to my business, so I’ve made the decision not to renew or continue with their services.

Artisanal Australia

Nov 22, 2024  on Shopify

Yotpo has been a frustrating experience. The app lacks transparency in budget tracking, and email links consistently fail to work. Despite multiple requests for support, the issues remain unresolved. Being locked into a one-year contract has only added to my disappointment. I cannot wait for this contract to end!

Onotone

Nov 08, 2024  on Shopify

DO NOT USE THIS. I am not sure how they got so many good reviews. Their SMS subscription is broken, very hard to setup. Their support staff in Philippine are poorly trained. DO NOT WASTE YOUR TIME ON THIS APP.

Emzi Paris

Nov 02, 2024  on Shopify

The plugin does not work proprely ! specially on the most important thing : abandoned cart workflow stopped to work on 26/10 for no reason ! And "Melvin" from support has no idea how their tool work so i wasted my time trying to explain to him how it's own software suppose to work.. but he keep driving me on none helpful information.. so bascially no way to make it work..

Koss Design

Sep 29, 2024  on Shopify

I got the awul awul awul idea to turn on the low stock flow per SMS as it was a "must-win" and how stupid I was.. Few days later and hundred of hundreds of SMS sent I barely made 3 sale, and it cost me almost 1000€ with almost 0 results!! Avoid, AT ANY COST, turning on this and be VERY careful on turning on others flows.

RosyWine

Sep 19, 2024  on Shopify

Not able to send sms campaign to 128 customer. it has been an hour and 0 sms were sent. I was running a midnight sale but it went to waste

Wild Oak Boutique

Sep 01, 2024  on Shopify

Do not use Yotpo as they have shady business practices and poor customer support. We made a big mistake signing a yearly contract for Yotpo SMS, Reviews, UGC, and Rewards. 1. Yotpo offered four free months of services by signing a yearly contract with them but still charged us $5,245.80 USD for the most recent quarter when the free months were supposed to begin (at the end of the contract). This is explicitly stated in our contract with them. When I brought this to their attention, they said they'd look into it, and it has already been weeks without an update. 2. If you use Yotpo SMS there is a "reloadable" balance to fund your messages. However, it turns out according to their terms of service this reloadable is nonrefundable, even if you stop using Yotpo for SMS. We currently have $5,681.42 USD in that account which is now just "Yotpo Bucks". I understand this is in their terms of service, but it is simply an unethical business practice. 3. If they try to sell you on the benefit of having an account manager with them just ignore it. Their account managers have a high turnover rate and hardly get back to you. Don't make the same mistake as us as it might cost you $11,000 as it did for us unless we enter litigation. I wish Shopify had higher standards and considered "terms of service" and customer support before approving an app into their Certified App Program.

Strømmen Bilradio

Aug 06, 2024  on Shopify

Worst customer service I have ever experienced. It looks like they hire people with no experience or knowledge about their product to talk to you. I am not hating, I am just talking about my own experience. No help whatsoever, they don't even care. Why have support if you can't support it?

Glowup For All

Jul 15, 2024  on Shopify

I’m preparing for the launch of my new store and want to ensure I have my marketing tools set up before going live. I've been testing different email marketing apps, and my experience with Yotpo has been quite challenging: Complex Setup: I was required to add four DNS host codes to my domain before even starting to use the service. Mandatory Address in Footer: I was informed that it is mandatory to include an address in the email footer, which is inconvenient for a home-based business. Test Email Issue: I was unable to send myself a test email to verify the email automation, and received a message to "contact support or try again." Initially, I received responses to my first 2-3 questions. However, when I faced the issue of sending a test email, I tried to reach their live agents. The system showed that I was third in line, but when it was my turn, I received a message that agents were unavailable. After that, whenever I tried to contact them again, I was immediately informed that their agents were unavailable, without being placed in a queue. It’s frustrating to spend so many hours just to get set up, only to face these obstacles and lack of support on the very first day. Imagine testing it; it’s your first day, and they already blacklist you after making you spend so many hours just to get it set up! Edit: I tried contacting their live agents from another email and it worked, confirming that they did blacklist me already, for having questions! Wow- moving on to a different marketing tool, their loss! UPDATE: They responded to my review saying that they had responded to my message and that I'm the one who didn't respond. My email is empty, logged into their app again just to see if they really responded, the answer is no, its crickets, its empty. I understand that they need to counter negative reviews for their reputation but to lie? I have no words left.

Glowup For All

Jul 10, 2024  on Shopify

I’m preparing for the launch of my new store and want to ensure I have my marketing tools set up before going live. I've been testing different email marketing apps, and my experience with Yotpo has been quite challenging: Complex Setup: I was required to add four DNS host codes to my domain before even starting to use the service. Mandatory Address in Footer: I was informed that it is mandatory to include an address in the email footer, which is inconvenient for a home-based business. Test Email Issue: I was unable to send myself a test email to verify the email automation, and received a message to "contact support or try again." Initially, I received responses to my first 2-3 questions. However, when I faced the issue of sending a test email, I tried to reach their live agents. The system showed that I was third in line, but when it was my turn, I received a message that agents were unavailable. After that, whenever I tried to contact them again, I was immediately informed that their agents were unavailable, without being placed in a queue. It’s frustrating to spend so many hours just to get set up, only to face these obstacles and lack of support on the very first day. Imagine testing it; it’s your first day, and they already blacklist you after making you spend so many hours just to get it set up! Edit: I tried contacting their live agents from another email and it worked, confirming that they did blacklist me already, for having questions! Wow- moving on to a different marketing tool, their loss!

XBODY UK

Jul 06, 2024  on Shopify

This app is poor! They fail to provide valid IPv4 addresses needed for domain validation to send emails. Additionally, their chat support is merely an unhelpful bot that repeatedly says it doesn't understand the question.

EUG FASHION

Jul 03, 2024  on Shopify

BE AWARE this company they charge me 199$/m. more than a ONE year while i was on a FREE PLAN. I escalated several times this problem but since now NEVER get answer and REFUND! WATCH OUT, this is PURE SCAM will notify Shopify relevant team !

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