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Customer reviews: Yotpo Email Marketing & SMS

Reviews (8,435)

Overall rating
4.9

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

Wild Coffee Roasters

Apr 16, 2025  on Shopify

I haven't had the chance to fully test this app's functionality yet, as I am still setting up everything in preparation to launch my Shopify store. What I can say is that the customer service has been very helpful, clear, and instructive, especially John D. I would give their service 5 stars. However, though the app itself feels very robust in its functionality, it feels clunky and difficult to navigate. I would say it's not very intuitive or user friendly, though I can still technically do what I need to with it. I found other pop-up apps much more intuitive than this one, and there are small things in the design features that annoy me, like how big the floating button is for its pop-ups without the option to change its size or to change the size of the pop-up itself. But ultimately I still begrudingly chose to go with Yotpo because of the comprehensiveness of what it can provide in email campaigns (its integration with Canva was one thing I really liked), sms marketing options, automated flows, and analytics.

LITTLE RAD THINGS

Dec 28, 2024  on Shopify

I swapped to Yopto after being sold on a more cost-effective solution for email marketing from Klaviyo. Take my review as a warning that cost-effective doesn't mean equal efficiency. Yopto lacks in integrations I had previously with Klaviyo and so far I am pretty disappointed I made the swap.

Esqusitely Beautiful

Oct 29, 2024  on Shopify

Helpful, but could have been told steps needed to be done before the verification process could start. So i am currently waiting an additional 4-8 business before verification

YOURSHOPINDIA

Aug 28, 2024  on Shopify

princess help me today and i am glad talking to her sheis so kind and helpful. she resolve every issue very kindly patiently she is a rockstar.

Hairmind.gr

Aug 12, 2024  on Shopify

lacks product description !!!!! but JOHN D helped me at support chat. Another issue came later, I chat with ROCK, No1 support person. Thanks.

MLTD

Aug 05, 2024  on Shopify

unfortunately marketing promises more than what the product actually delivers. Onboard and IP warming process is very manual and segmenting are limited. There billing process is fair, the software is fast & responsive, and support (Melvin) was great. With the lack of limited shopify marketing integration and extremely aggressive push towards SMS doesn't look like this platform is the right choice for us.

SOMSHAERT.inc

Jul 10, 2024  on Shopify

don't know if it works but it would be goof if it was easier to use and n needs a little bit more work

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