Yotpo Email Marketing & SMS is a versatile platform designed to help brands grow and scale efficiently with its flexible, pay-as-you-send pricing model. Users can create impactful email and SMS campaigns using over 300 customizable templates and a user-friendly drag & drop editor with built-in Canva integration. The app's advanced automation features enable businesses to establish automated flows that drive sales and foster customer relationships seamlessly. It leverages AI technology to optimize text creation, timing, audience segmentation, and product recommendations, saving users valuable time. Additionally, Yotpo allows for the easy personalization and A/B testing of campaigns, enhancing their effectiveness. Businesses can automate communications for various customer interactions, such as signups and cart abandonments, and segment their audience based on shopper data for targeted messaging. This ensures brands can connect with their customers more effectively and profitably.