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Showing 1 to 20 of 362 Apps
Z Sticky Add To Cart Button

Z Sticky Add To Cart Button

  • Free Plan Available
  • Sponsored
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Keep "Add to Cart" visible, boost conversions. No coding needed! Show more

Z Sticky Add To Cart Button is an invaluable tool for online merchants looking to enhance the shopping experience and reduce cart abandonment on their websites. This app keeps the "Add to Cart" button always visible, ensuring customers can easily add items to their cart without having to scroll back to the designated section. Merchants can effortlessly customize the button's style and appearance to align with their store’s brand, ensuring a seamless aesthetic integration. The app is designed to streamline the purchase journey, encouraging higher conversion rates by simplifying the shopping process. With no coding skills required, it offers a quick and easy setup, allowing merchants to focus on selling. Additionally, Z Sticky Add To Cart Button provides options to adjust the button's visibility and style across devices, enhancing user experience and engagement across all platforms.
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No coding setup
Visible add to cart
Checkout button simplification
Customizable bar style
Device seamless experience
Targeted bar appearance
Install App
Kwik COD & Checkout

Kwik COD & Checkout

  • Free Plan Available
9.2
360 Reviews
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Increase Prepaid Conversions & Reduce RTO Rate Show more

KwikCheckout With Smart COD is a powerful one-click checkout solution designed to enhance your e-commerce business by improving prepaid conversions and reducing return-to-origin (RTO) rates. This all-in-one app simplifies the checkout process using features like smart login, address validation, and a wide variety of prepaid payment methods, ensuring a seamless user experience that boosts overall sales. With KwikCheckout, you can easily identify and recover abandoned carts, offer strategic discounts to increase average order value (AOV), and install the COD suite in just 60 seconds. For those looking to elevate their payment processing capabilities, upgrading to the prepaid payments stack unlocks premium features such as risk-based RTO interventions, partial COD, and smart analytics. Additionally, the app allows you to hide COD options based on over ten parameters, verify customer intent with features like COD OTP and COD Captcha, and customize shipping fees. Enhance your conversion rates further with tailored discounts like Buy X at Y, bundled offers, and free gifts.
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Discount offers
Smart analytics
One-click checkout
Address validation
Smart login
Prepaid payment methods
Install App
qikify Slide Cart, Sticky Cart

qikify Slide Cart, Sticky Cart

  • $14.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.3
830 Reviews
Unlock Deals
Unlock Deals

Increase AOV with sticky add-to-cart bar, slider cart drawer. Show more

The "qikify Sticky Add To Cart" app is designed to enhance your online store's performance by making the checkout process seamless and engaging. With this tool, you can display a sticky add to cart bar that remains visible as customers scroll, alongside a convenient slider cart drawer. This setup allows customers to add notes, apply discount codes, and estimate shipping fees without being redirected from their shopping experience. Moreover, the app is equipped with features like cart upsell to suggest frequently bought together items, a free shipping progress bar, and a countdown timer to encourage purchases. Customization options include a sticky add to cart button and the inclusion of a terms and conditions box along with a trust badge to build customer confidence. By simplifying the path to purchase and offering motivation through subtle engagement strategies, the app aims to increase your average order value (AOV) and reduce cart abandonment rates.

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Trust badges
Free shipping bar
Countdown timer
Cart upsell
Sticky add-to-cart
Slider cart drawer
Install App
UpCart—Cart Drawer Cart Upsell

UpCart—Cart Drawer Cart Upsell

  • $29.99-$54.99 / Month
  • Free Plan Available
  • 14 Days Free Trial
8.8
1,027 Reviews
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Add a Slide Cart with a Free Shipping Bar & Upsell Cart Widget Show more

UpCart—Cart Drawer Cart Upsell is a comprehensive drawer cart builder designed to enhance your e-commerce site's cart experience, making it seamless and on-brand. With UpCart, you can effortlessly create a user-friendly cart that aligns with the rest of your site's aesthetic, keeping customers satisfied and engaged. The app's robust upselling and cross-selling modules allow for the strategic placement of additional product suggestions, increasing your average order value. Boost your conversion rates and reduce cart abandonment by utilizing features like a sticky cart button, which enhances cart visibility. Additionally, UpCart offers options to add in-cart promotional elements, such as a free shipping or discount promotion bar, to incentivize further purchases. Engage your customers with cart announcements to share brand updates or offers and provide add-ons like shipping insurance for added value. UpCart ensures your e-commerce operation is not just efficient but also maximizes revenue potential.
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Slide cart customization
Cart announcements
Sticky cart button
Add-on options
Upselling & cross-selling
In-cart promotions
Install App
EG Auto Add to Cart Free Gift

EG Auto Add to Cart Free Gift

  • $14.99-$29.99 / Month
  • 5 Days Free Trial
9.3
718 Reviews
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Auto add to cart free gift with purchase + BOGOS, Buy X Get Y Show more

EG Auto Add to Cart Free Gift is a powerful tool designed to enhance your online store's shopping experience by automatically adding free gifts or product add-ons to customers' carts based on custom rules. This app empowers you to boost sales with versatile add-to-cart upsells, including BOGO (Buy One Get One) offers and more. With its user-friendly interface, creating rules for free gift upsells is intuitive and straightforward, making it accessible for users of all technical levels. You can create complex cartbot-like rules to trigger upsells based on cart value or specific products, and even schedule promotions to activate at specific times. Additionally, the app allows you to set up targeted campaigns, offering free gifts based on product collections or individual items. EG Auto Add to Cart Free Gift is your go-to solution for running seamless and dynamic promotions that can significantly enhance your brand's appeal and customer satisfaction.
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Automatic gift addition
Scheduled promotions
Rule-based upsells
Install App
Xboost Bundles Quantity Breaks

Xboost Bundles Quantity Breaks

  • Free Plan Available
9.2
132 Reviews
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AI-powered Upsells, Frequently Bought Together & Discounts Show more

Xboost: AI Upsell & Bundles is a powerful app designed to boost your revenue by leveraging the latest in AI technology. With Xboost, you can automatically display personalized upsells and cross-sells, enhancing your Average Order Value (AOV) and increasing customer satisfaction. The app features dynamic product recommendations, volume discounts, and product bundles tailored to individual shopping preferences. Its AI-powered Check Box Upsell enables customers to effortlessly add more items to their cart with just one click. By utilizing multi-AI data sources, Xboost intelligently suggests related items and frequently bought-together products, maximizing sales potential. With sophisticated, personalized recommendations based on customer history, the app not only drives up AOV but also significantly reduces cart abandonment. Xboost makes boosting your sales seamless and effective, enabling a smarter shopping experience for your customers.
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Product bundles
Volume discounts
Dynamic pricing
Personalized recommendations
Tailored offers
Ai-powered upsells
Install App
AMP ‑ Slide Cart Drawer

AMP ‑ Slide Cart Drawer

  • $19.99-$49.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.1
656 Reviews
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Sticky Cart Drawer with Upsells, Free Gift, Rewards Bar & more Show more

Slide Cart Drawer by AMP is designed to boost your online store's average order value and reduce cart abandonment. This app provides a dynamic mix of features such as progress bars, cart upsells, free gifts, and BOGO deals, alongside frequently bought together suggestions, discounts, and announcements. The sticky cart drawer ensures seamless access to customers, improving user experience across any website theme. Newest features include Single Click Shipping Protection Upsells and refreshed cart upsell UI options inspired by top consumer brands. The app enhances customer motivation with rewards progress bars, encouraging them to reach spending goals, and allows for direct application of discount codes within the cart drawer. By offering free gifts based on specific product purchases or cart value, it stimulates further customer engagement and sales.
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Bogo offers
Frequently bought together
Rewards progress bar
Sticky cart drawer
Free gifts
Cart upsells
Install App
CartBot: Gift with purchase

CartBot: Gift with purchase

  • $9.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.2
520 Reviews
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Auto add to cart to fit your business' needs! Show more

CartBot: Gift with Purchase is a versatile app designed to enhance your e-commerce platform by automatically adding specific products or gifts to customers' carts when they purchase qualified items. Easily configurable, CartBot allows you to set up, edit, and remove cart bots in no time. Whether you want to offer a free gift with purchase or incentivize higher cart values, the app caters to various strategic promotional setups. For example, you can set it to add a sample of a new coffee blend when someone buys their regular coffee grounds, enhancing customer experience and promoting new products. The app also includes advanced options like setting minimum and maximum quantity conditions, and a reverse bot setup to ensure gifts are only included when purchase conditions are met. With CartBot, streamline your promotional efforts and maximize sales by optimizing the checkout experience for your customers.
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Reverse bot setup
Automatic product addition
Configurable bot settings
Install App
Essential Free Shipping Upsell

Essential Free Shipping Upsell

  • $9.99-$29.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.3
534 Reviews
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Increase AOV by Showing Free Shipping Bar Cart Goal & Upsell. Show more

Essential Free Shipping Upsell is a dynamic app designed to enhance your sales strategy by encouraging customers to increase their purchases with the promise of free shipping. Instead of automatically offering free shipping, this app employs a progress bar that alerts customers when they're close to reaching a qualifying amount, such as "You're only $20 away from Free Shipping!" This psychological trigger motivates them to add more to their carts. Setting up is straightforward: choose a cart goal value and a reward like free shipping or a discount code. Additionally, the app supports integrated upselling and cross-selling, allowing you to boost your average order value even further. With flexible placement options, the app can appear on product pages, cart pages, cart drawers, or as an announcement bar. Customization features let you tailor the progress bar's appearance, and it supports various languages, currencies, and Online Store 2.0 themes.
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Revenue tracking
Free shipping bar
Cart goal incentives
Upsell & cross-sell
Customizable progress bar
Multi-location placement
Install App
R Terms and Condition Checkbox

R Terms and Condition Checkbox

  • $2.99 / Month
  • Free Plan Available
  • 14 Days Free Trial
8.7
148 Reviews
Claim Offer
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terms and conditions checkbox, age verification policy, free Show more

R Terms and Condition Checkbox is a comprehensive app designed to streamline the management of user agreements on digital platforms. It offers a versatile checkbox feature, making it mandatory for users to agree to Terms and Conditions before proceeding with any transaction, ensuring GDPR/CCPA compliance. The app integrates seamlessly with checkout processes, providing customizable options for terms of use, shipping policies, payment terms, and refund policies. It supports privacy regulations with features like GDPR Privacy Policy footers and consent boxes, safeguarding businesses against legal challenges. Additionally, the app includes functionality for age verification, necessary for sites requiring age restrictions like 18+ or 21+ consent. R Terms and Condition Checkbox is essential for businesses looking to enhance transparency, protect user rights, and maintain compliance with international privacy standards.
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Gdpr compliance
T&c agreement
Age verification
Ccpa compliance
Consent checkbox
Privacy policy
Install App
Zoorix Sticky Add To Cart Bar

Zoorix Sticky Add To Cart Bar

  • $4.99-$9.99 / Month
  • 14 Days Free Trial
9.2
456 Reviews
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Display sticky add to cart bar on the home and product pages Show more

Zoorix Sticky Add To Cart Bar is a strategic Shopify app designed to enhance your store's conversion rates by keeping the checkout process simple and seamless for your customers. This app introduces an always-visible sticky add-to-cart button that easily directs users straight to the checkout page, bypassing the cart to minimize cart abandonment. It boasts a mobile-friendly design that integrates smoothly across various mobile devices, ensuring accessibility and ease of use for shoppers on the go. The app’s compatibility with multiple slide carts and animations, combined with tracking for all click events, allows store owners to analyze and understand the app's impact on sales. Zoorix offers extensive store-specific customization options, supports Shopify multi-currencies, and includes multi-language translations to cater to a global audience. The app is fully integrated with popular themes such as Dawn and Online Store 2, making it a versatile tool for any Shopify store.
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Multi-language support
Fast checkout
Always visible bar
Mobile optimized
Event tracking
Custom integrations
Install App
Corner Free Gift & Cart Upsell

Corner Free Gift & Cart Upsell

  • $15-$59 / Month
  • Free Plan Available
  • 30 Days Free Trial
9.2
376 Reviews
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Auto add to cart Free Gift with purchase & cart upsell Show more

Corner Free Gift & Cart Upsell is a versatile e-commerce app designed to enhance your store's promotional strategies by offering multiple free gifts or allowing customers to choose from a selection of gifts. Unlike many other apps, it seamlessly integrates with your existing inventory by using regular products as gifts without creating $0 items that can disrupt inventory management. Customers who try to re-add the same item to their cart will see the standard price applied, ensuring smooth operations and clear pricing. The app also features smart in-cart upsell capabilities, such as "frequently bought together" product suggestions and one-click upsells, enabling easy add-ons like gift wrapping. The multi-tier progress bar feature rewards customers with free gifts or shipping based on their cart total, encouraging higher spending. This app is a powerful tool for boosting your average order value through innovative marketing and conversion campaigns, perfect for any e-commerce business looking to enhance customer incentives and streamline upselling processes.
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One-click upsell
Progress bar incentives
Multi-tier gifts
Inventory-integrated gifts
Smart in-cart upsells
Conversion campaigns
Install App
iCart Cart Drawer Cart Upsell

iCart Cart Drawer Cart Upsell

  • $12.99-$29.99 / Month
  • Free Plan Available
  • 14 Days Free Trial
8.7
590 Reviews
Unlock Deals
Unlock Deals

Upsell & Grow AOV with Cart Drawer, Cart Popup & Cart Page Show more

iCart Cart Drawer Cart Upsell is an innovative tool designed to enhance the online shopping experience by transforming the cart interface. With its customizable sticky cart drawer, cart popup, and cart page, this app seamlessly integrates with any theme, ensuring your brand's identity is consistently represented. iCart empowers you to increase average order value through dynamic upselling features such as product recommendations, bundles, and discounts. It also provides interactive elements like progress bars and free gifts to encourage higher purchase volumes. Users can improve conversion rates by incorporating in-cart upsell strategies, BOGO offers, and volume discounts. Additionally, the app helps minimize cart abandonment by offering a sticky cart button and creating urgency with countdown timers. Overall, iCart is an all-in-one solution for optimizing the checkout process and boosting sales.
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Product recommendations
In cart upsell
Sticky cart drawer
Progress bar
Product bundle
Order delivery date picker
Install App
BeSure Checkout Rules

BeSure Checkout Rules

  • $4.99-$9.99 / Month
  • Free Plan Available
  • 5 Days Free Trial
9.2
159 Reviews
Claim Offer
Claim Offer

Customize checkout behavior with conditional powerful rules Show more

BeSure Checkout Rules is a versatile app designed to optimize the checkout process by allowing you to reorder, rename, or hide shipping and payment methods based on a variety of conditions such as cart total, weight, customer address, items in the cart, and specific tags. This app offers significant flexibility, enabling you to set a default pre-selected shipping or payment method to streamline customer choices. It can enhance the customer experience by hiding express payment buttons at the top of the checkout page or prioritizing certain shipping options to be more prominent. Additionally, BeSure Checkout Rules provides the functionality to easily block certain shipping options, like PO Box addresses, ensuring that delivery logistics are managed effectively. Adapt the checkout process to suit your business needs by renaming shipping or payment methods for clarity and branding consistency. With a simple yet powerful interface, make the checkout experience intuitive and efficient, reducing friction and potential drop-offs.
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Conditional method display
Customizable method order
Hide express buttons
Install App
TnC: Terms and Conditions Box

TnC: Terms and Conditions Box

  • $4.99-$12.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.2
666 Reviews
Claim Offer
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Add a terms and conditions checkbox for privacy policy cookies Show more

TnC: Terms and Conditions Box is a seamless tool designed to enhance compliance and transparency on your e-commerce platform by adding a customizable checkbox to your store with just a single click. Once installed, this checkbox appears on your store's cart page and in the Ajax popup cart drawer, providing an opportunity for customers to acknowledge various policies and agreements. Whether you need to ensure confirmation of terms of use, shipping policies, GDPR/RGPD consent, or EULA agreements, TnC offers versatile applications to suit your business needs. The app also allows integration into contact forms, newsletter footers, and login/register accounts, and supports express checkout payment gateways like PayPal and Apple Pay. Additionally, TnC enables you to track when a customer ticks the checkbox, providing valuable insights into customer engagement and compliance. The feature is adaptable, allowing the checkbox to be shown to specific products and visitors from particular regions, ensuring personalized and location-specific compliance handling.
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One-click installation
Customizable checkbox
Policy compliance tools
Express checkout support
Geo-targeted visibility
Install App
XB: Sticky Add to Cart Upsell

XB: Sticky Add to Cart Upsell

  • Free Plan Available
8.8
66 Reviews
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Boost AOV with Slide Cart Drawer, Sticky Cart & Trust Badges Show more

XB: Sticky Add to Cart Upsell, branded as Xboost, is meticulously engineered to elevate Average Order Value (AOV) and Conversion Rates (CR) through its suite of targeted features. The app employs AI-Powered Cart Upsell to suggest pertinent products, while Cart Addons like Shipping Protection are designed to add extra value to each order. It features a Free Shipping Bar that entices customers to spend more, and a Sticky Add to Cart button that ensures easy access to the cart, thus enhancing user convenience. Trust Badges are prominently displayed to foster customer confidence, and Announcements with countdowns inject a sense of urgency, motivating quick purchases. The integration of Express Payment facilitates a swift and seamless checkout experience. With Xboost, businesses can cultivate a streamlined and effective cart environment that significantly boosts revenue potential.
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Trust badges
Ai-powered cart
Free shipping bar
Sticky add to cart
Cart addons
Express payment
Install App
ICU• In Cart Upsell Cross‑sell

ICU• In Cart Upsell Cross‑sell

  • $9.99-$49.99 / Month
  • Free Plan Available
  • 30 Days Free Trial
8.6
1,004 Reviews
Claim Offer
Claim Offer

Boost AOV with Cart Upsell, Upsells & Cart Cross-Sell Offers Show more

The In Cart Upsell & Cross-Sell app is a powerful tool designed to enhance your Shopify store's performance by increasing the average cart value through personalized upselling and cross-selling offers. With its user-friendly interface, you can create customized offers using conditional logic and triggers to tailor the shopping experience for each customer. The app includes an A/B testing feature that enables you to refine your strategies and identify the most effective upsell and cross-sell combinations. It also provides valuable insights into your conversion data via an intuitive analytics dashboard, helping you make informed decisions to drive sales. Setting up this robust upsell app is quick and easy, taking only three minutes to integrate into your store. Additionally, its AI-autopilot feature automatically suggests the perfect upsell and cross-sell opportunities, ensuring you maximize revenue potential with minimal effort. Whether you're targeting specific cart pages, AJAX carts, or product pages, this app is designed to optimize your sales strategy efficiently.
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Customizable offers
Conditional logic
A/b testing
Conversion insights
Smart analytics
Unlimited upsells
Install App
Sticky Add to Cart Upsell • EA

Sticky Add to Cart Upsell • EA

  • Free Plan Available
8.5
35 Reviews
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Slide cart upsell, quick buy buttons & sticky add to cart bar Show more

EA • Sticky Add To Cart Upsell is an innovative app designed to enhance your eCommerce store's performance by improving conversion rates and reducing cart abandonment. The app features a sticky Add to Cart button that remains visible, ensuring seamless purchasing without navigating away from product pages. A standout feature is the Sticky Side Cart, offering shoppers a quick view of their cart with a sliding effect, enabling them to review and modify their orders easily. The app also includes a Side Cart Slider for strategic upselling and cross-selling, boosting average order values effectively. With Quick Buy buttons, customers can swiftly add items to their cart with a single click, enhancing the shopping experience. Additionally, features such as One-Click Checkout, Countdown Sale Banners, and engaging animations further streamline the purchasing process and captivate shopper interest. Overall, this app is a powerful tool for increasing sales and enhancing customer satisfaction on your online store.
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Cross-sell recommendations
Sticky add to cart
Side cart upsells
Quick buy buttons
One click checkout
Side cart slider
Install App
Quick Upsell‑‑Mini Cart Drawer

Quick Upsell‑‑Mini Cart Drawer

  • $12-$60 / Month
  • Free Plan Available
  • 5 Days Free Trial
9.2
43 Reviews
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Show Upsell & Cross Sell In Slide Cart / Popup With Discounts

Discounted upsells
One-click upsells
Conversion-focused widgets
Complementary product showcasing
Drag & drop editor
In-cart popup upsells
Install App
Kip: Sort Hide Payment Methods

Kip: Sort Hide Payment Methods

  • $3 / Month
  • Free Plan Available
  • 7 Days Free Trial
9.2
52 Reviews
Claim Offer
Claim Offer

Hide, rename, reorder payment methods based on your conditions Show more

Kip: Sort Hide Payment Methods is an innovative app designed to enhance your e-commerce checkout experience by offering comprehensive customization options. With Kip, you can easily rename, reorder, or choose to show or hide payment methods based on a variety of conditions such as customer location, shipping method, or cart details like total and weight. This flexibility allows you to prioritize certain payment methods by placing them at the top of the list or even block the checkout by hiding all options, ensuring a tailored approach to meet your customers' preferences. Manage the complexity of international selling by renaming payment options according to country or language, and further streamline the checkout by hiding express checkout options for better control. This tool empowers you to set unlimited rules that fit your unique business needs and improve your customers' checkout journey. Ultimately, Kip enables you to optimize the payment experience, potentially increasing conversion rates and customer satisfaction.
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Conditional payment control
Express checkout management
Unlimited customization rules
Install App
GoKwik Cart‑Slide Cart Drawer

GoKwik Cart‑Slide Cart Drawer

  • $39.99-$149.99 / Month
  • 30 Days Free Trial
9.1
11 Reviews
Claim Offer
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Customizable cart for enhanced shopping: banners, gifts, upsells, notes, discounts. Show more

GoKwik Cart‑Slide Cart Drawer is a feature-rich app designed to elevate your store's shopping experience with a customizable cart solution. With this app, you can personalize your cart through dynamic banners and flexible styling controls, enhancing user engagement and brand presence. It offers functionality to provide free gifts, set up upselling options, and manage discounts seamlessly, ensuring a smooth and efficient checkout process. Merchants have the flexibility to capture order notes and special instructions to meet custom requirements effortlessly. Designed with both merchant control and customer convenience in mind, the app enables you to optimize sales and engagement with its intuitive and functional cart features. Enhance your store's potential by offering a tailored shopping experience that keeps customers coming back.
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Upselling options
Discount management
Customizable cart
Dynamic banners
Order notes
Install App

In the fast-paced world of e-commerce, Shopify cart modification apps are indispensable tools for businesses looking to enhance their online store operations. These apps streamline operational workflows, improve customer experiences by personalizing interactions, and ultimately drive significant growth. By optimizing how customers interact with their shopping carts, these solutions can lead to increased conversions and higher customer satisfaction.

We invite you to explore the diverse range of Shopify cart modification apps listed here and discover the perfect tools to elevate your business to the next level.

Frequently Asked Questions (FAQ)

1. What are Shopify cart modification apps?

Shopify cart modification apps are tools designed to enhance the functionality of the shopping cart on a Shopify store, providing features like personalized offers, abandoned cart recovery, and dynamic shipping calculations.

2. How can these apps improve customer experience?

These apps improve customer experience by offering features such as personalized discounts, real-time shipping estimates, upsell opportunities, and customizable cart options, making shopping more convenient and engaging for customers.

3. Can cart modification apps help increase sales?

Yes, by enhancing the shopping experience and reducing cart abandonment rates, these apps can lead directly to increased sales. Features like targeted promotions and seamless checkout processes contribute to higher conversion rates.

4. Are these apps easy to integrate with my existing Shopify store?

Most Shopify cart modification apps are designed to integrate seamlessly with your Shopify store. They typically offer user-friendly interfaces and step-by-step guides to help with installation and configuration.

5. Is there customer support available for these apps?

Yes, most developers provide support for their apps, ranging from detailed documentation to direct customer service, to help with any issues or customization needs.

6. Do these apps offer customization options?

Many cart modification apps come with a range of customization options, allowing you to tailor the cart experience to suit your business needs and brand identity.

7. Are cart modification apps secure?

Reputable cart modification apps are built with security in mind, adhering to Shopify's security standards to ensure that both business and customer data are protected.

8. How can I choose the right app for my store?

Consider factors such as the specific features your store needs, customer reviews, pricing, and how well the app integrates with your existing systems when choosing the right cart modification app for your store.

9. Will using these apps affect my store's performance?

While adding apps to your store can affect performance, well-optimized apps are designed to minimize any impact on loading speeds and overall site functionality. It's important to choose apps that are known for their efficiency.

10. Are there free options available?

Some Shopify cart modification apps offer free versions or trials, allowing you to test core functionalities before committing to a paid subscription.

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