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Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,805)

Overall rating
4.8

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

BYSIX

Aug 01, 2025  on Shopify

Très satifait des e-mails marketing de Yotpo. Nous avons été assistés par Judelyn qui a été super efficace.

Compañero Peludo

Jul 26, 2025  on Shopify

I had a few questions when I first started and Rock N in the customer service team was really helpful. They explained everything clearly and even logged into my Shopify account and helped me add the terms I needed to add on the privacy policy to make sure I was verified correctly. Highly recommend so ...

Oceanista

Jul 24, 2025  on Shopify

I have been using this app for 8 years along with their other apps, Yotpo Reviews and Yotpo Loyalty Rewards. I waited way too long to delete their clunky apps. And because I was a long time gradfathered-in member, they thought the need to disconnect my Klaviyo integration because I wasn't paying their "Premium Price". That's not MY FAULT! When I had an issue, they would try to get me to upgrade. Why would I want to upgrade and pay more money for less when I have been using your app since August 2017? Yotpo has left me with a very bad taste in my mouth.

Blanda Beauty

Jul 17, 2025  on Shopify

I'm just starting with Yotpo but cannot agree to all the 5 star ratings. I find e.g. the email editor or the flow designs cumbersome and not easy to navigate. And when asking the support team often I end up with the SMS team even though I ask for the email team. Once connected to the right team it again takes a long time to get to the right answer. Not great so far. I will update this review once I have more and better experience.

Christian Paul Co.

Jul 17, 2025  on Shopify

Joann was very helpful with my issue. My account was blocked and she helped me add all the necessary information so that my account can get verified.

lpsqueen.com

Jul 17, 2025  on Shopify

Very reliable company and great customer service PL was able to help with minor issue very quickly and professionally.

Supplement Mart

Jul 11, 2025  on Shopify

Jay was very helpful in resolving a few issues with pop ups. Was a great experience dealing with him!

TrulyHonest

Jul 10, 2025  on Shopify

They offer no help and keep you hanging when it's actually impossible to arrange the installation. I've been working on this for over a week, installing everything necessary and making changes in my Shopify store, only to be told that SMS Bump is working, even though I see nothing has come in. I've tested it several times myself, asked several people to test it for me, and received nothing at all. Even when I tell them all, I keep getting disconnected, either with someone who has nothing to do with it, or with the same person who's supposedly the higher-up (who disconnects themselves) from the service. I don't know what kind of higher-up is, but I wouldn't wish this problem on anyone else. They're only interested in good results; they don't really care about anything else.

Hunny B Natural

Jul 08, 2025  on Shopify

I had some issues with the text messages and with the triggered emails and messages. I reached out to their customer support department and PL was awesome in helping me figure things out! If it wasn’t for her I was about to uninstall this app. Thanks so much for all of your help! Keep up the great work! She needs a raise. Thanks again!

Rockaway Botanica

Jul 05, 2025  on Shopify

The app works really well and I am learning more new features every day. I had an issue with importing customers and 'ROCK" jumped right in and solved my problem right away! They were also able to make recommendations. Very grateful for the excellent service.

Esah and Co

Jul 01, 2025  on Shopify

John D was great support. They all usually get straight to it and are helpful with any issues. Verification process is a bit hit and miss - my flows switched to draft automatically because apparently my account wasn't verified even though I thought I had followed all steps. More communication on this would be good for future. Other than that, it works just like Klaviyo and easy enough to learn. It is definitely a more budget-friendly platform.

Miaou Life

Jun 28, 2025  on Shopify

I’ve been using SMSBump for abandoned carts, SMS marketing, post-purchase flows, campaigns and honestly, everything else. There is no real rival to this app on the market. It does it all, and it does it flawlessly. What makes it even better is the amazing support team. Today, I was assisted by Rock N, who showed exceptional patience and professionalism. They helped me solve my issue quickly and efficiently. Huge thanks to them! I’ve been in e-commerce for years, and SMSBump is simply essential if you’re serious about growing your store. Reliable, powerful, and packed with features, I couldn’t run my business without it.

Culture Connects Us

Jun 27, 2025  on Shopify

Rock N helped me out so much with this app. Difficult to understand but he helped me so much. Big up to rock

Artisanal Australia

Jun 24, 2025  on Shopify

Terrible Experience – Avoid Black Crow! I signed up with Black Crow based on a Yotpo recommendation, expecting a reliable and results-driven service. Unfortunately, that couldn’t be further from the truth. Once they took our money, there was zero follow-up or support. They didn’t bother to check if the system was even working or delivering any value. Trying to cancel was a nightmare — the process is deliberately difficult and frustrating. It’s clear they care more about locking you in than actually helping your business grow. Very disappointing experience. Save your time and money — look elsewhere.

D'elegance & Co

Jun 24, 2025  on Shopify

I was experiencing some issues with sms marketing and PL got it fixed in a timely manner. I am really appreciative!

Oh’ So Lovely Essentials

Jun 19, 2025  on Shopify

Marnie was great she walked me through my verification process and got me the help I needed! Very polite and quick!

Boobie*

Jun 18, 2025  on Shopify

This transition has not gone as planned—and it has cost us big time. Since switching to Yotpo Email, we’ve lost over $50,000 in email revenue, due to a botched migration that we were told would take 1 month… it’s now dragging into month 3. Yotpo admitted we were right, but only credited us $3,369 out of the full losses—even though we followed all their guidance. They explicitly told us it was safe to leave Klaviyo. It wasn’t. Our email performance dropped immediately, and fixing it has drained hours of internal time. To make matters worse, they never disclosed we’d need to pay $2,286 per year for a third-party Zapier app just to keep using Attentive SMS—even though we made it crystal clear from day one that we weren’t switching SMS platforms. Now they’re saying they’ll “make sure future sales reps don’t forget to disclose this.” That’s not a solution—that’s a warning to everyone reading this. We’re even considering legal action because the financial and operational damage is ongoing. If you're thinking about leaving Klaviyo, DON’T. I regret this decision every day.

Quick Print T's

Jun 18, 2025  on Shopify

Rock N helped me resolve a pop up issue very quickly. Their customer service in general is very responsive and helpful

Happy Staffy Co.

Jun 11, 2025  on Shopify

Big thanks to PL from the Yotpo tech support team - super helpful and efficient! They helped me setup a few things that I wasn't able to do. Really appreciate the support and level of care!

Love Hippocrates

Jun 10, 2025  on Shopify

THANK YOU MELVIN. Thes best custmer service ever!!!! WOW. I am soooo grateful. He helped me within seconds what I had issues with for days. THANK YOU THANK YOU THANK YOU

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