Top Free Shopify Customer Analytics Apps 2025

Lucky Orange Heatmaps & Replay allows you to improve your online store's conversion rates by observing actual visitor behaviors. With its features like session recordings and heatmaps, the app unearths the sources of cart abandonment and identifies areas for enhancement, offering tailored insights into customer engagement and conversion pathways.

• Session Recordings: Watch real-time visitor interactions to identify friction points and optimize the user journey.
• Heatmaps: Visualize areas of interest and engagement, revealing what shoppers find compelling on your site.
• Conversion Funnels: Pre-built funnels highlight drop-offs in the purchase journey, allowing for quick corrective action.
• Checkout Analytics: Analyze specific events on checkout pages to better understand consumer behavior and enhance conversion rates.
• Surveys: Directly engage with customers to understand their preferences and enhance user experience.

According to user reviews, the Lucky Orange Heatmaps & Replay app stands out for its user-friendly interface and exceptional customer service. It provides invaluable insights through heatmaps and session recordings, leading to effective website optimizations and increased conversion rates. The seamless onboarding and helpful support team, particularly representative Emilia, have been praised by users for making the integration process straightforward and informative.

Propel Replay & Session Record is an app designed to offer insightful replays of customer interactions on your Shopify store, allowing you to identify effective elements, diagnose problematic areas, and eliminate sales barriers. Its additional capabilities include detecting bots and reducing ad spends by filtering out competitors.

• Effortless Installation: The app installs automatically and requires no coding, enabling quick setup and use.
• Intelligent Playback: Uses smart algorithms to play back sessions smoothly without impacting site performance.
• Advanced Filtering: Filter replays by country, traffic type, and more to focus on the most relevant insights.
• Error Detection: Capable of filtering sessions by errors encountered, helping to identify broken links promptly.
• Bot Identification: Provides visitor IPs to identify and block bots, protecting your ad budget from wasteful clicks.

The app receives overwhelmingly positive reviews, praised for its ease of use, powerful insights, and outstanding customer support. Users appreciate the accurate session replays that help optimize store pages based on real data. Support is highlighted as prompt, friendly, and efficient, enhancing the overall user experience. The free plan is noted as especially beneficial for small stores. These factors make Propel Replays a recommended tool for any Shopify store owner aiming to improve user experience and increase conversion rates.

The Analyzely - Google Analytics 4 app integrates seamlessly with GA4 to help store owners better understand visitor behavior. It offers automatic measurement ID integration and provides comprehensive reports directly on the app's dashboard, simplifying the process of monitoring store performance.

• Seamless GA4 Integration: Easily connects with GA4 without the need for coding, ensuring fast and accurate analytics setup.
• Comprehensive Event Tracking: Enhances eCommerce strategy by tracking a wide range of user interactions and store events.
• Standard & Ecommerce Reports: Consolidates crucial store metrics into a singular view for streamlined analysis and decision-making.
• Server Side Event Integration: Enables precise purchase tracking, ensuring key events are accurately captured and reported.
• GDPR Friendly Tracking: Supports data protection standards by providing tracking options that comply with GDPR guidelines.

The Analyzely app is praised for its simple installation and user-friendly interface. Users appreciate its capability to import Google Analytics data into Shopify for easy access to traffic and sales insights. The app addresses critical issues such as purchase event tracking, with outstanding customer support, including live chat, enhancing user satisfaction and troubleshooting capabilities.

Lifetimely LTV & Profit by AMP empowers consumer brands with vital insights and reports for effective business decision-making and growth scaling. This app facilitates the tracking of profit, calculation of precise customer lifetime value (LTV), marketing analytics, and the identification of customer purchase behavior patterns. Featuring comprehensive integrations, the app consolidates essential metrics into a single platform with an automated P&L dashboard, shareable email reports, CAC payback tools, and leading cohort analysis capabilities.

• Real-time P&L Dashboard: Access crucial metrics from platforms like Shopify and Amazon in one centralized, real-time dashboard to make informed business decisions.
• LTV Insights: Calculate customer lifetime value for different audience segments to drive long-term growth effectively.
• Cohort Analysis: Analyze customer acquisition cost (CAC) and revenue trends across various channels and audience segments with ease.
• Product Analytics: Enhance the repurchase rate by gaining insights into customer purchasing journeys.
• Channel Analytics: Get actionable insights for platforms like Facebook, Google, TikTok, Snapchat, and Klaviyo to optimize marketing strategies.

According to user reviews, Lifetimely LTV & Profit is highly recommended due to its significant impact on business operations. Users commend the app for its comprehensive feature set that aids daily business monitoring and improvements. The platform's responsive customer support, chiefly praised for the efforts of representatives like Alain Sandenbergh, also plays a crucial role in easing the adoption of new workflows, which cultivates user loyalty.

Nabu Tracking for Google Ads is a seamless solution for automatically managing Google Ads conversion pixels. It offers 1-click installation and continuously updates the tracking codes to ensure accuracy, eliminating technical errors your team may face with manual installations.

• 1-Click Installation: Simplifies the integration of Google's tracking code with just a single click, minimizing the risk of setup errors.
• Automatic Code Updates: Continuously updates tracking codes according to Google's latest changes to maintain accuracy.
• Error Fixing Capabilities: Addresses common issues such as duplicate conversions and missing conversion values effectively.
• Enhanced Conversion Support: Supports sending first-party data in a privacy-safe manner for improved conversion tracking.
• No Technical Know-How Required: Eliminates the need for code changes or theme file edits, making it accessible to non-technical users.

The app's reviews highlight outstanding advantages, including exceptional customer support and ease of use. Users consistently praise the responsive and knowledgeable support team that simplifies the setup process and resolves issues promptly. The app's functionality is seamless, optimizing ad campaigns by providing accurate and reliable tracking data without requiring extensive technical knowledge.

Shop Quiz: Product Recommender is an interactive app designed to enhance customer experience on Shopify stores through video quizzes and personalized product recommendations. It effectively gathers zero-party data to inform high-ROI marketing campaigns, seamlessly integrating into your CRM and mailing lists to tailor customer journeys and boost store engagement.

• Interactive Video Quizzes: Engages customers and offers tailored product recommendations based on responses.
• Zero-Party Data Collection: Collects valuable insights directly from users to refine marketing strategies.
• CRM and Mailing List Integration: Effortlessly connects data with CRM and mailing lists for personalized marketing campaigns.
• Customizable Quiz Design: Offers extensive customizations including images, fonts, layout, and CSS.
• Dedicated Support Team: Provides responsive and customized support to ensure seamless quiz creation and execution.

The app is highly acclaimed for its fun and engaging user experience, with users praising its easy-to-use interface and robust customization options. The standout advantage is the exceptional customer service provided by the RevenueHunt team, ensuring quick and effective responses to support requests. Users appreciate the app's ability to personalize product recommendations, enhancing the overall shopping experience. The consistent 5-star ratings highlight its reliability and effectiveness in driving customer engagement and satisfaction.

The Customer.guru Net Promoter NPS app provides insights into customer satisfaction based on various factors such as products ordered, purchase dates, order frequency, and geographic location. It helps businesses discover trends in customer opinions.

• Detailed Insights: Analyze customer satisfaction by product type, purchase dates, number of orders, and geographic location to understand and enhance customer experience.
• Trend Analysis: Discover trends in customer opinions to adapt strategies and improve customer satisfaction over time.
• Quick Installation: Set up the app in just 30 seconds, allowing you to start gathering valuable customer feedback without delay.
• Increased Response Rate: Benefit from smart follow-ups that significantly increase survey response rates, providing more comprehensive feedback.
• Embed Reviews: Easily embed testimonials and reviews to showcase positive customer feedback directly on your platform.

Based on the reviews, users praise the app for its ease of installation, effective survey response strategies, and detailed insights that enhance business understanding of customer satisfaction.

Reveal: Customer Data & NPS by Omniconvert is a comprehensive app designed to enhance growth through improved acquisition, retention, and customer loyalty. It aids businesses in refining their models and employing advanced eCommerce strategies to achieve targets efficiently, enabling better decision-making.

• Dynamic Audience Builder: Enhances advertising campaigns on platforms like Meta and Google using RFM analytics.
• RFM Customer Segmentation: Allows businesses to identify and manage their best and worst clients with tailored strategies.
• Automated NPS Tool: Provides real-time alerts and insights to refine the customer journey and improve satisfaction.
• Buying Habits Reports: Analyses to pinpoint top and underperforming product SKUs through Customer Lifetime Value (CLV).
• Advanced Reporting: Tracks crucial metrics to help businesses become more customer-centric.

Reviews highlight the app's outstanding advantages, emphasizing its intuitive interface and impactful analytics capabilities. Users appreciate its comprehensive insights, which have significantly contributed to better customer understanding and improved business strategies. The robust tools for segmentation and NPS tracking are particularly praised for enhancing customer engagement and satisfaction.

Ako Loyalty Retargeting CRM is a comprehensive app designed to grow your business by enhancing customer retention and engagement through a multi-faceted loyalty program. It provides unique features like seamless points redemption, Instagram Automation for engagement, and an insightful CRM Dashboard to optimize retargeting and reduce ad costs.

• VIP Tiers: Boosts customer retention with structured reward tiers, encouraging long-term customer loyalty.
• 1-Click Social Login: Simplifies the customer acquisition process by enabling easy access and conversion through social media logins.
• Instagram Automation: Increases sales by delivering shoppable messages directly to customers who engage via comments.
• CRM Dashboard: Provides in-depth insights to optimize retargeting on platforms like Google, Instagram, and Facebook, thereby reducing advertising costs.
• Seamless Points Redemption: Facilitates a smooth checkout experience without the need for manual code entry.

Based on user reviews, Ako Loyalty Retargeting CRM stands out for its user-friendly interface, comprehensive loyalty features, and exceptional customer service. Users appreciate the easy navigation, the app's ability to simplify complex membership systems, and the flexibility it offers to create engaging marketing campaigns. Many have praised the responsive and knowledgeable customer support, which enhances the overall experience.

Your E‑Comm Sidekick, built by industry experts and refined by AI, empowers your e-commerce brand with actionable insights and easy-to-follow strategies. The app provides clear guidance through its robust features that help you optimize every aspect of your store efficiently.

• Growth Hub: Offers straightforward, actionable tasks designed to foster immediate growth for your online store.
• Link Tracking: Provides comprehensive data about the origin of each order, boosting insights into customer journeys.
• Ad Tracking: Enables effective management of ad campaigns to ensure smarter spending and ROI enhancement.
• Report Card: Delivers intuitive and detailed reports to highlight success areas and pinpoint areas for improvement within your store's performance.

Outstanding advantages of Your E‑Comm Sidekick include its professional support team and superior ad-tracking capabilities, as noted in user reviews. Users appreciate the app's ability to provide personalized strategies and track advertising efforts effectively, making it a top choice for optimizing online store operations.

MIDA: Heatmap, Record & Replay is an application designed to improve your online store's performance by tracking and analyzing customer behavior. This app provides full session recordings, heatmaps, and categorized sessions to offer insights into customer interactions, helping to decrease bounce and cart abandonment rates.

• Session Recording: Replay customer visits to understand their journey on your site.
• Heatmaps: Discover which areas of your site attract the most attention and engagement.
• Analytics: Collect data on customer actions, such as checkouts and add-to-cart events, for better insights.
• Event Filters: Easily filter sessions by outcomes like abandoned carts, abandoned checkouts, or successful orders.
• Visitor Sessions: Watch complete sessions of individual visitors to gain deeper insights into user behavior.

Based on reviews, the app's standout advantages include exceptional customer service, user-friendly installation, and high functionality making it a valuable tool in increasing conversion rates. It offers critical insights into customer behavior through video replays and heatmaps, and users appreciate the ability to categorize sessions for focused analysis. Even users on the free plan commend its clarity and insight. Overall, MIDA is seen as a must-have tool for businesses focused on improving user experience and conversion metrics.

MAPPY: Dealer & Store Locator is an intuitive app that allows businesses to manage and display multiple store locations. Users can add locations individually or in bulk using a CSV file, customize interactive Google map designs, and auto-detect nearby stores for customers based on their IP address. It also offers multi-language support and advanced location insights with search history records.

• Add Multiple Store Locations: Easily add and display over 500 store locations on the map.
• Bulk Import: Upload your CSV file to add numerous stores swiftly.
• Instant Directions: Provides customers with easy-to-follow directions to your stores.
• Auto-Detect Nearby Stores: Automatically shows nearby stores based on customers’ IP addresses.
• Customer Search Records: Access search history for all customers on the map for valuable insights.

The app's outstanding advantages include its exceptional customer service, praised for being prompt, thorough, and reliable across numerous reviews. Users also appreciate the app for its adaptability in aligning with various themes and quick issue resolution, emphasizing a seamless user experience and customization capabilities.

The Hulk NPS Post Purchase Survey app enables you to effortlessly create custom surveys like checkout, product, and exit surveys to measure your net promoter score and uncover customer insights. This tool is essential for improving customer satisfaction and loyalty by providing actionable data for informed decision-making.

• One-click installation: Easily set up the app with a single click, allowing for immediate tracking of customer feedback.
• Quick insights collection: Gather valuable customer insights in less than 30 seconds, ensuring swift customer satisfaction assessment.
• Embedded surveys: Integrate post-purchase surveys directly into the Thank You page to significantly boost response rates.
• Analytics dashboard: Utilize an advanced analytics dashboard to rapidly respond to customer feedback.
• Conditional Logic surveys: Create dynamic surveys using conditional logic to tailor questions based on previous responses.

Based on app reviews, customers appreciate its intuitive interface and how it seamlessly integrates into their workflow. The standout features like conditional logic and instant insights collection are frequently mentioned as significant advantages, contributing to an overall robust and effective tool for enhancing customer loyalty and satisfaction.

RealtimeStack offers live visualization of your customers' actions and behaviors, providing real-time insights into your store's activities. It eliminates the need for digging through lengthy reports or data analysis, allowing you to track customer activity such as items viewed, searches made, cart additions, checkouts, and abandoned carts. Additionally, it helps identify broken links and monitors views of out-of-stock products.

• Real-time Customer Insights: Instantly visualize and analyze customer actions without sifting through long reports.
• Live Tables: Provides immediate insights into customer behavior and emerging trends.
• Global Heat Map: Shows a world map with customer activities and behaviors highlighted.
• Ad Campaign Tracking: Effectively track and analyze the performance of ad campaigns.
• Real-time Monitoring: Updates real-time alerts for broken links and views of out-of-stock products.

RealtimeStack has been highly praised for its user-friendly interface and affordability. Users especially appreciate the engaging features, such as the 3D map for tracking customer movements and sound alerts that enhance monitoring excitement. Many look forward to future updates, as they are already satisfied with the app's effectiveness and ease of use.

Retention X is an advanced analytics tool designed to help businesses gain deep insights into customer behavior, understand product performance, and optimize marketing strategies through features like Customer Lifetime Value (LTV), Cohort Analysis, and Customer Segmentation. It seamlessly integrates with platforms like TikTok, Pinterest, Klaviyo, and Meta to turn insights into actionable marketing strategies.

• Customer Lifetime Value (LTV) Analysis: Identifies key products, segments, and channels that drive value, helping businesses maximize customer retention and profitability.
• Cohort Analysis: Allows users to track customer behavior over time, predict churn, and design strategies to retain customers effectively.
• Customer Segmentation: Offers in-depth segmentation capabilities to tailor marketing strategies and improve targeting accuracy.
• Platform Integration: Syncs seamlessly with popular platforms like TikTok and Meta, enabling efficient audience targeting and engagement.
• Insightful Data Automation: Provides quick and actionable data insights, enhancing marketing automation for better audience management.

Retention X stands out for its intuitive interface, exceptional customer support, and ability to seamlessly integrate with existing systems like Shopify, providing consistent and valuable insights. Users highly recommend it for its effectiveness in improving customer retention and revenue, offering a comprehensive tool for segmenting, understanding, and engaging customers efficiently.

Your companion for targeting different segments of customers in unique ways through the power of automation. SC Customer Tagging allows you to apply and remove tags to customer records based on behavior, enabling the creation of varied customer segments with multi-condition workflows. Customize communications according to the customer lifecycle, using tags to trigger actions across different marketing platforms with Shopify Email as the unified source of truth.

• Automated Tagging: Apply and remove tags from customer records automatically based on their behavior, ensuring up-to-date segmentation.
• Custom Lifecycle Communication: Leverage marketing automation to tailor your communications strategy according to each customer's stage in the lifecycle.
• Multi-Platform Integration: Use tags to initiate actions across varied marketing platforms, synchronizing efforts using your Shopify Email list.
• Dynamic Customer Segmentation: Effortlessly create customer segments using tags as primary criteria to enhance targeting precision.
• Extensive Integration Options: Connect with thousands of apps through Zapier for comprehensive, end-to-end automated workflows.

The app is highly praised for its user-friendly interface and robust integration capabilities, making segmentation and automation straightforward for users. Reviews highlight its efficiency in improving marketing strategies and its adaptability across different marketing platforms, earning commendations for enhancing customer engagement through seamless lifecycle communication.

By the Numbers is a dynamic dashboard suite offering powerful analytics tools to enhance business performance. It facilitates analyzing customer behavior, optimizing discounts, creating profitable product bundles, and more. With features like Customer Lifetime Value and Cohort Retention, it allows for targeted campaign creation through audience segmentation. The app also integrates with platforms like Google and Klayvio for efficient audience management.

• Customer Lifetime Value Analysis: Understand the key segments, channels, and products that drive customer lifetime value.
• Dashboard KPIs: Access comprehensive KPIs related to customers, sales, products, advertising, cohorts, and repurchase rates.
• Seamless Integrations: Sync customer lists effortlessly with one-click integrations, including Google Ads and Klaviyo.
• Loyalty and Retention Tools: Build customer loyalty, maximize Return on Ad Spend (ROAS), and prevent defection to competing brands.
• Advanced Reporting: Receive weekly email reports, conduct historical data comparisons, and export data via CSV.

The outstanding advantages of By the Numbers, as highlighted by users, include its intuitive design and capability to generate targeted marketing lists, thereby enhancing business understanding and growth potential. It is praised as an excellent analytics platform suitable for any business aiming to solidify and expand its market presence, receiving top ratings for its reliability and effectiveness.

Peel: Retention Analytics enhances your analytics with automated Direct-to-Consumer (DTC) metrics, offering AI-powered dashboards that provide clear visuals and insights. Instantly access critical metrics like LTV, AOV, ROI, and Cohort Analysis to boost repeat purchases with comprehensive retention data.

• Magic Dash: An AI feature that answers critical data questions and automatically builds self-explanatory dashboards.
• Cohort Analysis: Allows users to observe retention and revenue trends for different acquisition groups over time.
• Product Analytics: Includes insights such as Market Basket Analysis and Purchasing Journey for top product rankings.
• Subscription Analysis: Provides detailed analytics on subscribers and subscription data for better understanding and management.
• Daily Insights: Receive daily reports via Slack or Email, and build custom dashboards for specific needs.

The app's outstanding advantages, as highlighted in reviews, include exceptional customer support from team members like Kateryna, who are praised for their helpfulness and dedication to aiding users in achieving their goals. This exceptional customer service, along with the app's powerful analytical capabilities, is repeatedly recognized by users.

Twik leverages advanced analytics to understand shopper behavior and predict their intentions, providing a personalized shopping experience tailored uniquely to each customer.

• Actionable Insights: Gain a deep understanding of user behavior to make informed business decisions.
• Trust Your Data: Utilize reliable and cookie-free analytics to ensure data integrity.
• Personalize Product Displays: Easily align products with shopper interests for enhanced engagement.
• Set It & Forget It: Automatically refine store personalization with Twik's seamless operation.
• Google Analytics: Benefit from seamless integration for enhanced data accuracy and richness.

Based on user reviews, Twik is highly praised for its user-friendly interface and effective data exploration, making analytics enjoyable. Its standout features include personalized recommendations that enhance understanding of customer preferences and store performance, accompanied by seamless integration and reliable value delivery, earning a top rating of 5/5.

Retter ‑ Heatmaps & Replay is a powerful tool that allows you to analyze your visitors' interactions with your online store. By utilizing features like dynamic heatmaps and session replay, it provides insights into visitor behavior, helping you optimize page interactivity, improve user experience, and ultimately boost conversions.

• Dynamic Heatmaps: Understand which parts of your pages are most interactive to make smart decisions for improvement.
• Session Record & Replay: Replay visitor interactions with products, collections, pages, and carts to identify abandonment causes.
• DVR-like Functionality: Easily watch replays of clicks, scrolls, and movements to understand user behavior.
• Conversion Optimization: Identify landing page problems through heatmaps and replays to improve sales.
• Visitor Insights: Gain a deep understanding of customer interaction through comprehensive session recordings.

The app is frequently praised in reviews for its intuitive interface and effectiveness in pinpointing areas for user experience improvements. Users often highlight its ability to visually represent complex data clearly, making it invaluable for digital stores looking to increase engagement and conversion rates.