Your companion for targeting different segments of customers in unique ways through the power of automation. Apply and remove tags to customer records based on behavior, creating varied customer segments with multi-condition workflows. Leverage marketing automation and customize communications based on where shoppers are in the customer lifecycle. Use tags to trigger actions across different marketing platforms by using your Shopify Email customer list as the single source of truth.

• Create customer segments by applying and removing tags based on buyer behaviour.
• Leverage automation to streamline your lifecycle management communication.
• Influence your email list by triggering actions across various platforms.
• Automatically create a Customer Segment with the tags as the criteria.
• Connect to thousands of apps through Zapier for end-to-end automated workflows.