MIDA: Heatmap, Record & Replay is a powerful tool designed to enhance your understanding of customer interactions on your website. It offers full session recording and heatmapping features that allow you to visualize user behavior and identify areas for improvement. By replaying customer visits, you can see what users find engaging and what prompts them to leave, thus providing insights to reduce bounce rates and cart abandonment. The app also categorizes sessions, making it easy to find recordings linked to abandoned carts, incomplete checkouts, or successful purchases. With these insights, you can make data-driven decisions to validate your site designs without relying on assumptions. Additionally, MIDA offers comprehensive analytics for tracking vital metrics, such as checkout completion and add-to-cart actions, to further optimize user experience. Overall, MIDA is an invaluable resource for improving customer engagement and boosting conversion rates on your online platform.