Top 20 Shopify Direct Marketing Apps 2025

Automizely Email Marketing, SMS is a comprehensive platform providing world-class sales and marketing tools through an intuitive portal, offering advanced features like AI-powered product recommendations, countdown timers, and promotional bars. It serves to create interactive experiences that enhance sales, all effortlessly and without technical expertise.

• AI-powered product recommendations: Suggests products based on customer behavior to increase sales.
• Personalized, automated email flows: Tailors marketing emails based on customer shopping activity to enhance engagement.
• A/B tests and performance monitoring: Allows easy testing and tracking of marketing strategies from a single dashboard.
• Built-in CRM: Enables the creation of meaningful customer segments for targeted marketing efforts.
• No-code, unified platform: Combines multiple marketing app functionalities, simplifying the user experience.

The app stands out for its exceptional customer service, as evidenced by numerous 5-star reviews. Users praise the helpfulness and responsiveness of support agents like Shaim and Jai. They also appreciate the app's ease of use, intuitive interface, and comprehensive functionality, which meet diverse marketing needs without complication.

Yotpo Email Marketing & SMS is a versatile tool for brands looking to grow efficiently with pay-as-you-send pricing. It offers over 300 templates and a drag-and-drop editor, making it easy to design impactful email and SMS campaigns. The app automates tasks to enhance customer engagement and provides AI-driven assistance for writing, scheduling, and product recommendations.

• Flexible Pricing: Benefit from a pay-as-you-send pricing model that helps brands grow without incurring excessive costs.
• Comprehensive Template Library: Access over 300 email templates, coupled with a user-friendly drag-and-drop editor featuring built-in Canva.
• Automation and AI Integration: Automate workflows like emails and texts, and leverage AI to improve message quality, timing, and audience targeting.
• Powerful Segmentation: Create targeted messaging by segmenting your audience based on shopper data for personalized communication.
• Outstanding Customer Support: Enjoy exceptional and efficient customer service based on user reviews, ensuring a seamless experience.

Yotpo Email Marketing & SMS is praised for its exceptional customer support team, with multiple reviewers highlighting the knowledge and helpfulness of agents. Users appreciate the quick resolution of issues, guidance offered during setup, and the app's capability to effectively streamline marketing efforts, ultimately boosting business efficiency and customer engagement.

Recart: SMS Marketing + AI is an innovative application designed to enhance SMS marketing efficiency by expanding your email and text lists, creating robust automations, and using AI for personalized campaigns at scale. The app provides accurate analytics with click-only attribution and upfront cost visibility, along with a dedicated Customer Success Manager to guide your SMS marketing strategy from the start.

• List Building: Expand your email and text lists to reach more customers efficiently.
• Automation: Automate subscriber welcomes, abandoned cart recovery, and reorder prompts.
• AI Personalization: Use AI tools to create and optimize content and send times for better engagement.
• Transparent Analytics: Benefit from click-only attribution and view costs in dollars before sending.
• Dedicated Support: A Customer Success Manager helps strategize and manage your marketing efforts.

According to user reviews, Recart stands out for its seamless integration and significant return on investment in SMS campaigns. Customers appreciate the ease of use and the personalized support provided by the Customer Success Manager, which contributes to notable improvements in sales and customer engagement.

Stamped Product Reviews & UGC is a powerful tool for boosting revenue through highly effective product reviews, national promotion scores (NPS), photo and video reviews, and community interactions like Q&A. It offers extensive customization options to seamlessly integrate with your brand, alongside comprehensive moderation and commenting functionalities.

• Customizable Display Options: Choose from various configurations like carousels, grids, or galleries to present reviews in a way that best suits your website.
• Review Collection Methods: Utilize diverse approaches such as email requests, automations, and social media integration to efficiently gather customer feedback.
• Google Integration: Leverage Google Rich Snippets and other integrations to improve SEO and visibility on platforms like Google Shopping.
• On-site Widgets: Enhance user engagement using customizable widgets, banners, and templates tailored to fit your brand style.
• Seamless App Integration: Syncs effortlessly with platforms like Shopify, enabling easy review management and migration.

Stamped Product Reviews & UGC is highly regarded for its exceptional customer support and the simplicity of its user interface. Reviewers praise the app for its ability to quickly adapt to changes and solve issues with minimal downtime, complemented by an attentive support team that consistently delivers personalized and effective solutions.

Yotpo Product Reviews & UGC is an essential tool for eCommerce brands looking to collect and display impactful product reviews through AI-powered widgets. It integrates seamlessly with social media and search engines to enhance brand engagement and allows businesses to synergize reviews with SMS and loyalty programs.

• AI-Powered Widgets: Utilize advanced technology to easily gather and showcase high-quality product reviews across platforms.
• Seamless Integrations: Effortlessly connect reviews with SMS, loyalty programs, and various social media channels for enhanced reach.
• Customizable Display Options: Tailor review displays with options like badges, carousels, and media galleries to suit your brand's needs.
• Smart Filters: Boost customer confidence by highlighting relevant content through intelligent filtering mechanisms.
• Effortless Syncing: Benefit from automatic syncing of reviews with platforms like the Shop app for streamlined management.

Yotpo Product Reviews & UGC stands out for its user-friendly interface and outstanding customer support, receiving high praise from users who appreciate quick and effective assistance. The app's capability to boost review conversions and its professional appearance on websites make it a preferred choice among eCommerce brands.

ONE: AI, Email & SMS Marketing is an all-in-one Shopify app designed to transform ad traffic and existing customers into repeat buyers. It streamlines marketing efforts by integrating SMS/email marketing with features like one-page checkout upsell, pop-ups, discounts, rewards, and analytics. Compatible with various tools, it personalizes customer journeys for both Shopify Plus and Basic stores, helping businesses scale efficiently.

• AI Assistant: Enhances marketing strategies by turning ad traffic into repeat customers using AI-driven insights.
• Unified Marketing: Combines SMS and email marketing with features like pop-ups and discounts for a seamless marketing approach.
• One-Page Checkout Upsell: Increases sales with one-click upsell and cross-sell product recommendations at checkout.
• Comprehensive Analytics: Offers in-depth analytics, A/B testing, and rewards programs to optimize marketing campaigns.
• Third-Party Integration: Connects with tools like Mailchimp, Klaviyo, and SMS Bump for a fully integrated marketing ecosystem.

Users consistently praise the app for its outstanding customer support, noting the quick response and efficient problem-solving even during peak times. The ease of setup and the responsiveness of the support team, particularly during busy periods, make it a highly recommended tool for any Shopify store aiming to enhance its marketing efforts.

Avada Email Marketing is a versatile tool for merchants aiming to convert visitors into long-term customers through omnichannel marketing, utilizing email, SMS, push notifications, and WhatsApp. Its extensive features include smart mail, automation workflows, mass mail, sales popup forms, and more.

• Automation Workflows: Efficiently manage tasks like abandoned cart emails, welcome messages, and more through predefined automation workflows, enhancing user engagement.
• Omni-channel Marketing: Engage customers across multiple platforms including email, SMS, push notifications, and WhatsApp for comprehensive reach.
• Personalization: Improve message relevance through features like segmenting contacts and offering product recommendations tailored to individual customer preferences.
• A/B Testing & Analytics: Optimize campaigns through testing and detailed insights, ensuring effective marketing strategies and decision-making.
• Intuitive User Interface: User-friendly design that simplifies navigation and setup, reducing onboarding time and effort.

The app's reviews highlight its outstanding customer support and user-friendly interface as key advantages. Customers frequently appreciate the prompt and efficient assistance provided by team members like Hana and Audrey, enhancing their overall experience. The app's ease of use combined with a supportive help center makes it a highly recommended choice for improving email marketing efforts.

Postscript SMS Marketing is designed to drive customer conversations and conversions throughout every stage of their journey. It ensures your text messages are customized, engaging, and compliant, whether managing one-on-one interactions or large-scale campaigns. By leveraging expertly trained sales associates and purpose-built SMS software, the app helps grow your list, refine your message strategy, and boost customer satisfaction and sales.

• Personalized Campaigns: Drive traffic and sales with tailored SMS campaigns and automation flows.
• Revenue Tracking: Monitor revenue and ROI to enhance conversion rates for your SMS initiatives.
• Subscriber Engagement: Manage and respond to text conversations effectively with your subscribers.
• Data Utilization: Engage audiences with personalized messages using historical Shopify data.
• Reliable Delivery: Ensure fast message delivery, even during peak traffic times.

The app is highly praised for its user-friendly interface, expert customer support, and comprehensive setup resources, consistently receiving high ratings from users who find it intuitive and easy to use. It also offers generous credit for new accounts and abundant tutorials to facilitate setup.

PushOwl: Web Push is a marketing app that helps businesses convert store visitors into customers through web push notifications. It allows you to collect subscribers effortlessly without needing personal information and send targeted notifications directly to device screens, enhancing sales and customer engagement.

• Instant Subscriber Collection: Quickly gather store visitors as subscribers using the native opt-in feature, no personal information required.
• Campaign Creator: Easily create tailored web push campaigns in minutes, enhancing marketing efficiency.
• Automated Cart Recovery: Increase sales by activating automated sequences to recover abandoned carts effortlessly.
• Personalized Marketing: Understand customer behavior and use cart details for targeted marketing strategies.
• Performance Tracking: Monitor the effectiveness of web push notifications to continuously optimize campaigns.

PushOwl stands out thanks to its user-friendly interface and exceptional customer support, as highlighted in numerous 5-star reviews. Users appreciate the ease of subscriber collection, campaign setup, and the proactive assistance from the support team. The app is recommended for businesses seeking a streamlined marketing solution that effectively boosts engagement and sales.

Expand your marketing reach effortlessly with Hextom: WhatsApp, SMS & Push, an all-in-one platform incorporating WhatsApp, SMS, and Web Push marketing channels. It allows you to grow your subscriber list while creating effective sales campaigns, and automates recovery of lost sales through features like abandoned cart and checkout processes.

• Multi-Channel Integration: Combines WhatsApp, SMS, and Web Push marketing into a single platform to streamline customer communication.
• Automation Features: Automates recovery of abandoned carts and sends personalized order confirmations to enhance conversion rates.
• Customizable Popups: Easily create custom popups to expand WhatsApp, SMS, and Web Push subscriber lists.
• Smart Balancing Algorithm: Ensures messages are delivered through the optimal channel for each subscriber, avoiding duplicates.
• Analytics Dashboard: Provides valuable insights to optimize marketing strategies effectively.

The app's outstanding advantages lie in its user-friendly setup, which allows you to quickly integrate and utilize its features. Users appreciate the streamlined interface that consolidates messaging across multiple channels, resulting in improved customer communication. Its automation capabilities significantly reduce cart abandonment and increase conversion rates, making it a top choice for enhancing sales strategies.

Vajro ‑ Mobile App Builder creates high-converting, native mobile apps by seamlessly syncing with your Shopify store. It utilizes first-party data to better target customers while personalizing push notifications to enhance retention and loyalty. Features like live selling allow real-time customer engagement, effectively driving superior conversions, all while cutting down on advertising costs.

• Shopify Sync: Seamlessly syncs with your Shopify store for real-time updates and smooth integration.
• Personalization: Uses first-party data to create personalized push notifications, boosting customer engagement and loyalty.
• Live Selling: Enables live interaction with customers, enhancing engagement and improving conversion rates.
• Cost Efficiency: Reduces advertising expenses while maintaining high customer retention.
• 24/7 Support: Offers world-class, continuous support from dedicated success managers for all user needs.

The app boasts exceptional advantages, praised for its user-friendly interface and fast, efficient customization that aligns perfectly with business needs. Users commend the outstanding customer support, often highlighting the team's prompt responses and helpfulness. The seamless integration with Shopify and powerful features, such as real-time syncing and unlimited push notifications, have significantly boosted user engagement and sales. Overall, Vajro's ease of use and comprehensive features have exceeded user expectations, making it a highly recommended choice.

Klaviyo: Email Marketing & SMS is a comprehensive platform designed for highly targeted, personalized emails and texts that enhance sales and foster smarter digital relationships. It integrates data from over 350 sources to streamline multi-channel customer interactions, allowing quick startup and continuous improvement with advanced AI tools and templates, all accessible with a single login.

• Data Integration: Centralize your data from over 350 integrations for seamless connection across all channels.
• AI Tools: Utilize built-in AI tools to start quickly and continually enhance email and SMS campaigns.
• Personalization: Create personalized email and SMS flows using historical and real-time data.
• Proven Templates: Access a variety of omnichannel templates for different scenarios like Welcome, Back in Stock, and more.
• Comprehensive Support: Benefit from on-demand and live assistance along with proven peer benchmarks.

Klaviyo is hailed for significantly simplifying email marketing processes, offering robust features and integrations, particularly with Shopify. Users commend its ease of use and the exceptional support team that provides instant and comprehensive assistance. Many reviews highlight increased efficiency and sales, with users appreciating frequent learning opportunities through tutorials and webinars.

Shopney ‑ Mobile App Builder is a platform that allows businesses to create a world-class mobile app in just a few hours, enhancing shopping experiences and inevitably increasing mobile conversion rates. With unlimited, automated push notifications, it offers a cost-effective marketing solution to boost sales further.

• Push Notifications: Leverage unlimited and automated push notifications to save on marketing costs and drive sales.
• Theme Options: Enhance product merchandising with a variety of layout themes for product detail and listing pages.
• Personalized Shopping: Create personalized experiences with real-time in-app live chat capabilities.
• Rich Integration: Integrate seamlessly with top Shopify apps to carry essential functionalities over to the mobile platform.
• Exceptional Support: Benefit from superior customer support, helping businesses grow from the outset.

Shopney is highly praised for its outstanding advantages, particularly its exceptional customer service and ease of app development. Revamping your Shopify store into a mobile app with Shopney is straightforward, allowing even those with no prior experience to design unique, customized apps efficiently. The app's flexibility and smooth performance, combined with standout support from team members like Lara and Hazel, ensure a seamless development process that has garnered numerous 5-star reviews from users worldwide.

Krtibite is an all-in-one marketing tool designed to help businesses recover lost sales through features like Back In Stock Alerts, Abandoned Carts, and price drop notifications via email and SMS. It offers customizable notifications, a "Notify Me" button for out-of-stock products, and insightful waitlist analytics to enhance your marketing strategy.

• Restock Alerts: Automatically sends back-in-stock email and SMS alerts to customers.
• Price Drop Alerts: Notifies customers when products they’re interested in are on sale.
• Out of Stock Waitlist: Provides analytics to identify high-demand products, facilitating strategic restocks.
• Grow Mailing List: Seamlessly integrates with your customer list for enhanced email marketing.
• Customizable Notifications: Offers full customization of the "Notify Me" button and notification templates to align with your brand.

The app's outstanding advantages, based on user reviews, include exceptional customer support, easy installation and integration with online stores, and a user-friendly interface that enhances store operations. Many customers praised the app's effectiveness in boosting sales and improving customer satisfaction. The responsive support team, particularly Sam, is often highlighted for their prompt assistance, ensuring a smooth user experience.

GOtext is an intuitive SMS marketing app designed to facilitate the delivery of personalized promotional offers, order updates, and abandoned cart reminders. Its automation features empower businesses to reconnect with potential customers, reward new buyers with discounts, and re-engage existing clientele effectively.

• Cost-effective Messaging: Send SMS at cost price to maintain a budget-friendly approach to marketing.
• Performance Tracking: Track revenue generated from SMS campaigns and measure ROI directly within the app.
• Personalization: Utilize historical Shopify data to send personalized messages tailored to your audience's preferences.
• Subscriber Growth: Expand your SMS subscriber list with TCPA-compliant subscriber generation tools.

The app's outstanding advantages include its ease of use, cost-effectiveness, and comprehensive performance tracking. Users praise its ability to boost sales and enhance customer engagement through personalized communication, as evidenced by positive feedback and high rating scores.

Refersion: Affiliate Marketing is an app designed to enhance ecommerce growth by facilitating affiliate, influencer, and ambassador programs. It provides tools for data attribution, program performance insights, and relationship building, while allowing you to manage unlimited affiliates and offers, customize commissions, and automate payments and tax form management.

• Unlimited Affiliate Management: Allows management of an unlimited number of affiliates and offers, perfect for scaling your program.
• Custom Commissions & Rewards: Provides flexibility with custom commission structures and bonus rewards to incentivize affiliates effectively.
• User-Friendly Dashboards: Features intuitive dashboards that provide performance insights and streamline the management process.
• Automated Payments & Tax Management: Facilitates automated affiliate payments along with built-in tax form management to ensure smooth financial operations.
• Affiliate Marketplace Exposure: Offers opportunities for discovering new affiliates through the Refersion Marketplace for expanded reach.

The outstanding advantages of the Refersion app, as highlighted by user reviews, include exceptional customer service and support during setup and ongoing integration processes. Users appreciate the professionalism and helpfulness of the support team, mentioning specific personnel like John and Eugene for their timely, friendly, and knowledgeable assistance, making the expansion and operation of affiliate programs seamless and efficient.

Appikon ‑ Pre‑Order is an efficient tool that enables merchants to seamlessly handle pre-orders and waitlists for sold-out, out-of-stock, and coming-soon products. By replacing Add-to-Cart buttons with Pre-Order buttons, the app provides strategic insights into customer interest and inventory management, all without requiring any coding or theme alterations.

• Automatic Waitlist Creation: Effortlessly generates waitlists and pre-order lists to manage demand for products that are unavailable or upcoming.
• Pre-Order Button Swap: Replaces traditional Add-to-Cart buttons with Pre-Order buttons to accurately measure customer demand and facilitate pre-sales.
• Merchant-Friendly Interface: Offers easy installation and setup without the need for coding or theme customization.
• Discount Incentives: Boosts sales by allowing merchants to offer discounts on pre-ordered or back-ordered items.
• Email Capture and Communication: Captures customer emails to send out pre-order confirmation messages efficiently.

Reviews highlight Appikon ‑ Pre‑Order's outstanding advantages, emphasizing its seamless integration and significant impact on boosting sales through pre-orders. Users praise its intuitive interface, ease of use, and the crucial role it plays in driving customer engagement and enhancing inventory management strategies.

Firepush ‑ SMS & Web Push is an all-in-one app that helps recover abandoned carts and grow sales consistently by re-engaging potential customers through text messages and web push notifications.

• Cart recovery: Effectively recover abandoned carts, helping to increase overall sales.
• Multi-channel campaigns: Easily create campaigns using both SMS and web push notifications.
• Automated notifications: Automate notifications for price drops, delivery updates, and promotions.
• Comprehensive overviews: Track different campaigns, target audiences, and the revenue generated from them.
• Personalized communication: Convert potentials to customers with personalized texts and notifications.

Users have praised Firepush for its intuitive interface and effective automation features, enabling businesses to significantly improve conversion rates and customer engagement effortlessly. The ability to track campaign performance and seamlessly integrate multiple communication channels has been highlighted as a major advantage by reviewers.

The Back In Stock - Restock Alerts App helps Shopify merchants recover lost revenue by instantly notifying customers via email or SMS when out-of-stock products are restocked. The app automatically tracks inventory and sends personalized notifications, making it easier to retain customers and boost sales without manual intervention. With customizable alerts and seamless integration, the app enhances customer engagement and provides valuable insights into product demand.

• Real-time Restock Notifications: Automatically notify customers the moment products are back in stock through email or SMS. 
• Customizable Alerts: Merchants can fully personalize notification templates to align with their branding. 
• Automated Workflows & Inventory Syncing: Syncs directly with Shopify’s inventory management system, ensuring product statuses are always up-to-date and notifications are sent automatically without manual checks.
• Customer Demand Insights: Provides reports on which products customers are waiting for, allowing merchants to forecast demand and make informed inventory decisions to optimize stock levels.
• Seamless Shopify Integration: Integrates effortlessly with your Shopify store, requiring minimal setup and no coding. 

Merchants using the Back In Stock app appreciate its ease of use, smooth setup process, and its ability to recover otherwise missed sales. The automatic notifications and customization features, paired with great customer support, make it a valuable tool for enhancing customer satisfaction and boosting revenue.

The Loyalty, Rewards & Referrals app, S Loyalty, is designed to help Shopify and Shopify Plus merchants build customer loyalty and increase sales. It offers a variety of rewards, personalized bonuses, and points-based campaigns to give customers more reasons to return.

• Versatile Reward Options: Offers rewards like “Pay with Points”, “Free Shipping”, or percentage and fixed amount rewards to cater to different customer preferences.
• Personalized Bonuses: Features such as holiday bonuses, birthday rewards, and special points events add a personalized touch to customer experiences.
• Customer Engagement: Engage customers with personalized “Welcome” and “Birthday” bonuses, as well as “Thank You” messages.
• Comprehensive Data Management: Ability to check customer purchasing and point redemption history and export the data for better analysis and decision-making.
• Automated Processes: Schedule expiration dates for unused reward points or discount codes to ensure efficient management of the rewards program.

Outstanding reviews emphasize the app’s ability to significantly enhance customer engagement through its flexible reward system and ease of integration. Users frequently highlight its positive impact on repeat purchases and customer satisfaction, being commended for its user-friendly interface and robust automation features that minimize manual work.