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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Bajoia

Aug 29, 2025  on Shopify

J'ai remplacé Mailchimp par cette application gratuite. 10 000 envois gratuits c'est parfait pour une petite boutique comme la mienne. Aussi performant que Mailchimp sauf peut-être sur des fonctions avancées telles que les automatisations

FitNest Living Co.

Aug 28, 2025  on Shopify

It's great, really helpful! once you have got your head around it all. It was confusing to me at first, but the AI help was a godsend! Managed to learn it all without asking for a real person, and pretty proud of myself now.

Global Wine Distributors

Aug 25, 2025  on Shopify

I love this app it give me ability to send bulk email to people. Thanks to fiverr.com/inbox/praise_ecom for helping me out on sales marketing.

Fourseven

Aug 25, 2025  on Shopify

It's a welcome convenience to have the basic templates and marketing automations already available for simple plug-and-play branding and promotions.

Sit and Smile

Aug 22, 2025  on Shopify

It's great. The blank template is the most newsletter-y template to use. Which i love. It keeps it simple.

Josefina Bags

Aug 21, 2025  on Shopify

Quite good and easy to use. It worth 4,5/5 more than 5/5 because it's quite 'basic'. There are missing many features (design and marketing features, for ex fonts). But I am very happy with it.

LOMEU SEMIJÓIAS

Aug 16, 2025  on Shopify

Ótimo App, parabéns... Ajuda muito a promover o relacionamento com os clientes. Senti falta da oferta dos produtos ser de forma automática, trocando de produtos a cada envio dos e-mails . Configura para ser automático e a Shopify cuida de oferecer diversos produtos aleatoriamente por tipo de coleção .

Immuni-P

Aug 14, 2025  on Shopify

Easy to use, I am really enjoy the art of writing emails that exude value and inspire our customers.

Amethira

Aug 12, 2025  on Shopify

This app is very easy to use, integrates with Shopify seamlessly. Easy to keep track of subscribers and lists, segments, tags. Basic templates but they have the features that you need. Emails were meant to be an easy way to engage with your customers and Shopify did that.

Rudy Project

Aug 11, 2025  on Shopify

I moved across from Klavyio in order to save money. Whilst Klavyio is more advanced i don't use the segments. Just use it for newslettes and flows. I was a little nervous about moving to Shopify mail and Automations but so far it's working and im sure Shopify will improve these items even more in the future. I had 25,000 subscribers in Klavyio and its kills me they want to charge me $500 US a month. Sure it converts but i found an alternative which is easy to use and does the trick for a few bucks. I did try to downgrade / suppress a bunch of customers in Klavyio but that was almost impossible for me to do. They just kept asking for $500 US each month.

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