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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Rauschelite

May 24, 2025  on Shopify

Die Erfahrung mit Shopify E-Mail ist durchaus positiv. Ich bin mit den Einstellungen sehr zufrieden. Es klappt alles zügig und die Anleitung ist absolut klasse. Ich bin froh, umgestiegen zu sein!!!

Urban Outback Apparel

May 19, 2025  on Shopify

Shopify Email is such a friendly app to use! It allows me to design beautiful emails that are not only visually appealing but also align perfectly with my branding.

Cancun Mexican Grill - Okemos

May 19, 2025  on Shopify

This is one of the best tools to promote your business. The trick is to use it at least once a week!

Half A Lemon

May 19, 2025  on Shopify

Easy to set up, great functionality and good reporting. Seems to have delivered well which is another bonus.

JANAM.ONLINE

May 18, 2025  on Shopify

Using Shopify Email has been a smooth and efficient experience. It’s very user-friendly, especially for store owners like me who manage both products and marketing. I appreciate the built-in templates, easy customization tools, and the ability to target specific customer groups directly from my store dashboard. I also like how it integrates seamlessly with my store’s branding and products, making it easy to create professional-looking campaigns without needing external software. One suggestion I have is to improve verification steps for sender emails and domain authentication—it would be great to make that process more beginner-friendly. Overall, Shopify Email is a great tool for growing my brand and connecting with customers.

Beach Dreaming

May 08, 2025  on Shopify

Very simple to use (even for a beginner!). Doesn't take too long to create a very professional looking email. Love it, and will continue to use it when I have sales, new products or whatever.

Anthologie Co.

May 07, 2025  on Shopify

Easy to use and navigate, but customizations are limited. With AI and many other platforms this app should include more custom options including font, background and ability to use images in the borders.

MAD MAPS

May 07, 2025  on Shopify

I like the assortment of templates offered as a starting place. Today, I put together my first email campaign using Shopify Email. I hope it does well. The style is a lot different from what we typically send from our 3rd party email service. It would have been nice to have more flexibility to move content block around within the template and center some of the left justified elements. Maybe that's all possible and I just didn't see how. Overall, it was a good first experience and motivating to spend time learning more of Shopify Email's capabilities.

No-Ratz

May 07, 2025  on Shopify

A cost effective means to reach customers. The auto generated contents and the editing features make Shopify Email a great tool.

Nuya's Essence Zanzibar

May 07, 2025  on Shopify

so far I like it and would love to see how far it can take me with my brand in terms of customer growth and retention. All features are great and functional.

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