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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

ZB: Exit Intent Pop up Window logo
(17 Reviews)
  • Sponsored

Simple and reliable popups to promote sales and capture...

Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Mary Mercedes

Nov 23, 2025  on Shopify

Missing a few more customizations and deeper analytics but other than that it's pretty good! It's fast and easy which is my favorite part.

fohowgroup.de

Nov 21, 2025  on Shopify

sehr zufrieden. vieles durchdacht und benutzerfreundlich angepasst. tolle KI Unterstützung und bei Bedarf auch direkter Kontakt. arbeite gerne damit.

FOOSTER

Nov 18, 2025  on Shopify

It is good, not great, but enough to get you started. The templates are a bit basic, but with a little customization they get to a much better place. It is also very cheap to use... and that's hard to beat.

Ars Ænigmæ

Nov 15, 2025  on Shopify

We had what we thought was going to be a good solution for our customer newsletter mass mailing, but it turns out it wasn't up to the job. I found this official Shopify Email app and it is terrific for making our update emails to announce our upcoming product drops. Super easy to use, fully integrated with our store and the admin interface, and free for a shop of our size!

ANONANG.COM

Nov 14, 2025  on Shopify

Facile à utiliser, ont peut créer un email très rapidement. J'aurais aime moins de filtres dans la création de liste de destinataires.

Easy Piecy Quilts

Nov 11, 2025  on Shopify

The most economical way to send emails for your Shopify store. I was paying over $600 a month with an Email Provider. The cost was climbing every month I added new customers. This app is simple, inexpensive and effective.

Collage Soup

Nov 09, 2025  on Shopify

it works great, wish I could figure out how to configure some other things but that's more of a me problem than an app problem.

GutBrush

Nov 08, 2025  on Shopify

Please add: 1. Countdown timer function that can be embedded into email templates for limited-time offers. Purpose: to visually show urgency (e.g., “Offer ends in 02:15:45”) inside marketing emails. 2. Automatically renewing limited-time discount codes that: Expire after a set period (e.g., 48 hours). Automatically generate new codes for ongoing campaigns or future customers.

TENYA

Nov 06, 2025  on Shopify

It's perfect to impulse the sales, show the new items available, create a personal contact to the costumers, handle the different markets and create good experiences. TY.

Smells Like Sugar

Nov 05, 2025  on Shopify

It is really simple and easy to use. I recommend using this app for starting entrepreneurs who don't have a large email subscriber list yet. The email templates are very nice. There are apps that go more in-depth with automations, but this is definitely great for beginners or people who want to send simple emails to their subscribers. Wonderful app!

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