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9.5
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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Tx2 Quilt Shop

Aug 10, 2025  on Shopify

Was using another app (paid) and learned that it was already included in my Shopify subscription. Really easy to make sure links are accurate, products are included properly and enough formatting choices. I always like to use something already integrated.

Lost Tag

Aug 08, 2025  on Shopify

This app was honestly GREAT for years, but as other reviewers have noted, an update was made recently that forces my shoppers to land on my site with Canadian settings. There is no way to change the URL they prepopulated with "en-canada". This is happening with the "Products" component in the email builder which is obviously the the most important thing to do right. I had a huge campaign that depended on this email and only realized afterwards that all the product links were broken. So many lost sales because of this....

YANKEETRADERS

Aug 07, 2025  on Shopify

I just started using Shopify and I am impressed with all they have to offer. I sent my first email marketing ad yesterday and I am already seeing activty. So far so great!! YANKEETRADERS

Stitchcraft Studio

Aug 05, 2025  on Shopify

Really easy to amend the layout of your emails and link them to your products or any other part of your website. MUCH simpler than the platform I was using previously!

Yenama Accessories

Aug 02, 2025  on Shopify

I am rating it at first as it isn't user friendly, at first, but after a few attempts, I was able to use the templates with ease. I must admit that I enjoyed using the templates and that I am able to edit and design it the way suitable for my store. And that links to your shop, social media, etc., are already embedded into the templates, no need to copy and paste. I would recommend the App!

MW Soapworks

Aug 01, 2025  on Shopify

I've never used another email system before but Shopify Email has made it REALLY easy for me to take the plunge and just get started with my marketing. Great templates and pretty dang intuitive to use.

Five Valleys Hamper Co

Jul 31, 2025  on Shopify

Overall it's really easy to use and a great free alternative to a paid platform like Klaviyo. The formatting options are quite basic and sometimes glitchy, for example sometimes including a hyperlink changes the font on that section when the email goes out, but isn't visible to me in the draft.

Angelic Jewelry

Jul 29, 2025  on Shopify

this app is so much easier to use for Shopify stores; linking directly to my products, discounts, pictures, I no longer have to upload separate pictures and links and now can send a great sales campaign sent in under 10 minutes!

G.G-Designs

Jul 26, 2025  on Shopify

Ich wollte erst Shopify testen auf Herz und Nieren, was ich auch gemacht habe, und ich muss sagen, wer sich länger mit Shopify beschäftigt, und verschiedene Apps installiert, wird schnell merken, dass es sich lohnt und auch Spaß macht. Ich kann nur jedem empfehlen, sich damit zu beschäftigen.

Sanober Azfar

Jul 25, 2025  on Shopify

Easy to use and very effective. The support team is quick and helpful. It’s made managing everything so much easier. Highly recommended!

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