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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

シザいもん

Apr 20, 2025  on Shopify

レスポンシブなメルマガを送るのに手間が掛からず使いやすいです! 日本語フォントも充実させて頂けるとさらに嬉しい。

Revival 7

Apr 18, 2025  on Shopify

Very good but confusing to novice sellers like me...... But highly Recommended . Chef Danny McDonnell

Texas Quiltworks

Apr 15, 2025  on Shopify

I love using it, very simple. But I do wish I could sort through my emails by draft or not. I have some drafts that have gotten lost in the mix of emails that have been sent and emails that are scheduled. I would love to be able to sort by status.

BuildQuip

Apr 14, 2025  on Shopify

The app is really intuitive and easy to use. The templates are simple and elegant and with the backing of Shopify's secure servers and low spam / bounce rates it all makes for a very pleasant experience!

FaithfulFarmerapparel

Apr 13, 2025  on Shopify

at First i was confused but as I kept messing with it more and more it was easy to use. everything works great haven't seen any big problems yet but over all Good

Amid The Moss

Apr 10, 2025  on Shopify

I love this feature! The templates are easy to edit & they give you some great, simple marketing ideas!

The Putter Shop

Apr 10, 2025  on Shopify

So easy to use! I've used big CRMs like Salesforce and this email marketing system is great! Keep it up!

Addestramento del Cavallo Sportivo

Apr 07, 2025  on Shopify

Super. Economica e flessibile. Permette di fare molto con relativamente poco. Un ottimo modo per iniziare a far crescere la mailing list e fidelizzare un pubblico.

Atelier Luna

Apr 06, 2025  on Shopify

I’ve spent hours trying to set up Shopify Email, following every official instruction step by step, only to be told after a long support chat that my store is “ineligible” — with no concrete reason why. Yes, I’m on an active, paid Shopify plan. Yes, I have the Online Store sales channel installed. Yes, I have a payment provider set up. Yet still, the only response I got was vague: “Eligibility involves multiple data points.” No specific guidance. No timeline. Just “use another app” — after days of waiting and troubleshooting. This is beyond frustrating. If you want merchants to trust Shopify’s ecosystem, transparency and respect for our time are non-negotiable. If there are silent rules or hidden thresholds, say it clearly up front. Don’t bury us in vague corporate speak after we’ve already committed to your platform. Until things change, I absolutely do not recommend relying on Shopify Email.

Cre8tively We Tees

Apr 04, 2025  on Shopify

Easy to use and navigate, I love seeing my analytics so that I can tailor my emails better. Free is a huge bonus!

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