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9.2
Shopify Email logo

Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers
2,474 Reviews
9.2
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About Shopify Email

Launched Apr 13, 2020

Categories

Email marketing

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Peonies & Parasols Children's Boutique

Apr 01, 2025  on Shopify

It is a great app, easy to use. I've used paid apps before that don't make it as easy as Shopify Email does.

Kochschein

Mar 20, 2025  on Shopify

Passt und die Erstellung der Vorlagen ist leicht und übersichtlich. Planung und Versand - auch mit der Testmail ist top

Bowman & Butcher

Mar 19, 2025  on Shopify

So far so good. Easy to use, and for my needs I don't have to buy another subscription for email campaigns.

pitter patter

Mar 18, 2025  on Shopify

This has been the easiest part of my Shopify setup so far–super intuitive, great pre-set options. Only thing I would improve is setting your brand colour defaults for all emails automatically.

Fighters Inc. - Martial Arts Equipment

Mar 17, 2025  on Shopify

super fácil de usar. Ojalá y nos brindaran mas tools. como agregar GIF or videos cortos. también más Templates para todos los holidays en USA

Mermaids and Dinosaurs

Mar 17, 2025  on Shopify

easy to use and effective, the way you can schedule emails is a great feature too. I used to use another company to send emails but it was never this straight forward. Even porting all my customers email addresses over was stress free

SporttipollariShop

Mar 17, 2025  on Shopify

Sähköpostien luominen on vaivatonta ja on kätevää, kun viestiin voi suoraan linkittää haluamiaan tuotteita.

CayBargain

Mar 15, 2025  on Shopify

App crashes frequently and reloading does not allow you to continue. Have to exit Shopify and reopen.

Curly Assembly

Mar 12, 2025  on Shopify

I love Shopify Email. I switched to this app after I couldn't afford using a paid third-party email service. It was a very easy switch, and I like all of the new automations I can experiment with!

See My Curls

Mar 11, 2025  on Shopify

A GAME CHANGING APP that actually works and it's FREE!!! Wow, a Shopify app that actually works and it's free as well. I've been using this Shopify Email for the past 13 months and I have to say I love it. It works so well with 40% plus open rates and it's quite easy to use. I wanted to use this app for a year before I could compare (and review) it to two other very popular and expensive email marketing apps that I had used for over 5 years combined. I love that it has similar features like the other expensive apps. Some of the similar features are automated discount links, very useful templates and AI generated options. My only suggestion that I would like this app to improve is to have a 'Save' or a template option for email footer.

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