8.7
Shopify Email logo

Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers
1,549 Reviews
8.7

About Shopify Email

Launched Apr 14, 2020

Categories

Zotabox: Promote & Convert 20+ logo
(483 Reviews)
$12.99-$79.99 / Month
  • Free Plan Available
  • Verified
  • Sponsored

Easy popups, banners, upsell tool, header bar to boost sales...

Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

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We Got You Coverd

Jan 08, 2025  on Shopify

It has been easy to use, no issues with it delivering my emails that are scheduled. I just copy and paste and change to my brand colors...so far love it!

Unrooted Wines

Jan 07, 2025  on Shopify

Great for email campaigns. Unfortunately it doesn't have sms capabilities, so you need a separate paid app for that. It would be great if Shopify could add sms functionality

Roppongi

Jan 06, 2025  on Shopify

Grootste voordeel: geen gedoe met inschrijvingen die geen nieuwsbrief ontvangen, maar waar je wel voor betaalt! Makkelijk en intuïtief te gebruiken.

Proteiligne market

Jan 01, 2025  on Shopify

Je recommande. Mais la note de 4 sur 5 est pour augmenter le nombre de modèles proposés. Facile à utiliser et très bien conçu Merci à toute l'équipe

The Hippie Howl

Dec 26, 2024  on Shopify

I’ve thoroughly enjoyed using this app! I’ve never tried email marketing before, but Shopify Email has been so easy to use.

WeboostSocial

Dec 24, 2024  on Shopify

App that causes you a lot of frustration, you edit an email template for hours, you publish it, you go and see to see if it saved it for you and when you click on the template it tells you error 404, we can't find the URL and you try to see if at least it's among the models and gives it to you as non-existent. If you have the possibility, pay for apps that offer you more flexibility, marketing emails are essential, don't rely on hastily made and poorly made apps offered by Shopify and usefully for free.

Camp Catskill

Dec 22, 2024  on Shopify

I've been pretty happy with Shopify Email as an alternative to more expensive options. I'm trying to make more use of email marketing in general, and currently send very few, but overall it's been very easy to use the templates and tools provided.

Ocean River Sports

Dec 19, 2024  on Shopify

Super simple to use. One thing I would love to see is a resend option. Resend to the people who didn't open you original send. Hope to learn more and do better with your newsletter as I am moving away from Mailchimp.

Pinar Ozevlat

Dec 09, 2024  on Shopify

Very Good! And SO straightforward, easy to use with great qualities, would recommend it to all Shopify users.

RegattaSport

Dec 08, 2024  on Shopify

Would Highly Suggest. Pros - Only Pay for what you use not a monthly fee - Super easy to use - links everything directly from your store reducing clicks! Cons - Can take up to 4 hours for emails to be sent - Emails not sent all at once

Jawellary.shop

Dec 05, 2024  on Shopify

Our Experience with Shopify Email We’ve had an amazing experience using Shopify Email, and we couldn’t be happier with the service! It’s a seamless, easy-to-use platform that allows us to stay connected with our customers in a more personal way. From creating beautiful, on-brand emails to automating campaigns, Shopify Email has helped us save time and enhance our marketing efforts. The integration with our Shopify store makes it incredibly convenient to track and analyze our email performance, ensuring that every message we send adds value to our customer relationships. Whether it's sharing new arrivals, exclusive offers, or important updates, Shopify Email makes it effortless to reach our audience effectively. Overall, it's been an essential tool for our business, helping us grow our community and stay engaged with our customers—keeping them informed and excited about what’s next!

OpenCase

Dec 04, 2024  on Shopify

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

Madame Sylva

Dec 04, 2024  on Shopify

Très satisfaite pour l'envoi de mail newsletter, mais les automatisations ne fonctionnent pas pour moi

Black MP

Dec 03, 2024  on Shopify

Easy to navigate and I love the experience. Can't wait to add my knowledge and perfect my email skills.

Adirondack

Dec 02, 2024  on Shopify

Has been great so far! Was using mailchimp but the prices are insane now. This has worked just as well for us and is much easier as well!

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