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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Dynamite Desserts

Sep 14, 2025  on Shopify

It definitely takes a minute to get used to setting everything up, but once I got it the app is quick and easy to use. The hardest part was figuring out how to put people in different segments. Wish that was explained a bit better.

Peridot Park Jewelry

Sep 14, 2025  on Shopify

I got a message saying my bank account info is incorrect after I sent my first email blast. I checked in "Banking", and the info is correct. Don't know where this other "incorrect" bank account could be configured.

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

New Sun Racing

Sep 12, 2025  on Shopify

I’m new to Shopify, and honestly, I wish I had joined years ago! There are so many great tools available, but my favorite so far is Shopify Email. It’s super easy to use, lets me design campaigns quickly, and I can choose from a variety of templates to promote my products in a professional way.

Kleins Organic

Sep 09, 2025  on Shopify

I was using Klaviyo, but decided to downgrade for a while, so i tried Shopify email, i love it and its free for us!

The Happy Popcorn Co - Online

Sep 05, 2025  on Shopify

Using Shopify Email has made reaching our subscribers a piece of cake. We send out weekly emails to notify customers of sales, new products and events. Scheduling and building emails is so simple using this app. Very user friendly, and I love that we can create our own templates!

Twisted Vision

Sep 04, 2025  on Shopify

Seemed confusing st first but the sequence is easy to follow and the templates are very useful and varied.

Hic!

Sep 04, 2025  on Shopify

Atrocious. Email App Editor not working and neither is the Shopify support to assist in rectifying the matter.

GOODSPHORIA.COM

Sep 03, 2025  on Shopify

Bonjour l’équipe Shopify, Je tiens à vous dire que j’ai vraiment apprécié utiliser Shopify Email. L’outil est à la fois simple, efficace, et parfaitement intégré à la gestion de ma boutique Shopify en ligne. J’aime votre interface intuitive et fluide. Grâce à Shopify Email, je vais pouvoir mieux communiquer avec mes clients et travailler sur l'augmentation de leur engagement. C’est un véritable atout offert gratuitement par Shopify dans la gestion quotidienne de mon ecommerce, et cela va m'aider dans mon service à la clientèle et mon marketing. J'en ai besoin comme tous ceux qui commencent comme moi car on a besoin d'outils pour communiquer avec nos clients que ce soit pour du service ou du marketing. Si j’ai la chance d’être choisi, je serais ravi de partager mon expérience positive autour de Shopify et Shopify Email et de contribuer à sa promotion auprès de la communauté ecommerce. Merci encore pour l'excellent service de Shopify depuis le début de mon expérience ecommerce avec vous ! Christopher LOCAS www.goodsphoria.com

Bajoia

Aug 29, 2025  on Shopify

J'ai remplacé Mailchimp par cette application gratuite. 10 000 envois gratuits c'est parfait pour une petite boutique comme la mienne. Aussi performant que Mailchimp sauf peut-être sur des fonctions avancées telles que les automatisations

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