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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Rustic Oils

Jul 21, 2025  on Shopify

So far I have enjoyed the app. It is easy to use and has some wonderful features. I do wish there was a better catalog of free images and gifs to use in the body of the email but overall I'm really happy with it and thankful that I have a way to stay connected with my customers.

Madam Lampshade

Jul 17, 2025  on Shopify

I've just started using the Shopify Email App, and I have very easily created 4 custom email notifications templates. The app is easy to use and is easily customised. I created test runs in real time which allows you to edit if need be. I'm looking forward to exploring more as I continue on with the marketing side of things. :)

Boopino

Jul 16, 2025  on Shopify

I am so glad that you have improved this as I really struggled to use Klayvio (and resented paying so much to them) - this is working so well! THANK YOU!

Laser Skin Clinics

Jul 13, 2025  on Shopify

It suits me, easy to use, but I’m none to technical, if you are a professional its probably not enough for you. For me it’s simple to use for basic marketing emails.

Asali Origins

Jul 07, 2025  on Shopify

It's pretty simple to use if you need to customize a template. I'm still learning about the available features but so far so good with testing. One issue was the spacers in the template I used didn't look as good on an iPhone as they did on an iPad.

Above The Rest

Jul 06, 2025  on Shopify

Easy to use and very effective! We love how simple it is to choose templates and customize them with our information. Shopify Email makes it easy to engage with both potential and existing customers, which helps us build stronger relationships and improve customer retention. Highly recommend!

DrawnBy:

Jul 04, 2025  on Shopify

i was dying on mailchimp which capped my contact list and decided to switch to brevo. they threw another loop at me when they cap monthly email sends... only to find out that shopify has had a solution all this time. FOR FREE. Can't recommend it more.

Tim Platt Fine Art Photography

Jul 01, 2025  on Shopify

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

Stupid Car Tray

Jun 29, 2025  on Shopify

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

AmbiantAura Jalle

Jun 27, 2025  on Shopify

I like essy of template already set and ready to go. I want tofeature in newsletters all on one platformAi generated engagement options! Switzerland Just started

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