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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

FostersFields

Oct 01, 2025  on Shopify

I find the email app easy to use, I am however disappointed at the 'open rate' of my emails. I am not sure if this is on me or Shopify?

Hermineluxe

Sep 25, 2025  on Shopify

this app makes exporting my orders really easy. I like the option to export the current page, date, or all orders, and the CSV format works perfectly with Excel and google sheets. Very straightforward and saves me a lot of time.

Naturally Canada

Sep 25, 2025  on Shopify

Nice to have email within Shopify to monitor and get a handle on our customer base... Easy to create, extremely helpful

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Childish Plates

Sep 24, 2025  on Shopify

It's very intuitive. I was nervous to use this, but it's working great. My store has seen the benefits almost immediately.

Denee Crafts and Creations

Sep 23, 2025  on Shopify

Easy to use and the templates could be more updated, however I like it for what I've used it for in my shop

BOSKIND CREATIONS

Sep 23, 2025  on Shopify

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

The Creative Farm Girl

Sep 23, 2025  on Shopify

I do have a hard time finding it, because they moved the "email" segment to its own thing, rather than being under "campaigns"

CVRGE

Sep 22, 2025  on Shopify

It's very user friendly. It syncs to all my products so adding images and product links are very easy.

Mystic Moon Shop, Inc

Sep 20, 2025  on Shopify

Email made as complicated as possible, and I don't care about google and yahoo email anymore. I get SO many emails a day from Gmail accounts from spam companies and they want to filter my once-a-month email for reasons beyond my control? Seriously I despise the email system in shopify, gmail and yahoo mail!

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