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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

Address

502, Shivalik Avenue, Udhana Darwaja, Surat, GJ, 395002, IN

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Invite Me

Nov 01, 2025  on Shopify

Email marketing was very complicated with Klayvio. The direct integration with Shopify has made my life so much easier.

PLOMERIA UNIVERSAL

Oct 31, 2025  on Shopify

Di 5 estrellas pero justo recordé que cuando se envían productos los precios aparecen con el signo de peso por la derecha e.g. 50.00$ Cuando la convención al menos en EEUU y LATAM es por la izquierda: $50.00 Fuera de eso, muy buena customización y buen dashboard de estadísticos.

AYOO SHOP

Oct 30, 2025  on Shopify

I’ve been really impressed with Shopify Sender Integration! Setting everything up was a breeze, and on the sender backend automation functionality really helped with sending emails without any manual action. I did hit a small snag when setting it up, but Support section was helpful. I can’t recommend Sender enough!

DISTANT

Oct 29, 2025  on Shopify

It is very easy to use. It basically gives step by steps guides especially with automations. it makes creating emails very simple. I recommend this to everyone.

Rogue Memory

Oct 28, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test, otherwise the merge field will not merge properly and you don't really know for sure that it works. Duplicate sent email for new draft with final segment. That will make it work reliably.

tricitywholesale.com

Oct 25, 2025  on Shopify

I am please with the Shopify Email App, just needs a slight discount for accounts that has collected a large number of emails lol

Luxurier

Oct 22, 2025  on Shopify

PLEASE ADD THE OPTION TO SEE TO WHICH SEGMENT YOU SENT THE CAMPAIGN! It is impossible to see that unless you duplicate every single campaign and open it. It is really dumb not having that, even when you click on the campaign - NO SENSE!

Rogue Memory

Oct 22, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test. Duplicate sent email for new draft with final segment.

Protein Depot

Oct 18, 2025  on Shopify

Ein einfacher Weg professionelle Mails zu erstellen. Die App ist intuitiv gestaltet. Einarbeitung ca. 5 Minuten. Kann es nur weiterempfehlen!

Foto Factory

Oct 18, 2025  on Shopify

This is just nice and intuitive for small business owners as my self. Foto Factory recently moved from two other complex platform and this is just an ease to use.

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