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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Anthologie Co.

May 07, 2025  on Shopify

Easy to use and navigate, but customizations are limited. With AI and many other platforms this app should include more custom options including font, background and ability to use images in the borders.

MAD MAPS

May 07, 2025  on Shopify

I like the assortment of templates offered as a starting place. Today, I put together my first email campaign using Shopify Email. I hope it does well. The style is a lot different from what we typically send from our 3rd party email service. It would have been nice to have more flexibility to move content block around within the template and center some of the left justified elements. Maybe that's all possible and I just didn't see how. Overall, it was a good first experience and motivating to spend time learning more of Shopify Email's capabilities.

No-Ratz

May 07, 2025  on Shopify

A cost effective means to reach customers. The auto generated contents and the editing features make Shopify Email a great tool.

HARKO Day Trading

May 02, 2025  on Shopify

Easy to use; would be great if the editing was not so "clunky". A better word editor would make this sparkle.

SCense Luxury Oils

Apr 29, 2025  on Shopify

Not bad somewhat user friendly and adaptable, I wish there was more templates to chose from and it can get finicky when updating and editing but it works pretty well and ends up looking really nice once you get the hang of it!!

Epoxy US

Apr 22, 2025  on Shopify

So easy! Fast and simple. The templates are great, and edits take just a couple of minutes to customize. You can even schedule the send time and date. Oh, and it is FREE

シザいもん

Apr 20, 2025  on Shopify

レスポンシブなメルマガを送るのに手間が掛からず使いやすいです! 日本語フォントも充実させて頂けるとさらに嬉しい。

Revival 7

Apr 18, 2025  on Shopify

Very good but confusing to novice sellers like me...... But highly Recommended . Chef Danny McDonnell

Texas Quiltworks

Apr 15, 2025  on Shopify

I love using it, very simple. But I do wish I could sort through my emails by draft or not. I have some drafts that have gotten lost in the mix of emails that have been sent and emails that are scheduled. I would love to be able to sort by status.

BuildQuip

Apr 14, 2025  on Shopify

The app is really intuitive and easy to use. The templates are simple and elegant and with the backing of Shopify's secure servers and low spam / bounce rates it all makes for a very pleasant experience!

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