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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Tim Platt Fine Art Photography

Jul 01, 2025  on Shopify

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

Stupid Car Tray

Jun 29, 2025  on Shopify

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

AmbiantAura Jalle

Jun 27, 2025  on Shopify

I like essy of template already set and ready to go. I want tofeature in newsletters all on one platformAi generated engagement options! Switzerland Just started

HYGIIENE

Jun 26, 2025  on Shopify

Really easy to use and has a lot of pre-set templates. I also love how easy it is to integrate the brand colors within the templates.

LEBRON COMPU-CELL-RADIOS

Jun 25, 2025  on Shopify

Muy buena, los comerciantes deberían de instalarla para así tener mejor contacto con todos los compradores.

STAX Headphones

Jun 23, 2025  on Shopify

Love it. It's easy to set up and more importantly helps when you're under the pump to knock out promos and such. Good stuff.

BULLSHAKE

Jun 18, 2025  on Shopify

It needs a filter while selecting a segments "Don't Send to" so it can filter out which customers should not receive email out of all subscribers.

Thyme and Sage

Jun 17, 2025  on Shopify

This email marketing platform has been as good if not better than stand-alone services. It is easy to use, and has been very helpful with managing analytics and the segmented lists are super helpful.

Southern Seas Glasses

Jun 14, 2025  on Shopify

I've found it easy to use and set up. I set up the APP a few months ago and have had less sales using the Shopify free email compared to Omnisend - but the ever increasing cost of Omnisend meant that I could not justify the cost of it.

Properly Improper

Jun 13, 2025  on Shopify

Would love the ability to include more than one segment and possible an exclusion list to ensure I'm excluding a specific segment from email campaigns.

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