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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Thyme and Sage

Jun 17, 2025  on Shopify

This email marketing platform has been as good if not better than stand-alone services. It is easy to use, and has been very helpful with managing analytics and the segmented lists are super helpful.

Southern Seas Glasses

Jun 14, 2025  on Shopify

I've found it easy to use and set up. I set up the APP a few months ago and have had less sales using the Shopify free email compared to Omnisend - but the ever increasing cost of Omnisend meant that I could not justify the cost of it.

GretelCreates

Jun 10, 2025  on Shopify

Really easy to set up emails, automations and works really well with the flow and forms apps. So much cheaper than any of the other mailing list apps I've used! Only wish I'd realised sooner how good some of the Shopify apps are.

Hayden and Grant

Jun 09, 2025  on Shopify

email app works great and it's free! wish i could see soft vs hard bounces and see the reason why the bounce happened so we can take better action and understand that part of it, but other than that the app's great.

Windrush Bay

Jun 09, 2025  on Shopify

I like the ease of templates already set and ready to go. Also, it's easy to select the product I want to feature in a newsletter all on one platform. Love the AI generated engagement option!

Sheree Burlington

Jun 03, 2025  on Shopify

I’m thrilled to be able to send emails directly from Shopify both to current customers as well as upload an email list from a former email marketing company.

The Barkery LLC

Jun 03, 2025  on Shopify

I have been using this app for over year and am happy about it. It’s pretty easy to assemble and understand. Has automations and analytics. For a free app I’m happy.

Bound2Go

May 31, 2025  on Shopify

Easy to use, helps with engagement, hopeful that it will help convert viewers to customers. Have made multiple campaigns and feel ready for subscribers.

CHICA del Sur

May 28, 2025  on Shopify

espectacular su funcionamiento y funciones de personalización, etc. me encanta, enhorabuena por vuestro trabajo Shopify TEAM!

Rauschelite

May 24, 2025  on Shopify

Die Erfahrung mit Shopify E-Mail ist durchaus positiv. Ich bin mit den Einstellungen sehr zufrieden. Es klappt alles zügig und die Anleitung ist absolut klasse. Ich bin froh, umgestiegen zu sein!!!

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