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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 13, 2020

Categories

Built by Shopify

Address

28050 US Hwy 19 N, Clearwater, FL, 33761, US

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Introduction Video

Description

Connect with customers and build lasting relationships with email built for commerce, by Shopify.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business. more
  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • AI-generated email subject lines, body copy, and optimized send times
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Protein Depot

Oct 18, 2025  on Shopify

Ein einfacher Weg professionelle Mails zu erstellen. Die App ist intuitiv gestaltet. Einarbeitung ca. 5 Minuten. Kann es nur weiterempfehlen!

Foto Factory

Oct 18, 2025  on Shopify

This is just nice and intuitive for small business owners as my self. Foto Factory recently moved from two other complex platform and this is just an ease to use.

BANG & STRIKE

Oct 12, 2025  on Shopify

Previously was set up on Klaviyo for my emails which yes offers lots of features but they were over kill for me, this is so much cheaper and works just aswell

Instagem

Oct 10, 2025  on Shopify

Shopify Email is very useful and easy to use. The cost is also much lower compared to other email marketing services, making it a great value for small businesses.

Bourbon & Branch

Oct 10, 2025  on Shopify

We were making life way more complicated than it needed to be with Mailchimp. The direct integration with our store is great. The design tools are easy and smooth (unlike Mailchimp).

Hot Dog Variety Store

Oct 09, 2025  on Shopify

I Love that the emails are automated already done for you. Thank You Sincerely from hotdogvarietystore.com

The Little Soapmaker

Oct 08, 2025  on Shopify

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

Devilskin

Oct 08, 2025  on Shopify

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off! Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing. Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

Coffee Not Gas

Oct 06, 2025  on Shopify

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Essentiel

Oct 06, 2025  on Shopify

good app give me many sell in my store, i love this app of shopify; the best thing you need to keep contact with clients thant againnnnnnnn

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