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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,575)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Invite Me

Nov 01, 2025  on Shopify

Email marketing was very complicated with Klayvio. The direct integration with Shopify has made my life so much easier.

PLOMERIA UNIVERSAL

Oct 31, 2025  on Shopify

Di 5 estrellas pero justo recordé que cuando se envían productos los precios aparecen con el signo de peso por la derecha e.g. 50.00$ Cuando la convención al menos en EEUU y LATAM es por la izquierda: $50.00 Fuera de eso, muy buena customización y buen dashboard de estadísticos.

AYOO SHOP

Oct 30, 2025  on Shopify

I’ve been really impressed with Shopify Sender Integration! Setting everything up was a breeze, and on the sender backend automation functionality really helped with sending emails without any manual action. I did hit a small snag when setting it up, but Support section was helpful. I can’t recommend Sender enough!

DISTANT

Oct 29, 2025  on Shopify

It is very easy to use. It basically gives step by steps guides especially with automations. it makes creating emails very simple. I recommend this to everyone.

Rogue Memory

Oct 28, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test, otherwise the merge field will not merge properly and you don't really know for sure that it works. Duplicate sent email for new draft with final segment. That will make it work reliably.

tricitywholesale.com

Oct 25, 2025  on Shopify

I am please with the Shopify Email App, just needs a slight discount for accounts that has collected a large number of emails lol

Luxurier

Oct 22, 2025  on Shopify

PLEASE ADD THE OPTION TO SEE TO WHICH SEGMENT YOU SENT THE CAMPAIGN! It is impossible to see that unless you duplicate every single campaign and open it. It is really dumb not having that, even when you click on the campaign - NO SENSE!

Rogue Memory

Oct 22, 2025  on Shopify

Not easy to get right in terms of deliverablity (into spam folders!). For high open rates, use white background. Create segment with one test address, send for mail merge test. Duplicate sent email for new draft with final segment.

Protein Depot

Oct 18, 2025  on Shopify

Ein einfacher Weg professionelle Mails zu erstellen. Die App ist intuitiv gestaltet. Einarbeitung ca. 5 Minuten. Kann es nur weiterempfehlen!

Foto Factory

Oct 18, 2025  on Shopify

This is just nice and intuitive for small business owners as my self. Foto Factory recently moved from two other complex platform and this is just an ease to use.

BANG & STRIKE

Oct 12, 2025  on Shopify

Previously was set up on Klaviyo for my emails which yes offers lots of features but they were over kill for me, this is so much cheaper and works just aswell

Instagem

Oct 10, 2025  on Shopify

Shopify Email is very useful and easy to use. The cost is also much lower compared to other email marketing services, making it a great value for small businesses.

Bourbon & Branch

Oct 10, 2025  on Shopify

We were making life way more complicated than it needed to be with Mailchimp. The direct integration with our store is great. The design tools are easy and smooth (unlike Mailchimp).

Hot Dog Variety Store

Oct 09, 2025  on Shopify

I Love that the emails are automated already done for you. Thank You Sincerely from hotdogvarietystore.com

The Little Soapmaker

Oct 08, 2025  on Shopify

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

Devilskin

Oct 08, 2025  on Shopify

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off! Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing. Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

Coffee Not Gas

Oct 06, 2025  on Shopify

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Essentiel

Oct 06, 2025  on Shopify

good app give me many sell in my store, i love this app of shopify; the best thing you need to keep contact with clients thant againnnnnnnn

Alfra Retail LLC

Oct 06, 2025  on Shopify

Finally able to set up my own email! I wasn’t able to set up my own email campaigns before, but with Shopify Email it was so easy — I just did it myself! The process was smooth, and I love how everything connects right in my store. Thank you so much for making this simple and helpful! — Alfra Retail LLC

19 Mosaics

Oct 06, 2025  on Shopify

It would be better if more templates focused on other countries/holidays etc. Not everyone that uses Shopify is in the USA

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