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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (1,795)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

GretelCreates

Jun 10, 2025  on Shopify

Really easy to set up emails, automations and works really well with the flow and forms apps. So much cheaper than any of the other mailing list apps I've used! Only wish I'd realised sooner how good some of the Shopify apps are.

Hayden and Grant

Jun 09, 2025  on Shopify

email app works great and it's free! wish i could see soft vs hard bounces and see the reason why the bounce happened so we can take better action and understand that part of it, but other than that the app's great.

Windrush Bay

Jun 09, 2025  on Shopify

I like the ease of templates already set and ready to go. Also, it's easy to select the product I want to feature in a newsletter all on one platform. Love the AI generated engagement option!

Sheree Burlington

Jun 03, 2025  on Shopify

I’m thrilled to be able to send emails directly from Shopify both to current customers as well as upload an email list from a former email marketing company.

The Barkery LLC

Jun 03, 2025  on Shopify

I have been using this app for over year and am happy about it. It’s pretty easy to assemble and understand. Has automations and analytics. For a free app I’m happy.

Bound2Go

May 31, 2025  on Shopify

Easy to use, helps with engagement, hopeful that it will help convert viewers to customers. Have made multiple campaigns and feel ready for subscribers.

CHICA del Sur

May 28, 2025  on Shopify

espectacular su funcionamiento y funciones de personalización, etc. me encanta, enhorabuena por vuestro trabajo Shopify TEAM!

Rauschelite

May 24, 2025  on Shopify

Die Erfahrung mit Shopify E-Mail ist durchaus positiv. Ich bin mit den Einstellungen sehr zufrieden. Es klappt alles zügig und die Anleitung ist absolut klasse. Ich bin froh, umgestiegen zu sein!!!

Urban Outback Apparel

May 19, 2025  on Shopify

Shopify Email is such a friendly app to use! It allows me to design beautiful emails that are not only visually appealing but also align perfectly with my branding.

Cancun Mexican Grill - Okemos

May 19, 2025  on Shopify

This is one of the best tools to promote your business. The trick is to use it at least once a week!

Half A Lemon

May 19, 2025  on Shopify

Easy to set up, great functionality and good reporting. Seems to have delivered well which is another bonus.

JANAM.ONLINE

May 18, 2025  on Shopify

Using Shopify Email has been a smooth and efficient experience. It’s very user-friendly, especially for store owners like me who manage both products and marketing. I appreciate the built-in templates, easy customization tools, and the ability to target specific customer groups directly from my store dashboard. I also like how it integrates seamlessly with my store’s branding and products, making it easy to create professional-looking campaigns without needing external software. One suggestion I have is to improve verification steps for sender emails and domain authentication—it would be great to make that process more beginner-friendly. Overall, Shopify Email is a great tool for growing my brand and connecting with customers.

Beach Dreaming

May 08, 2025  on Shopify

Very simple to use (even for a beginner!). Doesn't take too long to create a very professional looking email. Love it, and will continue to use it when I have sales, new products or whatever.

Anthologie Co.

May 07, 2025  on Shopify

Easy to use and navigate, but customizations are limited. With AI and many other platforms this app should include more custom options including font, background and ability to use images in the borders.

MAD MAPS

May 07, 2025  on Shopify

I like the assortment of templates offered as a starting place. Today, I put together my first email campaign using Shopify Email. I hope it does well. The style is a lot different from what we typically send from our 3rd party email service. It would have been nice to have more flexibility to move content block around within the template and center some of the left justified elements. Maybe that's all possible and I just didn't see how. Overall, it was a good first experience and motivating to spend time learning more of Shopify Email's capabilities.

No-Ratz

May 07, 2025  on Shopify

A cost effective means to reach customers. The auto generated contents and the editing features make Shopify Email a great tool.

Nuya's Essence Zanzibar

May 07, 2025  on Shopify

so far I like it and would love to see how far it can take me with my brand in terms of customer growth and retention. All features are great and functional.

HARKO Day Trading

May 02, 2025  on Shopify

Easy to use; would be great if the editing was not so "clunky". A better word editor would make this sparkle.

SCense Luxury Oils

Apr 29, 2025  on Shopify

Not bad somewhat user friendly and adaptable, I wish there was more templates to chose from and it can get finicky when updating and editing but it works pretty well and ends up looking really nice once you get the hang of it!!

Epoxy US

Apr 22, 2025  on Shopify

So easy! Fast and simple. The templates are great, and edits take just a couple of minutes to customize. You can even schedule the send time and date. Oh, and it is FREE

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