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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,348)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

The Purple Alligator

Feb 19, 2025  on Shopify

I love how easy it is to use. I especially appreciate the "oops you need to fix this" at the top when I forget to add links to my buttons - that way my customers will never be left with unclickable links.

Culk

Feb 15, 2025  on Shopify

migrated from klaviyo for the sake of simplicity. the shopify template editor is arguably limited compared to klaviyo but it does everything you need. who gives a s**t about super powered tech bulls**t, just make a simple email and keep your customers engaged... and informed

FabricMegaStore.com

Feb 14, 2025  on Shopify

BEWARE! There are a lot of small problems with this app, however the biggest by far was the Black Friday Incident where no one could send out emails. The second HUGE issue is that they have hidden sending limits. They don't disclose this to you UNTIL you hit their hidden sending limit thus preventing you from sending or scheduling emails. Oh and best part? When you do hit the hidden sending limit and they disclose this to you - it is INACCURATE! They wouldn't let us send or schedule an email cause our limit is 200,000 emails in a day. Guess what? We didn't even send 100,000 emails. Oh and support is absolutely no help whatsoever. Save yourself the time, trouble and money by going with a third party email system that is made for ecommerce companies with an actual decent email editor. Oh and I should also mention our email stats are all in the green, so great stats and still cannot send emails. Now we have to migrate to a new platform and start email warming all over again. What a huge waste of time.

Aldea Didáctica

Feb 13, 2025  on Shopify

pésima experiencia, como es gratis no toma todos los clientes que importas de otras aplicaciones de e mail marketing para que tienen aplicación gratis si no se pueden usar.

Perehana

Feb 12, 2025  on Shopify

Found it easy to use, and easy to navigate and the features and customisation helped when creating campaigns etc

Troutlore

Feb 12, 2025  on Shopify

Easy to build from templates, easy to edit and create good looking, functional email campaigns that drive results. Very happy with the move away from Mailchimp!

Café Greca

Feb 11, 2025  on Shopify

Muy buena al crear correos. Desafortunadamente he tenido problemas con la moneda de mi tienda. No coincide la moneda del sitio de internet con el de los correos. Usa formatos diferentes y coloca los símbolos erróneos. No he podido resolver este caso.

Almuftah Center

Feb 10, 2025  on Shopify

Newsletter sent, WOW alignments are ruined, product titles overlapping. you contact support they say its working as its supposed, and OFC refers you to shopify experts! I am already paying Shopify! why would i pay more to experts! *The emails alignment never works on Yahoo mail! and they will refer you to Shopify experts!

TEE Design CZ

Feb 09, 2025  on Shopify

Teprve začínám, zatím se mi zdá fajn. Intuitivní obsluha i dobré informace o průhěhu... :-)

Rug Resources

Feb 07, 2025  on Shopify

I recently moved my store from another platform, and the Shopify email app is the best for creating email templates.

Sherrieblossom

Feb 05, 2025  on Shopify

Simple but I still have to spend some time getting the email lists together. I wish they would allow us to embed videos or Instagram posts right from our content folder. I have tried uploading my videos that are 48 seconds to Youtube but it forces it into Shorts so I’m unable to add it to my emails. I also wished there were more and better templates for girls or the beauty industry.

Smarty Vets

Feb 04, 2025  on Shopify

We went with more elaborate and expensive apps and discovered that shopify email is easier to use and just as good for our start-up needs!

Póchette

Feb 03, 2025  on Shopify

The app is easy to set up and easy to use. I think it would be great if we could tweak the HTML code, to update spacing between sections especially! Also, why don't you use the same gallery as the website - this would be much easier, as most images are already there, and it is searchable. For emails I have to keep scrolling all the way to the end to find my logos to add them to a different template

TaskRevolution

Jan 30, 2025  on Shopify

Here at TaskRevolution, we use Shopify Email and we can say it's one of the most practical and efficient tools for managing email marketing campaigns. The interface is simple and straightforward, allowing us to create and send emails without any hassle, which makes communication with our customers much easier. What makes this tool even more amazing is its native support for other Shopify apps, like Shopify Forms and Shopify Flow. With Forms, we can capture leads and build email lists strategically, while Flow allows us to automate various processes, like sending emails based on customer actions. This means we can personalize each customer's experience effortlessly, making our communication more effective. Additionally, Shopify Email lets us use our own store data to create customized campaigns, ensuring that each message is relevant and impactful. And the best part is that we don’t need to rely on external tools, saving time and keeping everything integrated within Shopify. Of course, for those who need more advanced automations or sophisticated A/B testing, it might be worth complementing it with other solutions. But for most needs, Shopify Email handles everything in a practical and efficient way. That's why here at TaskRevolution, we consider this tool essential for maintaining direct and strategic contact with our customers, always in a simple and effective manner.

LOYTO STORE

Jan 28, 2025  on Shopify

メールマガジンが非常に作成しやすい。 半面、セクションの上限があるため優先順位の高い情報に絞る必要がある。 メールの受取り手側の視点で申し上げれば、その企業から優先順位の高い情報のみを精査して受け取るため、消費者目線のメールアプリと捉えることができる。 非常に優秀なアプリだと思います。

JUST-JEN BOUTIQUE

Jan 28, 2025  on Shopify

The platform's user-friendliness enabled the creation and scheduling of a Valentine's Day email campaign within five minutes !! I highly recommend you give them a try.

by valenti®

Jan 28, 2025  on Shopify

We've been using the app for over a year and we really love it. However there are a few things the app is missing that would make it even better: 1. Image search: It would be great if we had the ability to search for a particular image rather than scrolling to find it or uploading a gazillion copies of the same one. 2. Collection section: Currently only products can be added. Adding a collection requires a workaround of adding an image, linking the image and button to a particular collection, etc. These two upgrades would really make Shopify Email reach the next level. Other than that, we love the app. It's a must for any business small or big.

Variations Style

Jan 27, 2025  on Shopify

My experience has been seamless thus far... First time using, straight forward and easy to navigate.

Smelly Men

Jan 26, 2025  on Shopify

I experimented with a very well known email app and gave up in frustration. This is a breath of fresh air - simple, straightforward and integrates really well with my small Shopify store. I'm a fan.

Karen Alexandra Beauty Shop

Jan 20, 2025  on Shopify

would like more features for the blocks. it feels quite basic and video inserts and animations would allow for variation when sending emails. is this being looked at? thanks

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