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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (1,896)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Laser Skin Clinics

Jul 13, 2025  on Shopify

It suits me, easy to use, but I’m none to technical, if you are a professional its probably not enough for you. For me it’s simple to use for basic marketing emails.

Asali Origins

Jul 07, 2025  on Shopify

It's pretty simple to use if you need to customize a template. I'm still learning about the available features but so far so good with testing. One issue was the spacers in the template I used didn't look as good on an iPhone as they did on an iPad.

Above The Rest

Jul 06, 2025  on Shopify

Easy to use and very effective! We love how simple it is to choose templates and customize them with our information. Shopify Email makes it easy to engage with both potential and existing customers, which helps us build stronger relationships and improve customer retention. Highly recommend!

DrawnBy:

Jul 04, 2025  on Shopify

i was dying on mailchimp which capped my contact list and decided to switch to brevo. they threw another loop at me when they cap monthly email sends... only to find out that shopify has had a solution all this time. FOR FREE. Can't recommend it more.

Tim Platt Fine Art Photography

Jul 01, 2025  on Shopify

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

Stupid Car Tray

Jun 29, 2025  on Shopify

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

AmbiantAura Jalle

Jun 27, 2025  on Shopify

I like essy of template already set and ready to go. I want tofeature in newsletters all on one platformAi generated engagement options! Switzerland Just started

HYGIIENE

Jun 26, 2025  on Shopify

Really easy to use and has a lot of pre-set templates. I also love how easy it is to integrate the brand colors within the templates.

LEBRON COMPU-CELL-RADIOS

Jun 25, 2025  on Shopify

Muy buena, los comerciantes deberían de instalarla para así tener mejor contacto con todos los compradores.

STAX Headphones

Jun 23, 2025  on Shopify

Love it. It's easy to set up and more importantly helps when you're under the pump to knock out promos and such. Good stuff.

BULLSHAKE

Jun 18, 2025  on Shopify

It needs a filter while selecting a segments "Don't Send to" so it can filter out which customers should not receive email out of all subscribers.

Thyme and Sage

Jun 17, 2025  on Shopify

This email marketing platform has been as good if not better than stand-alone services. It is easy to use, and has been very helpful with managing analytics and the segmented lists are super helpful.

Southern Seas Glasses

Jun 14, 2025  on Shopify

I've found it easy to use and set up. I set up the APP a few months ago and have had less sales using the Shopify free email compared to Omnisend - but the ever increasing cost of Omnisend meant that I could not justify the cost of it.

Properly Improper

Jun 13, 2025  on Shopify

Would love the ability to include more than one segment and possible an exclusion list to ensure I'm excluding a specific segment from email campaigns.

GretelCreates

Jun 10, 2025  on Shopify

Really easy to set up emails, automations and works really well with the flow and forms apps. So much cheaper than any of the other mailing list apps I've used! Only wish I'd realised sooner how good some of the Shopify apps are.

Hayden and Grant

Jun 09, 2025  on Shopify

email app works great and it's free! wish i could see soft vs hard bounces and see the reason why the bounce happened so we can take better action and understand that part of it, but other than that the app's great.

Windrush Bay

Jun 09, 2025  on Shopify

I like the ease of templates already set and ready to go. Also, it's easy to select the product I want to feature in a newsletter all on one platform. Love the AI generated engagement option!

Sheree Burlington

Jun 03, 2025  on Shopify

I’m thrilled to be able to send emails directly from Shopify both to current customers as well as upload an email list from a former email marketing company.

The Barkery LLC

Jun 03, 2025  on Shopify

I have been using this app for over year and am happy about it. It’s pretty easy to assemble and understand. Has automations and analytics. For a free app I’m happy.

Bound2Go

May 31, 2025  on Shopify

Easy to use, helps with engagement, hopeful that it will help convert viewers to customers. Have made multiple campaigns and feel ready for subscribers.

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