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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,446)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Kochschein

Mar 20, 2025  on Shopify

Passt und die Erstellung der Vorlagen ist leicht und übersichtlich. Planung und Versand - auch mit der Testmail ist top

Bowman & Butcher

Mar 19, 2025  on Shopify

So far so good. Easy to use, and for my needs I don't have to buy another subscription for email campaigns.

pitter patter

Mar 18, 2025  on Shopify

This has been the easiest part of my Shopify setup so far–super intuitive, great pre-set options. Only thing I would improve is setting your brand colour defaults for all emails automatically.

Fighters Inc. - Martial Arts Equipment

Mar 17, 2025  on Shopify

super fácil de usar. Ojalá y nos brindaran mas tools. como agregar GIF or videos cortos. también más Templates para todos los holidays en USA

Mermaids and Dinosaurs

Mar 17, 2025  on Shopify

easy to use and effective, the way you can schedule emails is a great feature too. I used to use another company to send emails but it was never this straight forward. Even porting all my customers email addresses over was stress free

SporttipollariShop

Mar 17, 2025  on Shopify

Sähköpostien luominen on vaivatonta ja on kätevää, kun viestiin voi suoraan linkittää haluamiaan tuotteita.

CayBargain

Mar 15, 2025  on Shopify

App crashes frequently and reloading does not allow you to continue. Have to exit Shopify and reopen.

Curly Assembly

Mar 12, 2025  on Shopify

I love Shopify Email. I switched to this app after I couldn't afford using a paid third-party email service. It was a very easy switch, and I like all of the new automations I can experiment with!

See My Curls

Mar 11, 2025  on Shopify

A GAME CHANGING APP that actually works and it's FREE!!! Wow, a Shopify app that actually works and it's free as well. I've been using this Shopify Email for the past 13 months and I have to say I love it. It works so well with 40% plus open rates and it's quite easy to use. I wanted to use this app for a year before I could compare (and review) it to two other very popular and expensive email marketing apps that I had used for over 5 years combined. I love that it has similar features like the other expensive apps. Some of the similar features are automated discount links, very useful templates and AI generated options. My only suggestion that I would like this app to improve is to have a 'Save' or a template option for email footer.

Pout Perfect

Mar 06, 2025  on Shopify

Easy app to use. Numerous prebuilt templates to choose from to simplify the workload. Makes our jobs so much easier. We love this feature.

Karen Grey Books

Mar 06, 2025  on Shopify

I wish it were easier to change the width of photos and/or to put together two or three together, but otherwise I'm enjoying using it!

BOXALOTA

Feb 27, 2025  on Shopify

Shopify Email is a great tool for sending professional and engaging emails directly from the Shopify platform. It’s easy to use, integrates seamlessly with my store, and offers beautiful templates that make email marketing simple. However, I wish there was an option to edit the link for buttons more freely. Right now, the customization feels a bit limited, and having more control over button URLs would improve flexibility for different campaigns. Overall, it’s a solid email marketing tool, but adding more customization options—especially for links—would make it even better!

8OPENINGS Martin & Tempel GbR

Feb 27, 2025  on Shopify

Für mich funktioniert es soweit richtig gut! Es wäre toll wenn man zusätzlich Kunden noch automatisch auf Grund ihrer Bestellung Taggen könnte um so Email Segmente automatisch festzulegen. Aber vlt. kommt das noch. Auch wäre ein Sprachenumschalter toll.

Salt and Paper

Feb 25, 2025  on Shopify

Made the switch from Mailchimp over to Shopify Email.... I only send a couple emails a month and its saving me HUNDREDS.

Blooming Moon Herbalism

Feb 24, 2025  on Shopify

Was needing a simple email template/app to notify my customers who have subscribed to emails about new products and luckily for me, shopify has one, super! Gives you ideas and prefills products for ya, that's a big help for someone who's just starting out and still learning. Thanks!!

Hey Thanks Herbal Co.

Feb 23, 2025  on Shopify

This app is great and easy to use. I used to use mailchimp but I reached too many contacts and was going to start having to pay $60 a month! Shopify email is free and perfect for my business.

REIMI Botanicals®

Feb 22, 2025  on Shopify

I would recommend it because it is easy to use. It would be improved if email had an integration with my blog post, so I could send it out seamlessly with publication.

angurä

Feb 21, 2025  on Shopify

The app is easy to use and very handy. However, there should be more options to see results as a whole - in a determined period of time we should be able to see the accumulated metrics of: sessions, revenue, conversion rate and new subscribers as a whole.

The Purple Alligator

Feb 19, 2025  on Shopify

I love how easy it is to use. I especially appreciate the "oops you need to fix this" at the top when I forget to add links to my buttons - that way my customers will never be left with unclickable links.

Culk

Feb 15, 2025  on Shopify

migrated from klaviyo for the sake of simplicity. the shopify template editor is arguably limited compared to klaviyo but it does everything you need. who gives a s**t about super powered tech bulls**t, just make a simple email and keep your customers engaged... and informed

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