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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,218)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Dynamite Desserts

Sep 14, 2025  on Shopify

It definitely takes a minute to get used to setting everything up, but once I got it the app is quick and easy to use. The hardest part was figuring out how to put people in different segments. Wish that was explained a bit better.

Peridot Park Jewelry

Sep 14, 2025  on Shopify

I got a message saying my bank account info is incorrect after I sent my first email blast. I checked in "Banking", and the info is correct. Don't know where this other "incorrect" bank account could be configured.

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

New Sun Racing

Sep 12, 2025  on Shopify

I’m new to Shopify, and honestly, I wish I had joined years ago! There are so many great tools available, but my favorite so far is Shopify Email. It’s super easy to use, lets me design campaigns quickly, and I can choose from a variety of templates to promote my products in a professional way.

Kleins Organic

Sep 09, 2025  on Shopify

I was using Klaviyo, but decided to downgrade for a while, so i tried Shopify email, i love it and its free for us!

The Happy Popcorn Co - Online

Sep 05, 2025  on Shopify

Using Shopify Email has made reaching our subscribers a piece of cake. We send out weekly emails to notify customers of sales, new products and events. Scheduling and building emails is so simple using this app. Very user friendly, and I love that we can create our own templates!

Twisted Vision

Sep 04, 2025  on Shopify

Seemed confusing st first but the sequence is easy to follow and the templates are very useful and varied.

Hic!

Sep 04, 2025  on Shopify

Atrocious. Email App Editor not working and neither is the Shopify support to assist in rectifying the matter.

GOODSPHORIA.COM

Sep 03, 2025  on Shopify

Bonjour l’équipe Shopify, Je tiens à vous dire que j’ai vraiment apprécié utiliser Shopify Email. L’outil est à la fois simple, efficace, et parfaitement intégré à la gestion de ma boutique Shopify en ligne. J’aime votre interface intuitive et fluide. Grâce à Shopify Email, je vais pouvoir mieux communiquer avec mes clients et travailler sur l'augmentation de leur engagement. C’est un véritable atout offert gratuitement par Shopify dans la gestion quotidienne de mon ecommerce, et cela va m'aider dans mon service à la clientèle et mon marketing. J'en ai besoin comme tous ceux qui commencent comme moi car on a besoin d'outils pour communiquer avec nos clients que ce soit pour du service ou du marketing. Si j’ai la chance d’être choisi, je serais ravi de partager mon expérience positive autour de Shopify et Shopify Email et de contribuer à sa promotion auprès de la communauté ecommerce. Merci encore pour l'excellent service de Shopify depuis le début de mon expérience ecommerce avec vous ! Christopher LOCAS www.goodsphoria.com

Bajoia

Aug 29, 2025  on Shopify

J'ai remplacé Mailchimp par cette application gratuite. 10 000 envois gratuits c'est parfait pour une petite boutique comme la mienne. Aussi performant que Mailchimp sauf peut-être sur des fonctions avancées telles que les automatisations

FitNest Living Co.

Aug 28, 2025  on Shopify

It's great, really helpful! once you have got your head around it all. It was confusing to me at first, but the AI help was a godsend! Managed to learn it all without asking for a real person, and pretty proud of myself now.

Global Wine Distributors

Aug 25, 2025  on Shopify

I love this app it give me ability to send bulk email to people. Thanks to fiverr.com/inbox/praise_ecom for helping me out on sales marketing.

Fourseven

Aug 25, 2025  on Shopify

It's a welcome convenience to have the basic templates and marketing automations already available for simple plug-and-play branding and promotions.

Sit and Smile

Aug 22, 2025  on Shopify

It's great. The blank template is the most newsletter-y template to use. Which i love. It keeps it simple.

Josefina Bags

Aug 21, 2025  on Shopify

Quite good and easy to use. It worth 4,5/5 more than 5/5 because it's quite 'basic'. There are missing many features (design and marketing features, for ex fonts). But I am very happy with it.

LOMEU SEMIJÓIAS

Aug 16, 2025  on Shopify

Ótimo App, parabéns... Ajuda muito a promover o relacionamento com os clientes. Senti falta da oferta dos produtos ser de forma automática, trocando de produtos a cada envio dos e-mails . Configura para ser automático e a Shopify cuida de oferecer diversos produtos aleatoriamente por tipo de coleção .

Immuni-P

Aug 14, 2025  on Shopify

Easy to use, I am really enjoy the art of writing emails that exude value and inspire our customers.

Amethira

Aug 12, 2025  on Shopify

This app is very easy to use, integrates with Shopify seamlessly. Easy to keep track of subscribers and lists, segments, tags. Basic templates but they have the features that you need. Emails were meant to be an easy way to engage with your customers and Shopify did that.

Rudy Project

Aug 11, 2025  on Shopify

I moved across from Klavyio in order to save money. Whilst Klavyio is more advanced i don't use the segments. Just use it for newslettes and flows. I was a little nervous about moving to Shopify mail and Automations but so far it's working and im sure Shopify will improve these items even more in the future. I had 25,000 subscribers in Klavyio and its kills me they want to charge me $500 US a month. Sure it converts but i found an alternative which is easy to use and does the trick for a few bucks. I did try to downgrade / suppress a bunch of customers in Klavyio but that was almost impossible for me to do. They just kept asking for $500 US each month.

Tx2 Quilt Shop

Aug 10, 2025  on Shopify

Was using another app (paid) and learned that it was already included in my Shopify subscription. Really easy to make sure links are accurate, products are included properly and enough formatting choices. I always like to use something already integrated.

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