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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,719)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

BANG & STRIKE

Oct 12, 2025  on Shopify

Previously was set up on Klaviyo for my emails which yes offers lots of features but they were over kill for me, this is so much cheaper and works just aswell

Instagem

Oct 10, 2025  on Shopify

Shopify Email is very useful and easy to use. The cost is also much lower compared to other email marketing services, making it a great value for small businesses.

Bourbon & Branch

Oct 10, 2025  on Shopify

We were making life way more complicated than it needed to be with Mailchimp. The direct integration with our store is great. The design tools are easy and smooth (unlike Mailchimp).

Hot Dog Variety Store

Oct 09, 2025  on Shopify

I Love that the emails are automated already done for you. Thank You Sincerely from hotdogvarietystore.com

The Little Soapmaker

Oct 08, 2025  on Shopify

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

Devilskin

Oct 08, 2025  on Shopify

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off! Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing. Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

Coffee Not Gas

Oct 06, 2025  on Shopify

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Essentiel

Oct 06, 2025  on Shopify

good app give me many sell in my store, i love this app of shopify; the best thing you need to keep contact with clients thant againnnnnnnn

Alfra Retail LLC

Oct 06, 2025  on Shopify

Finally able to set up my own email! I wasn’t able to set up my own email campaigns before, but with Shopify Email it was so easy — I just did it myself! The process was smooth, and I love how everything connects right in my store. Thank you so much for making this simple and helpful! — Alfra Retail LLC

19 Mosaics

Oct 06, 2025  on Shopify

It would be better if more templates focused on other countries/holidays etc. Not everyone that uses Shopify is in the USA

ChicstyleX

Oct 02, 2025  on Shopify

Shopify Email is awesome! I love how it makes things user-friendly for me. I t gives me more time for other things because its easy to do. Marketing has never been easy with this too as well. Kudos to Shopify Email!

FostersFields

Oct 01, 2025  on Shopify

I find the email app easy to use, I am however disappointed at the 'open rate' of my emails. I am not sure if this is on me or Shopify?

Hermineluxe

Sep 25, 2025  on Shopify

this app makes exporting my orders really easy. I like the option to export the current page, date, or all orders, and the CSV format works perfectly with Excel and google sheets. Very straightforward and saves me a lot of time.

Naturally Canada

Sep 25, 2025  on Shopify

Nice to have email within Shopify to monitor and get a handle on our customer base... Easy to create, extremely helpful

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Childish Plates

Sep 24, 2025  on Shopify

It's very intuitive. I was nervous to use this, but it's working great. My store has seen the benefits almost immediately.

Denee Crafts and Creations

Sep 23, 2025  on Shopify

Easy to use and the templates could be more updated, however I like it for what I've used it for in my shop

BOSKIND CREATIONS

Sep 23, 2025  on Shopify

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

The Creative Farm Girl

Sep 23, 2025  on Shopify

I do have a hard time finding it, because they moved the "email" segment to its own thing, rather than being under "campaigns"

CVRGE

Sep 22, 2025  on Shopify

It's very user friendly. It syncs to all my products so adding images and product links are very easy.

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