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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,348)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Marianne @ Søagergård Regenerativt Jordbrug

Jan 19, 2025  on Shopify

So happy to move from Mailchimp. This has a lot of the features we want and we have peace of mind that Shopify is behind this, with its great support. We got excellent and speedy help from Shopify support about migrating our customer data and the tags that we created in Mailchimp. Everything went very smoothly. The amount of emails we send also means we are still in the free bracket, which is great, as it was starting to cost us a lot with Mailchimp, and we didn't want to make a costly mistake going to a competitor, only to find out that it was terrible as well. Shopify email made it easy for us to switch. It could do with some more analytics, but its good value and those would be nice to haves. Great to be able to make automations as long and as complex as we want. Mailchimp asked for more money for every little feature. Mailchimp support was also non-existent. Only thing we would want to have right now is to be able to set an email sender alias which is different from the store name.

Pambú

Jan 19, 2025  on Shopify

Estoy empezando a conocerla, y no tengo toda la experiencia suficiente como para dar una reseña completa, pero hasta ahora me ha parecido muy útil y muy competitiva. Yo estaba con otra ap y estaba super costosa, por eso me pasé con esta aplicación, y hastra el momento siento que hará practicamente lo mismo que tenía con el servicio anterior, a un mejor ratio de costo-benficio.

FelinFach

Jan 19, 2025  on Shopify

We are a small organisation and we moved from Klaviyo to this Shopify mainly due to cost. We were concerned that the move would be troublesome!!! BUT, the move was painless and we are happy with our new email applicaiton. It is easy to use and 'learning' it took only a little time.

Rochelle's House LLC

Jan 18, 2025  on Shopify

So far, this email app has been very good. It gives me the base I need to create emails and easily lets me add what I need to create my unique style.

Beyond the Byre Jewellery

Jan 18, 2025  on Shopify

Just trying it out properly now, I like its flexibility and its easy to use! lets hope it brings the customers in.

Magnolia Beauty

Jan 18, 2025  on Shopify

I love this free App, and it makes sending emails to my database so much easier with everything mostly automated in with my shop. Sooooo happy!

Marcy Brennan Art

Jan 15, 2025  on Shopify

I LOVE the Shopify email app! I really love how all my products are automatically integrated into emails. It has saved me SO much time over what it took me to manually link products in my old email provider, FloDesk, that I was paying for. Thanks Shopify!

Karbini

Jan 15, 2025  on Shopify

User friendly, detailed guidance, comprehensive for store owners to build and development their websites. As for our online/app store 'Karbini' (expert for customizing personal skin care and hair care products), Shopify offer options and layout we need for our store perfectly.

High Plains Prospectors

Jan 14, 2025  on Shopify

Easy to use and affordable. Pay per email campaign after the free usage gives you flexibility. No email, no payment.

Poortopia

Jan 13, 2025  on Shopify

I wish Shopify Email offered a template specifically for sharing blog posts. While the "Newsletter" template works great for monthly updates, I would love a nurturing email template for weekly value-based content. Since Shopify emphasizes blogging and has a great blog integration, why not include a dedicated email template for sharing blog posts and similar content?

MARLYNYS

Jan 12, 2025  on Shopify

Simple d'utilisation, il manque quelques "modèles" comme pour les soldes par exemple mais ça reste très bien fait et intuitif. Ce qui n'est pas le cas de toutes les fonctionnalités Shopify...

Jhane Barnes online store

Jan 11, 2025  on Shopify

I love all the template starting options and the easy editing within!!!!! YOU GUYS ARE INCREDIBLE!!!!! AND WE LOVE WORKING WITH YOU!

We Got You Coverd

Jan 08, 2025  on Shopify

It has been easy to use, no issues with it delivering my emails that are scheduled. I just copy and paste and change to my brand colors...so far love it!

Unrooted Wines

Jan 07, 2025  on Shopify

Great for email campaigns. Unfortunately it doesn't have sms capabilities, so you need a separate paid app for that. It would be great if Shopify could add sms functionality

Roppongi

Jan 06, 2025  on Shopify

Grootste voordeel: geen gedoe met inschrijvingen die geen nieuwsbrief ontvangen, maar waar je wel voor betaalt! Makkelijk en intuïtief te gebruiken.

Proteiligne market

Jan 01, 2025  on Shopify

Je recommande. Mais la note de 4 sur 5 est pour augmenter le nombre de modèles proposés. Facile à utiliser et très bien conçu Merci à toute l'équipe

The Hippie Howl

Dec 26, 2024  on Shopify

I’ve thoroughly enjoyed using this app! I’ve never tried email marketing before, but Shopify Email has been so easy to use.

WeboostSocial

Dec 24, 2024  on Shopify

App that causes you a lot of frustration, you edit an email template for hours, you publish it, you go and see to see if it saved it for you and when you click on the template it tells you error 404, we can't find the URL and you try to see if at least it's among the models and gives it to you as non-existent. If you have the possibility, pay for apps that offer you more flexibility, marketing emails are essential, don't rely on hastily made and poorly made apps offered by Shopify and usefully for free.

Camp Catskill

Dec 22, 2024  on Shopify

I've been pretty happy with Shopify Email as an alternative to more expensive options. I'm trying to make more use of email marketing in general, and currently send very few, but overall it's been very easy to use the templates and tools provided.

Ocean River Sports

Dec 19, 2024  on Shopify

Super simple to use. One thing I would love to see is a resend option. Resend to the people who didn't open you original send. Hope to learn more and do better with your newsletter as I am moving away from Mailchimp.

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