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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,348)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

FostersFields

Oct 01, 2025  on Shopify

I find the email app easy to use, I am however disappointed at the 'open rate' of my emails. I am not sure if this is on me or Shopify?

Hermineluxe

Sep 25, 2025  on Shopify

this app makes exporting my orders really easy. I like the option to export the current page, date, or all orders, and the CSV format works perfectly with Excel and google sheets. Very straightforward and saves me a lot of time.

Naturally Canada

Sep 25, 2025  on Shopify

Nice to have email within Shopify to monitor and get a handle on our customer base... Easy to create, extremely helpful

Vegan Supply Wholesale

Sep 24, 2025  on Shopify

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Childish Plates

Sep 24, 2025  on Shopify

It's very intuitive. I was nervous to use this, but it's working great. My store has seen the benefits almost immediately.

Denee Crafts and Creations

Sep 23, 2025  on Shopify

Easy to use and the templates could be more updated, however I like it for what I've used it for in my shop

BOSKIND CREATIONS

Sep 23, 2025  on Shopify

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

The Creative Farm Girl

Sep 23, 2025  on Shopify

I do have a hard time finding it, because they moved the "email" segment to its own thing, rather than being under "campaigns"

CVRGE

Sep 22, 2025  on Shopify

It's very user friendly. It syncs to all my products so adding images and product links are very easy.

Mystic Moon Shop, Inc

Sep 20, 2025  on Shopify

Email made as complicated as possible, and I don't care about google and yahoo email anymore. I get SO many emails a day from Gmail accounts from spam companies and they want to filter my once-a-month email for reasons beyond my control? Seriously I despise the email system in shopify, gmail and yahoo mail!

Remnants by Peo Vee

Sep 18, 2025  on Shopify

I moved over to this because it was well priced, and just made more sense than the other service I was using for product promotion. Overall I think it was the right move, but there are still a lot of missing features. One, it only tracks link clicks for products. But why? If using for a broader campaign why not show link clicks for all links? It also has limitations for how many blocks you can use, which was a struggle. Should I really have to choose if I have room for a button or an image? The app is missing some blocks I'd expect it to have, too. Like a poll, a form or a quote. Or the ability to embed a link like a Pin or social video that isn't YouTube or Vimeo. I'll stick with this because what I do love: audience segmenting, on-platform ease, tracking of conversions, etc. But hoping and crossing fingers for upgrades.

Just Makers

Sep 18, 2025  on Shopify

Easy to use and send professional looking emails that you can link directly to products and pages on your site. No problems so far!

Knot & Grain

Sep 18, 2025  on Shopify

Really great app linking to products and live discounts. To improve it would be good if products could link through to variants as well. Also would be better if templates for different sections could be saved to the library to use again in different designs, rather than just entire email templates.

Home-Crafts

Sep 18, 2025  on Shopify

Best thing Shopify introduced! Makes it so easier than using other apps as it filters all the customers.

Dynamite Desserts

Sep 14, 2025  on Shopify

It definitely takes a minute to get used to setting everything up, but once I got it the app is quick and easy to use. The hardest part was figuring out how to put people in different segments. Wish that was explained a bit better.

Peridot Park Jewelry

Sep 14, 2025  on Shopify

I got a message saying my bank account info is incorrect after I sent my first email blast. I checked in "Banking", and the info is correct. Don't know where this other "incorrect" bank account could be configured.

SUVENE

Sep 13, 2025  on Shopify

Wo kontaktiere ich den Kunden-Support? Ich bitte um sofortige Rück-Meldung. Eine sehr wichtige E-Mail wurde bei knapp 60.000 E-Mail Abonnenten an gerade mal 2.000 zugestellt. Obwohl die Versand-Zeit bereits geplant war, wurde die E-Mail nicht zugestellt. Unsere Umsätze wurden dadurch um 50% reduziert. Kontakt-Aufnahme zum Kunden-Support nicht möglich. Bitte melden!

New Sun Racing

Sep 12, 2025  on Shopify

I’m new to Shopify, and honestly, I wish I had joined years ago! There are so many great tools available, but my favorite so far is Shopify Email. It’s super easy to use, lets me design campaigns quickly, and I can choose from a variety of templates to promote my products in a professional way.

Kleins Organic

Sep 09, 2025  on Shopify

I was using Klaviyo, but decided to downgrade for a while, so i tried Shopify email, i love it and its free for us!

The Happy Popcorn Co - Online

Sep 05, 2025  on Shopify

Using Shopify Email has made reaching our subscribers a piece of cake. We send out weekly emails to notify customers of sales, new products and events. Scheduling and building emails is so simple using this app. Very user friendly, and I love that we can create our own templates!

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