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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,007)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Rudy Project

Aug 11, 2025  on Shopify

I moved across from Klavyio in order to save money. Whilst Klavyio is more advanced i don't use the segments. Just use it for newslettes and flows. I was a little nervous about moving to Shopify mail and Automations but so far it's working and im sure Shopify will improve these items even more in the future. I had 25,000 subscribers in Klavyio and its kills me they want to charge me $500 US a month. Sure it converts but i found an alternative which is easy to use and does the trick for a few bucks. I did try to downgrade / suppress a bunch of customers in Klavyio but that was almost impossible for me to do. They just kept asking for $500 US each month.

Tx2 Quilt Shop

Aug 10, 2025  on Shopify

Was using another app (paid) and learned that it was already included in my Shopify subscription. Really easy to make sure links are accurate, products are included properly and enough formatting choices. I always like to use something already integrated.

Lost Tag

Aug 08, 2025  on Shopify

This app was honestly GREAT for years, but as other reviewers have noted, an update was made recently that forces my shoppers to land on my site with Canadian settings. There is no way to change the URL they prepopulated with "en-canada". This is happening with the "Products" component in the email builder which is obviously the the most important thing to do right. I had a huge campaign that depended on this email and only realized afterwards that all the product links were broken. So many lost sales because of this....

YANKEETRADERS

Aug 07, 2025  on Shopify

I just started using Shopify and I am impressed with all they have to offer. I sent my first email marketing ad yesterday and I am already seeing activty. So far so great!! YANKEETRADERS

Stitchcraft Studio

Aug 05, 2025  on Shopify

Really easy to amend the layout of your emails and link them to your products or any other part of your website. MUCH simpler than the platform I was using previously!

Yenama Accessories

Aug 02, 2025  on Shopify

I am rating it at first as it isn't user friendly, at first, but after a few attempts, I was able to use the templates with ease. I must admit that I enjoyed using the templates and that I am able to edit and design it the way suitable for my store. And that links to your shop, social media, etc., are already embedded into the templates, no need to copy and paste. I would recommend the App!

MW Soapworks

Aug 01, 2025  on Shopify

I've never used another email system before but Shopify Email has made it REALLY easy for me to take the plunge and just get started with my marketing. Great templates and pretty dang intuitive to use.

Five Valleys Hamper Co

Jul 31, 2025  on Shopify

Overall it's really easy to use and a great free alternative to a paid platform like Klaviyo. The formatting options are quite basic and sometimes glitchy, for example sometimes including a hyperlink changes the font on that section when the email goes out, but isn't visible to me in the draft.

Angelic Jewelry

Jul 29, 2025  on Shopify

this app is so much easier to use for Shopify stores; linking directly to my products, discounts, pictures, I no longer have to upload separate pictures and links and now can send a great sales campaign sent in under 10 minutes!

G.G-Designs

Jul 26, 2025  on Shopify

Ich wollte erst Shopify testen auf Herz und Nieren, was ich auch gemacht habe, und ich muss sagen, wer sich länger mit Shopify beschäftigt, und verschiedene Apps installiert, wird schnell merken, dass es sich lohnt und auch Spaß macht. Ich kann nur jedem empfehlen, sich damit zu beschäftigen.

Sanober Azfar

Jul 25, 2025  on Shopify

Easy to use and very effective. The support team is quick and helpful. It’s made managing everything so much easier. Highly recommended!

Solulynn

Jul 24, 2025  on Shopify

Now that my store is not getting shut down every other day i am learning how to manage my own admin backend changes. The AI helps with that , many of the instructions do not have accurate step by step instructions the screens have changed. However I love the speed in which i can make a change and publish it right away. I love the product features just learned how to create forms, overall i like the ease of working with the application.

Rustic Oils

Jul 21, 2025  on Shopify

So far I have enjoyed the app. It is easy to use and has some wonderful features. I do wish there was a better catalog of free images and gifs to use in the body of the email but overall I'm really happy with it and thankful that I have a way to stay connected with my customers.

Madam Lampshade

Jul 17, 2025  on Shopify

I've just started using the Shopify Email App, and I have very easily created 4 custom email notifications templates. The app is easy to use and is easily customised. I created test runs in real time which allows you to edit if need be. I'm looking forward to exploring more as I continue on with the marketing side of things. :)

Boopino

Jul 16, 2025  on Shopify

I am so glad that you have improved this as I really struggled to use Klayvio (and resented paying so much to them) - this is working so well! THANK YOU!

Laser Skin Clinics

Jul 13, 2025  on Shopify

It suits me, easy to use, but I’m none to technical, if you are a professional its probably not enough for you. For me it’s simple to use for basic marketing emails.

Asali Origins

Jul 07, 2025  on Shopify

It's pretty simple to use if you need to customize a template. I'm still learning about the available features but so far so good with testing. One issue was the spacers in the template I used didn't look as good on an iPhone as they did on an iPad.

Above The Rest

Jul 06, 2025  on Shopify

Easy to use and very effective! We love how simple it is to choose templates and customize them with our information. Shopify Email makes it easy to engage with both potential and existing customers, which helps us build stronger relationships and improve customer retention. Highly recommend!

DrawnBy:

Jul 04, 2025  on Shopify

i was dying on mailchimp which capped my contact list and decided to switch to brevo. they threw another loop at me when they cap monthly email sends... only to find out that shopify has had a solution all this time. FOR FREE. Can't recommend it more.

Tim Platt Fine Art Photography

Jul 01, 2025  on Shopify

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

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