Taranker.Com Logo
Shopify Email logo

Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,007)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Knight's Beauty Supply

Aug 09, 2025  on Shopify

It could be a bit more user friendly but overall its good

Aloe Ferox Products

Aug 08, 2025  on Shopify

Five Valleys Hamper Co

Jul 31, 2025  on Shopify

Overall it's really easy to use and a great free alternative to a paid platform like Klaviyo. The formatting options are quite basic and sometimes glitchy, for example sometimes including a hyperlink changes the font on that section when the email goes out, but isn't visible to me in the draft.

Wellkasa

Jul 29, 2025  on Shopify

Irellis

Jul 23, 2025  on Shopify

BULLSHAKE

Jun 18, 2025  on Shopify

It needs a filter while selecting a segments "Don't Send to" so it can filter out which customers should not receive email out of all subscribers.

Anthologie Co.

May 07, 2025  on Shopify

Easy to use and navigate, but customizations are limited. With AI and many other platforms this app should include more custom options including font, background and ability to use images in the borders.

CayBargain

Mar 15, 2025  on Shopify

App crashes frequently and reloading does not allow you to continue. Have to exit Shopify and reopen.

Café Greca

Feb 11, 2025  on Shopify

Muy buena al crear correos. Desafortunadamente he tenido problemas con la moneda de mi tienda. No coincide la moneda del sitio de internet con el de los correos. Usa formatos diferentes y coloca los símbolos erróneos. No he podido resolver este caso.

Feb 07, 2025  on Shopify

still working on it.it is from my side

Póchette

Feb 03, 2025  on Shopify

The app is easy to set up and easy to use. I think it would be great if we could tweak the HTML code, to update spacing between sections especially! Also, why don't you use the same gallery as the website - this would be much easier, as most images are already there, and it is searchable. For emails I have to keep scrolling all the way to the end to find my logos to add them to a different template

Wohldecke Deutschland

Nov 30, 2024  on Shopify

Simple d'utilisation, et relativement complet pour un démarrage efficace.

NuHaire

Nov 30, 2024  on Shopify

It's ok. There is some functionality that is missing. There isn't a section to add a navigation menu. I have to add a HTML code. I can't find any articles on information on the code itself or how to add the code. It's like Shopify wants us to spend $ with their partners for solutions that should be already provided to us. We are the partners. We are already spending money.

Adorn&Amuse

Nov 29, 2024  on Shopify

Ease of installation and customisable products.

Kit & Fam Co.

Nov 20, 2024  on Shopify

I'm not really good at setting up emails to send out to customers but I do wish they were a little easier and there were more templates or ways to create different types of campaigns.

ChoganAffiliate

Nov 15, 2024  on Shopify

The Family Pet

Nov 12, 2024  on Shopify

Good, basic, no-frills email app.

The Brand Box Handel & Vertrieb GmbH

Nov 07, 2024  on Shopify

Die App ist ok. Große Segmente werden jedoch nicht gesendet und das Selektieren einzelner Segemente ist nicht optimal.

Buccimarée

Oct 02, 2024  on Shopify

Smell Hound – Odour Eliminator

Sep 19, 2024  on Shopify

The formatting options are woefully behind other email apps. The lack of ability to format the text like custom fonts etc. Basically the email design formatting should be consistent with the pages formatting.

Scroll to Top