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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,348)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

My Store

Feb 15, 2025  on Shopify

Unable to understand

FabricMegaStore.com

Feb 14, 2025  on Shopify

BEWARE! There are a lot of small problems with this app, however the biggest by far was the Black Friday Incident where no one could send out emails. The second HUGE issue is that they have hidden sending limits. They don't disclose this to you UNTIL you hit their hidden sending limit thus preventing you from sending or scheduling emails. Oh and best part? When you do hit the hidden sending limit and they disclose this to you - it is INACCURATE! They wouldn't let us send or schedule an email cause our limit is 200,000 emails in a day. Guess what? We didn't even send 100,000 emails. Oh and support is absolutely no help whatsoever. Save yourself the time, trouble and money by going with a third party email system that is made for ecommerce companies with an actual decent email editor. Oh and I should also mention our email stats are all in the green, so great stats and still cannot send emails. Now we have to migrate to a new platform and start email warming all over again. What a huge waste of time.

Aldea Didáctica

Feb 13, 2025  on Shopify

pésima experiencia, como es gratis no toma todos los clientes que importas de otras aplicaciones de e mail marketing para que tienen aplicación gratis si no se pueden usar.

Almuftah Center

Feb 10, 2025  on Shopify

Newsletter sent, WOW alignments are ruined, product titles overlapping. you contact support they say its working as its supposed, and OFC refers you to shopify experts! I am already paying Shopify! why would i pay more to experts! *The emails alignment never works on Yahoo mail! and they will refer you to Shopify experts!

Overkill Cables

Jan 03, 2025  on Shopify

shopify can't forward emails. its like you have one job lol

WeboostSocial

Dec 24, 2024  on Shopify

App that causes you a lot of frustration, you edit an email template for hours, you publish it, you go and see to see if it saved it for you and when you click on the template it tells you error 404, we can't find the URL and you try to see if at least it's among the models and gives it to you as non-existent. If you have the possibility, pay for apps that offer you more flexibility, marketing emails are essential, don't rely on hastily made and poorly made apps offered by Shopify and usefully for free.

NUNA-QORI

Dec 08, 2024  on Shopify

IvoryKayeCo.

Nov 29, 2024  on Shopify

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions. It’s a great app but needs to be worked on

The Artists Quarter

Nov 28, 2024  on Shopify

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

Oilcloth By The Yard | The Oilcloth Experts

Nov 27, 2024  on Shopify

Highest Bounce rate ever

Patti's Boutique & Decor

Nov 18, 2024  on Shopify

HATE THIS APP!!! NO ONE SEEMS TO KNOW HOW TO SEND A EMAIL TO CUSTOMERS ALREADY CREATED!!!

Top Music Arts

Nov 18, 2024  on Shopify

My Gmail promo campaign is now going to spam or the “PROMOTIONS” tab in other Gmail accounts. It was working fine until 2024, but it seems Google has changed something related to domains and DMARC. Despite having a domain with Shopify, I couldn’t get the app to run properly like I used to years ago. In short, my campaign is not effective because customers are not receiving the Black Friday promo.

JoJoZep I AM Design's

Nov 13, 2024  on Shopify

i cant save the campaign, i make a campaign, press review and nothing goes forward. only option is a back arrow that send me back to the beginning? I cant go back to the app to use support. Im stuck.

SuesyCoilsCare

Oct 07, 2024  on Shopify

It marks my emails as failed if in the first "batch" sent doesn't reach a specific open rate. Then it doesn't continue to send the emails. This is stupid. Even if I get an order from the first batch with the low open rate they will mark it as failed, and not send the emails through. This needs to be changed. Send the emails regardless. No one instanly opens emails. That's why it's an email. This is ruining my business.

Hobby.lt 🇬🇧

Aug 29, 2024  on Shopify

It is actually a quite good basic email sending service. BUT Sending email campaigns with always the same sender name in 2024 is crazy. This greatly reduces the open rate. They should definitely allow to edit senders name per each campaign (as every single email campaign sending service allow you to). I would modify the review accordingly. Until now - the service is just too basic.

Maison Stanbul

Aug 25, 2024  on Shopify

endless bot-spam customers are registering on daily basis. Why ? what is the purpose ??

SUP2

Aug 07, 2024  on Shopify

Terrible, App not working and have been trying for 2 days to get it resolved with no joy

RTM - Retail Therapy Men's

Aug 07, 2024  on Shopify

I'm not sure why, but personalizations don't work for us. We have two storefronts and neither can get personalizations to work. We reached out to support over the past year and just get a link to an article, but no real support.

O'Délices Fondants

Jul 06, 2024  on Shopify

Les mails sont très simples à réaliser par contre ne pas pouvoir sélectionner directement les mail souhaités est très contraignant et donc inutilisable pour ma boutique . Les paramètres des segments ne sélectionnent pas parfaitement la cible souhaitée

TrueStroke Putting Track

Jun 26, 2024  on Shopify

This app is pretty much worthless. They promote it as an email marketing and automation tool. They even provide templates for abandoned carts and automated checkout emails. HOWEVER, the app will only send emails to people that have already opted in to receive emails. Totally useless. Save your time and frustration and go straight to using Klaviyo. Klaviyo will send automated emails to abandoned carts, etc. even when they have not opted in

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