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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Poortopia

Jan 13, 2025  on Shopify

I wish Shopify Email offered a template specifically for sharing blog posts. While the "Newsletter" template works great for monthly updates, I would love a nurturing email template for weekly value-based content. Since Shopify emphasizes blogging and has a great blog integration, why not include a dedicated email template for sharing blog posts and similar content?

MARLYNYS

Jan 12, 2025  on Shopify

Simple d'utilisation, il manque quelques "modèles" comme pour les soldes par exemple mais ça reste très bien fait et intuitif. Ce qui n'est pas le cas de toutes les fonctionnalités Shopify...

Jhane Barnes online store

Jan 11, 2025  on Shopify

I love all the template starting options and the easy editing within!!!!! YOU GUYS ARE INCREDIBLE!!!!! AND WE LOVE WORKING WITH YOU!

We Got You Coverd

Jan 08, 2025  on Shopify

It has been easy to use, no issues with it delivering my emails that are scheduled. I just copy and paste and change to my brand colors...so far love it!

Unrooted Wines

Jan 07, 2025  on Shopify

Great for email campaigns. Unfortunately it doesn't have sms capabilities, so you need a separate paid app for that. It would be great if Shopify could add sms functionality

Roppongi

Jan 06, 2025  on Shopify

Grootste voordeel: geen gedoe met inschrijvingen die geen nieuwsbrief ontvangen, maar waar je wel voor betaalt! Makkelijk en intuïtief te gebruiken.

Proteiligne market

Jan 01, 2025  on Shopify

Je recommande. Mais la note de 4 sur 5 est pour augmenter le nombre de modèles proposés. Facile à utiliser et très bien conçu Merci à toute l'équipe

The Hippie Howl

Dec 26, 2024  on Shopify

I’ve thoroughly enjoyed using this app! I’ve never tried email marketing before, but Shopify Email has been so easy to use.

WeboostSocial

Dec 24, 2024  on Shopify

App that causes you a lot of frustration, you edit an email template for hours, you publish it, you go and see to see if it saved it for you and when you click on the template it tells you error 404, we can't find the URL and you try to see if at least it's among the models and gives it to you as non-existent. If you have the possibility, pay for apps that offer you more flexibility, marketing emails are essential, don't rely on hastily made and poorly made apps offered by Shopify and usefully for free.

Camp Catskill

Dec 22, 2024  on Shopify

I've been pretty happy with Shopify Email as an alternative to more expensive options. I'm trying to make more use of email marketing in general, and currently send very few, but overall it's been very easy to use the templates and tools provided.

Ocean River Sports

Dec 19, 2024  on Shopify

Super simple to use. One thing I would love to see is a resend option. Resend to the people who didn't open you original send. Hope to learn more and do better with your newsletter as I am moving away from Mailchimp.

Pinar Ozevlat

Dec 09, 2024  on Shopify

Very Good! And SO straightforward, easy to use with great qualities, would recommend it to all Shopify users.

RegattaSport

Dec 08, 2024  on Shopify

Would Highly Suggest. Pros - Only Pay for what you use not a monthly fee - Super easy to use - links everything directly from your store reducing clicks! Cons - Can take up to 4 hours for emails to be sent - Emails not sent all at once

Jawellary.shop

Dec 05, 2024  on Shopify

Our Experience with Shopify Email We’ve had an amazing experience using Shopify Email, and we couldn’t be happier with the service! It’s a seamless, easy-to-use platform that allows us to stay connected with our customers in a more personal way. From creating beautiful, on-brand emails to automating campaigns, Shopify Email has helped us save time and enhance our marketing efforts. The integration with our Shopify store makes it incredibly convenient to track and analyze our email performance, ensuring that every message we send adds value to our customer relationships. Whether it's sharing new arrivals, exclusive offers, or important updates, Shopify Email makes it effortless to reach our audience effectively. Overall, it's been an essential tool for our business, helping us grow our community and stay engaged with our customers—keeping them informed and excited about what’s next!

OpenCase

Dec 04, 2024  on Shopify

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

Madame Sylva

Dec 04, 2024  on Shopify

Très satisfaite pour l'envoi de mail newsletter, mais les automatisations ne fonctionnent pas pour moi

Black MP

Dec 03, 2024  on Shopify

Easy to navigate and I love the experience. Can't wait to add my knowledge and perfect my email skills.

Adirondack

Dec 02, 2024  on Shopify

Has been great so far! Was using mailchimp but the prices are insane now. This has worked just as well for us and is much easier as well!

Hue Complete Me

Nov 30, 2024  on Shopify

So helpful in sending emails I switched from another email provider and strictly use this now. It is great you can see all the details you'd want to and make customer segments to send different emails to different groups.

NuHaire

Nov 30, 2024  on Shopify

It's ok. There is some functionality that is missing. There isn't a section to add a navigation menu. I have to add a HTML code. I can't find any articles on information on the code itself or how to add the code. It's like Shopify wants us to spend $ with their partners for solutions that should be already provided to us. We are the partners. We are already spending money.

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