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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Lot57Supplies Diecast Shop

Nov 15, 2024  on Shopify

way better than Klaviyo. Was paying $100/month. Wish i knew sooner about Shopify emails. THANK YOU SHOPIFY. Now i can save over $50/month!

JoJoZep I AM Design's

Nov 13, 2024  on Shopify

i cant save the campaign, i make a campaign, press review and nothing goes forward. only option is a back arrow that send me back to the beginning? I cant go back to the app to use support. Im stuck.

Workstation Warehouse

Nov 13, 2024  on Shopify

The email app lets me keep in touch with every customer that has subscribed to my store whether they have bought something or not. It is a very helpful app that drives more traffic to your website.

CREATIVIISION

Nov 11, 2024  on Shopify

I AM AN OLD SCHOOL LADY. I REALLY DON'T NOT HAVE THE LITERACY OF USING THE ECOMMERCE SHOPIFY STORE APP, BUT THE MORE I SELF LEARN AND LEARN FROM THE SHOPIFY INFORMATION APPS THE MORE I AM OVERLY EXCITED TO LEARN MORE. THANK YOU SO MUCH FOR CREATING THIS FOR PEOPLE LIKE ME. I AM EAGER TP LEARN AND EVEN MORE EAGER TO EARN.

Champagne & Grit

Nov 11, 2024  on Shopify

Beautiful, Easy to use.. 10 STARS! After Struggling and Cursing my way through an entire year with Klaviyo I was to the point I was NOT ever going to send another email again. I teach people how to make things pretty & I sell things to make things pretty.. So have an interface that had terrible templates that were so ugly ( Klaviyo) that took HOURS to customize and code. It is a breath of fresh air to use Shopify's emails. It is SIMPLE.. if you are looking for all the bells and whistles this might not be for you. But after a year of having every metric under the Sun, not being able to use them.. and then finding 1/2 the sales that were being captured in the 'email metrix' were actual not really coming from email.. this is for me. If you are someone looking for an EASY, streamline email option, this is it. If you are a Solo human like I am .. doing it all.. this probably is perfect for you. If you HATE Klaviyo because you found it HARD to use & ugly .. this is ALSO for you!!!

Fomby's Scented Treats

Nov 10, 2024  on Shopify

I'm not computer savvy but browsing through the app and placing everything the I wanted was pretty good for me.

Wasatch Surfcraft Company

Nov 09, 2024  on Shopify

Super easy to use with the enough analytics to monitor performance. 10,000 emails per month is super nice as well.

Cuisine du Domaine

Nov 08, 2024  on Shopify

C'EST PRATIQUE ET CELA NOUS FAIT ÉCONOMISER DU TEMPS !!! ON VEND À LA PLACE DE FAIRE DE LA BUREAUCRATIE :)

The Brand Box Handel & Vertrieb GmbH

Nov 07, 2024  on Shopify

Die App ist ok. Große Segmente werden jedoch nicht gesendet und das Selektieren einzelner Segemente ist nicht optimal.

Reens

Nov 06, 2024  on Shopify

So far this app has been easy to navigate and use. Setting up an automated email series is a breeze using and customising the templates on hand too.

Bernie Mars

Nov 05, 2024  on Shopify

Could you please update a feature that allows automated email workflows also to be sent on specific days instead of a defined time period (e.g. not wait for "X / hours" after signup or sending a mail but "until / next sunday" for example). That would be really great

Boudreaux's Screen Printing Co.

Nov 02, 2024  on Shopify

Only used one other time after several years of being on shopify. It is very easy to navigate and understand. Shopify is so awesome.

JK Elite Designs

Oct 31, 2024  on Shopify

Lots of Templates, but there always could be more! Would leave a 5 star, however there is always room for improvement, right? Ahh what the heck, I'll leave a 5 star anyways! Thanks!

MR.GREEN

Oct 29, 2024  on Shopify

"A Game-Changer for Email Marketing on Shopify!" ⭐️⭐️⭐️⭐️⭐️ The Shopify Email App is an absolute must-have for anyone looking to streamline their email marketing directly within Shopify. It’s user-friendly, intuitive, and has all the essential tools to create engaging, professional-looking emails that represent your brand beautifully. I love the customization options – from templates that perfectly fit my store's style to easy personalization with dynamic fields, it makes connecting with customers seamless and efficient. The built-in analytics are fantastic for tracking performance and adjusting campaigns, and the integration with Shopify means my products, customer segments, and purchase history are all right at my fingertips. Plus, it's affordable and scales as my business grows. Overall, the Shopify Email App has truly elevated my email marketing efforts, helping me increase engagement and conversions while saving time. Highly recommended!

French Abroad

Oct 28, 2024  on Shopify

Beaucoup plus simple à utiliser que la plupart des applications. Les thèmes sont plus jolies également. Pour les débutants comme moi, shopify Email c'est vraiment le top.

738CLVB

Oct 26, 2024  on Shopify

En mi experiencia utilizando Shopify Email, he podido ser más eficiente a la hora de organizar y crear mi marketing email. Es muy sencillo y la variedad de plantillas que contiene permite crear desde ofertas hasta anuncios de eventos, etc.

Revive Wear

Oct 23, 2024  on Shopify

I love the Shopify emails, especially the preloaded templates. They are quick and easy to design and review. It identifies when a link to your products or collections is missing. You can use your videos from YouTube or Vimeo. I would like to be able to upload our videos that are not from youtube or vimeo. Other than that I feel everything is perfect.

Nostalgic Mumma

Oct 23, 2024  on Shopify

Loving Shopify so far. Seamless integrations, easy workflows to work with. Just perfect to make a start on business.

The 2nd Edition.

Oct 23, 2024  on Shopify

Very easy to use. It allows you to be efficient with your time to get great newsletters out to customers so you can generate increased sales!

Michael Sisk

Oct 21, 2024  on Shopify

By easily pulling in discounts, products, etc. I don't have to overthink reaching out to customers to get them to engage, etc. And it's working! I also appreciate all the insights and analysis.

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