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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Tech Home

Nov 29, 2024  on Shopify

The nice thing about Shopify email is that it already gives examples, and ideas of how to market. Thanks alot

IvoryKayeCo.

Nov 29, 2024  on Shopify

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions. It’s a great app but needs to be worked on

The Artists Quarter

Nov 28, 2024  on Shopify

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

Case Closed

Nov 27, 2024  on Shopify

Great app! And it is free! The only thing is, maybe it can allow a bit more customisation. Also, there are some bugs, like compare-at price sometimes does not show up in email templates.

Indigo Silver

Nov 27, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor. Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

ColorWare

Nov 25, 2024  on Shopify

Very difficult to use and VERY limited in what you can customize. I'm very disappointed in this application and the limits it's placing on our store.

NATUR PUPS

Nov 24, 2024  on Shopify

First time using Shopify Email and it has been fairly easy to navigate and generate emails and sales. Would recommend

Prodotti Ecuador

Nov 24, 2024  on Shopify

Love how easy it is to manage the page and also all the tools that provides in order for my business to grow!

Indigo Silver

Nov 24, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Designed4unmind

Nov 21, 2024  on Shopify

Great templates and easy to add your images, and love that you test, and tweek before you schedule when to send!

Uncle Mike's Outdoors and More!

Nov 21, 2024  on Shopify

Love it, simple and easy to use. I use it weekly and when something important comes down the pipeline.

lady-dares

Nov 21, 2024  on Shopify

Application simple d'utilisation par contre les exemples de Template ne sont pas forcément toutes traduites s'est dommage.

Kit & Fam Co.

Nov 20, 2024  on Shopify

I'm not really good at setting up emails to send out to customers but I do wish they were a little easier and there were more templates or ways to create different types of campaigns.

Kael Alden

Nov 20, 2024  on Shopify

So nice that this is built right into Shopify! I was afraid I would have to find some expensive 3rd party solution for sending out simple reminders to customers. Love it!

Northumbrian Tin Soldier

Nov 20, 2024  on Shopify

Moved over from Klayviyo - this app is quick easy to use and when combined with Flow can pretty much do everything I need in an email marketing solution.

Top Music Arts

Nov 18, 2024  on Shopify

My Gmail promo campaign is now going to spam or the “PROMOTIONS” tab in other Gmail accounts. It was working fine until 2024, but it seems Google has changed something related to domains and DMARC. Despite having a domain with Shopify, I couldn’t get the app to run properly like I used to years ago. In short, my campaign is not effective because customers are not receiving the Black Friday promo.

Myrtle Creek Candle Co

Nov 16, 2024  on Shopify

It was a little tricky at first, especially the segments, but once you get it it's pretty easy. I love it!

Smartkart

Nov 15, 2024  on Shopify

Wonderful product, I had a doubt whether I would buy from here or try some well known online shop like Amazon or flipkart, I was unable to find it there and thought of a try as COD was available here, I am really happy with the product and using it for last 1 months.

Opal Nicks - Author

Nov 15, 2024  on Shopify

I've been using this after switch from Klaviyo and like it so much better. All my "stuff" in one place. Create your colors/templates and go from there. Email program is robust and fairly intuitive. Make sure to have your DMARC aligned with Shopify to prevent issues. I still think Shopify could add more features such as showing what individual recipients opened, clicked on, etc. That is a feature I would like to see. Might be there and I'm missing it. Overall, happy right now.

ELBEAUTE

Nov 15, 2024  on Shopify

GOOD ..............................................................................................................................................................................................................................................

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