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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Neurodynamic Solutions

Sep 15, 2024  on Shopify

Haven't launched my site yet but it looks like automations work well. Although I have difficulty following the logic, hierachies and jargon as I'm used to other systems.

samawa perfumes

Sep 15, 2024  on Shopify

Thank you Shopify for providing us this option. Other email apps are so costly, not affordable for small businesses.

Hamilton & Co

Sep 11, 2024  on Shopify

As a new shop owner, I don't have time to sort out all the email marketing plans, etc. Flow and Shopify Email automations working together have made my life a lot easier. It takes a lot off my plate. By easily pulling in discounts, products, etc. I don't have to overthink reaching out to customers to get them to engage, etc. And it's working! I also appreciate all the insights and analysis. Plus, the heads up on things I might need to rethink in my email marketing approach. I've used the other big email marketing companies before, and you can truly go down a rabbit hole with them. Shopify emails are straight forward and to the point, which is what people want.

Bushman Survival

Sep 11, 2024  on Shopify

It does what it says on the tin, its easy to use and change the templates. I have set up several automatic workflows as well as sending out newsletters. I'm not always sure it picks up all of the purchases created by the emails though but that could be the customers journey. Either way I'm getting more sales using this app and its easy to use

Gr8ful Cr8ions

Sep 08, 2024  on Shopify

I have enjoyed the Shopify App it has giving ways to boost my online marketing. I am able to see where I get the most sales from, I like how it keeps track of your inventory.

Spolj Ashima

Sep 07, 2024  on Shopify

You don't have to be a tech genius to send a basic email from Shopify.It is one of the easiest app to use as opposed to others which we used.

noxpiria

Sep 05, 2024  on Shopify

So far it's helped me do the most of what i needed to inform clients or subscribers about news, updates, store changes etc It has left me unsatisfied concerning the segregation i need to do on clients who haven't subscribed and need to be informed as a group urgently about something on their order, since their emails are not included in any list, but this is also a matter of GPDR and other terms and regulations. I hope they find a way to help us contact people in groups. Overall it's super smooth!

The Cat's Pajamas PaperArts

Sep 03, 2024  on Shopify

I like this app. It is so much easier to create emails internally, than in an app like MailChimp, Go Daddy, and Constant Contact. I would suggest another app with the ability to post to Facebook or Instagram.

Tyler Johnson

Sep 02, 2024  on Shopify

Anyone can use the Email App. You don't have to be a tech genius to send a basic email from Shopify. The price/fee after 10k emails a month, is very reasonable.Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in ... Mostra di più

Tiny World Shop

Sep 01, 2024  on Shopify

Very good application because it was created for Shopify and there are no problems with it. It could be a little easier to use when it comes to automations and have more options for editing templates

Donatie Ladus

Aug 30, 2024  on Shopify

Easy to use app that simplifies the process of adding links to products and voucher codes. I only give it four stars because I'm still learning it. But i would recommend i to another business owner.

Hobby.lt 🇬🇧

Aug 29, 2024  on Shopify

It is actually a quite good basic email sending service. BUT Sending email campaigns with always the same sender name in 2024 is crazy. This greatly reduces the open rate. They should definitely allow to edit senders name per each campaign (as every single email campaign sending service allow you to). I would modify the review accordingly. Until now - the service is just too basic.

The Fresh Herb Salt Company Ltd

Aug 29, 2024  on Shopify

It’s easy to use and you can copy each email to use the same template keeping consistency in your marketing.

Billy Charlton

Aug 29, 2024  on Shopify

Anyone can use the Email App. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in ...

Laura Hunt Art

Aug 28, 2024  on Shopify

I just starting using Shopify Email. I like the ease of use and the detailed reports. Two things I wish the app allowed: resizing of images and wrapping text around images. Otherwise, I'm pretty happy with it so far.

Bluzat

Aug 26, 2024  on Shopify

It's good, I would improve how the product show in the email when you upload the widget from the app, shows the full product + the url which is very good but the design of the product is not well integrated in the rest of the design and can't be modified.

Prairie Dog Art & Gifts

Aug 18, 2024  on Shopify

I don't know SQUAT about email marketing/engagement (I'm brand-spanking-new to E-Comm), so I've been dragging my feet about setting it up. Turns out, it's not as bad as I thought. It's super beginner-friendly. Templates are EASY to customize and partnered with the Flow app, makes engaging customers through email almost effortless.

Street Icon

Aug 15, 2024  on Shopify

This app is really great and already got us quite a lot of sales. Easy to use and good customization. Of course it lacks some features mostly in templates and integration (i.e. social media). But it is a free app. Well done!

Exotic Wings and Pet Things Inc

Aug 14, 2024  on Shopify

In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.

Caseificio Lavialattea

Aug 12, 2024  on Shopify

Ben integrato, di facile utilizzo. Sicuramente un ottimo strumento per chi non lo fa di mestiere (come me) !

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