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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

J&G Sales SC

May 28, 2024  on Shopify

We are still experimenting with this service, however, we feel it will be a great resource for our business.

Lynn Salem Creates

May 28, 2024  on Shopify

When creating my own the buttons did not always work. I switched to one already made and added and changed images and wording and it was fine. It was only sent to 89 people and after 9 minutes it is still sending.

Feral Lyfe

May 28, 2024  on Shopify

Love the app. I wish I could upload .gif images that animate, but under the free plan I understand the limitation. Thanks!

Alfa Baby Boutique

May 27, 2024  on Shopify

This user-friendly app supports our small family business by enhancing our interactions with customers. It efficiently aids our customers in understanding our business better. The app also plays a crucial role in keeping customers informed about captivating in-store promotions, all while adhering to top-notch business standards. Furthermore, it ensures the required security and peace of mind for both our customers and our business.

Gorgeous Fabrics

May 26, 2024  on Shopify

It's good, and I'm glad to have an integrated mail app. I used to use Constant Contact, and there were features that I would love to see added to Shopify mail that would make it closer to that kind of app. But I'm quite happy to not have to pay Constant Contact, and I'm willing to put up with slightly less functionality but better integration and ease of use.

Nelson Soapery

May 17, 2024  on Shopify

I have really enjoyed the Shopify experience. i have 2 sites and although i am a small business i do feel that the site gives a professional look and has gained me many customers through the site and also on my wholesale platform Faire. Shopify intergrates well with other sites to which helps with the inventory

HORP

Apr 25, 2024  on Shopify

I've been using this app to manage email campaigns for my online store, and it's been a mostly positive experience. The user-friendly interface makes it easy to navigate, and it's quite cost-effective. Integration with my store was seamless, and I particularly appreciate the diverse range of email templates and the valuable analytics it offers, like tracking delivery, open, and click-through rates. The mass emailing feature stands out as a robust alternative to other more expensive services. However, there's definitely room for improvement. I would love to see more advanced features, a wider variety of templates, and additional font options to enhance our marketing emails further. While the app's simplicity is one of its greatest strengths, making it accessible even to beginners, it can sometimes feel limiting when you're looking to create more complex, customized campaigns. Also, there have been a few instances where email delivery didn't go as smoothly as expected. Overall, it's a solid choice for those starting out or running straightforward campaigns, but for those needing more depth, it might fall a bit short.

LITERALLY PERFECT

Apr 24, 2024  on Shopify

i think this feature is great! so customizable and u can adjust it to your brand image nicely. really good structured email builder, i love how many options u have to add in images, links to products, specific sales or discounts etc.

Arisverlag

Apr 24, 2024  on Shopify

Its great, great statistic, works really easy - only not fun is, that external links in the email arent tracked.

Jugar y Crear 🌟 Juguetes y Sonrisas

Apr 23, 2024  on Shopify

Muy simple de usar. La ventaja que esté nativamente integrado a la tienda le da confiabilidad. Siento que aún le faltan mas herramientas para que pueda suplir a otras apps de email marketing, pero en lo básico cumple su propósito.

Moisture Mend

Apr 22, 2024  on Shopify

It is pretty cool. I like the options and it has been pretty easy. A great tool to have. I would recommend this app.

Rainbow Card

Apr 21, 2024  on Shopify

The email app is good however it needs improving. You should be able to send customers emails even if they have bounced before. Need more flashy fonts and some gifs.

Artifice.

Apr 20, 2024  on Shopify

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

WhiskeyMade

Apr 19, 2024  on Shopify

I wish there were more customization options available or additional types of sections. Overall, this is a simple and effective way to set up email campaigns and flows!

Gioielli Pavan

Apr 18, 2024  on Shopify

vorrei poter inviare una mail ad un singolo cliente utilizzando l'app mail così che resti lo stile del mio brand e che si possa inserire facilmente il prodotto o lo sconto da proporre al cliente . io non ci riesco magari sbaglio per il resto mi trovo molto bene grazie

Saucy Ladies

Apr 15, 2024  on Shopify

I love this user-friendly app. It's a lot easier to navigate than some of the paid apps I have tried and has enough features for what I need. As a small business we don't have a lot of spare $$ to spend and to find a free app that functions so well is an absolute bonus.

Greener Harvest Seeds

Apr 14, 2024  on Shopify

cheaper than other programs and super simple to use. Allows me to save my templates for my weekly emails so that I don't have to start from scratch. The amount of preset template options are great too!

Enliven Buoyancy Herbs

Apr 13, 2024  on Shopify

An amazing free app. It's easy to use and very helpful. There is no getting it wrong, with the templates already there all you have to do is edit and enter your information and products and that's it.

The Mason Bar Company

Apr 12, 2024  on Shopify

Its good. I definitely wish it had a few more edit options, but overall it’s been really easy to use and free with the Shopify app.

Love Life Naturals

Apr 12, 2024  on Shopify

The shopify email app is easy to use. I love the simplicity of it and it helps me stay in communication with my customers. Everyone always compliments me on how professional my emails are. However, I wish there were an option for adding videos.

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