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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Gertrude & Ko

Aug 11, 2024  on Shopify

I'm so glad I don't have to go outside of Shopify for a mailing service. I enjoy the quality and the freedom I have to customize the emails, for every purpose.

Chip and Kale

Aug 10, 2024  on Shopify

Anyone can use the Email App. You don't have to be a tech genius to send a basic email from Shopify. The price/fee after 10k emails a month, is very reasonable.

RTM - Retail Therapy Men's

Aug 07, 2024  on Shopify

I'm not sure why, but personalizations don't work for us. We have two storefronts and neither can get personalizations to work. We reached out to support over the past year and just get a link to an article, but no real support.

Bellini Candle Co

Aug 06, 2024  on Shopify

I love the Shopify email app - it’s very user friendly. The templates are generous and easy to customize.

Pure You

Aug 05, 2024  on Shopify

So far so good. Still new to all of this, but its simple enough to understand and work your way to what you need done. Also super easy to understand what workflow does what and what email does what.

Flyclothing LLC

Aug 05, 2024  on Shopify

Application suddenly throttling emails, not providing marketing reports data and taking days for test emails to come through. Support is every 24 hours and a solution hasnt been found.

Equina USA

Aug 04, 2024  on Shopify

Easy to use app! We are a tiny business who likes to send out the occasional email to our customers. This has great tracking, segmentation, and analytics.

CoinGems

Aug 02, 2024  on Shopify

I like the convenience and efficiency of automated email campaigns with customizable templates, along with features that help maintain consistent branding. Being able to preview emails on different devices and access detailed reports on sent emails adds an extra layer of control and insight to campaigns.

Homestead Lavender Farm

Aug 02, 2024  on Shopify

As of right now, i'm still getting used to the app and setting up various processes. I only give it four stars because I'm still learning it. But i would recommend i to another business owner.

Knitting Time

Aug 01, 2024  on Shopify

We found the app was easy to use. Although sending out a max can be sorted by email address server. Love the fact that the input of photos is so easy, no need to resize and then input. At times it doesn't want to react to an action, but giving it a bit of time, works. Would like to see more control on font size. It is one of the easiest app to use as opposed to others which we used.

The Hippy Girl

Jul 29, 2024  on Shopify

Gret for someone like me who need to be walked through the steps. I was so excited to use my branding colors!

O'Délices Fondants

Jul 06, 2024  on Shopify

Les mails sont très simples à réaliser par contre ne pas pouvoir sélectionner directement les mail souhaités est très contraignant et donc inutilisable pour ma boutique . Les paramètres des segments ne sélectionnent pas parfaitement la cible souhaitée

BioLuxe

Jun 28, 2024  on Shopify

seems like a good app but it does not send your first 1,000 emails for free, you still have to pay a base price. I find this description very misleading and disappointing.

TrueStroke Putting Track

Jun 26, 2024  on Shopify

This app is pretty much worthless. They promote it as an email marketing and automation tool. They even provide templates for abandoned carts and automated checkout emails. HOWEVER, the app will only send emails to people that have already opted in to receive emails. Totally useless. Save your time and frustration and go straight to using Klaviyo. Klaviyo will send automated emails to abandoned carts, etc. even when they have not opted in

vfx-studio

Jun 05, 2024  on Shopify

Everything was ok for a number of years, but Shopify has decided that we do not need to see open rates on any of the campaigns that have 100% delivery. I mean: every other email provider shows open rates, etc, but Shopify's programmers, decided they see things differently and removed these report stats.

Adkolex

Jun 03, 2024  on Shopify

I have been using this application but it seems that there is always a bill to be paid even though there are not any bills. please fix that

Home And Bay

Jun 01, 2024  on Shopify

Easy to use. The only improvement I would ask for is more seasonal templates - ie mother's day, fathers day, easter, Christmas, grandparents day etc, and a choice of 2 or 3 for each

TOUCH COLLECTIONS

May 30, 2024  on Shopify

This is a great tool to us for your store, I will recommend everyone to install this app and make use of it. this will improve your marketing strategy and improve your turnover rate.

LG Natural CBD

May 30, 2024  on Shopify

Pretty simple to learn how to create and send emails. There are a few templates to help get you started but with a blank template you can create your own content. The only downfall about the email app is that the recipients of my store's emails, don't actually see my company email address if it's a third party email address. The recipients see shopify's default email assigned to the store which consists of words and numbers that's something like "[email protected]" that's not very professional or convincing looking. I really do not want to rebrand a new email but may have to as to prevent the funky default shopify email address. I'd like to see Shopify allow third party Gmail accounts to integrate seemlessly with their email app so you don't see their strange default email address.

Friendly Soap

May 29, 2024  on Shopify

Easy to use app that simplifies the process of adding links to products and voucher codes. The seamless integration makes it a breeze to put functional emails together for your Shopify subscriber list.

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