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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,352)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Hobby.lt 🇬🇧

Aug 29, 2024  on Shopify

It is actually a quite good basic email sending service. BUT Sending email campaigns with always the same sender name in 2024 is crazy. This greatly reduces the open rate. They should definitely allow to edit senders name per each campaign (as every single email campaign sending service allow you to). I would modify the review accordingly. Until now - the service is just too basic.

The Fresh Herb Salt Company Ltd

Aug 29, 2024  on Shopify

It’s easy to use and you can copy each email to use the same template keeping consistency in your marketing.

Billy Charlton

Aug 29, 2024  on Shopify

Anyone can use the Email App. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in ...

Laura Hunt Art

Aug 28, 2024  on Shopify

I just starting using Shopify Email. I like the ease of use and the detailed reports. Two things I wish the app allowed: resizing of images and wrapping text around images. Otherwise, I'm pretty happy with it so far.

Bluzat

Aug 26, 2024  on Shopify

It's good, I would improve how the product show in the email when you upload the widget from the app, shows the full product + the url which is very good but the design of the product is not well integrated in the rest of the design and can't be modified.

Prairie Dog Art & Gifts

Aug 18, 2024  on Shopify

I don't know SQUAT about email marketing/engagement (I'm brand-spanking-new to E-Comm), so I've been dragging my feet about setting it up. Turns out, it's not as bad as I thought. It's super beginner-friendly. Templates are EASY to customize and partnered with the Flow app, makes engaging customers through email almost effortless.

Street Icon

Aug 15, 2024  on Shopify

This app is really great and already got us quite a lot of sales. Easy to use and good customization. Of course it lacks some features mostly in templates and integration (i.e. social media). But it is a free app. Well done!

Exotic Wings and Pet Things Inc

Aug 14, 2024  on Shopify

In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.

Caseificio Lavialattea

Aug 12, 2024  on Shopify

Ben integrato, di facile utilizzo. Sicuramente un ottimo strumento per chi non lo fa di mestiere (come me) !

Gertrude & Ko

Aug 11, 2024  on Shopify

I'm so glad I don't have to go outside of Shopify for a mailing service. I enjoy the quality and the freedom I have to customize the emails, for every purpose.

Chip and Kale

Aug 10, 2024  on Shopify

Anyone can use the Email App. You don't have to be a tech genius to send a basic email from Shopify. The price/fee after 10k emails a month, is very reasonable.

RTM - Retail Therapy Men's

Aug 07, 2024  on Shopify

I'm not sure why, but personalizations don't work for us. We have two storefronts and neither can get personalizations to work. We reached out to support over the past year and just get a link to an article, but no real support.

Bellini Candle Co

Aug 06, 2024  on Shopify

I love the Shopify email app - it’s very user friendly. The templates are generous and easy to customize.

Pure You

Aug 05, 2024  on Shopify

So far so good. Still new to all of this, but its simple enough to understand and work your way to what you need done. Also super easy to understand what workflow does what and what email does what.

Flyclothing LLC

Aug 05, 2024  on Shopify

Application suddenly throttling emails, not providing marketing reports data and taking days for test emails to come through. Support is every 24 hours and a solution hasnt been found.

Equina USA

Aug 04, 2024  on Shopify

Easy to use app! We are a tiny business who likes to send out the occasional email to our customers. This has great tracking, segmentation, and analytics.

CoinGems

Aug 02, 2024  on Shopify

I like the convenience and efficiency of automated email campaigns with customizable templates, along with features that help maintain consistent branding. Being able to preview emails on different devices and access detailed reports on sent emails adds an extra layer of control and insight to campaigns.

Homestead Lavender Farm

Aug 02, 2024  on Shopify

As of right now, i'm still getting used to the app and setting up various processes. I only give it four stars because I'm still learning it. But i would recommend i to another business owner.

Knitting Time

Aug 01, 2024  on Shopify

We found the app was easy to use. Although sending out a max can be sorted by email address server. Love the fact that the input of photos is so easy, no need to resize and then input. At times it doesn't want to react to an action, but giving it a bit of time, works. Would like to see more control on font size. It is one of the easiest app to use as opposed to others which we used.

The Hippy Girl

Jul 29, 2024  on Shopify

Gret for someone like me who need to be walked through the steps. I was so excited to use my branding colors!

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