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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,719)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Atelier Luna

Apr 06, 2025  on Shopify

I’ve spent hours trying to set up Shopify Email, following every official instruction step by step, only to be told after a long support chat that my store is “ineligible” — with no concrete reason why. Yes, I’m on an active, paid Shopify plan. Yes, I have the Online Store sales channel installed. Yes, I have a payment provider set up. Yet still, the only response I got was vague: “Eligibility involves multiple data points.” No specific guidance. No timeline. Just “use another app” — after days of waiting and troubleshooting. This is beyond frustrating. If you want merchants to trust Shopify’s ecosystem, transparency and respect for our time are non-negotiable. If there are silent rules or hidden thresholds, say it clearly up front. Don’t bury us in vague corporate speak after we’ve already committed to your platform. Until things change, I absolutely do not recommend relying on Shopify Email.

Cre8tively We Tees

Apr 04, 2025  on Shopify

Easy to use and navigate, I love seeing my analytics so that I can tailor my emails better. Free is a huge bonus!

Susie Benes

Apr 04, 2025  on Shopify

It's great, but my biggest issue is that I don't have the option to display my emails based on their title, and not the subject line. I have several workflows that use the same or similar subjects so it's impossible to tell them apart without opening them. Would be great to have the option (or even make Title default over Subject). That is how MailChimp does it. Thanks so much!

Peonies & Parasols Children's Boutique

Apr 01, 2025  on Shopify

It is a great app, easy to use. I've used paid apps before that don't make it as easy as Shopify Email does.

Kochschein

Mar 20, 2025  on Shopify

Passt und die Erstellung der Vorlagen ist leicht und übersichtlich. Planung und Versand - auch mit der Testmail ist top

Bowman & Butcher

Mar 19, 2025  on Shopify

So far so good. Easy to use, and for my needs I don't have to buy another subscription for email campaigns.

pitter patter

Mar 18, 2025  on Shopify

This has been the easiest part of my Shopify setup so far–super intuitive, great pre-set options. Only thing I would improve is setting your brand colour defaults for all emails automatically.

Fighters Inc. - Martial Arts Equipment

Mar 17, 2025  on Shopify

super fácil de usar. Ojalá y nos brindaran mas tools. como agregar GIF or videos cortos. también más Templates para todos los holidays en USA

Mermaids and Dinosaurs

Mar 17, 2025  on Shopify

easy to use and effective, the way you can schedule emails is a great feature too. I used to use another company to send emails but it was never this straight forward. Even porting all my customers email addresses over was stress free

SporttipollariShop

Mar 17, 2025  on Shopify

Sähköpostien luominen on vaivatonta ja on kätevää, kun viestiin voi suoraan linkittää haluamiaan tuotteita.

CayBargain

Mar 15, 2025  on Shopify

App crashes frequently and reloading does not allow you to continue. Have to exit Shopify and reopen.

Curly Assembly

Mar 12, 2025  on Shopify

I love Shopify Email. I switched to this app after I couldn't afford using a paid third-party email service. It was a very easy switch, and I like all of the new automations I can experiment with!

See My Curls

Mar 11, 2025  on Shopify

A GAME CHANGING APP that actually works and it's FREE!!! Wow, a Shopify app that actually works and it's free as well. I've been using this Shopify Email for the past 13 months and I have to say I love it. It works so well with 40% plus open rates and it's quite easy to use. I wanted to use this app for a year before I could compare (and review) it to two other very popular and expensive email marketing apps that I had used for over 5 years combined. I love that it has similar features like the other expensive apps. Some of the similar features are automated discount links, very useful templates and AI generated options. My only suggestion that I would like this app to improve is to have a 'Save' or a template option for email footer.

Pout Perfect

Mar 06, 2025  on Shopify

Easy app to use. Numerous prebuilt templates to choose from to simplify the workload. Makes our jobs so much easier. We love this feature.

Karen Grey Books

Mar 06, 2025  on Shopify

I wish it were easier to change the width of photos and/or to put together two or three together, but otherwise I'm enjoying using it!

BOXALOTA

Feb 27, 2025  on Shopify

Shopify Email is a great tool for sending professional and engaging emails directly from the Shopify platform. It’s easy to use, integrates seamlessly with my store, and offers beautiful templates that make email marketing simple. However, I wish there was an option to edit the link for buttons more freely. Right now, the customization feels a bit limited, and having more control over button URLs would improve flexibility for different campaigns. Overall, it’s a solid email marketing tool, but adding more customization options—especially for links—would make it even better!

8OPENINGS Martin & Tempel GbR

Feb 27, 2025  on Shopify

Für mich funktioniert es soweit richtig gut! Es wäre toll wenn man zusätzlich Kunden noch automatisch auf Grund ihrer Bestellung Taggen könnte um so Email Segmente automatisch festzulegen. Aber vlt. kommt das noch. Auch wäre ein Sprachenumschalter toll.

Salt and Paper

Feb 25, 2025  on Shopify

Made the switch from Mailchimp over to Shopify Email.... I only send a couple emails a month and its saving me HUNDREDS.

Blooming Moon Herbalism

Feb 24, 2025  on Shopify

Was needing a simple email template/app to notify my customers who have subscribed to emails about new products and luckily for me, shopify has one, super! Gives you ideas and prefills products for ya, that's a big help for someone who's just starting out and still learning. Thanks!!

Hey Thanks Herbal Co.

Feb 23, 2025  on Shopify

This app is great and easy to use. I used to use mailchimp but I reached too many contacts and was going to start having to pay $60 a month! Shopify email is free and perfect for my business.

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