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Customer reviews: Shopify Email

Develop by Shopify

Reviews (2,348)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Pinar Ozevlat

Dec 09, 2024  on Shopify

Very Good! And SO straightforward, easy to use with great qualities, would recommend it to all Shopify users.

RegattaSport

Dec 08, 2024  on Shopify

Would Highly Suggest. Pros - Only Pay for what you use not a monthly fee - Super easy to use - links everything directly from your store reducing clicks! Cons - Can take up to 4 hours for emails to be sent - Emails not sent all at once

Jawellary.shop

Dec 05, 2024  on Shopify

Our Experience with Shopify Email We’ve had an amazing experience using Shopify Email, and we couldn’t be happier with the service! It’s a seamless, easy-to-use platform that allows us to stay connected with our customers in a more personal way. From creating beautiful, on-brand emails to automating campaigns, Shopify Email has helped us save time and enhance our marketing efforts. The integration with our Shopify store makes it incredibly convenient to track and analyze our email performance, ensuring that every message we send adds value to our customer relationships. Whether it's sharing new arrivals, exclusive offers, or important updates, Shopify Email makes it effortless to reach our audience effectively. Overall, it's been an essential tool for our business, helping us grow our community and stay engaged with our customers—keeping them informed and excited about what’s next!

OpenCase

Dec 04, 2024  on Shopify

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

Madame Sylva

Dec 04, 2024  on Shopify

Très satisfaite pour l'envoi de mail newsletter, mais les automatisations ne fonctionnent pas pour moi

Black MP

Dec 03, 2024  on Shopify

Easy to navigate and I love the experience. Can't wait to add my knowledge and perfect my email skills.

Adirondack

Dec 02, 2024  on Shopify

Has been great so far! Was using mailchimp but the prices are insane now. This has worked just as well for us and is much easier as well!

Hue Complete Me

Nov 30, 2024  on Shopify

So helpful in sending emails I switched from another email provider and strictly use this now. It is great you can see all the details you'd want to and make customer segments to send different emails to different groups.

NuHaire

Nov 30, 2024  on Shopify

It's ok. There is some functionality that is missing. There isn't a section to add a navigation menu. I have to add a HTML code. I can't find any articles on information on the code itself or how to add the code. It's like Shopify wants us to spend $ with their partners for solutions that should be already provided to us. We are the partners. We are already spending money.

Tech Home

Nov 29, 2024  on Shopify

The nice thing about Shopify email is that it already gives examples, and ideas of how to market. Thanks alot

IvoryKayeCo.

Nov 29, 2024  on Shopify

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions. It’s a great app but needs to be worked on

The Artists Quarter

Nov 28, 2024  on Shopify

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

Case Closed

Nov 27, 2024  on Shopify

Great app! And it is free! The only thing is, maybe it can allow a bit more customisation. Also, there are some bugs, like compare-at price sometimes does not show up in email templates.

Indigo Silver

Nov 27, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor. Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

ColorWare

Nov 25, 2024  on Shopify

Very difficult to use and VERY limited in what you can customize. I'm very disappointed in this application and the limits it's placing on our store.

NATUR PUPS

Nov 24, 2024  on Shopify

First time using Shopify Email and it has been fairly easy to navigate and generate emails and sales. Would recommend

Prodotti Ecuador

Nov 24, 2024  on Shopify

Love how easy it is to manage the page and also all the tools that provides in order for my business to grow!

Indigo Silver

Nov 24, 2024  on Shopify

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays. They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Designed4unmind

Nov 21, 2024  on Shopify

Great templates and easy to add your images, and love that you test, and tweek before you schedule when to send!

Uncle Mike's Outdoors and More!

Nov 21, 2024  on Shopify

Love it, simple and easy to use. I use it weekly and when something important comes down the pipeline.

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