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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,007)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

JANAM.ONLINE

May 18, 2025  on Shopify

Using Shopify Email has been a smooth and efficient experience. It’s very user-friendly, especially for store owners like me who manage both products and marketing. I appreciate the built-in templates, easy customization tools, and the ability to target specific customer groups directly from my store dashboard. I also like how it integrates seamlessly with my store’s branding and products, making it easy to create professional-looking campaigns without needing external software. One suggestion I have is to improve verification steps for sender emails and domain authentication—it would be great to make that process more beginner-friendly. Overall, Shopify Email is a great tool for growing my brand and connecting with customers.

Beach Dreaming

May 08, 2025  on Shopify

Very simple to use (even for a beginner!). Doesn't take too long to create a very professional looking email. Love it, and will continue to use it when I have sales, new products or whatever.

Anthologie Co.

May 07, 2025  on Shopify

Easy to use and navigate, but customizations are limited. With AI and many other platforms this app should include more custom options including font, background and ability to use images in the borders.

MAD MAPS

May 07, 2025  on Shopify

I like the assortment of templates offered as a starting place. Today, I put together my first email campaign using Shopify Email. I hope it does well. The style is a lot different from what we typically send from our 3rd party email service. It would have been nice to have more flexibility to move content block around within the template and center some of the left justified elements. Maybe that's all possible and I just didn't see how. Overall, it was a good first experience and motivating to spend time learning more of Shopify Email's capabilities.

No-Ratz

May 07, 2025  on Shopify

A cost effective means to reach customers. The auto generated contents and the editing features make Shopify Email a great tool.

Nuya's Essence Zanzibar

May 07, 2025  on Shopify

so far I like it and would love to see how far it can take me with my brand in terms of customer growth and retention. All features are great and functional.

HARKO Day Trading

May 02, 2025  on Shopify

Easy to use; would be great if the editing was not so "clunky". A better word editor would make this sparkle.

SCense Luxury Oils

Apr 29, 2025  on Shopify

Not bad somewhat user friendly and adaptable, I wish there was more templates to chose from and it can get finicky when updating and editing but it works pretty well and ends up looking really nice once you get the hang of it!!

Epoxy US

Apr 22, 2025  on Shopify

So easy! Fast and simple. The templates are great, and edits take just a couple of minutes to customize. You can even schedule the send time and date. Oh, and it is FREE

シザいもん

Apr 20, 2025  on Shopify

レスポンシブなメルマガを送るのに手間が掛からず使いやすいです! 日本語フォントも充実させて頂けるとさらに嬉しい。

Revival 7

Apr 18, 2025  on Shopify

Very good but confusing to novice sellers like me...... But highly Recommended . Chef Danny McDonnell

Texas Quiltworks

Apr 15, 2025  on Shopify

I love using it, very simple. But I do wish I could sort through my emails by draft or not. I have some drafts that have gotten lost in the mix of emails that have been sent and emails that are scheduled. I would love to be able to sort by status.

BuildQuip

Apr 14, 2025  on Shopify

The app is really intuitive and easy to use. The templates are simple and elegant and with the backing of Shopify's secure servers and low spam / bounce rates it all makes for a very pleasant experience!

FaithfulFarmerapparel

Apr 13, 2025  on Shopify

at First i was confused but as I kept messing with it more and more it was easy to use. everything works great haven't seen any big problems yet but over all Good

Amid The Moss

Apr 10, 2025  on Shopify

I love this feature! The templates are easy to edit & they give you some great, simple marketing ideas!

The Putter Shop

Apr 10, 2025  on Shopify

So easy to use! I've used big CRMs like Salesforce and this email marketing system is great! Keep it up!

Addestramento del Cavallo Sportivo

Apr 07, 2025  on Shopify

Super. Economica e flessibile. Permette di fare molto con relativamente poco. Un ottimo modo per iniziare a far crescere la mailing list e fidelizzare un pubblico.

Atelier Luna

Apr 06, 2025  on Shopify

I’ve spent hours trying to set up Shopify Email, following every official instruction step by step, only to be told after a long support chat that my store is “ineligible” — with no concrete reason why. Yes, I’m on an active, paid Shopify plan. Yes, I have the Online Store sales channel installed. Yes, I have a payment provider set up. Yet still, the only response I got was vague: “Eligibility involves multiple data points.” No specific guidance. No timeline. Just “use another app” — after days of waiting and troubleshooting. This is beyond frustrating. If you want merchants to trust Shopify’s ecosystem, transparency and respect for our time are non-negotiable. If there are silent rules or hidden thresholds, say it clearly up front. Don’t bury us in vague corporate speak after we’ve already committed to your platform. Until things change, I absolutely do not recommend relying on Shopify Email.

Cre8tively We Tees

Apr 04, 2025  on Shopify

Easy to use and navigate, I love seeing my analytics so that I can tailor my emails better. Free is a huge bonus!

Susie Benes

Apr 04, 2025  on Shopify

It's great, but my biggest issue is that I don't have the option to display my emails based on their title, and not the subject line. I have several workflows that use the same or similar subjects so it's impossible to tell them apart without opening them. Would be great to have the option (or even make Title default over Subject). That is how MailChimp does it. Thanks so much!

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