Taranker.Com Logo
Shopify Email logo

Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,542)

Overall rating
4.6

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Rug Resources

Feb 07, 2025  on Shopify

I recently moved my store from another platform, and the Shopify email app is the best for creating email templates.

Sherrieblossom

Feb 05, 2025  on Shopify

Simple but I still have to spend some time getting the email lists together. I wish they would allow us to embed videos or Instagram posts right from our content folder. I have tried uploading my videos that are 48 seconds to Youtube but it forces it into Shorts so I’m unable to add it to my emails. I also wished there were more and better templates for girls or the beauty industry.

Smarty Vets

Feb 04, 2025  on Shopify

We went with more elaborate and expensive apps and discovered that shopify email is easier to use and just as good for our start-up needs!

Póchette

Feb 03, 2025  on Shopify

The app is easy to set up and easy to use. I think it would be great if we could tweak the HTML code, to update spacing between sections especially! Also, why don't you use the same gallery as the website - this would be much easier, as most images are already there, and it is searchable. For emails I have to keep scrolling all the way to the end to find my logos to add them to a different template

TaskRevolution

Jan 30, 2025  on Shopify

Here at TaskRevolution, we use Shopify Email and we can say it's one of the most practical and efficient tools for managing email marketing campaigns. The interface is simple and straightforward, allowing us to create and send emails without any hassle, which makes communication with our customers much easier. What makes this tool even more amazing is its native support for other Shopify apps, like Shopify Forms and Shopify Flow. With Forms, we can capture leads and build email lists strategically, while Flow allows us to automate various processes, like sending emails based on customer actions. This means we can personalize each customer's experience effortlessly, making our communication more effective. Additionally, Shopify Email lets us use our own store data to create customized campaigns, ensuring that each message is relevant and impactful. And the best part is that we don’t need to rely on external tools, saving time and keeping everything integrated within Shopify. Of course, for those who need more advanced automations or sophisticated A/B testing, it might be worth complementing it with other solutions. But for most needs, Shopify Email handles everything in a practical and efficient way. That's why here at TaskRevolution, we consider this tool essential for maintaining direct and strategic contact with our customers, always in a simple and effective manner.

LOYTO STORE

Jan 28, 2025  on Shopify

メールマガジンが非常に作成しやすい。 半面、セクションの上限があるため優先順位の高い情報に絞る必要がある。 メールの受取り手側の視点で申し上げれば、その企業から優先順位の高い情報のみを精査して受け取るため、消費者目線のメールアプリと捉えることができる。 非常に優秀なアプリだと思います。

JUST-JEN BOUTIQUE

Jan 28, 2025  on Shopify

The platform's user-friendliness enabled the creation and scheduling of a Valentine's Day email campaign within five minutes !! I highly recommend you give them a try.

by valenti®

Jan 28, 2025  on Shopify

We've been using the app for over a year and we really love it. However there are a few things the app is missing that would make it even better: 1. Image search: It would be great if we had the ability to search for a particular image rather than scrolling to find it or uploading a gazillion copies of the same one. 2. Collection section: Currently only products can be added. Adding a collection requires a workaround of adding an image, linking the image and button to a particular collection, etc. These two upgrades would really make Shopify Email reach the next level. Other than that, we love the app. It's a must for any business small or big.

Variations Style

Jan 27, 2025  on Shopify

My experience has been seamless thus far... First time using, straight forward and easy to navigate.

Smelly Men

Jan 26, 2025  on Shopify

I experimented with a very well known email app and gave up in frustration. This is a breath of fresh air - simple, straightforward and integrates really well with my small Shopify store. I'm a fan.

Karen Alexandra Beauty Shop

Jan 20, 2025  on Shopify

would like more features for the blocks. it feels quite basic and video inserts and animations would allow for variation when sending emails. is this being looked at? thanks

Marianne @ Søagergård Regenerativt Jordbrug

Jan 19, 2025  on Shopify

So happy to move from Mailchimp. This has a lot of the features we want and we have peace of mind that Shopify is behind this, with its great support. We got excellent and speedy help from Shopify support about migrating our customer data and the tags that we created in Mailchimp. Everything went very smoothly. The amount of emails we send also means we are still in the free bracket, which is great, as it was starting to cost us a lot with Mailchimp, and we didn't want to make a costly mistake going to a competitor, only to find out that it was terrible as well. Shopify email made it easy for us to switch. It could do with some more analytics, but its good value and those would be nice to haves. Great to be able to make automations as long and as complex as we want. Mailchimp asked for more money for every little feature. Mailchimp support was also non-existent. Only thing we would want to have right now is to be able to set an email sender alias which is different from the store name.

Pambú

Jan 19, 2025  on Shopify

Estoy empezando a conocerla, y no tengo toda la experiencia suficiente como para dar una reseña completa, pero hasta ahora me ha parecido muy útil y muy competitiva. Yo estaba con otra ap y estaba super costosa, por eso me pasé con esta aplicación, y hastra el momento siento que hará practicamente lo mismo que tenía con el servicio anterior, a un mejor ratio de costo-benficio.

FelinFach

Jan 19, 2025  on Shopify

We are a small organisation and we moved from Klaviyo to this Shopify mainly due to cost. We were concerned that the move would be troublesome!!! BUT, the move was painless and we are happy with our new email applicaiton. It is easy to use and 'learning' it took only a little time.

Rochelle's House LLC

Jan 18, 2025  on Shopify

So far, this email app has been very good. It gives me the base I need to create emails and easily lets me add what I need to create my unique style.

Beyond the Byre Jewellery

Jan 18, 2025  on Shopify

Just trying it out properly now, I like its flexibility and its easy to use! lets hope it brings the customers in.

Magnolia Beauty

Jan 18, 2025  on Shopify

I love this free App, and it makes sending emails to my database so much easier with everything mostly automated in with my shop. Sooooo happy!

Marcy Brennan Art

Jan 15, 2025  on Shopify

I LOVE the Shopify email app! I really love how all my products are automatically integrated into emails. It has saved me SO much time over what it took me to manually link products in my old email provider, FloDesk, that I was paying for. Thanks Shopify!

Karbini

Jan 15, 2025  on Shopify

User friendly, detailed guidance, comprehensive for store owners to build and development their websites. As for our online/app store 'Karbini' (expert for customizing personal skin care and hair care products), Shopify offer options and layout we need for our store perfectly.

High Plains Prospectors

Jan 14, 2025  on Shopify

Easy to use and affordable. Pay per email campaign after the free usage gives you flexibility. No email, no payment.

Scroll to Top