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Customer reviews: Shopify Email

Develop by Shopify

Shopify Email is a built-in marketing tool designed to help Shopify merchants create, send, and track email campaigns directly from their store dashboard. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right solution for your business.

Reviews (2,014)

Overall rating
4.7

What Merchants Think

Merchants generally find "Shopify Email" to be a well-integrated and user-friendly tool within the Shopify ecosystem. Most find it suitable for basic email marketing needs, appreciating its simplicity and integration with existing Shopify features. However, advanced users occasionally find it lacking when compared to more specialized competing products offering greater customization and complexity.

Key Strengths

  • Easy to use and quick setup process
  • Seamless integration with Shopify store data and other Shopify apps
  • Cost-effectiveness, especially for small businesses with low volume
  • Efficient for creating email campaigns quickly
  • Good variety of ready-to-use templates
  • Integrated analytics for performance tracking

Common Concerns

  • Limited customization options and advanced features
  • Issues with email alignment on certain email clients
  • Occasional bugs and technical issues, like delayed sending
  • Some users experience high bounce rates or delivery issues
  • Support and guidance for complex issues could be improved
  • Lack of SMS integration and other advanced functionalities, like embedding videos

Final Thoughts

Overall, "Shopify Email" serves as a valuable tool for businesses looking for efficient and straightforward email marketing solutions integrated within Shopify. It's particularly beneficial for small to medium-sized businesses operating on a budget. However, those requiring more comprehensive features may need to supplement it with additional apps or services.

Moisture Mend

Apr 22, 2024  on Shopify

It is pretty cool. I like the options and it has been pretty easy. A great tool to have. I would recommend this app.

Rainbow Card

Apr 21, 2024  on Shopify

The email app is good however it needs improving. You should be able to send customers emails even if they have bounced before. Need more flashy fonts and some gifs.

Artifice.

Apr 20, 2024  on Shopify

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

WhiskeyMade

Apr 19, 2024  on Shopify

I wish there were more customization options available or additional types of sections. Overall, this is a simple and effective way to set up email campaigns and flows!

Gioielli Pavan

Apr 18, 2024  on Shopify

vorrei poter inviare una mail ad un singolo cliente utilizzando l'app mail così che resti lo stile del mio brand e che si possa inserire facilmente il prodotto o lo sconto da proporre al cliente . io non ci riesco magari sbaglio per il resto mi trovo molto bene grazie

Saucy Ladies

Apr 15, 2024  on Shopify

I love this user-friendly app. It's a lot easier to navigate than some of the paid apps I have tried and has enough features for what I need. As a small business we don't have a lot of spare $$ to spend and to find a free app that functions so well is an absolute bonus.

Greener Harvest Seeds

Apr 14, 2024  on Shopify

cheaper than other programs and super simple to use. Allows me to save my templates for my weekly emails so that I don't have to start from scratch. The amount of preset template options are great too!

Enliven Buoyancy Herbs

Apr 13, 2024  on Shopify

An amazing free app. It's easy to use and very helpful. There is no getting it wrong, with the templates already there all you have to do is edit and enter your information and products and that's it.

The Mason Bar Company

Apr 12, 2024  on Shopify

Its good. I definitely wish it had a few more edit options, but overall it’s been really easy to use and free with the Shopify app.

Love Life Naturals

Apr 12, 2024  on Shopify

The shopify email app is easy to use. I love the simplicity of it and it helps me stay in communication with my customers. Everyone always compliments me on how professional my emails are. However, I wish there were an option for adding videos.

Somerset Foodie

Apr 10, 2024  on Shopify

Just tested Shopify Email having been a regular Mailchimp user for the last few years. They don't really compare. Shopify email user interface is clunky and the send time (we have 2,500 subscribers) is really slow due to the batch sending. Also... the Reports interface is very very slow to update, it's not giving me statistics in real-time. Not sure if we are going to keep using it.... I like that the cost is lower than Mailchimp (thank you Shopify) but please, please keep developing this functionality so that it works smoothly, quickly, intelligently. Right now it's not very intuitive and I am not convinced I'm going to stick with it.

by Bella

Apr 09, 2024  on Shopify

it works nicely . it could be improves with more templates or adding more URL from other platforms such as Meta.

GOD IT BRANDS

Apr 07, 2024  on Shopify

I have enjoyed using the Shopify Email app. It is easy to navigate and I love the pre-made templates that make for a simple way to personalize your stores brand. Sending emails never felt so good! Thank you Shopify!! Kish goditbrands.com

Delicya skincare

Apr 07, 2024  on Shopify

Easy to create amazing style, completely optimized for branding, many tools to use, I love it. I have made stunning email.

LETOUCH

Apr 06, 2024  on Shopify

Cant send email to my clients which i migrated from opencart, abandoned cart emails are never sent, most of campaigns are failed.

Danita Art

Apr 05, 2024  on Shopify

It's OK, but I'd like more customization options and a better interface, everything feels too limited and simple. Does the job for short simple newsletters.

ElegantWaves

Apr 05, 2024  on Shopify

I would recommend this app 100% its so easy to manage once you get the hang of everything. I honestly don't have anything bad to say about this platform.

Midland Helicopters

Mar 21, 2024  on Shopify

Super easy to use, delivers emails to my subscribers, running on the free plan currently. Only 1 gripe with the system which is, when adding products to an email, if the product has more than 1 image, then the system uses the last image available, not the first (or main) product image as you would expect. This can be edited to display your choice of image for the product, but IMO it should always load the first, main, default image for a product as standard IMO. This is why we set a default image for a product in Shopify product admin, right? - the first image a customer sees of a product! Beyond that, it really is a super easy to use system that gets the job done! And for lower volume email sending users, most likely free to use - and low cost when you start paying to send more.

Patricia Loofbourrow

Mar 01, 2024  on Shopify

Really good free app. You can set up automations up to 90 days wait time, and send up to 10000 emails for free! This is perfect for those with small email lists that have to otherwise pay through the nose for basically the same thing. Of course, there are things I wish it would do (mostly would like to know the non-Shopify links that are clicked), but for free email hosting? It's pretty darn amazing.

BuyerEssentials uk

Feb 03, 2024  on Shopify

worst for your brand domain! i did everything from my side and call for support to fix the send via shopify email! to customer marketing email. i dont want to show its send from shopify

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