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Omnisend Email Marketing & SMS logo

Omnisend Email Marketing & SMS

Develop by Shopify

$16-$59

/ Month
Free plan available
  • Verified
  • Drive sales with email marketing, newsletters, SMS, and popups

    Abandoned cart recovery
    Personalized emails
    Exit-intent popups
    Email marketing automation
    Campaign analytics
    Spin-to-win games
    Sms campaigns
    Landing pages
    Ready-made templates

    About Omnisend Email Marketing & SMS

    Launched Mar 09, 2014

    Categories

    Built by Shopify

    Zotabox Contact Form Builder logo
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    Introduction Video

    Description

    Create email marketing campaigns. Use popups to get more emails and sell to more people.

    Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

    Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users. more
    • Effortlessly create & send email marketing, newsletters & global SMS campaigns
    • Grow your email list with exit-intent popups, spin-to-win, & more signup forms
    • Ready-made email marketing templates for Summer Sales & more — no coding needed
    • Set up abandoned carts with one click, plus welcome & browse abandonment
    • Use built-in AI to generate email copy, subject lines, and preheaders in seconds

    Pros

    • Packed with features making it easy to grow email lists with landing pages & popups
    • Hundreds of pre-made email templates, eliminating the need for coding
    • Personalized emails for effective abandoned cart & welcome automation workflows
    • 24/7 email & live chat support for all users, including free plan users
    • Seamless integration with Shopify
    • Detailed metrics and analytics showing app’s impact on revenue
    • Extremely user-friendly for beginners
    • High-quality educational resources and marketing blogs
    • Effective customer support, frequently praised in user reviews
    • Includes additional features like exit-intent popups, spin-to-win, and product reviews

    Cons

    • Interface might not be the most intuitive initially
    • Issue reported with coupons having dark backgrounds causing date visibility problems
    • Reports of unapproved widgets being added to product pages affecting conversions
    • Perceived high increase in subscription prices
    • Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
    • Confusing refund policy and complaints of poor handling of refunds
    • User complaints about non-responsive customer support, particularly regarding unresolved technical issues
    • Problems with the definition of 'unlimited' services causing disruptions
    • Complaints about being charged monthly despite low or no usage of services
    • Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

    Top Helpful Reviews

    Tom's Trunks

    Nov 24, 2025  on Shopify

    We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth. Thanks, Tom

    Atelier Soya

    Nov 22, 2025  on Shopify

    une assistance au top, merci à Johnny R pour sa patience et son aide très précieuse et pro active !

    VNLA

    Nov 20, 2025  on Shopify

    What a joke.. On the shopify site it says pricing is $16 for the Pro version, however when you click on the more details it jumps to $59. However when you start going through the process of signing up, they have the price at $145. TALK ABOUT BAIT AND SWITCH

    Christian Athletes Apparel

    Nov 20, 2025  on Shopify

    I just started using Omnisend for our shopify store and we encountered a problem verifying our senders email address. I reached out to Omnisend for help and they were so easy to work with. It took a couple of days to resolve the issue, but they gave me all the necessary help I needed. Thank you again to the support team.

    Bulldog Archery Targets

    Nov 18, 2025  on Shopify

    Tried every email tool out there... Klaviyo, ActiveCampaign, Attentive, Privy... YOU NAME IT! Nothing comes close to Omnisend. Hands down the best in my opinion. I'm saving about 30% off the cost of what my Klaviyo bill would be too!

    LEVE Outdoor Co.

    Nov 17, 2025  on Shopify

    Omnisend is incredible. I've used several email marketing platforms (Klaviyo, Shopify Email, Seguna, etc) and this one blows them out of the water. Especially for the price, it is super feature packed and their live support is extremely helpful with onboarding.

    Early Daze

    Nov 16, 2025  on Shopify

    I had some issues with my sender profiles and DNS and the Omnisend team were brilliant. They guided me through the fix quickly and in simple terms and were able to reassure me that everything was working as expected once the fix was in place. Really enjoying the tool as a whole and building automations couldn't be easier.

    PlayQuest LLC

    Nov 15, 2025  on Shopify

    VERY Happy So Far! I recently launched my ecommerce store and was on the fence about Omnisend VS. Klaviyo. Everywhere you look online says Klaviyo dominates for ecommerce, especially with segmentation, so I was leaning towards that at first. I ended up installing BOTH and worked with them simultaneously to see for myself before I committed either way. It was extra work, but I'm glad I did it because it was obvious that Klaviyo by comparison is very klunky to use, the interface and navigation is not very intuitive, and it's certainly not user friendly (especially if you're a novice). So I abandoned that and kept on with Omnisend. I successfully set up and integrated all (shopify, unique domains, meta ad account (lead ads forms), tags, segments, automations, emails, sms, etc. etc.). As of 4 days ago I launched and everything is humming along nicely! It was all very easy to navigate and figure out. The tutorials and help articles are spot on. And from what I can see so far, the "granular segmentation" is rather robust. Admittedly my need is not super complex, but from where I sit, Omnisend's capabilities are far from basic or limited. I'm going to start adding push notifications to my automations next. My only 2 critiques are 1. you have to manually integrate Captcha for forms, where Klaviyo has it built in. and 2. The way that splits are affected by trigger changes is not entirely clear (as in, what constitutes "redefining" a split successfully.. do you need to delete and redo? Can you just click "update" on the split?).. there should be a visual cue to help you see if a split is currently impacted (e.g. red shading or checkmark). Perhaps those 2 are something Omnisend can improve on. THAT aside, I'm VERY pleased with my decision to go with Omnisend so far! THANKS Omnisend!

    Xewlighting

    Nov 13, 2025  on Shopify

    This is the worst app I've ever seen—they banned my account for no reason whatsoever. If I could, I wouldn't give them even one star.

    Nina & Maria

    Nov 12, 2025  on Shopify

    Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em 72h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.

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