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Omnisend Email Marketing & SMS logo

Omnisend Email Marketing & SMS

Develop by Shopify

$16-$59

/ Month
Free plan available
  • Verified
  • Drive sales with email marketing, newsletters, SMS, and popups

    Abandoned cart recovery
    Personalized emails
    Exit-intent popups
    Email marketing automation
    Campaign analytics
    Spin-to-win games
    Sms campaigns
    Landing pages
    Ready-made templates

    About Omnisend Email Marketing & SMS

    Launched Mar 09, 2014

    Categories

    Built by Shopify

    Address

    Mespil Estate Sussex Terrace, Dublin, D, d4, IE

    Website Support Portal Privacy policy Tutorial FAQ Document
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    Introduction Video

    Description

    Create email marketing campaigns. Use popups to get more emails and sell to more people.

    Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

    Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users. more
    • Effortlessly create & send email marketing, newsletters & global SMS campaigns
    • Grow your email list with exit-intent popups, spin-to-win, & more signup forms
    • Ready-made email marketing templates for Summer Sales & more — no coding needed
    • Set up abandoned carts with one click, plus welcome & browse abandonment
    • Use built-in AI to generate email copy, subject lines, and preheaders in seconds

    Pros

    • Packed with features making it easy to grow email lists with landing pages & popups
    • Hundreds of pre-made email templates, eliminating the need for coding
    • Personalized emails for effective abandoned cart & welcome automation workflows
    • 24/7 email & live chat support for all users, including free plan users
    • Seamless integration with Shopify
    • Detailed metrics and analytics showing app’s impact on revenue
    • Extremely user-friendly for beginners
    • High-quality educational resources and marketing blogs
    • Effective customer support, frequently praised in user reviews
    • Includes additional features like exit-intent popups, spin-to-win, and product reviews

    Cons

    • Interface might not be the most intuitive initially
    • Issue reported with coupons having dark backgrounds causing date visibility problems
    • Reports of unapproved widgets being added to product pages affecting conversions
    • Perceived high increase in subscription prices
    • Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
    • Confusing refund policy and complaints of poor handling of refunds
    • User complaints about non-responsive customer support, particularly regarding unresolved technical issues
    • Problems with the definition of 'unlimited' services causing disruptions
    • Complaints about being charged monthly despite low or no usage of services
    • Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

    Top Helpful Reviews

    Truthkins - Christian plush toys that turn big feelings into God's truth

    Dec 15, 2025  on Shopify

    Omnisend has been a good choice for my new brand. I used Klaviyo for a previous brand and I wasn't a fan of the interface or prices. Klaviyo ghosted me once I signed up for their service so that was the last straw for me. Omnisend support has been responsive and helpful. It's pretty easy to set up emails and forms like spin the wheel email capture forms.

    Chocolate and the Chip

    Dec 14, 2025  on Shopify

    UPDATE: While I appreciate that they ultimately refunded my subscription after deleting the app, they did so because of my negative review. I liked the previous app for my SMS correspondence. I found this one hard to navigate and too many hidden costs. It just wasn't for me, you may have a different experience. Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.

    Mistore

    Dec 12, 2025  on Shopify

    Suberb,half cost and suprass, Klayvio in user friendlyness, onboarding technical/customer service. Also push notification is an extra bonus.

    Magic9Balm

    Dec 11, 2025  on Shopify

    Really easy to use, but with so many brilliant options. You are guided by the software so it feels simple and seamless - even when using it for the first time. Highly recommend.

    Ozerlo.com

    Dec 07, 2025  on Shopify

    Emma from customer support was incredibly helpful and patient — truly outstanding! Thank you so much for all your help and for making it so easy to take screenshots and navigate to Omnisend. An amazing experience overall. Highly recommended!

    Scandi SLEEP

    Dec 05, 2025  on Shopify

    So far so good! Always able to get help when I need it. The AI can help me set up most things. And if I get stuck there is always a human available to fix any problems.

    Harmonic Arts Wholesale

    Dec 04, 2025  on Shopify

    We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more. I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.

    Chocolate and the Chip

    Dec 04, 2025  on Shopify

    Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.

    Unfortunate Cadaver

    Dec 03, 2025  on Shopify

    If I could give them no stars I would. Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network. Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.". I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part. Don't be me, find a better company to use to manage your email list!

    Vianne Jewellery

    Dec 02, 2025  on Shopify

    Misleading information to get you upgrading to pro plan! Upon signing up, I was shown the information on their website that I would be getting 6,090 monthly sms with the pro plan. So I signed up to the pro plan (which I also took a screenshot of this information shown on my computer and have proof of this). I, then, sent my first sms campaign to 1,161 contacts and their website showed that my sms credit was already almost used up! I contacted support and was told that the original message with 6,090 monthly sms shown to me was just an estimate though this *estimate* part was never shown or included in their information when I signed up. I'm truly disappointed and feel like I was scammed to use their pro plan.

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