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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,849)

Overall rating
4.7

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

ju&bi

Jul 11, 2025  on Shopify

Der Support hat mir innerhalb kürzester Zeit beim erstellen einer Automation geholfen. Ich bin sehr zufrieden! Danke dafür!

OddMall

Jul 05, 2025  on Shopify

great app. they've really upgraded over the past few years. I feel its right on par with Klaviyo. Best of all, the customer service is outstanding which is why i think it stands above Klaviyo. great features, great service and the pricing tiers are much more affordable for everyone whether your just starting out or an ecommerce vet. The interface is also much more beginner friendly which is why i was drawn to it in the first place.

Zeus Labs Co

Jul 03, 2025  on Shopify

Baarath is wonderful. Took the time to explain things and even provide a video for better understanding! Went above and beyond. I truly appreciate your top-notch support.

Ecomarket.com

Jul 02, 2025  on Shopify

Use to use Klavyio but it was always headaches and complications, Omnisend is intuitive and much much easier to use and keep a lot of customisation available when you need it. FIVE STARTS for me! get it and thank me later.

Decor Handles

Jul 01, 2025  on Shopify

Omnisend is the best email marketing software I have ever used, its easy of use and compatibility with shopify stores make it a breeze to send those weekly emails and it has fantastic automations to put abandoned carts and customer retention on autopilot. Thank you!

Flytt

Jun 28, 2025  on Shopify

This is a fasntastic app, their customer service is the best of the best. better than any other app. highly recommend it. Update : all of the custome service agent are the best but Mathias is next level. he helped me solve a problem that I was trying to solve for two weeks. thanks Mathias

Bydose

Jun 18, 2025  on Shopify

We've been using Omnisend for over two months now. We love the app and the customer service team is so great! Every-time we've had an issue they'd been extremely helpful with helping us with anything and they make it so easy. It's so much easier to navigate than Klayvio and the onboarding is seamless when you use Shopify

Sunnyside Fabrics UK

Jun 16, 2025  on Shopify

very easy to use and there is always someone there to help if I need, would definitely recommend Omnisend

Schizandu Organics

Jun 13, 2025  on Shopify

Making the Switch to Omnisend Was the Best Decision We recently decided to switch to Omnisend, and as beginners, we’re still learning the ropes — but thankfully, they have an amazing support team! Huge shoutout to Baarath, Hunter, and Mathias — all fantastic people, especially Baarath, who’s been incredibly patient and quick to assist me in building our flow. He replies so fast, understands my questions clearly, and even goes the extra mile by creating Loom videos to guide me step by step. All in all, Omnisend is an excellent platform backed by a truly outstanding support team. They never make you feel lost or alone — they’re available 24/7, ready to help you figure things out and answer every question with care. Highly recommended!

Hubert’s Haberdashery LLC

Jun 13, 2025  on Shopify

Awesome app and support team! Integrates into store with ease. Existing subscribers automatically and safely upload. With combined services like SMS, email, and pre-built templates. All without breaking the bank. Making them my go-to app of choice for my business. Thank you, Omnisend!

Wild For Dogs

Jun 12, 2025  on Shopify

Just moved over to Omnisend and finding it a much easier, more intuitive system with more functionality than my previous CRM, Active Campaign. Also the customer support is amazing - massive thanks to Maria helping with some finishing touches!

Emby Goods

Jun 11, 2025  on Shopify

We have used Omnisend for several years now & absolutely love it!! It's so user friendly, has great templates, and connects to customers directly integrated with Shopify!

Hands On Workshop

Jun 06, 2025  on Shopify

They have an efficient help/support team, who really try not to leaving you hanging and waiting. They do make a real effort to resolve it. Thanks Omnisend.

TerrorThreads

Jun 04, 2025  on Shopify

I am writing to provide feedback on my recent interaction with Maria with Omnisend regarding SMS setup and account creation. She truly surpassed my expectations by walking me through the process step-by-step and verifying everything along the way. Maria was extremely helpful and patient throughout our interaction. Her guidance made the setup process smooth and easy to understand. Thank you for having such a knowledgeable and dedicated employee on your team.

Floral Essence Gifts

Jun 03, 2025  on Shopify

Omnisend is a game-changer for any Shopify store. The tools are powerful yet easy to use — and the support? Incredible. If you want reliable email marketing with real human support, Omnisend is it.

Glory 2 Glory Boutique

Jun 03, 2025  on Shopify

So far so good. Once I figured out to remove my website name from the dmarc and dkim records it worked beautifully!

Goddard's

Jun 03, 2025  on Shopify

Has a fair amount of email features for a relatively low price. Their support via email has been great too and very helpful on the occassion I need them.

Haven Prints & Goods

May 31, 2025  on Shopify

For sending Thank you emails after an order is placed. OmniSend is awesome, Shopify Email and Flow are great for Email Marketing, not so much for customer appreciation for an order. Even though there is a Flow template called Thank You after Order. But it is only if someone is on your mail list.. Omnisend grabbed all my socials, and was off to the races. And the workflow chart is way more user friendly. If you have less than 500 on your list, this is a no brainer.

Earthhaloskincare

May 29, 2025  on Shopify

I'm doing the free trial. As someone who is not tech savvy, and had paid a handsome amount to get workflow done on Klaviyo, workflow on Omnisend is a piece of cake.

The Enchanted Path

May 29, 2025  on Shopify

This is great very simple to setup. i also found a great walkthrough on youtube. "https://www.youtube.com/watch?v=fHeNj-yuYxU&t=465s"

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