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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,885)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

BEPAINFREE

Jan 06, 2026  on Shopify

So far the sign up was easy. The overview of this platform looks user friendly and easy to follow.

Frontier Calling

Jan 05, 2026  on Shopify

I am generally not good at setting up anything technical but was very relieved to find 24/7 chat support with Omni Send. I ran into some small issues (they seemed big to me) during set up and they helped me right through. I didn't have to watch 10 videos or go to an FAQ. An actual, competent person helped me right through! For that alone, I highly recommend.

Blessings Reign

Dec 29, 2025  on Shopify

The response time was immediate and they helped me resolve my issue within a few minutes. He was patient and thorough.

Truthkins - Christian plush toys that turn big feelings into God's truth

Dec 15, 2025  on Shopify

Omnisend has been a good choice for my new brand. I used Klaviyo for a previous brand and I wasn't a fan of the interface or prices. Klaviyo ghosted me once I signed up for their service so that was the last straw for me. Omnisend support has been responsive and helpful. It's pretty easy to set up emails and forms like spin the wheel email capture forms.

Chocolate and the Chip

Dec 14, 2025  on Shopify

UPDATE: While I appreciate that they ultimately refunded my subscription after deleting the app, they did so because of my negative review. I liked the previous app for my SMS correspondence. I found this one hard to navigate and too many hidden costs. It just wasn't for me, you may have a different experience. Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.

Mistore

Dec 12, 2025  on Shopify

Suberb,half cost and suprass, Klayvio in user friendlyness, onboarding technical/customer service. Also push notification is an extra bonus.

Magic9Balm

Dec 11, 2025  on Shopify

Really easy to use, but with so many brilliant options. You are guided by the software so it feels simple and seamless - even when using it for the first time. Highly recommend.

Ozerlo.com

Dec 07, 2025  on Shopify

Emma from customer support was incredibly helpful and patient — truly outstanding! Thank you so much for all your help and for making it so easy to take screenshots and navigate to Omnisend. An amazing experience overall. Highly recommended!

Scandi SLEEP

Dec 05, 2025  on Shopify

So far so good! Always able to get help when I need it. The AI can help me set up most things. And if I get stuck there is always a human available to fix any problems.

Harmonic Arts Wholesale

Dec 04, 2025  on Shopify

We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more. I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.

Chocolate and the Chip

Dec 04, 2025  on Shopify

Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.

Unfortunate Cadaver

Dec 03, 2025  on Shopify

If I could give them no stars I would. Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network. Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.". I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part. Don't be me, find a better company to use to manage your email list!

Vianne Jewellery

Dec 02, 2025  on Shopify

Misleading information to get you upgrading to pro plan! Upon signing up, I was shown the information on their website that I would be getting 6,090 monthly sms with the pro plan. So I signed up to the pro plan (which I also took a screenshot of this information shown on my computer and have proof of this). I, then, sent my first sms campaign to 1,161 contacts and their website showed that my sms credit was already almost used up! I contacted support and was told that the original message with 6,090 monthly sms shown to me was just an estimate though this *estimate* part was never shown or included in their information when I signed up. I'm truly disappointed and feel like I was scammed to use their pro plan.

Pesevere

Nov 29, 2025  on Shopify

I am really satisfied with the service and the app itself plus the fact that they help you with your questions for free is really great.

Kravin' Woman Inc.

Nov 27, 2025  on Shopify

Had an issue with subscribers in an atypical situation. I explained to Mathias why it was happening. They were amazing in letting me know why it happened and gave me suggestions to prevent the issue from arising again. Great service!

Tom's Trunks

Nov 24, 2025  on Shopify

We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth. Thanks, Tom

Atelier Soya

Nov 22, 2025  on Shopify

une assistance au top, merci à Johnny R pour sa patience et son aide très précieuse et pro active !

VNLA

Nov 20, 2025  on Shopify

What a joke.. On the shopify site it says pricing is $16 for the Pro version, however when you click on the more details it jumps to $59. However when you start going through the process of signing up, they have the price at $145. TALK ABOUT BAIT AND SWITCH

Christian Athletes Apparel

Nov 20, 2025  on Shopify

I just started using Omnisend for our shopify store and we encountered a problem verifying our senders email address. I reached out to Omnisend for help and they were so easy to work with. It took a couple of days to resolve the issue, but they gave me all the necessary help I needed. Thank you again to the support team.

Bulldog Archery Targets

Nov 18, 2025  on Shopify

Tried every email tool out there... Klaviyo, ActiveCampaign, Attentive, Privy... YOU NAME IT! Nothing comes close to Omnisend. Hands down the best in my opinion. I'm saving about 30% off the cost of what my Klaviyo bill would be too!

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