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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,826)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Vendyle

Oct 31, 2025  on Shopify

I’ve been using Omnisend for my email automation, and I must say, the platform is really user-friendly. I had a small issue with sending emails after reaching my free usage limit, and Eduarda from the support team was amazing! She walked me through everything step by step and helped me set up the workflow correctly. Highly recommend it to anyone looking to take their email marketing to the next level! Thanks again, Eduarda, for your fantastic help!

BTTRMMT

Oct 31, 2025  on Shopify

I had such a great experience with Saleh from Omnisend! He was super quick to respond, very helpful, and made everything so easy to understand. You can tell he really cares about helping customers — definitely one of the best support experiences I’ve had. Thank you, Saleh!

The NXT X

Oct 28, 2025  on Shopify

the Omnisend logo can only be removed from your Forms and Campaigns if you are subscribed to one of our paid plans, either the Standard or Pro plan. understandable unfortunate

PetWell

Oct 28, 2025  on Shopify

Currently in the process of migrating from Klaviyo and the support team has been very patient with me understanding the differences in the two systems. Special shoutout to Beran who has been absolutely amazing each time I've been lucky enough to get him on the chat. Thanks Beran!

GlowTight

Oct 26, 2025  on Shopify

Omnisend is the best sms platform for ecommerce or any agency. Their support are so nice that the will help you to make sure your project is successful. Thanks you omnisend you have helped me generate sales alot

Sharp Shot Coffee

Oct 26, 2025  on Shopify

I would consider Omnisend 5/5, does everything I need. Looks like there is opportunity for me to grow and scale. Also easy to use. The pricing is also bit more palatable than competitors

KADEN & KAI

Oct 15, 2025  on Shopify

Very easy to use. Everything I need is here. Great price. Easy to set-up email and SMS campaigns. Love it!

Discreet Ambiance

Oct 13, 2025  on Shopify

I’ve been using Omnisend for a bit now and honestly, it’s been really good. It’s easy to set up emails and SMS campaigns, and I like how simple it is to make pop-ups and automations. The layout is clean and not confusing like some other apps. It’s also nice being able to see how campaigns perform and who’s actually engaging. Overall, it’s been a solid tool for my store.

Pet Store Collective

Oct 09, 2025  on Shopify

The best customer service and support I have ever had! Beran was so helpful and made sure I understood everything before moving onto the next steps, he took the time to be thorough. I feel like a know more about segmentation than before, I wish we had more customer service representatives like this. Outstanding service, thank you again, Beran.

NOA Joyería

Oct 04, 2025  on Shopify

OMNISEND Email marketing has been an amazing milestone on our E-Commerce Journey ! Their personalized options for workflows, email templates are just amazing ! Not to mention their customer service chat, is fast and reliable !

Munda Biddi

Oct 01, 2025  on Shopify

We are new to Ominsend, and we love it already! There is always someone to help when you cant work something out or get things wrong, the support crew are so helpful, patient and knowledgable. Special thanks to Baarath who helped me out today. We love the creativity shown in the communications and video updates too. Behind the scenes the team is always working on upgrades and innovations!

Corgi Model Club

Sep 30, 2025  on Shopify

Omnisend offers everything I need in an email platform for my size of business. The overwhelming difference to other platforms is the personlised customer care. I am extremely fortunate to have Matias as my account manager who is basically like having an additional member of the team. He is always recommending improvements and is extremely hands on in showing me how to use the platform effectively. Well done Omnisend. I would highly recommend.

Mitch's Meals

Sep 28, 2025  on Shopify

Thiago was incredible! Provided screenshots at every step and made confusing workflows simple to understand. I can't thank Thiago enough :)

La Jetée

Sep 25, 2025  on Shopify

This terrible app and company. I signed up, paid money which will be over $500. My account was hacked and large amount of emails were added to customer list. Spam email went out to over 30,0000 people from my company email. How did it happen?! This can potentially ruin my company! I cancelled my account immediately and wrote support. The security of their customer's is not top priority. I cannot believe this happened. I will be emailing Shopify to report this

Puppets Ireland

Sep 25, 2025  on Shopify

I can only recommend Omnisend for email marketing. Easy to use and implement, they are continuously adding new features and also offering workshops to make sure I know what's new and industry trends. Tech support is very very good, either the bot or real person. It is a very human company who shows they care about their customers. I am not tech minded and have no problem setting up new pop ups, forms or campaigns. It saves time and make money!

Snugzy

Sep 23, 2025  on Shopify

Love Omnisend. Have used them for 4 years now across 8 of our brands. Mangirdas our account manager is great as well and has helped improve our accounts a lot

KICA

Sep 22, 2025  on Shopify

We switched to Omnisend a few months ago and are very happy with it. The app offers features like automated promo codes, push notifications, “spin the wheel” campaigns, customizable forms, and more. Their account specialists guide you, meet with you to discuss performance, suggest new ideas, and help improve results. Support is also very responsive.

Kindred Fires

Sep 19, 2025  on Shopify

We've been using Omnisend now for almost 5 years across 4 brands and we love it! The team (esp Mangirdas) are great - super informative, available and helpful. They genuinely 'get' ecommerce. Omnisend seamlessly links to Shopify and the platform is so easy to use, always adding new and relevant features. Thank you Omnisend, we're a happy customer!

Dream Drive

Sep 18, 2025  on Shopify

Omnisend has been incredible for our business. Far more cost effective and with the same or better features than competitors

Caraselle

Sep 18, 2025  on Shopify

I installed and removed several apps in Shopify before going ahead with Omnisend. So much easier than others I've tried, the customer support is incredibly good - can't say enough good things about them! So far extremely positive experience

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