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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,733)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Doréea

Aug 20, 2025  on Shopify

J’ai eu une excellente expérience avec Omnisend. Un grand merci à Mathias qui m’a accompagnée avec professionnalisme et patience. Il a su répondre à toutes mes questions, m’apporter des solutions claires et efficaces, et m’aider à mieux utiliser la plateforme. Je suis vraiment très satisfait du service et je recommande sans hésiter !

Garage Guys

Aug 19, 2025  on Shopify

We’ve noticed a sizeable uplift in our ROAS thanks to Omnisend’s intuitive automations, sharp audience segmentation and smart live reporting. Setting up workflows is effortless and effective; you can easily manage abandoned cart reminders, welcome messaging and order followups with minimal fuss. The drag and drop editor makes everything feel straightforward and efficient, even for newcomers. Omnisend’s segmentation capabilities are impressive. You can group contacts by their browsing behaviour, purchase history and site engagement. The Customer Lifecycle Map then uses AI to help you target loyal customers, at risk customers or new ones with tailored messaging. Live real time reporting gives invaluable clarity. You get an all in one view of email SMS and push campaign performance with revenue attribution, trends and deliverability insights. The Live View feature shows customer activity on your site in real time including products viewed, pages browsed, carts started, checkouts begun and orders placed. Reporting is detailed and flexible. You can view click rates by link, open rates by device or email client, performance for each workflow step, and campaign revenue. Sales attribution is fully customisable using selectable order attribution windows and auto added UTM tags. In short Omnisend is a smart, powerful and accessible marketing automation platform built for ecommerce. It’s quick to set up, packed with features and gives you deep insight into customer behavior and campaign performance. This is the one tool that can help elevate engagement, drive sales and deepen customer data.

sjcamstores

Aug 08, 2025  on Shopify

The customer service was very patient in helping us solve the problem and their attitude was very good. Thank you!

True Individual

Aug 08, 2025  on Shopify

I've had a fairly easy time setting up my campaigns, forms, and automations. Anytime I've run into trouble, support has always been there to give me all the help and knowledge that I need. Kindness matters, and they're always kind as well as always available. Being more affordable is also a huge plus.

My Store

Aug 06, 2025  on Shopify

Absolutely thrilled with Omnisend! Setup was a breeze, and I was sending beautiful automated emails within minutes. The drag-and-drop builder is so intuitive, and the clear analytics help me optimize every campaign. SMS and push notifications seamlessly integrate, boosting both sales and customer engagement. Highly recommend for any Shopify store!

Continuous Flow BJJ

Aug 04, 2025  on Shopify

So far so good, recommended by somebody as a cheaper option to Klayvio and looking like it does everything we need at a quarter of the price

Amorio

Aug 04, 2025  on Shopify

Eduarda has been great with the help I needed! Patient and professional. Thank you so much! Omisend in general is great. I can create freely or use their templates. Easy to analyse results and set up automations.

STORE TO DOOR

Aug 04, 2025  on Shopify

We have been using omnisend for over 4 years now and couldn’t be happier. Their app is constantly improving with updates over time and compared to similar apps they offer everything we need to grow our business at a good price. The text message marketing is also a huge advantage and their customer support team has always been prompt and very very helpful. Thank you team!

CONCHUS - Natural Soap & Skincare

Jul 31, 2025  on Shopify

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

Olivia Joy Studio

Jul 25, 2025  on Shopify

If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.

Retro Navy Outfitters

Jul 25, 2025  on Shopify

A terrific and very intuitive platform that helps me reach my subscribers as and how, and when I need to. I'm really enjoying the ease of use and all the various layouts, design features and click'n'drag options. Very very happy!

Beautify Skin Care

Jul 24, 2025  on Shopify

First support ticket. Less than 5 minute wait. Gave me screen shots of issues and fix. I've been told about great support. Thank you!!! BeautifySkinCare.com

Reduceri247

Jul 24, 2025  on Shopify

Abusive Account Suspension & Stolen Credit – Avoid at All Costs I topped up my Omnisend account with $400 solely to use their SMS order confirmation feature. After using only $200, they suspended my account without warning or justification and now refuse to refund the remaining $200. This is not just unprofessional – it’s outright theft. No response, no transparency, no accountability. I trusted this app because it was listed in the Shopify ecosystem, but clearly, Omnisend operates with zero integrity. Shopify should take action against this kind of abuse. Stay away – there are far better and more ethical alternatives.

www.browngirllovellc.com

Jul 21, 2025  on Shopify

Great experience, great tools to use, all you need as a business owner in the beginning of your business or if you have been in business for a while.

ThreadsandBeats

Jul 19, 2025  on Shopify

Terrible customer support. Sending copy paste messages. My account was suspended right after making one. I appeal several times but all I got was a copy paste messages. saying I was spamming emails when I did not even sent single email as account was suspended 5 min after making it. Glad I turned to Klaviyo which is a far better email marketing app. I hope others dont waste time with terrible customer service of omnisend.

Newton Espresso

Jul 16, 2025  on Shopify

I've used this app for email for many years and it's brilliant. A comprehensive addition to your marketing arsenal with fantastic support and the latest features which keep up with this crazy AI world we now live in. The tutorials (video and articles) cover everything! Love this one.

Field Ready Clothing

Jul 15, 2025  on Shopify

I recently experienced an issue with email deliverability on my Omnisend campaign, and I was genuinely impressed by the level of support I received. The team was incredibly patient, responsive, and thorough throughout the entire process. They didn’t just offer quick answers, they took the time to investigate, communicate clearly, and walk me through every step until the issue was fully resolved. It's rare to come across this kind of customer service these days, and I truly felt supported from start to finish. I highly recommend Omnisend. Not only for the powerful platform, but for the outstanding people behind it.

ju&bi

Jul 11, 2025  on Shopify

Der Support hat mir innerhalb kürzester Zeit beim erstellen einer Automation geholfen. Ich bin sehr zufrieden! Danke dafür!

Lifeguard Health

Jul 08, 2025  on Shopify

Really easy to pick up if you are familiar with other CRM's I haven't explored all the features yet but it has not taken me long to migrate and set up my flows

Budget and Designed

Jul 06, 2025  on Shopify

They're Support team was quick to respond and able to provide detailed step by step instructions and walk us through troubleshooting. Fantastic Support experience!

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