Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.
Key Strengths
Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
Easy-to-use interface that is suitable for both beginners and more advanced users.
Effective email and SMS marketing features with powerful automation capabilities.
Great integration with Shopify and ease of campaign creation.
Helps recover abandoned carts and create engaging newsletters.
Common Concerns
Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
Occasional issues with email deliverability, including emails being marked as spam.
Some technical processes, such as DNS setup, can be complex for users without technical skills.
Lack of full multi-language support and concerns about the usability of the free plan.
Instances of delayed or insufficient customer service response.
Final Thoughts
Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.
SoundAssured
Feb 04, 2025
on
Shopify
Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS.
Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive.
We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.
The Sphere Fashion
Nov 09, 2024
on
Shopify
Nice templates, but emails usually go to spam. I'm in IT and know how to configure DNS records and understand what goes into email deliverability. Pop-up forms also sometimes freeze, especially on Safari. Only way to fix it is to refresh the page and then x it out. That can be a lost sale.
Computer Specs: AMD 3700x 8 core processor, 32 GB of RAM, and AMD Radeon RX 6700 XT 12 GB GPU
Phone specs: iPhone 14 Pro
Tried Klaviyo and everything worked the first day.
de.ctronics
Sep 28, 2024
on
Shopify
After using this plugin, the package price will be secretly increased without any notice, and there is no reminder when subscribing. After I questioned it, there was no refund. This is unreasonable, this is a scam company!!!
Pawprint Oxygen
Jul 23, 2024
on
Shopify
This used to be one of my favorite email apps - until they stopped providing customer service that's not an AI bot.
Shamanic Supply
Jun 10, 2024
on
Shopify
Currently, I would not recommend this app due to a serious issue that I have repeatedly brought to the attention of the support team, which they have refused to address meaningfully. I have been asking for weeks, and their solutions focus on what others are doing wrong rather than what Omnisend can do to fix the issue.
A specific problem to be aware of is that when sending coupons with a dark background, the expiry date, even when set to a light color, can sometimes turn black and become invisible. This causes significant confusion for customers and results in lost sales. If I could easily switch to another platform, I would have done so a while ago. Omnisend, please get your act together and address this issue.
Majolie
Jun 01, 2024
on
Shopify
Been a customer for several years, happy at first then:
- Omnisend pushed a review widget on all my product pages without my approval - showing zero reviews on each product page (I have thousands of very good reviews) impacting my conversions
- Omnisend keeps increasing their prices at a very high rate
(you basically have no choice other than paying more - and they how annoying it is to switch to another provider)
Their customer support is nice and reactive most of the time so I add one star