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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,937)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Arizona Tee Shirt Company

Jan 31, 2026  on Shopify

Emma audit my campaign and help me with DNS issues that were a real challenge on my end. Very good and thorough help was provided via the chat system. Thanks Emma!

Aurora Skincare

Jan 30, 2026  on Shopify

I had some issues with DKIM & Domain and Maria helped me fix that in just seconds, literally. The support is very fast, effective and efficient.

Phil India Stamps

Jan 30, 2026  on Shopify

Jaca

Jan 30, 2026  on Shopify

GREAT customer support. Usually, the first level chat support rep is a placeholder and doesn't know very much at all. My guy knew everything, dove right in and helped.

Perfect Fifth

Jan 29, 2026  on Shopify

ROLLEMAN®

Jan 25, 2026  on Shopify

Good afternoon, I had a few issues with the installation. Mathias from customer service was super helpful; thank you on behalf of the ROLLEMAN lifestyle team.

OUIDA BAMBOO

Jan 25, 2026  on Shopify

Very easy to use, even for a old lady like me.

Positively Postal

Jan 25, 2026  on Shopify

Mysheb

Jan 25, 2026  on Shopify

D9 WEARS

Jan 24, 2026  on Shopify

The best there is...forget about the other email campaigners.

Aura Clay®

Jan 24, 2026  on Shopify

Outstanding customer support! Eventhough i am on the free plan atm, i was helped within 60min and the support engineer was very kind and patient with me. I appreciate it and would consider paying for the upgrade once I need to scale my business.

ohhfo.com: make your space speak

Jan 22, 2026  on Shopify

La Fransesa

Jan 22, 2026  on Shopify

CradhyShop

Jan 22, 2026  on Shopify

Tres bonne application,fortement recommandée.

Blendz Apparel

Jan 20, 2026  on Shopify

A great product indeed. Omni Bot is extremely helpful, providing solutions within seconds.

kleku

Jan 18, 2026  on Shopify

very god app

brillasTU

Jan 16, 2026  on Shopify

Wow Omnisend! What an amazing experience I'm having with Omnisend, it's so straightforward and at the same time so powerful. Here, there is a learning curve, but everything is so easy to use that smoothes the curve. I simply love it. Thank you to the team behind Omnisend, you did a great job.

Haus Of Seduire

Jan 14, 2026  on Shopify

IKONIAN

Jan 14, 2026  on Shopify

We recently integrated Omnisend for email and SMS marketing on our Shopify store IKONIAN, and the experience has been excellent so far. The platform is very intuitive, well designed, and makes it easy to set up professional email flows, pop ups, and automations without feeling overwhelmed. The email editor is clean, fast, and flexible, and the built in templates are actually usable out of the box. What really stands out is how smoothly Omnisend integrates with Shopify and how clearly everything is laid out from subscriber growth to campaign performance. It feels like a tool built specifically for ecommerce, not a generic email platform. We’re still early in our journey, but onboarding has been smooth and support has been responsive. Definitely a solid choice for brands looking to grow with email and SMS marketing.

Magnetic Craft

Jan 14, 2026  on Shopify

Beran is a legend. He happily walked me through the changes needed instead of just forcing me to read the articles. To be honest one of the reasons I was reluctant to move from Klavyio to Omnisend was the difference in the support level. But this helped us finalise our decision. Great work!

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