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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,797)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Whiter Smile

Sep 06, 2025  on Shopify

I wanted to move away from Shopify’s built-in emails and had high hopes for this app. I spent hours setting up templates only to find they were very basic and not much different from Shopify’s. There was also an issue with the review request template, which I had integrated with Stamped reviews. Then I was told they were removing the review request feature entirely, saying they don’t see the value in asking customers for reviews. That’s a crucial part of running an online store. Honestly, the whole experience was confusing and disappointing.

Casio London

Aug 01, 2025  on Shopify

Horrible. Doesn't work properly. Customer service is laughable.

CONCHUS - Natural Soap & Skincare

Jul 31, 2025  on Shopify

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

Olivia Joy Studio

Jul 25, 2025  on Shopify

If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.

Reduceri247

Jul 24, 2025  on Shopify

Abusive Account Suspension & Stolen Credit – Avoid at All Costs I topped up my Omnisend account with $400 solely to use their SMS order confirmation feature. After using only $200, they suspended my account without warning or justification and now refuse to refund the remaining $200. This is not just unprofessional – it’s outright theft. No response, no transparency, no accountability. I trusted this app because it was listed in the Shopify ecosystem, but clearly, Omnisend operates with zero integrity. Shopify should take action against this kind of abuse. Stay away – there are far better and more ethical alternatives.

ThreadsandBeats

Jul 19, 2025  on Shopify

Terrible customer support. Sending copy paste messages. My account was suspended right after making one. I appeal several times but all I got was a copy paste messages. saying I was spamming emails when I did not even sent single email as account was suspended 5 min after making it. Glad I turned to Klaviyo which is a far better email marketing app. I hope others dont waste time with terrible customer service of omnisend.

The Fan Cave Memorabilia

Jun 16, 2025  on Shopify

Used to Hack account!!!!!!

hypeembroidery

Mar 31, 2025  on Shopify

will charge if unused. make sure to unsub to them.

LyricalMind

Mar 15, 2025  on Shopify

very limited and overpriced email software. doesn't have basic functionality like dynamic discounts and just feels like and old email software overall. Use klaviyo if you want the best. Or use mailerlite or something if want a lower budget one. But DONT use omnisend

YUMIYU

Mar 09, 2025  on Shopify

It's a scam! They kept charging me $800 every month. I had around $1600 SMS credit in my account, I wanted to downgrade my email plan and they took ALL of my credit away!! There is NOWHERE says if you downgraded email plan, your credit will be gone! I paid for $1500 credit! Give my money back!! After talking to their support, Diego, I told him I will upgrade my plan back and just give my $1500 credit back to my account. He said he can not do that, he can only give me $599 credit back??!! In less than 24 HOURS AGO, there were at least $1500 SMS credit in my account, even I told them I will undo the cancellation, they still want to steal my money! This is extremely unfair to the user and it is very unprofessional. Diego is trying to steal my credit. First, there is no alert or info says that I will lost ALL my credit when I click downgrade my plan. Second, even if you undo to downgrade in less than 24 HOURS, they will still take YOUR MONEY! I have been using omnisend for almost a year now, this is extremely unfair and disappointed! I will never recommend this app unless you will use them forever! or they will definitely take your MONEY!!

Papaya Project

Mar 04, 2025  on Shopify

Since the month we installed OMNISEND a lot of users aterted to appear, clearly created by bots. OMNISEND charges per user son they benfit form this bots creating new accounts by the thousands. I investigated online and it has happened to many other stores that start using OMNISEND.

Booze House

Feb 25, 2025  on Shopify

Terrible Customer Support – Avoid This App! If you run into any issues, don’t expect their customer support to be helpful. They take forever to respond and keep making excuses instead of actually fixing the problem. I had an issue where the pop-up form’s background was always transparent, making it unusable. When I reached out for support, they said they would escalate my ticket to a technician, which would take 48 hours. After waiting, I finally got a response—only to be told that my issue was "out of their scope". I've used many apps before and never had this problem. They even tried to shift the responsibility to Shopify, but when I contacted Shopify support, they confirmed that the app provider should be the one fixing it. For what we pay, we should get proper service and a functioning app. Would not recommend!

Tese' Woodworks

Feb 16, 2025  on Shopify

I have uninstalled Omnisend Email Marketing. I still get discount popup on my Shopify site. It does not stop . Every time I open my Shopify site the popup appears. I tried to stop it and uninstall but the popup still appears.I don't want it to appear.

Aurora & Co.

Feb 03, 2025  on Shopify

Awful. The support is absent and it's not working. Of course they provide a reply using chatgpt to try to cover the fact that they are just awful.

Baddies Shop NSJ

Dec 27, 2024  on Shopify

I have truly enjoyed Omnisend system. But the customer service takes days to get something resolved. Which affects the retargeting side of marketing for business.

Vermont Nut Free Chocolates

Nov 28, 2024  on Shopify

Bad customer service. Unreliable email sends.

EqualRXN

Nov 12, 2024  on Shopify

They will increase price for no reason, and stop giving you options to choose. the first time they over charged me by 70 dollars, I contacted them, got a refund, and this time they went from 30 40 a month to 80 a month, WITHOUT notifying me.

Rugaustralia

Nov 06, 2024  on Shopify

THIS APP ALWAYS CHARGE EXTRA MONEY WITHOUT OUR PERMISSION .We are charged additional $69 on Oct 26th except for the $183 monthly billing ,and they told us to give us 180000 credit ,we actually use 18282. TOO EXPENSIVE .NEVER USE THIS COMPANY .

Ohdita

Oct 23, 2024  on Shopify

BE AWARE - they don't disclose this before installing the app. "Kindly note that as of now, the Omnisend logo can only be removed from your Forms and Campaigns if you are subscribed to one of our paid plans, either the Standard or Pro plan." I could maybe go with Omnisend logos showing up on the bottom of an email, but not on a sign-up popup! That makes the free plan pretty much useless. Also, they failed with the first try of communication. After a long wait, I received a quick reply that didn't address all my questions, and then they just stopped responding altogether. I spent an entire day trying to figure out how this app works, but at least I discovered these issues early, giving me the chance to switch to a different app. It makes me wonder, how can you build a business with this kind of customer treatment?

Ctronics

Sep 28, 2024  on Shopify

This is a scam company with fake pricing, and the monthly package fees will increase by themselves.

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