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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (6,161)

Overall rating
4.7

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Total Bodyshop Supplies

Mar 12, 2025  on Shopify

This App is easy to use & has a lot of different options. We have used it for about 4 years with great sale results.

DE NOIR

Mar 12, 2025  on Shopify

I’ve been using Omniset for a while now, and I have to say—it’s an absolute game-changer, especially if you don’t have a marketing background! The setup is incredibly easy, and no coding experience is needed. The email templates look sleek and professional right out of the box, making it simple to create stunning campaigns without any headaches. One of my favorite features is how effortlessly you can track your business performance. The charts and analytics are super user-friendly, giving you clear insights without feeling overwhelmed by data. Omniset also runs webinars that are super useful, helping you get the most out of the platform. And their customer service? Top-tier! They’re incredibly responsive, helpful, and patient—especially if you’re struggling with the basics, like domain setup (we’ve all been there, haha). So far, I absolutely love Omniset. If you’re looking for an easy-to-use marketing platform that delivers great results without the technical hassle, this is it! Highly recommend.

Lula Card Polska

Mar 11, 2025  on Shopify

Great service, relatively easy to set up, you will have everything you need in a rather easy and straight forward interface. The best part is their exceptional customer support. You will naturally have questions and to be able to get them answered so fast, and in such a detailed way every time is golden. Absolutely love Omnisend and highly recommend it!

YUMIYU

Mar 09, 2025  on Shopify

It's a scam! They kept charging me $800 every month. I had around $1600 SMS credit in my account, I wanted to downgrade my email plan and they took ALL of my credit away!! There is NOWHERE says if you downgraded email plan, your credit will be gone! I paid for $1500 credit! Give my money back!! After talking to their support, Diego, I told him I will upgrade my plan back and just give my $1500 credit back to my account. He said he can not do that, he can only give me $599 credit back??!! In less than 24 HOURS AGO, there were at least $1500 SMS credit in my account, even I told them I will undo the cancellation, they still want to steal my money! This is extremely unfair to the user and it is very unprofessional. Diego is trying to steal my credit. First, there is no alert or info says that I will lost ALL my credit when I click downgrade my plan. Second, even if you undo to downgrade in less than 24 HOURS, they will still take YOUR MONEY! I have been using omnisend for almost a year now, this is extremely unfair and disappointed! I will never recommend this app unless you will use them forever! or they will definitely take your MONEY!!

Pfoten Designs

Mar 07, 2025  on Shopify

I switched to Omnisend from their biggest competitor (their support was ridiculous). For someone who is new to email marketing Omnisend is perfect. Super intuitive, and their support team is top notch.

Black Heart Tees Clothing

Mar 05, 2025  on Shopify

Omnisend is the greatest Email / SMS marketing tool I have used to date. Easy to use and effective when getting started like I am to Shopify. Patrick, Black Heart Tees Clothing

Papaya Project

Mar 04, 2025  on Shopify

Since the month we installed OMNISEND a lot of users aterted to appear, clearly created by bots. OMNISEND charges per user son they benfit form this bots creating new accounts by the thousands. I investigated online and it has happened to many other stores that start using OMNISEND.

NatureScapes Studio

Mar 04, 2025  on Shopify

This app ins not for the faint of heart. It has a lot of features and power to do about anything but isnt easy to navigate and find answers on its own. The power of this program is the stellar support people who man the chat and emails 24/7. Plus they ALWAYS follow up to see if I was able to do what they advised! Not many programs do that anymore. I have a small business but a big need that doesn't easily fit the standard templates and ready made. So it took me weeks to build my automation and import subscribers from other places not partnered. HOWEVER — I was helped along the way by multiple support people who were well versed on the program and could find a way for me to do what I needed to do AND explain it to me (I'm not a tech head by any stretch of the imagination, but I can and do identify things that need to be fixed in programing). If not for that I would have jumped ship during the first week. I'm not happy with the expense of Omnisend for small businesses, but I'm committed now so I will be adding more features to my website that I haven't had before because Omnisend has it all in one place!

The Original Dog Company

Mar 04, 2025  on Shopify

The transition onto omnisend was spectacular. Omnisend overall is a great program to use and allowed me to delete 3 apps that were all running in my store. The customer service is great!

REWORK AG

Mar 04, 2025  on Shopify

We accidentally deleted a huge part of our email contacts, so we were beyond relieved when the Omnisend team managed to recover them. Huge thanks for that, especially also to Chaymae from customer support, who was super helpful :-)

ALUMA

Mar 04, 2025  on Shopify

I have not even paid for Omnisend, and have only started setting my email marketing operation on Omnisend, so this is not a review for the platform, but for the customer support. In one word - Amazing. Their help with setting things up, fishing issues that I had over last few days was just amazing. Burak and Didiem - you were absolute stars! Thank you so much for your patience and help. Omnisend is lucky to have you! I hope to give a great review for the platform once I have more experience with it.

ZENLUCA

Mar 01, 2025  on Shopify

Saleh (service support) helped me really quick, he understood my situation and came with a good solution. Like to app!

MAISON 55

Feb 27, 2025  on Shopify

Johnny was a tremendous help, very responsive he was able to directly solve my problem, thank you very much!

VERATIQUE

Feb 27, 2025  on Shopify

Omnisend's platform is intuitive and packed with powerful features that make it incredibly easy to create and manage email campaigns, automate responses, and segment my audience effectively. What made my experience even more outstanding was the support I received from Dilara, which was not only quick to respond to my inquiries but also precise in her guidance. Thank you!

MaddisonNoel

Feb 27, 2025  on Shopify

Dilara was so helpful! She walked me through each step and made sure that my program was working correctly before leaving the chat!

Booze House

Feb 25, 2025  on Shopify

Terrible Customer Support – Avoid This App! If you run into any issues, don’t expect their customer support to be helpful. They take forever to respond and keep making excuses instead of actually fixing the problem. I had an issue where the pop-up form’s background was always transparent, making it unusable. When I reached out for support, they said they would escalate my ticket to a technician, which would take 48 hours. After waiting, I finally got a response—only to be told that my issue was "out of their scope". I've used many apps before and never had this problem. They even tried to shift the responsibility to Shopify, but when I contacted Shopify support, they confirmed that the app provider should be the one fixing it. For what we pay, we should get proper service and a functioning app. Would not recommend!

Mellow Dragon: Natural Wellness

Feb 24, 2025  on Shopify

The integration with Shopify is very smooth and seamless. The "ready-built" templates were a time saver and covered most of my store's common needs. What I did have to build was easy with their "drag-n-drop" workflow setups. If I am stuck for a moment, they have a succinct and short 7-step video series (and others) to help beginners like myself. I have used one competitor's product, and while it is very powerful and scalable, it's much more complicated. Can I see scaling to other plans as my business grows - ABSOLUTELY!!

Tese' Woodworks

Feb 16, 2025  on Shopify

I have uninstalled Omnisend Email Marketing. I still get discount popup on my Shopify site. It does not stop . Every time I open my Shopify site the popup appears. I tried to stop it and uninstall but the popup still appears.I don't want it to appear.

Andy okay

Feb 14, 2025  on Shopify

I've used them all. Omnisend is the winner... So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with. Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded. Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time. Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends... And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow. We have always worked it out, together! So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind. I cannot recommend them enough!

Matches Seeds

Feb 13, 2025  on Shopify

Tech support was a mixed bag. The first agent was clearly at the end of their shift and didn’t seem too bothered. But then Johnny 5 stepped in and saved the day! He helped me fix all my DNS issues and was genuinely helpful. Thank you, Johnny 5, for not being a bot! Much appreciated! Michael@MatchesSeeds

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