Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.
Key Strengths
Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
Easy-to-use interface that is suitable for both beginners and more advanced users.
Effective email and SMS marketing features with powerful automation capabilities.
Great integration with Shopify and ease of campaign creation.
Helps recover abandoned carts and create engaging newsletters.
Common Concerns
Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
Occasional issues with email deliverability, including emails being marked as spam.
Some technical processes, such as DNS setup, can be complex for users without technical skills.
Lack of full multi-language support and concerns about the usability of the free plan.
Instances of delayed or insufficient customer service response.
Final Thoughts
Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.
Tese' Woodworks
Feb 16, 2025
on
Shopify
I have uninstalled Omnisend Email Marketing. I still get discount popup on my Shopify site. It does not stop . Every time I open my Shopify site the popup appears. I tried to stop it and uninstall but the popup still appears.I don't want it to appear.
Andy okay
Feb 14, 2025
on
Shopify
I've used them all. Omnisend is the winner...
So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with.
Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded.
Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time.
Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends...
And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow.
We have always worked it out, together!
So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind.
I cannot recommend them enough!
Matches Seeds
Feb 13, 2025
on
Shopify
Tech support was a mixed bag. The first agent was clearly at the end of their shift and didn’t seem too bothered.
But then Johnny 5 stepped in and saved the day! He helped me fix all my DNS issues and was genuinely helpful.
Thank you, Johnny 5, for not being a bot! Much appreciated!
Michael@MatchesSeeds
Dicks Mixes
Feb 13, 2025
on
Shopify
At first I wasnt sure to be honest. My response rates were low and I was curious if it was Omnisend or something else. After going through all their materials, I realized I was not set up properly, my email and URL's were not properly verified and so much more.
I really like Omnisend as it fully integrates into my store. I can easily set up the work flows I want for reminders, cart abandonment, and much more. I do not really use their email templates as I prefer a simpler style, but they have a ton of templates and I have found everything is easily editable.
I tested a couple other solutions and while really this is proably accurately a 4.7 app (as the collective reviews shows, I only have 4 or 5 star choices. As such I am going with the higher number. I definitely recommend to try it and not give up on it.
Monica Luz
Feb 13, 2025
on
Shopify
Maria was amazing with her help in helping with some issues we had, and got it all up and running with us super fast and easy!
Top support and a great email marketing platform!
Mopani
Feb 11, 2025
on
Shopify
This is what I call customer service at its best, EXCELLENT Support via chat app with Didem. She helped me solve a problem with ease. She explained and guided me through the whole process in no time.
NY Vintners
Feb 07, 2025
on
Shopify
I did not have access to my account anymore but Mariia was very king, understanding and helpful in my situation. Glad to deal with her
Brand New Bathrooms
Feb 05, 2025
on
Shopify
Had some great support today from Saleh in the online chat helping me through verification and setting up of DNS records - which is way over my technical capabilities!
He explained everything very well and managed to get the problem sorted, and I was very grateful and impressed.
SoundAssured
Feb 04, 2025
on
Shopify
Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS.
Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive.
We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.
Les Pépites de Valou
Feb 04, 2025
on
Shopify
Très bonne application pour récuperer les paniers abandonnés et créer des newsletters ! J'aimerai bien qu'elle soit traduite en Française comme axe de progrès
Aurora & Co.
Feb 03, 2025
on
Shopify
Awful.
The support is absent and it's not working.
Of course they provide a reply using chatgpt to try to cover the fact that they are just awful.
Viking-UK
Jan 30, 2025
on
Shopify
Had amazing support on the chat app from Dilara. Absolutely fantastic and got everything up and running for me without any fuss.
PEONY
Jan 28, 2025
on
Shopify
Love Omnisend. They always answer any question, help out where needed and just in general, the platform is very inviting and convenient to use.
Tried them all, Omnisend is the best.
Bepapaia
Jan 28, 2025
on
Shopify
The support I received was absolutely amazing! They responded quickly and took the time to thoroughly address my issue. Their professionalism, patience, and kindness truly stood out, making the entire experience seamless. I couldn't be more grateful for their help!
Disruptif Beauty
Jan 27, 2025
on
Shopify
I migrated from another email marketing platform to omnisend and I couldn't be happier! Omninsend has a very fair price for the features that offer. Besides, the customer service is amazing - I had contact with Mariia and she was super approachable and kind explaining everything in detail and with print screens so I understand what she means. 5 stars and super recommended!
Veil and Virtue
Jan 26, 2025
on
Shopify
EXCELLENT Support via chat app, Eduarda helped me solve a huge problem with ease. I use this app for all of my customer interaction emails. Easy to use and custom templates can be saved to help maintain your brand image.
Baby Pioneers
Jan 23, 2025
on
Shopify
Si vous cherchez une application simple à configurer pour l'e-mail marketing comme débutant, Omnisend est fait pour vous. Je vous le recommande vivement.
Pawthentically Chic
Jan 21, 2025
on
Shopify
I am a beginner with Email marketing and ran into some issues during initial setup. Specifically, domain setup. I contacted my domain provider who was not helpful. I then contacted Omnisend themselves through the Chat option and Dilara was extremely knowledgeable and was able to resolve my issue getting my domain verified very quickly. Customer service is very responsive and helpful. They answer all of your questions and make it clear that they are still available if needed afterwards.
The Ork Forge
Jan 20, 2025
on
Shopify
Still pretty early in with Omnisend, but honestly its pretty great having everything simplified by sorting all the brand stuff at the start of using has made making campaigns and automations as easy as clicking a few buttons
Exoh
Jan 17, 2025
on
Shopify
Moved from klaviyo to OmniSend after it was recommended to me. I was a bit nervous in doing so… but with the excellent customer service, fast and knowledgeable help, the transition was seamless. The guys at OmniSend deserve this 5-Star review and more. They even checked in on my account to make sure everything was running smoothly and found a hiccup. As soon as this was fixed, orders from my flows started coming in. Very happy and highly recommend OmniSend