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Customer reviews: Omnisend Email Marketing & SMS

Develop by Shopify

Reviews (2,866)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Tom's Trunks

Nov 24, 2025  on Shopify

We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth. Thanks, Tom

Atelier Soya

Nov 22, 2025  on Shopify

une assistance au top, merci à Johnny R pour sa patience et son aide très précieuse et pro active !

VNLA

Nov 20, 2025  on Shopify

What a joke.. On the shopify site it says pricing is $16 for the Pro version, however when you click on the more details it jumps to $59. However when you start going through the process of signing up, they have the price at $145. TALK ABOUT BAIT AND SWITCH

Christian Athletes Apparel

Nov 20, 2025  on Shopify

I just started using Omnisend for our shopify store and we encountered a problem verifying our senders email address. I reached out to Omnisend for help and they were so easy to work with. It took a couple of days to resolve the issue, but they gave me all the necessary help I needed. Thank you again to the support team.

Bulldog Archery Targets

Nov 18, 2025  on Shopify

Tried every email tool out there... Klaviyo, ActiveCampaign, Attentive, Privy... YOU NAME IT! Nothing comes close to Omnisend. Hands down the best in my opinion. I'm saving about 30% off the cost of what my Klaviyo bill would be too!

LEVE Outdoor Co.

Nov 17, 2025  on Shopify

Omnisend is incredible. I've used several email marketing platforms (Klaviyo, Shopify Email, Seguna, etc) and this one blows them out of the water. Especially for the price, it is super feature packed and their live support is extremely helpful with onboarding.

Early Daze

Nov 16, 2025  on Shopify

I had some issues with my sender profiles and DNS and the Omnisend team were brilliant. They guided me through the fix quickly and in simple terms and were able to reassure me that everything was working as expected once the fix was in place. Really enjoying the tool as a whole and building automations couldn't be easier.

PlayQuest LLC

Nov 15, 2025  on Shopify

VERY Happy So Far! I recently launched my ecommerce store and was on the fence about Omnisend VS. Klaviyo. Everywhere you look online says Klaviyo dominates for ecommerce, especially with segmentation, so I was leaning towards that at first. I ended up installing BOTH and worked with them simultaneously to see for myself before I committed either way. It was extra work, but I'm glad I did it because it was obvious that Klaviyo by comparison is very klunky to use, the interface and navigation is not very intuitive, and it's certainly not user friendly (especially if you're a novice). So I abandoned that and kept on with Omnisend. I successfully set up and integrated all (shopify, unique domains, meta ad account (lead ads forms), tags, segments, automations, emails, sms, etc. etc.). As of 4 days ago I launched and everything is humming along nicely! It was all very easy to navigate and figure out. The tutorials and help articles are spot on. And from what I can see so far, the "granular segmentation" is rather robust. Admittedly my need is not super complex, but from where I sit, Omnisend's capabilities are far from basic or limited. I'm going to start adding push notifications to my automations next. My only 2 critiques are 1. you have to manually integrate Captcha for forms, where Klaviyo has it built in. and 2. The way that splits are affected by trigger changes is not entirely clear (as in, what constitutes "redefining" a split successfully.. do you need to delete and redo? Can you just click "update" on the split?).. there should be a visual cue to help you see if a split is currently impacted (e.g. red shading or checkmark). Perhaps those 2 are something Omnisend can improve on. THAT aside, I'm VERY pleased with my decision to go with Omnisend so far! THANKS Omnisend!

Xewlighting

Nov 13, 2025  on Shopify

This is the worst app I've ever seen—they banned my account for no reason whatsoever. If I could, I wouldn't give them even one star.

Nina & Maria

Nov 12, 2025  on Shopify

Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em 72h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.

Nina & Maria

Nov 10, 2025  on Shopify

Precisei utilizar envio de SMS para divulgar uma campanha que tinha data e hora certa para iniciar, fiz um teste na sexta-feira e verifiquei que as mensagens não estavam chegando, entrei em contato com o suporte que me informou que me retornariam em h, avisei que precisava solucionar antes de segunda-feira. Ninguém me retornou e hoje quando questionei me deram um retorno dizendo que não consegui enviar por conta de um link, o que não é verdade visto que fiz o teste de diversas formas inclusive sem link nenhum e a mensagem simplesmente não chega. Estou profundamente insatisfeita com a ferramenta e com o suporte fornecido.

New Earth Angel

Nov 10, 2025  on Shopify

Its very user friendly and the free version really allows you to get organised before launching as it has all the features you need, payment comes in as people do. The live help box can be a real live person which makes all the difference. Very helpful too. Thanks

Veloura™

Nov 10, 2025  on Shopify

Amazing customer service from Emma and Baka! They reply incredibly fast and incredibly detailed, which makes navigating super easy!

AMORe.tw

Nov 10, 2025  on Shopify

Strong automation capabilities for abandoned cart recovery (one of your key goals) Good segmentation features to target different customer groups SMS integration alongside email for comprehensive campaigns

Vendyle

Oct 31, 2025  on Shopify

I’ve been using Omnisend for my email automation, and I must say, the platform is really user-friendly. I had a small issue with sending emails after reaching my free usage limit, and Eduarda from the support team was amazing! She walked me through everything step by step and helped me set up the workflow correctly. Highly recommend it to anyone looking to take their email marketing to the next level! Thanks again, Eduarda, for your fantastic help!

BTTRMMT

Oct 31, 2025  on Shopify

I had such a great experience with Saleh from Omnisend! He was super quick to respond, very helpful, and made everything so easy to understand. You can tell he really cares about helping customers — definitely one of the best support experiences I’ve had. Thank you, Saleh!

The NXT X

Oct 28, 2025  on Shopify

the Omnisend logo can only be removed from your Forms and Campaigns if you are subscribed to one of our paid plans, either the Standard or Pro plan. understandable unfortunate

PetWell

Oct 28, 2025  on Shopify

Currently in the process of migrating from Klaviyo and the support team has been very patient with me understanding the differences in the two systems. Special shoutout to Beran who has been absolutely amazing each time I've been lucky enough to get him on the chat. Thanks Beran!

GlowTight

Oct 26, 2025  on Shopify

Omnisend is the best sms platform for ecommerce or any agency. Their support are so nice that the will help you to make sure your project is successful. Thanks you omnisend you have helped me generate sales alot

Sharp Shot Coffee

Oct 26, 2025  on Shopify

I would consider Omnisend 5/5, does everything I need. Looks like there is opportunity for me to grow and scale. Also easy to use. The pricing is also bit more palatable than competitors

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