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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,797)

Overall rating
4.8

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Kindred Fires

Sep 19, 2025  on Shopify

We've been using Omnisend now for almost 5 years across 4 brands and we love it! The team (esp Mangirdas) are great - super informative, available and helpful. They genuinely 'get' ecommerce. Omnisend seamlessly links to Shopify and the platform is so easy to use, always adding new and relevant features. Thank you Omnisend, we're a happy customer!

Dream Drive

Sep 18, 2025  on Shopify

Omnisend has been incredible for our business. Far more cost effective and with the same or better features than competitors

Caraselle

Sep 18, 2025  on Shopify

I installed and removed several apps in Shopify before going ahead with Omnisend. So much easier than others I've tried, the customer support is incredibly good - can't say enough good things about them! So far extremely positive experience

Alexoo

Sep 18, 2025  on Shopify

We’ve been using Omnisend for our Shopify store and couldn’t be happier. The app is intuitive, feature-rich, and made it easy to automate our campaigns while boosting opens, clicks, and conversions right away. A special thanks to Matias for his fast, professional, and always helpful support. He guided us step by step through the setup and answered every question with clarity. Highly recommended for anyone looking for a solid, user-friendly platform backed by outstanding customer service!

Crave Candles

Sep 17, 2025  on Shopify

Omniesend has become my favorite email marketing tools. The integration with our Shopify store has been seamless and makes segmentation super easy! They have made it super easy to stay consistent and drive more revenue. And Melanie, our Customer Success Manager has been amazing! She's helped us make sure our account is properly set up and gives tips to help maximize ROI with Omnisend.

Adonis King Collection

Sep 16, 2025  on Shopify

Super easy app and straight to the point no fluff, wish they had countdown timer widget, but would highly recommend if you are just starting out.

The Cows Go Moo!®

Sep 16, 2025  on Shopify

I haven't gotten into learning and using all the aspects of Omnisend, but I have done quite a bit of research and inquired on referrals and most people said that Omnisend is the outfit to use for ecommerce growth. I am hoping that that is the case with my brand, The Cows Go Moo! Children's picture book and Moo Merch!

FLEXTAIL

Sep 15, 2025  on Shopify

Omnisend is extremely efficient to use, with a highly user-friendly UI and thoughtful design in every operational detail. Their customer service responds online very promptly—typically with a real person addressing our various questions within ten minutes. We've been long-term users for years, spending a few thousand dollars monthly on fees, but the cost-performance ratio is still very high. The account manager provides us with plenty of global perspectives and professional advice. I hope Omnisend continues to grow stronger and stronger.

International Open Academy

Sep 15, 2025  on Shopify

We really enjoy using Omnisend, it integrates seamlessly with Shopify, which makes our workflow so much smoother. The platform is very intuitive and easy to navigate, which saves us a lot of time. The support team and our account manager have been excellent, always responsive, helpful, and genuinely willing to listen to our suggestions and new ideas. It’s great to work with a platform that values feedback and continuously improves. Highly recommended!

Firmabs

Sep 15, 2025  on Shopify

I love Omnisend! The platform is really easy to use, with a clean and intuitive interface that makes running campaigns simple. The pricing is also very fair — definitely much more affordable than Klaviyo. What I appreciate the most is the support. My customer success manager, Danyu, has been amazing. She’s professional, responsible, and always takes the time to guide me whenever I need help. She doesn’t just answer questions, she gives thoughtful advice and practical solutions that really make a difference. On top of that, she’s such a kind and approachable person, which makes working with her a great experience. With Danyu’s help, plus Omnisend’s 24/7 customer service team that always responds quickly, I feel fully supported. Omnisend isn’t just a platform — it feels like having a team that truly cares about my success.

FLYTE Protein

Sep 13, 2025  on Shopify

So far so good! Pricing is better than Klaviyo, and it has everything we need at the moment! Keep it up!

Distorted People

Sep 12, 2025  on Shopify

Omnisend has quickly become one of our favorite tools for running email marketing on our Shopify store. The platform is super straightforward, so setting up campaigns and automations takes no time at all. We especially love the pre-built workflows — welcome emails, abandoned cart reminders, and product promotions — they’ve made it easy to stay consistent and drive more revenue. The support team deserves a shoutout too — they’re fast, knowledgeable, and genuinely care about helping you succeed. Since implementing Omnisend, our email strategy feels more organized and effective, and the results speak for themselves. A fantastic choice for any Shopify merchant looking to scale smarter.

Tribesigns

Sep 12, 2025  on Shopify

A Must-Have Marketing Tool for E-commerce Growth - Easy to use and extremely effective! As a user since 2022, Omnisend has been a great tool for our growth. The platform is very intuitive, making campaign and automation setup simple. These features have significantly boosted our sales. Plus, their customer support is always quick and helpful whenever we need assistance. Highly recommended!

Stylish3Tees.com

Sep 12, 2025  on Shopify

"Omnisend is my go-to for SMS + email marketing — simple, powerful, and super effective. It’s like having a full marketing team on autopilot. Clean UI, crazy-good automation, and real results that actually move the needle. Highly recommend for anyone serious about conversions!"

OQHAIR

Sep 12, 2025  on Shopify

Very good!The professionalism is very strong and the service is also very good!Using omnisend makes me feel very relieved. No matter what happens, it can always be solved.

www.natural-treats.co.uk

Sep 11, 2025  on Shopify

Love Omnisend – I’ve been using the platform for quite some time now and can genuinely recommend it! What stands out most is the human connection. I’ve been working with Matas Z to help one of our brands sharpen their email marketing, and it truly felt like he had our back every step of the way. The platform itself keeps getting better too – new features are shipped regularly, and it just keeps improving. If you’re using another EMS and not completely satisfied, you should definitely give Omnisend a try!

WorldNorse

Sep 11, 2025  on Shopify

We’ve been using Omnisend on our Shopify store for a while now, and the overall experience has been amazing! The interface is clean and easy to use, making it beginner-friendly even for those with no prior email marketing experience. The automation workflows are powerful — from welcome emails to cart recovery and promotions — helping us boost our conversions significantly. Their support team is incredibly responsive and professional, which gives us peace of mind. Our store’s efficiency and email marketing performance have both improved noticeably. Highly recommended for any Shopify merchant looking to level up their marketing game!

Megalook Hair

Sep 11, 2025  on Shopify

We truly appreciate Omnisend’s support. With their help in sending strategies, automation, and audience targeting, our domain reputation is now high. The team always responds quickly, and a special thanks to Danyu for the great support!

Papablic INC.

Sep 11, 2025  on Shopify

Since installing Omnisend, we've seen a significant and consistent improvement in our marketing ROI. The platform is powerful, but what truly sets it apart is the human support: our Customer Success Manager proactively provides strategic suggestions and even helped us seamlessly migrate data from another app. A must-have for brands serious about growth!

Kate Backdrop

Sep 10, 2025  on Shopify

I'm extremely impressed with Omnisend. The powerful automation features with a wide range of conditional options have allowed me to create highly targeted and effective email workflows. I'm also a huge fan of the free push notifications, which have become an invaluable tool in my marketing strategy. What truly stands out is the excellent support. My account manager has been incredibly proactive and helpful, providing great advice in my native language. Their support has given me great peace of mind. Overall, Omnisend is an excellent platform, and I would highly recommend it!!!!!

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