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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (6,161)

Overall rating
4.7

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Dicks Mixes

Feb 13, 2025  on Shopify

At first I wasnt sure to be honest. My response rates were low and I was curious if it was Omnisend or something else. After going through all their materials, I realized I was not set up properly, my email and URL's were not properly verified and so much more. I really like Omnisend as it fully integrates into my store. I can easily set up the work flows I want for reminders, cart abandonment, and much more. I do not really use their email templates as I prefer a simpler style, but they have a ton of templates and I have found everything is easily editable. I tested a couple other solutions and while really this is proably accurately a 4.7 app (as the collective reviews shows, I only have 4 or 5 star choices. As such I am going with the higher number. I definitely recommend to try it and not give up on it.

Monica Luz

Feb 13, 2025  on Shopify

Maria was amazing with her help in helping with some issues we had, and got it all up and running with us super fast and easy! Top support and a great email marketing platform!

Mopani

Feb 11, 2025  on Shopify

This is what I call customer service at its best, EXCELLENT Support via chat app with Didem. She helped me solve a problem with ease. She explained and guided me through the whole process in no time.

NY Vintners

Feb 07, 2025  on Shopify

I did not have access to my account anymore but Mariia was very king, understanding and helpful in my situation. Glad to deal with her

Brand New Bathrooms

Feb 05, 2025  on Shopify

Had some great support today from Saleh in the online chat helping me through verification and setting up of DNS records - which is way over my technical capabilities! He explained everything very well and managed to get the problem sorted, and I was very grateful and impressed.

SoundAssured

Feb 04, 2025  on Shopify

Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS. Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive. We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.

Les Pépites de Valou

Feb 04, 2025  on Shopify

Très bonne application pour récuperer les paniers abandonnés et créer des newsletters ! J'aimerai bien qu'elle soit traduite en Française comme axe de progrès

Aurora & Co.

Feb 03, 2025  on Shopify

Awful. The support is absent and it's not working. Of course they provide a reply using chatgpt to try to cover the fact that they are just awful.

Viking-UK

Jan 30, 2025  on Shopify

Had amazing support on the chat app from Dilara. Absolutely fantastic and got everything up and running for me without any fuss.

PEONY

Jan 28, 2025  on Shopify

Love Omnisend. They always answer any question, help out where needed and just in general, the platform is very inviting and convenient to use. Tried them all, Omnisend is the best.

Bepapaia

Jan 28, 2025  on Shopify

The support I received was absolutely amazing! They responded quickly and took the time to thoroughly address my issue. Their professionalism, patience, and kindness truly stood out, making the entire experience seamless. I couldn't be more grateful for their help!

Disruptif Beauty

Jan 27, 2025  on Shopify

I migrated from another email marketing platform to omnisend and I couldn't be happier! Omninsend has a very fair price for the features that offer. Besides, the customer service is amazing - I had contact with Mariia and she was super approachable and kind explaining everything in detail and with print screens so I understand what she means. 5 stars and super recommended!

Veil and Virtue

Jan 26, 2025  on Shopify

EXCELLENT Support via chat app, Eduarda helped me solve a huge problem with ease. I use this app for all of my customer interaction emails. Easy to use and custom templates can be saved to help maintain your brand image.

Baby Pioneers

Jan 23, 2025  on Shopify

Si vous cherchez une application simple à configurer pour l'e-mail marketing comme débutant, Omnisend est fait pour vous. Je vous le recommande vivement.

Pawthentically Chic

Jan 21, 2025  on Shopify

I am a beginner with Email marketing and ran into some issues during initial setup. Specifically, domain setup. I contacted my domain provider who was not helpful. I then contacted Omnisend themselves through the Chat option and Dilara was extremely knowledgeable and was able to resolve my issue getting my domain verified very quickly. Customer service is very responsive and helpful. They answer all of your questions and make it clear that they are still available if needed afterwards.

The Ork Forge

Jan 20, 2025  on Shopify

Still pretty early in with Omnisend, but honestly its pretty great having everything simplified by sorting all the brand stuff at the start of using has made making campaigns and automations as easy as clicking a few buttons

Exoh

Jan 17, 2025  on Shopify

Moved from klaviyo to OmniSend after it was recommended to me. I was a bit nervous in doing so… but with the excellent customer service, fast and knowledgeable help, the transition was seamless. The guys at OmniSend deserve this 5-Star review and more. They even checked in on my account to make sure everything was running smoothly and found a hiccup. As soon as this was fixed, orders from my flows started coming in. Very happy and highly recommend OmniSend

JULYAN JEWELRY

Jan 15, 2025  on Shopify

Très bonne application le forfait gratuit est très suffisant pour un début. Le support est très réactif et d’une bonne aide. Mariia m’a aidé très rapidement et très précisément concernant une question que j’avais! En tant que commerçant la rapidité de prise en charge est primordial

Bemoxie Supplements

Jan 15, 2025  on Shopify

OH MY GOODNESS!!!! Mariia and team definitely went above and beyond to get the problem resolved/ figured out. I am by fair extremely content with the response she provided me and even more content with her customer service skills. Very kind, patient and understanding of the issue. Thank you so much Mariia. If I ever have any issue again, I will not hesitate reaching back out to OmniSend Help as the process was super easy and quick.

Michelle Slee Art

Jan 14, 2025  on Shopify

I find Omnisend incredibly easy to use for managing my email list, and I couldn’t be happier with their service! Recently I had an issue, and their support team was absolutely amazing. They responded immediately, asked all the right questions, explained what would happen next, kept me updated on the progress, and resolved the issue efficiently. All of this was done in such a pleasant and friendly manner, which made the whole experience stress-free. I’m so glad to be with Omnisend – highly recommend!

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