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Customer reviews: Omnisend Email Marketing & SMS

Develop by Omnisend

Reviews (2,841)

Overall rating
4.7

What Merchants Think

Merchants generally have a positive view of the "Omnisend Email Marketing & SMS" app, primarily lauding its user-friendly interface and exceptional customer support. Many users appreciate its functionality for email marketing and SMS, as well as its integration capabilities, especially for Shopify users. However, the app's pricing changes and nuanced billing practices have led to some dissatisfaction among users.

Key Strengths

  • Excellent and responsive customer support, often highlighted by specific team members such as Mariia, Dilara, and Mathías.
  • Easy-to-use interface that is suitable for both beginners and more advanced users.
  • Effective email and SMS marketing features with powerful automation capabilities.
  • Great integration with Shopify and ease of campaign creation.
  • Helps recover abandoned carts and create engaging newsletters.

Common Concerns

  • Pricing structure is seen as unreasonable by some users, with unexpected cost increases and charges for unsubscribed contacts.
  • Occasional issues with email deliverability, including emails being marked as spam.
  • Some technical processes, such as DNS setup, can be complex for users without technical skills.
  • Lack of full multi-language support and concerns about the usability of the free plan.
  • Instances of delayed or insufficient customer service response.

Final Thoughts

Omnisend is a highly useful tool for businesses looking for an effective email and SMS marketing platform. It is particularly praised for its user-friendly features and outstanding customer support. Despite some challenges with pricing and deliverability, it remains a recommended choice for many e-commerce businesses. Merchants should be aware of the pricing strategy and ensure it aligns with their expectations. Overall, Omnisend offers valuable solutions for streamlining marketing activities.

Trooper Beer EU - distributed by Universal Marketing EU

Mar 19, 2025  on Shopify

After spending several weeks exploring various email marketing apps, I delved into Klaviyo, SmartrMail, ActiveCampaign, Brevo, Seguno, and tinyAlbert,.... What I found was that no app is perfect, and many seem overpriced, with some even indulging in AI-washing. Ultimately, my shortlist came down to Seguno and Omnisend. Both are exceptional, but I had to choose one for my personal trial. Omnisend emerged as the winner, mainly because of its AI features paired with somewhat reasonable pricing. Seguno was a close runner-up. Overall, I'm quite satisfied with Omnisend. I do wish it had more robust AI support within the email editor—specifically, AI that could create and design a complete email based on my prompt. I understand that larger corporations using email marketing apps have teams and staff who don’t want to be replaced by AI. However, for small businesses like mine, AI is invaluable in simplifying tasks. Ideally, I want AI to craft the entire email so that my role is just to review and approve. Omnisend, along with Klaviyo and Seguno, offers a sleek and professional look and dashboard, whereas many other apps feel like experimental toys. In terms of usability, Omnisend is incredibly user-friendly. I've read others describe it as a game-changer, and I tend to agree. After my first full day using Omnisend, I’ve set up 12 automations. Impressively, my automations and the initial campaign have generated a remarkable 40% revenue increase in just one day! It’s quite enjoyable to watch the volume of emails Omnisend dispatches through these automations—an impressive 600 automated emails in just 18 hours—demonstrating that my email marketing is effectively on autopilot. So far, Omnisend has exceeded my expectations. I hope it continues to perform well—fingers crossed! Plus, the support is phenomenal. Hunter, my contact at Omnisend, is a true gem!

Coasties Collectibles

Mar 18, 2025  on Shopify

We started using Omnisend and it's made such a difference offering features we have long wanted, we ran into some issues with our theme using it but Maria was a great help giving us 5 star support that was speedy and spot on!

Jiakuma

Mar 17, 2025  on Shopify

Great and fast costumer service ! I wasn´t sure how to customize my first form after downloading the app. I got a step by step guide through the chat and manage to design the form to my needs. I recommend highly this app

LOVE RENAISSANCE

Mar 16, 2025  on Shopify

It is very easy to use, even I am not good at computers. Nice follow up too when I asked questions. I like this app.

MAKE GOD POPULAR

Mar 15, 2025  on Shopify

Eduarda is amazing! She's very thorough, patient, and was extremely helpful! Great customer service!

LyricalMind

Mar 15, 2025  on Shopify

very limited and overpriced email software. doesn't have basic functionality like dynamic discounts and just feels like and old email software overall. Use klaviyo if you want the best. Or use mailerlite or something if want a lower budget one. But DONT use omnisend

Nabhani Kids

Mar 14, 2025  on Shopify

It's very easy to use, and there are plenty of step by step instructions on how to do things. I love how everything is integrated with Shopify and the set up or syncing with your shop is done automatically.

Cross Collective Clo

Mar 14, 2025  on Shopify

Fast response and great communication from Chaymae. Really simple platform in comparison to some other apps I have used!

We The Clean Apparel

Mar 14, 2025  on Shopify

Customer service is prompt and always solves my issues! I haven’t sent an automation or campaign yet, but the test emails work well :)

Mahué swimwear

Mar 13, 2025  on Shopify

Omnisend est très simple à prendre en main, une fois toutes les fonctionnalités comprises, c'est un jeu d'enfant pour développer son marketing. L'équipe d'assistance est ultra rapide et hyper compétente. Ils répondent aux questions sans aucun problème, en prenant le temps de bien expliquer, leur plus gros point fort ! Pour commencer, il est possible d'utiliser omnisend gratuitement et je le recommande car il y a énormément de choses à faire.

Saint-Claire

Mar 13, 2025  on Shopify

The customer service is excellent! Kayque did a fantastic job helping me. He is very patient and incredibly kind.

Total Bodyshop Supplies

Mar 12, 2025  on Shopify

This App is easy to use & has a lot of different options. We have used it for about 4 years with great sale results.

DE NOIR

Mar 12, 2025  on Shopify

I’ve been using Omniset for a while now, and I have to say—it’s an absolute game-changer, especially if you don’t have a marketing background! The setup is incredibly easy, and no coding experience is needed. The email templates look sleek and professional right out of the box, making it simple to create stunning campaigns without any headaches. One of my favorite features is how effortlessly you can track your business performance. The charts and analytics are super user-friendly, giving you clear insights without feeling overwhelmed by data. Omniset also runs webinars that are super useful, helping you get the most out of the platform. And their customer service? Top-tier! They’re incredibly responsive, helpful, and patient—especially if you’re struggling with the basics, like domain setup (we’ve all been there, haha). So far, I absolutely love Omniset. If you’re looking for an easy-to-use marketing platform that delivers great results without the technical hassle, this is it! Highly recommend.

Lula Card Polska

Mar 11, 2025  on Shopify

Great service, relatively easy to set up, you will have everything you need in a rather easy and straight forward interface. The best part is their exceptional customer support. You will naturally have questions and to be able to get them answered so fast, and in such a detailed way every time is golden. Absolutely love Omnisend and highly recommend it!

YUMIYU

Mar 09, 2025  on Shopify

It's a scam! They kept charging me $800 every month. I had around $1600 SMS credit in my account, I wanted to downgrade my email plan and they took ALL of my credit away!! There is NOWHERE says if you downgraded email plan, your credit will be gone! I paid for $1500 credit! Give my money back!! After talking to their support, Diego, I told him I will upgrade my plan back and just give my $1500 credit back to my account. He said he can not do that, he can only give me $599 credit back??!! In less than 24 HOURS AGO, there were at least $1500 SMS credit in my account, even I told them I will undo the cancellation, they still want to steal my money! This is extremely unfair to the user and it is very unprofessional. Diego is trying to steal my credit. First, there is no alert or info says that I will lost ALL my credit when I click downgrade my plan. Second, even if you undo to downgrade in less than 24 HOURS, they will still take YOUR MONEY! I have been using omnisend for almost a year now, this is extremely unfair and disappointed! I will never recommend this app unless you will use them forever! or they will definitely take your MONEY!!

Pfoten Designs

Mar 07, 2025  on Shopify

I switched to Omnisend from their biggest competitor (their support was ridiculous). For someone who is new to email marketing Omnisend is perfect. Super intuitive, and their support team is top notch.

Black Heart Tees Clothing

Mar 05, 2025  on Shopify

Omnisend is the greatest Email / SMS marketing tool I have used to date. Easy to use and effective when getting started like I am to Shopify. Patrick, Black Heart Tees Clothing

Papaya Project

Mar 04, 2025  on Shopify

Since the month we installed OMNISEND a lot of users aterted to appear, clearly created by bots. OMNISEND charges per user son they benfit form this bots creating new accounts by the thousands. I investigated online and it has happened to many other stores that start using OMNISEND.

NatureScapes Studio

Mar 04, 2025  on Shopify

This app ins not for the faint of heart. It has a lot of features and power to do about anything but isnt easy to navigate and find answers on its own. The power of this program is the stellar support people who man the chat and emails 24/7. Plus they ALWAYS follow up to see if I was able to do what they advised! Not many programs do that anymore. I have a small business but a big need that doesn't easily fit the standard templates and ready made. So it took me weeks to build my automation and import subscribers from other places not partnered. HOWEVER — I was helped along the way by multiple support people who were well versed on the program and could find a way for me to do what I needed to do AND explain it to me (I'm not a tech head by any stretch of the imagination, but I can and do identify things that need to be fixed in programing). If not for that I would have jumped ship during the first week. I'm not happy with the expense of Omnisend for small businesses, but I'm committed now so I will be adding more features to my website that I haven't had before because Omnisend has it all in one place!

The Original Dog Company

Mar 04, 2025  on Shopify

The transition onto omnisend was spectacular. Omnisend overall is a great program to use and allowed me to delete 3 apps that were all running in my store. The customer service is great!

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