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Shopify Messaging logo

Shopify Messaging

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Messaging

Launched Apr 13, 2020

Categories

Built by Shopify

Zotasell: AI Upsell & Bundles logo
(38 Reviews)
  • Sponsored

Add popups with coupons, timers, video and email capture...

Introduction Video

Description

Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs. more
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use templates for timely updates, exclusive offers, product tips, and more.
  • Create on-brand emails faster by describing changes for Sidekick to make.
  • Encourage customers to buy products directly from your emails and SMS.
  • Track results like click-through rates, conversion rates, and more.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

Lasting Impressions Gifts (LIG)

Jan 11, 2026  on Shopify

the app suppresses email customers without providing access to looking up reasons a customer is suppressed, extremely frustrating when customers with valid email addresses are not receiving email. I have spent over a day trying to get a quality solution form shopify on how to address this issue. The information is available in SHOPIFY but they do not make it accessible to report on to resolve. eg. segment of 850 subscribed customers, messaging only sends 775, 75 excluded most bocked but not reason accessible to understand why. We know valid email addresses have been suppressed. Support was of no use!! we need a option Marketing → Shopify Messaging → Suppression List with a method to reset a valid customers status.

Lasting Impressions Gifts (LIG)

Jan 07, 2026  on Shopify

the app suppresses email customers without providing access to looking up reasons a customer is suppressed, extremely frustrating when customers with valid email addresses are not receiving email. I have spent over a day trying to get a quality solution form shopify on how to address this issue. The information is available in SHOPIFY but they do not make it accessible to report on to resolve. eg. segment of 850 subscribed customers, messaging only sends 775, 75 excluded most bocked but not reason accessible to understand why. We know valid email addresses have been suppressed. Support was of no use!!

Supa Mega Foods

Dec 27, 2025  on Shopify

So far, so good. No problems at all. I don't even use another email platform for my customers. This allows us to stay in communication. It allows us to segment. It allows us to text Message as well. It's the perfect communication tools to stay in touch. Sent out quick messages and promote products. That's exactly what we need. Thank you, Shopify!

UNDERWARE USA

Dec 13, 2025  on Shopify

The User interface and experience is simple and intuitive. Its easy to navigate. I am pleasingly surprised by it. I recommend it! Pop-up sign up forms are good looking and the integrations are smooth. Five stars!

GemstoneAlchemy

Dec 09, 2025  on Shopify

The tools are easy to use, and if I'm confused that amazing AI helper works wonders, from creating banners, working with seo and suggesting catchy titles. Really upgrading my communications.

mezzo-forte CF Instruments

Dec 07, 2025  on Shopify

Easy to use for sellers who do not want extensive features. Lacks info on email delivery success, but this is not necessarily needed.

Mariscos De La Concha

Dec 06, 2025  on Shopify

Me gusta, bastante superior para el precio a Omnisend, la cual probé y me decepcionó. Me di cuenta que Shopify no anda mal.

Lauren Pierce

Dec 06, 2025  on Shopify

This is a pretty good app, but hyperlinking to content should be made easier so one doens't have to use control-K to have the hyperlink bar above the text you are linking.

unvs1

Dec 05, 2025  on Shopify

Love the ease of use and quick setup process, making it accessible even for those new to email marketing. www.unvs1.com

MakeUpMania.com

Dec 03, 2025  on Shopify

I wish you had a way to filter better - like "do not send to customers who already received this email". Sometimes the segments overlap. Mad Mimi had this filter, and it made it much easier to work through your different segments and send emails faster.

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