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Shopify Email

Develop by Shopify
Free plan available

Email marketing made for commerce

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

About Shopify Email

Launched Apr 14, 2020

Categories

Built by Shopify

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Introduction Video

Description

Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs. more
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use templates for timely updates, exclusive offers, product tips, and more.
  • Create on-brand emails faster by describing changes for Sidekick to make.
  • Encourage customers to buy products directly from your emails and SMS.
  • Track results like click-through rates, conversion rates, and more.

Pros

  • User-friendly and easy to navigate interface
  • Integrated seamlessly with Shopify, enhancing platform trust
  • Drag-and-drop editor and sales-focused templates for quickly creating branded emails
  • Pre-built automation templates and customer segmentation to target specific audiences
  • Tracks results like click-through rates, products added to cart, and purchases
  • AI-generated email subject lines, body copy, and optimized send times
  • Cost-effective, especially beneficial for small businesses with limited budgets
  • Allows saving and reusing templates for future email campaigns
  • Supports multiple customization options including images, links to products, specific sales, and discounts
  • Enhances customer interaction and engagement, supporting business growth and retention
  • Some users have found it to integrate well with other platforms like Faire

Cons

  • Limited advanced email marketing tools compared to other apps
  • Issues with sender email address visibility and professional appearance
  • Reports of feature limitations, such as unable to send emails to non-opted-in users
  • Complaints about not showing open rates for campaigns
  • Misleading information about free email limit and base price
  • Segment parameter issues causing improper targeting
  • Problem with emails being sent without profile images and different sender email addresses
  • Periodic unexpected billing issues reported by users
  • Users suggesting the need for more seasonal templates and customization options

Top Helpful Reviews

GemstoneAlchemy

Dec 09, 2025  on Shopify

The tools are easy to use, and if I'm confused that amazing AI helper works wonders, from creating banners, working with seo and suggesting catchy titles. Really upgrading my communications.

mezzo-forte CF Instruments

Dec 07, 2025  on Shopify

Easy to use for sellers who do not want extensive features. Lacks info on email delivery success, but this is not necessarily needed.

Lauren Pierce

Dec 06, 2025  on Shopify

This is a pretty good app, but hyperlinking to content should be made easier so one doens't have to use control-K to have the hyperlink bar above the text you are linking.

Mariscos De La Concha

Dec 06, 2025  on Shopify

Me gusta, bastante superior para el precio a Omnisend, la cual probé y me decepcionó. Me di cuenta que Shopify no anda mal.

unvs1

Dec 05, 2025  on Shopify

Love the ease of use and quick setup process, making it accessible even for those new to email marketing. www.unvs1.com

Uncommon Cloth Co

Dec 03, 2025  on Shopify

great app, makes sending easy, segments are great, just wish you could see bounce reasons and deal with those better.

Sab The Decal Plug

Dec 03, 2025  on Shopify

This app is easy to use, easy to navigate, perfectly capable of customizing the emails with an array of plug ins so that customers can practically shop directly from the email by being able to plug in products and collections to catch their eyes. I also like being able to plug in discounts directly into the emails; it has a lot of very helpful tools. This app is a lifesaver when sales are slow, sending out an email with any sales, coupons, or just new products can really make a difference in sales volume; having a tool like this to use to reach my customers is crucial in my opinion.

MakeUpMania.com

Dec 03, 2025  on Shopify

I wish you had a way to filter better - like "do not send to customers who already received this email". Sometimes the segments overlap. Mad Mimi had this filter, and it made it much easier to work through your different segments and send emails faster.

Inherited Soil

Dec 02, 2025  on Shopify

Love this, they make it easy to understand and to create automations. I love the different ones you can create

Denim Up Studio

Dec 02, 2025  on Shopify

Super helpful and easy with emailing my customer's to announce our cyber Monday Sale! Will use it for my next campaign.

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