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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,466)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Pijamas Nabil

Dec 25, 2024  on Shopify

Es excelente. Partí sin entender nada, y de a poco todo se hace muy fácil. Muy bueno los Workshop interactivos.

Hilltop Home

Dec 22, 2024  on Shopify

Really great customer support - when I had an issue I received a response the same day, with a detailed video explaining the steps to resolve the problem, very helpful!

ONE STRIKE

Dec 22, 2024  on Shopify

I was upset when some of my stuff was disabled it being partially my fault, although I wasn't fond of the situation Matt W from the support team got in contact with me and resolved my issues in a very timely manner, within 24 hours of my concern it was fixed, Matt did an excellent job in explaining everything very thoroughly even went out of his way sending a video with a voice over going over how to fix my concerns!! I appreciate Matts help a ton! Was very kind and professional and answered all my questions within minutes!!

Paula's Choice Singapore

Dec 21, 2024  on Shopify

Great email platform and integrates really well with Shopify. They've got all you need to set you up for success in the email space! Great support if you are on Klaviyo enterprise plan.

Seenaya

Dec 18, 2024  on Shopify

Klaviyo has been the perfect tool for our email marketing efforts and for our reviews. We are a bootstrapped startup using only social media and email for our marketing efforts so far and Klaviyo has made it so easy for us reach out to our community in a personalized way (easy flow creation, easy segmentation, etc.). We can't wait to grow with Klaviyo!

Love At First Try

Dec 17, 2024  on Shopify

Easy to use, and its not expensive. Very affordable for small business who have limited resources for marketing.

LILY P4D

Dec 17, 2024  on Shopify

Easy to integrate into Shopify website! I'm new to email marketing so understanding the bigger potential picture is challenging buy Klaviyo makes it fairly easy to learn.

Incredible Men Apparel

Dec 16, 2024  on Shopify

I’m new in the game, but when all the experts points towards the same direction, I’ll go where they are pointing

Shoeq

Dec 16, 2024  on Shopify

The best email platform there is. Klayvio has been a copmlete game changer for our business. Highly recommend it. The reviews aspect of Klayvio still nees a lot of work though, we tried that and didn't find it great value for money and lacking in a lot of areas that we needed. But the email side of it is amazing

Maine Sport Outfitters

Dec 12, 2024  on Shopify

Good customer service. I would recommend setting up a dedicated branded tracking link for link clicks as soon as possible or your default tracking links may get blocked by Chrome and Safari. This happened to my company. Klaviyo was helpful in getting this fixed. https://help.klaviyo.com/hc/en-us/articles/360001550572

ChillFuzz

Dec 12, 2024  on Shopify

Easy to use, the guidance is clear, and AI function consider different store feature. It's a great tool that I would recommend every Shopifier to use!

My Pretty Babi

Dec 10, 2024  on Shopify

Easy and with a lot of tutorials so you can figure out how most things work. Set up is easy with loads of templates or you can create your own.

Alfresco Chic

Dec 10, 2024  on Shopify

There is zero customer support from this app on the free plan, not even email. I know many aps will limit support on free plans (e.g. you don't get live support), which is fair enough. However, you can't even reach anyone by email if you have a problem without upgrading to a paid plan. We are a new and growing business so where we can we are using lower cost or free plans to begin with, but will of course upgrade as appropriate as we grow. But if this is how Klaviyo approach customer support, why would I upgrade to a paid plan. To be fair, for what I am currently using for at least, the app works well and is fairly user friendly once you get used to it.

Point of Origin

Dec 10, 2024  on Shopify

Easy to ingtegrate and use. We use Klaviyo to send all our emails - flows, marketing and more. The product feed and linking is quite easy.

Busy Bee Blossom®

Dec 10, 2024  on Shopify

I highly recommend the Klaviyo app in Shopify for email marketing. It is easy to use, has great training and integrates beautifully with Shopify.

GF Fabulosity

Dec 10, 2024  on Shopify

Simplified our approach to email marketing, easy to use campaign and transactional email creation tools, simple to use automation/flow editor.

Micro Kickboard

Dec 10, 2024  on Shopify

Klaviyo is an easy-to-use platform that is robust enough to grow with a business, and straightforward enough to get junior staff trained & ready to utilize advanced features/functionality in a hurry. The amount of content provided in the Klaviyo knowledge center is excellent, and I especially appreciate the amount of content marketing the team does by way of publishing best-practices, benchmark, and other such guides.

club athletics co.

Dec 10, 2024  on Shopify

They're just the best. We use them for both Email & SMS. Everything just works but if for some reason you're trying to solve for an edge case, support is always there when you need them. Have been a customer for 4 years for our brand and never considered switching. Have recommended about a dozen other founders to Klaviyo. They're the best!

ShopyUnivers

Dec 09, 2024  on Shopify

I don't know how, users find this application great! -Email? In short, complicating less competitive than email Shopify because there are short features is less good. You really have to try to put parameters for logo and products etc. that are not already connected to our shop. -pop-up? only one that could be interesting on this application. -SMS? Drop too much Australian confidential policy that blocks everything because if you are in Europe or France not title company in this country Australia impossible to use sms. In addition, limited free version 54 days after upgrading to X price! Nice design ok may can feature to work from in without having any know problem.

Velocity Pickleball Paddles

Dec 07, 2024  on Shopify

The best email marketing app I've used. It sure did take some getting used-to, but once you do, the automations and flows are powerful!

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