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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,869)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Kidz & Bellz

Feb 19, 2025  on Shopify

Instant results, we have not even utilised 50% of Klaviyos functions and the results are mind blowing, if you have a business you need Klaviyo. great app ⭐️⭐️⭐️⭐️⭐️

Well Versed Homes

Feb 19, 2025  on Shopify

I could not be more happy with the integration between Shopify and Klaviyo. It is literally life changing for our gorgeous 'little corner store' in Normanhurst, Sydney. Thank you!

Perfect Pitch Chimes

Feb 19, 2025  on Shopify

I've been using Klaviyo for three years, but I'm switching to Shopify Email due to their recent cost structure changes. The pricing has become unreasonable, especially for small and mid-sized businesses. There are more affordable options that offer similar functionality without the excessive costs. I’d recommend others consider alternatives to avoid the unnecessary expense. Speak with your wallet. Klaviyo's price hikes are unacceptable.

SiaLinda.com

Feb 19, 2025  on Shopify

I am using Klaviyo for a longer time already, but have only just started to look deeper into the system and its possibilities. Once you have understood the system, it is easy to go deeper and deeper in order to optimize the newsletters and flows more and more. The support is excellent. Thanks also to Daniela, who helped me so quickly last Saturday! A clear recommendation!

CANTEROS.nz

Feb 18, 2025  on Shopify

We utilise Klaviyo for our Digital Marketing/Email Campaigns and this creates a continuous revenue stream for our online business. Automated sends are also a huge help to retain customers on the fringe.

MistAmerica

Feb 18, 2025  on Shopify

The learning curve can be a bit steep, especially if you are a little rusty on the subject matter. However, the support staff are incredibly helpful - both over email and in the live chat. Aaliyah W was incredible today and is the reason I am leaving this review - they are a lifesaver!

Date Lady

Feb 18, 2025  on Shopify

Klaviyo is our #1 tool for generating website sales. Their support team is great, the resources are helpful and their platform is easy to use. We couldn't run our website without it. Highly recommend!

Via di Gioia Swimwear

Feb 17, 2025  on Shopify

An amazing app with amazing support. The customer service is super skilled and kind, I would 100% recommend using Klaviyo for you site!

SkullJewellery

Feb 17, 2025  on Shopify

Absolutely terrible service. Quick to constantly upgrade your account which cost more money but trying to get someone to help you is nearly impossible. Onboarding was fantastic but after that everything went downhill. Plus my conversions have never been as bad as they are with Klaviyo.

The Grow Superstore

Feb 15, 2025  on Shopify

We've been really satisfied with Klaviyo since we started using it. The automations have made a huge difference, even for our small business. Easy to set up, powerful segmentation, and great email performance—highly recommended!

Plum Tack

Feb 14, 2025  on Shopify

Really easy to use, and so easy to segment customers. I wish I'd switched across to Klaviyo earlier! Saves me so much time.

AonCelticArt — explore books & artwork by Cari Buziak

Feb 13, 2025  on Shopify

Great app!! Not only does what it says, but the support has been super helpful. As a new store I couldn’t afford to leap in deeply due to costs, and they were still very helpful in getting me set up at a level to grow my business. Def recommend.

Berado

Feb 13, 2025  on Shopify

Thankyou for the great app, JONO C is a great support assistant he helped us very well in setting up our account properly.

Wasserfilteroase

Feb 13, 2025  on Shopify

With their pricing changes, we have to pay TEN TIMES more than before. I received this message four days before the new price change.

Fatskn

Feb 12, 2025  on Shopify

Top-notch customer service. I just spent almost an hour speaking with Julia F. in the help center chat, and she was AMAZING. She was so helpful and thorough with her answers. She helped me solve all the issues that were causing our low deliverability rate, and she even sent me a loom video to help me understand. I now feel so much more confident about sending emails! Thank you, Klaviyo!

Restaurant Equipment Online

Feb 12, 2025  on Shopify

Email marketing has been the single best investment I have made in over 12 years of running my ecommerce business. Klaviyo facilitated this and today is consistently responsible for over 35% of total business revenue. That makes a big difference when your business turns over millions!

Teach Trendz

Feb 12, 2025  on Shopify

Klaviyo is really easy to use, has a ton of templates, and a load of free training that is offered. I am very happy to use it.

The Wrinkly Elephant Company

Feb 12, 2025  on Shopify

Signed up to this last year and although for a small business it seems expensive you do get a lot for your money. It does so much more than what my Shopify emails could in terms of segmenting and reaching different customers. There's also lots of benchmarks, metrics and reports to help you analyse what's working and what's not, although I do need to get my head around them. Plenty of tutorials to help you and also educational webinars. The support team are also on hand and reply very quickly.

Flaviar

Feb 12, 2025  on Shopify

I've been using Klaviyo for a while now, and it's been a game-changer for email marketing. The automation features are super intuitive, and I love how easy it is to segment audiences for more targeted campaigns. The analytics are also really detailed, making it easy to track performance and adjust strategies. It does take some time to fully explore all the features, but once you get the hang of it, it's a powerful tool. Definitely worth it if you're serious about email marketing!

Spoiled Rotten

Feb 12, 2025  on Shopify

We made the switch to Klaviyo in 2021 and we've been extremely pleased with the results — our open rates for our highly segmented emails average between 70% and 80% and our click rate is well above the industry average for our vertical. Support is fast and responsive, and there are so many live trainings and other resources to help you understand your marketing. Would happily recommend Klaviyo.

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