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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,470)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Ever Ascending Tribe

Nov 19, 2024  on Shopify

The Klaviyo customer chat support is top tier! I have worked with several support reps and they’ve all been so helpful!

Daily Orders

Nov 17, 2024  on Shopify

Great customer service, especially when I'm in a pickle and can't understand how things work properly :) The system is great, but there are a few things that need tweaking like being able to open a profile in a list, and then hit the back button. You should be able to go back to the list you were in, not go to all profiles.

Simple Country Living Shop

Nov 17, 2024  on Shopify

Highly recommend Integrates seamless with Shopify. Is easy to use and navigate makes it essy to set up all automations you need.

Sally's Blooming Bags

Nov 15, 2024  on Shopify

Easy to use. My only comment is it would be nice if you could update a campaign after you have scheduled it. Otherwise, I enjoy using the app.

charleymarshbooks.com

Nov 15, 2024  on Shopify

The support for Klaviyo is outstanding. All the app can do can be overwhelming at first, especially for a newbie, but my questions and cries for help were answered in a timely manner with grace and humor. I can't praise the Klaviyo team enough - they are simply awesome. The app itself has so much power, I can't wait until I'm far enough along in direct sales to dig into all it can do and truly put it to work. It's easy to use and intuitive, built for the end users. i would recommend this app to anyone going the direct sales route.

Wool and Crafts

Nov 14, 2024  on Shopify

Seamless integration with shopify and I'm loving the amount of information I get on customers habits around the marketing I have sent out.

Nutricals Men's Wellness

Nov 13, 2024  on Shopify

an App that is constantly evolving with technology. Very easy to use, however it is a bit expensive, but its well worth it.

PUT ON LOVE + MARKET

Nov 13, 2024  on Shopify

I love that the app is easy to use for beginners and how it's versatile. However, it took me a long time for me to finally get help from the support for the error that kept happening on my free plan. I couldn't get through the sales (phone and email) and support service because my free 60-day support access had ended. Although I had installed it more than 60 days prior, I only started using the actual app from 2 weeks ago. Ended up speaking with Shopify support to have them contact me.

Healus Health

Nov 12, 2024  on Shopify

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe. PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming). Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful. There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great. On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!) CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate. Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps. There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed. FINAL WORDS / PSA: 1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol - 2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse. I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

idyl

Nov 07, 2024  on Shopify

Such a strong product and user experience! Extremely smooth and streamlined, great customer service and overall great experience overall .

SUUJA

Nov 07, 2024  on Shopify

i just started using it for my beauty and skincare online store, and everything is easy and customizable, love it

Dogsnug

Nov 05, 2024  on Shopify

Powerful. It's a steeper learning curve, but has great tutorials and it's totally worth the effort :)

Country Life Natural Foods

Nov 05, 2024  on Shopify

Possibly the most integrated app with Shopify I've used. The company even sent some of our employees free merch. We highly suggest using Klaviyo to communicate with customers.

Maggie the Label

Nov 02, 2024  on Shopify

I had an issue with Meta Ads integration (not Klaviyo's fault!) and I reached out to their support team. My issue was resolved very promptly and I was able to speak with a technical support agent. From an email marketing platform perspctive Klaviyo has been very easy to work with and I highly recommend it!

TurboKlucze

Nov 02, 2024  on Shopify

Nice and simply, but couple settings can be more obvious and logic, also I would love to see preview of all campaigns/flows instead of single mail preview

The Wits End

Oct 31, 2024  on Shopify

This app has proven to be very helpful. It's easy to accomplish goals, even for someone with very little marketing experience.

Milkbar Breastpumps

Oct 30, 2024  on Shopify

Does not supress marketplace order information like other app at a top level such as Judge Me. Extremely poor customer service and was advised that shopify is responsible for this app. Shopify customer service has advised this is klaviyo's responsibility.

Carbone's Marketplace

Oct 29, 2024  on Shopify

Klaviyo Email Marketing is a great tool, it has been working beautifully for me getting people to come back and complete their purchases. Intergrated easily and has great automations.

RQ

Oct 28, 2024  on Shopify

The app is great! The Free already offers the basic for start ups. If my business grows larger to scale, I will definitely avail of the paid benefits!

FEMDAY

Oct 27, 2024  on Shopify

I am truly impressed with the service! From the very beginning, I was well taken care of, and all my questions were answered patiently and professionally. The advice was not only thorough but also very friendly. They took the time to address my individual needs, and I felt completely at ease. Everything went smoothly and without any hassle. I am absolutely satisfied and can highly recommend it to everyone!

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