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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,470)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Luko Luko

Jun 19, 2025  on Shopify

Support is terrible. 24/5 live chat is unmanned through out the week. Email support is extremely slow and keeps sending useless articles. The data is helpful. The only reason we stayed is because Omnisend doesn't have A/B test for emails

21gramos Tienda a Granel

Jun 03, 2025  on Shopify

Decepción total. Tiempo, dinero y energía perdidos. Instalar Klaviyo ha sido una de las peores decisiones para mi tienda online. Primero, la app importó automáticamente más de 3.700 contactos sin mi consentimiento, lo que superó el límite gratuito y me quieren cobrar más de 80 € al mes solo por esos contactos que yo ni siquiera pedí importar. Estuve 5 días configurando el flujo de carrito abandonado, y aun así nunca funcionó correctamente. La interfaz no es nada intuitiva, y aunque todo estaba en español, los correos se enviaban en inglés, confundiendo a mis clientes. Peor aún: envía recordatorios de carrito abandonado a clientes que YA compraron, lo cual genera confusión y quejas. Algunos clientes incluso me enviaron capturas preguntando por qué reciben esos correos después de haber pagado. Hice varias pruebas con correos personales y números reales, y nunca me llegaron ni los emails ni los SMS, lo que demuestra que el flujo no está funcionando. En resumen: una vergüenza de aplicación, un fraude. Solo me ha hecho perder tiempo, dinero y energía. Ahora tendré que desinstalarla y volver a empezar con otra herramienta. No la recomiendo en absoluto.

Awakened Heart and Mind

Sep 30, 2024  on Shopify

EOZ VR

Aug 29, 2024  on Shopify

it should be good but terrible, it is stuck at verifying my domain, and cannot contact the support

Nidhiratna

Aug 27, 2024  on Shopify

frockk

Aug 17, 2024  on Shopify

The platform is amazing -best out there .really happy with how it performs and ease of use . Love the courses . 5 stars BUT the support is lacking .very very slow, limited weekend response , no phone number. Urgent issues when you can’t get into your account -took days to get a response ...very stressful when your business is running through it to not be able to ring , or have any online chat . Fix this and you’ll get 5 stars ⭐️

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