<h3>What Merchants Think</h3> <p>The app "Klaviyo: Email Marketing &amp; SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.</p> <h3>Key Strengths</h3> <ul> <li>Intuitive user interface and ease of use</li> <li>Powerful automation and segmentation tools</li> <li>Comprehensive analytics and insights</li> <li>Rich integration with platforms like Shopify</li> <li>Responsive customer service and support</li> <li>Educational resources including tutorials and webinars</li> </ul> <h3>Common Concerns</h3> <ul> <li>Price increases and changes in pricing model</li> <li>Billing issues and perceived inflexibility</li> <li>Limited support for users on the free plan</li> <li>Complexity in feature setup for new users</li> <li>Problems with customer service response times</li> </ul> <h3>Final Thoughts</h3> <p>Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.</p>