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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,572)

Overall rating
4.6

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

loyolight

Feb 02, 2026  on Shopify

I was unable to receive verification codes when logging into my account. Kalviyo teams helped me figure it out.

Naturpräparate Dieterich

Jan 30, 2026  on Shopify

Super Support - sehr hilfreich und unterstützend

Dr. Clark Store

Jan 27, 2026  on Shopify

Found this to be far better than Mailchimp and they seem to be always improving the features and have so many options to customize your email design. I love how easy it is to set-up A/B tests, the integrations, the analytics, and the new AI tools as well, not to mention incredible customer service if you ever have an issue (or in my case, accidentally permanently delete something).

KTM Twins

Jan 22, 2026  on Shopify

We switched to Klaviyo in order to use Email Marketing & SMS within one app and it has been such a smooth transition. We love the ease of use that the app offers as well as the customer service. We frequently attend their seminars and find their articles and resources very helpful.

Brooklyn Wax

Jan 22, 2026  on Shopify

CutterPillar

Jan 22, 2026  on Shopify

anitaherbert.com

Jan 20, 2026  on Shopify

Klaviyo is hands-down one of the most powerful email and SMS platforms out there for ecommerce. The depth of their analytics is where they really shine. From revenue attribution to flow-level performance and segmentation insights, Klaviyo gives you the kind of data that actually helps you make smarter decisions and squeeze more sales out of every campaign. The segmentation and automation capabilities are excellent, and once you know your way around the platform, it becomes a serious growth engine. If you care about understanding customer behavior and optimizing lifecycle marketing, Klaviyo is hard to beat. That said, pricing is the biggest downside. Being charged for all profiles in your account—even ones you never email—can feel frustrating, especially for growing brands with large lists. It would be much more fair (and sustainable) if pricing were based only on the profiles you actively send emails to. Overall, Klaviyo is an elite tool with best-in-class data and performance. If they adjusted their pricing model to better reflect actual usage, it would be close to perfect.

Prospectors Dream

Jan 20, 2026  on Shopify

Great email tool! We have over 30,000 subscribers and the continued focus on customer experience from Klaviyo has helped me better serve my customers.

iShop Perú

Jan 19, 2026  on Shopify

Copper Compression

Jan 16, 2026  on Shopify

Amazing, detailed, precise solutions provided by customer service.

BAISAŌ

Jan 16, 2026  on Shopify

Solid across the board.

Robert Welch Designs Ltd

Jan 15, 2026  on Shopify

ALC LTD

Jan 14, 2026  on Shopify

Crochetree

Jan 14, 2026  on Shopify

Great app to work with, with endless possibilities for segmentation and flow development. Also customer service is amazing, they are fast and always there to help us out whenever we need. Highly recommend it.

ProHealth.com

Jan 14, 2026  on Shopify

Love using Klaviyo! The platform has provided the specific functionality we are looking for to achieve our email and sms goals.

Brazilian Blowout

Jan 14, 2026  on Shopify

We’ve had a great experience using Klaviyo to increase customer engagement and scale online sales across our brands. The platform is intuitive and user-friendly, giving our teams clear insights and tools that directly improve the customer experience. Its seamless integration with Shopify makes it easy to launch targeted, time-sensitive promotions with reliable performance metrics. Those insights allow us to stay agile, quickly optimizing campaigns, forecasts, and marketing goals.

Athreya Herbs

Jan 14, 2026  on Shopify

Soap & Paper Factory

Jan 14, 2026  on Shopify

I'm in love with Klayvio. As a small business, it has been so important for us to be able to target high performance customers and Klayvio makes it so easy to do so and track behaviors. I highly recommend to anyone who is trying to grow sales through email marketing strategies. I have learned so much from the videos re: BFCM, segmenting, etc., there are endless ways to grow sales if you are able to harness the tools Klayvio offers. We came from Mailchimp but find this platform is much more powerful and supportive.

Cedar Planters Canada

Jan 12, 2026  on Shopify

amazing and really helpful customer service!

Shift Robotics

Jan 12, 2026  on Shopify

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