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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,470)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Glen Lyon Coffee Roasters

Jul 10, 2025  on Shopify

Klaviyo is likely the best email-focused CRM available today. If you aren't tech-savvy then you will struggle to use it. It is a deeply complex, and deeply powerful, software. Your business will benefit massively, but only if you dedicate an employee time to understand and use it well. They do, sadly, use generative AI. If they committed to ditching generative AI, as all companies should, then they would get 5 stars.

Reliked

May 08, 2025  on Shopify

Klaviyo is great and easy to use. The only thing I will say is when they do updates, really helpful features tend to disappear, which is slightly annoying. Thats the only reason its not 5 star

Nurse Couture

Apr 02, 2025  on Shopify

User friendly, nice email designs, great integrations, fast customer service.

Scarves & Fedoras

Apr 01, 2025  on Shopify

MoonWeds

Mar 24, 2025  on Shopify

/

Weekender

Mar 04, 2025  on Shopify

Great

Wellsurance

Jan 07, 2025  on Shopify

PURE ACQUA® Wasserfilter

Nov 24, 2024  on Shopify

Birgt viel Potenzial und ist übersichtlich gestaltet

Cosmo Fit

Nov 14, 2024  on Shopify

useful tool

PUT ON LOVE + MARKET

Nov 13, 2024  on Shopify

I love that the app is easy to use for beginners and how it's versatile. However, it took me a long time for me to finally get help from the support for the error that kept happening on my free plan. I couldn't get through the sales (phone and email) and support service because my free 60-day support access had ended. Although I had installed it more than 60 days prior, I only started using the actual app from 2 weeks ago. Ended up speaking with Shopify support to have them contact me.

Healus Health

Nov 12, 2024  on Shopify

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe. PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming). Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful. There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great. On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!) CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate. Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps. There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed. FINAL WORDS / PSA: 1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol - 2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse. I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

Scared Money

Nov 10, 2024  on Shopify

Vanrycke

Oct 30, 2024  on Shopify

Ae Botanicals

Sep 30, 2024  on Shopify

Easy and simple to use

J Wilder Designs

Sep 14, 2024  on Shopify

effortless sales thx

fashion-debrra-.com

Jul 16, 2024  on Shopify

GBAStar

Jul 15, 2024  on Shopify

Yes, I recommend it to every business

findibike

Jul 15, 2024  on Shopify

Ótima opção pra quem quer fazer um e-mail marketing, já uso tem um tempo.

Wooden Table Baking Company

Jul 07, 2024  on Shopify

Locks of Liz Haircare

Jun 28, 2024  on Shopify

Love the ease and compatibility of Klayvio with my Shopify store. I've been able to run my email marketing as a solopreneur and understand the analytics. If I could change one thing it would be an easier way to sort through uploaded photos, and how do we delete old photos we no longer want in the library? Otherwise, loving what it's doing for my business.

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