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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,466)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Energy Intentions, LLC

Dec 06, 2024  on Shopify

Me encanta trabajar con Klaviyo. El email marketing simplifica mucho todo el proceso de ecommerce.

Known in Heaven Co.

Dec 05, 2024  on Shopify

Klaviyo has made business a breeze. Love how integrated it is with shopify and all of their features. Highly recommend!

SUKORO

Dec 03, 2024  on Shopify

使用起來真的很方便,是少數不會迷失方向的插件! 功能非常多且齊全,還能做AB testing,會願意一直使用下去。

Poofy Organics

Dec 03, 2024  on Shopify

I am loving the flexibility and ease of use of Klaviyo and all the new features to help improve KPI's.

Equalité

Dec 03, 2024  on Shopify

Klaviyo employees always help quickly if I have a question. This time, well helped by Mandy! Their chat is very useful.

EZ-Level

Dec 01, 2024  on Shopify

Klaviyo is MUCH better than the others! Klaviyo is VERY EASY to navigate, yet has every tool you need.

backwoodsgoat

Dec 01, 2024  on Shopify

I highly recommend this program for your business. it's easy, professional and defiantly provides results.

Salt Fly Pro

Nov 28, 2024  on Shopify

Pricing is really predatory, it increases waaay above what they initially show and they automatically charge you more. When installed, it created a bunch of fake accounts which were just Google Bot "subscribers" with fake emails and now charges me at a much higher price tier just because it considers those somehow to be real people and counts them toward my total. Pretty ridiculous. They don't prorate nor will they allow any free trial or test of their email system. Templates for emails weren't very good and were difficult to use.

The Lomas Brand

Nov 28, 2024  on Shopify

I would give a 0 if possible. DO NOT SWITCH to klaviyo. We have been in business for 9 years and when we switched to K, our 60% open rate dropped to 20% and all of our emails land in SPAM. All they could say was it was losing consumer confidence and we have to do their "reputation repair" Klaviyo totally screwed us on all big sales. Any one have any idea who else would be a better alternative? Need to get out of klaviyo ASAP

Lunaroma Aromatic Apothecary

Nov 27, 2024  on Shopify

Klaviyo has made sending promotional emails a breeze. Love how easy it is to add new emails through Shopify POS and through our website. Copying campaigns and blocks super easy too, saving time and optimizing our reach. Highly recommend!

YVY.CH

Nov 27, 2024  on Shopify

Peter was incredible helpful today with my questions. He has been the most informed and easy going Klaviyo support communication thus far. Thanks, Pete!

Battle Your Body

Nov 26, 2024  on Shopify

Klaviyo makes it super easy to send emails to your target audience and it has definitely increased my sales with each email I send!

Vajracrafts

Nov 26, 2024  on Shopify

I used Klaviyo which is very simple and easy to setup. Creating email is very simple to compare than other email marketing platforms.

BACKTURE ORGANICS

Nov 25, 2024  on Shopify

Sin duda la mejor app y plataforma de Email Marketing para todo ecommerce. Sus posibilidades son casi infinitas, muy fácil de utilizar e intuitiva. Su atención al cliente es excelente, rápida y eficiente. Permite automatizar todo lo que te imagines y más, ahorrando tiempo y generando € en piloto automático. ¡La recomiendo al 100%!

FORM

Nov 24, 2024  on Shopify

The platform is versatile, the support is excellent and ultimately everything does what it says in the tin.

Trendsplant

Nov 23, 2024  on Shopify

Klaviyo dispone de una gran cantidad de recursos para tener la cuenta optimizada, desde las integraciones hasta el equipo de Klaviyo Support.

Cocodrip - Tårta & Baktillbehör

Nov 21, 2024  on Shopify

Sämta appen jag har varit med om, har gett dom två chanser för jag ville verkligen få detta att fungera men det går bara inte. ingen support, ingen live chat, inget telefonnummer. Du vet inte hur mycket du ska betala tills du får en faktura på tusentals kronor. Hela systemet är gammalt och svårt och avancerat att använda. Jag recommender inte denna överdrivet dyra app med ingen support bakom tyvärr.

STARDUST GOODIES

Nov 20, 2024  on Shopify

Genial! app súper útil y el servicio tec me ayudaró por mail a configurarla justo como yo necesitaba

HSCPH

Nov 20, 2024  on Shopify

I’m new to Klaviyo, so I can’t say much about the system yet. What I can say is that I just had a 10/10 experience with their live chat support, thanks to Monika J. I had issues with our Shopify sync and email list, and Monika was incredibly patient and thorough. She not only resolved my issues but also provided additional recommendations, articles, and links to help me improve the integration between Shopify and Klaviyo. This level of customer service makes me confident in staying as a Klaviyo customer. Thank you, Monika J.—she deserves a pay rise, Klaviyo!

Become ™

Nov 19, 2024  on Shopify

We don't use SMS so based on my experience with Klaviyo as an EMS it is the best one out there in terms of functionality and accessibility. If you can't do what you want with Klaviyo then you can always use Integrations to add to the functionality. And if you need more functionality than that then you need to write custom software for your bespoke needs.

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