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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,466)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

swimseymx

Feb 07, 2025  on Shopify

I have recently introduced email mkt to my ecommerce and Klaviyo is making the whole process really easy. It's platform is really easy to use and they have resources and tips to answer every question while keeping it really human and personal.

Aurea

Feb 06, 2025  on Shopify

Highly recomended, ultra intuitive. If you are a person who likes to build systems, you will spent a lot of time here, because you will love it

Hereu Studio

Feb 06, 2025  on Shopify

muy bien, el asistente me ha ayudado a entender mejor lo que queria hacer con mis perfiles activos y me ha creado un segmneto para confirmar mi decision

Retro Game Intensity

Feb 05, 2025  on Shopify

They got greedy! I've been their customer since 2017, and I only send emails every now and then. My only use for Klaviyo is their flows and email forms to automate my business for $25 per month, which includes a 5,000-email allocation. I have 17,000 email subscribers, but I'm not a heavy sender—I only send emails during holidays and sales. Now, their recent change is forcing me to pay $400 per month—a massive jump from $25—just because of active email profiles. What a shame. They got greedy. I'm now in the process of switching to a new email provider, and I'm sure there are better options out there. Goodbye, Klaviyo. Hopefully, you rethink this long-term decision because you're losing loyal customers like me.

MAUVAIS

Feb 04, 2025  on Shopify

Great platform and support is top notch. I've worked in a number of CRMs and Klaviyo is by far the best.

Vagitaminz

Feb 01, 2025  on Shopify

If you're looking for a powerful marketing platform that helps you maximize sales, build customer relationships, and create a thriving community around your brand, Klaviyo is the way to go! It’s more than just an email and SMS marketing tool—it’s a growth engine designed for e-commerce brands that want to deliver personalized, data-driven campaigns with ease. If you're serious about scaling your business and want a marketing tool that does more than just send emails, Klaviyo is a game-changer. Its smart automation, customer insights, and seamless integrations make it the ultimate platform for e-commerce brands looking to drive revenue and foster long-term relationships. 10/10 – Highly Recommended for E-Commerce Marketing!

Stilreich-Wohnen

Feb 01, 2025  on Shopify

Leider können wir die App absolut nicht empfehlen. Egal für wlechen Shop ich Klaviyo verwenden. Jedes, jedes, jedes, jedes mal suche ich nach dem Link um die Subscription Seite direkt aufzurufen. Unglaub das dieser so schlecht zu erreichen und versteckt ist!!!!!

T-French

Jan 30, 2025  on Shopify

Parfait pour mettre en place des flux marketing. Malgré mes compétences très peu étendues sur le marketing pour le e-commerce, avec Klaviyo j'ai pu apprendre rapidement grâce à leur flux déjà pré établi. Je recommande vraiment cette application pour tous ceux qu'ils veulent agrandir leur flux clients et leur chiffre d'affaires.

Department of Butterflies

Jan 29, 2025  on Shopify

Easy integration with shopify, great customer service, and once you get the hang of designing emails its really easy to use.

La Halle des Gourmets

Jan 29, 2025  on Shopify

Pour avoir testé d'autres alternatives, Klavyio est vraiment l'option d'emailing que nous avons trouvé la plus aboutie. les possibilités de segmentations reliées à l'activité de nos clients sont shopify sont multiples et les flow d'automation sont une réelle source de croissance de chiffre d'affaires.

Shark Leathers

Jan 29, 2025  on Shopify

We migrated from another ecommerce platform to Shopify and the Klaviyo integration allows us to do 10x more than before. The customer service team is amazing. And by far the best email platform on the market. I had Ellie N just help me with our account since our migration and it saved me hours on hours trying to sort out some issues

Valentines Clay

Jan 29, 2025  on Shopify

Klaviyo has transformed our Email Marketing! From how easy and intuitive it is to use, to the quality of the template and build options to the segregation of data. Highly recommend!

unmatchedbyu

Jan 28, 2025  on Shopify

Terrible changes to pricing!!! RUN AWAY and save your money! We have been a Klaviyo user for around 3 years now. We have around 13,000 active profiles in our list but we generally never send emails to all active profiles. We are on a 1000 active profile plan which allows us to send 10,000 emails (plan price $30/Month) and we are ok with these numbers. Now Klaviyo decides they want to make more money so on February 18, 2025 they are going to force us to move to a higher plan with 13,000 active profiles with 130,000 email sends automatically (plan set at $300/Month), that's a huge and unjustified jump especially given that we are not utilizing our current monthly email sends limit anyways. Honestly, these pricing changes do not make any sense given that the number of active profiles are simply data points in a database that costs Klaviyo nothing to keep. You should be charged for the number of email sends and not for the number of active profiles in a database. Totally non-sensical and greedy move! Save your money and move to another service at this point honestly.

MyReference

Jan 28, 2025  on Shopify

Déçu par cette application Qui Surfacture et Harcèle Après Avoir Rompue L'abonnement Vraiment Dommage

realskincare.com

Jan 28, 2025  on Shopify

Klaviyo is super easy to use and very intuitive. I have tried other apps and have come back to stay.

Buddies Pet Shop

Jan 28, 2025  on Shopify

disappointed that they have changed their pricing model so that I am locked into paying for my entire subscriber list even if I am not utilizing the entire list. The price split between paying for active profiles and amount of emails means you will always overpay. I would suggest seeking a cheaper alternative which I am now forced to do in order to save money. a shame as I have been using klaviyo for close to 4 years. but there are much much cheaper options

Johnnys Headshop

Jan 27, 2025  on Shopify

I have installed this app after many months of research and had finally the time to set it up after Q4. And then I was in complete disbelief after they have updated the prices on 21.1.25. I should pay more than 600$ for over 35k "active" users. Why should I pay for users, that are don't even subscribed to our newsletter? I dont need to send out 350k emails a month?? The monthly fee should be calculated for the actual subscriber list/sent out emails per month. I got only 2000 active subscribers. You can't even talk to a real human beeing, unless you pay. I wanted a subscripton, but not with this incredible price politics. The chat bot told me to surppress all other accounts, that are not subscribed to the newsletter. Ok fine, but then I can't reach any customers that abandoned a cart, when they did not accepted newsletter marketing? This is not worth the money. Who did this price change and thought this was a good idea? Watching the reviews, I'm not the only one.. So I'm sticking to the free Email Program from shopify. You can setup flows aswell

Blue Ridge Overland Gear

Jan 26, 2025  on Shopify

Brilliant app. Integrates well with Shopify. We've been using them for several years now. Klaviyo is one of the best email and SMS marketing platforms that we've experienced. Highly recommend.

My Store

Jan 24, 2025  on Shopify

The templates are easy to use and create a dynamic and engaging email. I’m finally getting a decent conversion rate on email marketing since joining Klaviyo,

Posher

Jan 23, 2025  on Shopify

Glad that i was able to make my inital sales with klaviyo thank you so much nothing more than the excitement of first order

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