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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,568)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Ranok Inc

Apr 29, 2025  on Shopify

The app imports all users indiscriminately, including those from imported Amazon and eBay orders, and so on. As a result, the number of profiles increases several times over, and the cost of using the app rises accordingly. These profiles are useless because they do not even have real contact information. It turns out to be a waste of money. Support is useless, and the online chat is unavailable unless you pay. The average response time by email feels like a year and a half. I used another app that costs twice as little, and there was no such problem — everything worked out of the box.

Tasty Tin

Apr 29, 2025  on Shopify

if you do the work the sales will come. And I finally decided to do the work. Klaviyo really is the best email option for me right now. I haven't even dabbled in the SMS text messaging but I will.

WindCircus | Kitesurf Shop, School and Rentals

Apr 26, 2025  on Shopify

Love the software so far. The automation is very powerful and even as a beginner in email marketing I am able to start my own flows and forms. Support from Klaviyo has been excellent so far.

Saltworks

Apr 21, 2025  on Shopify

It's simply the best for shopify. there is a reason why people are paying 1000s a month for klaviyo without looking back.

BIO VIVO

Apr 18, 2025  on Shopify

Das Tool ermöglicht sehr viele Erkenntnisse. Es braucht allerdings ein etwas vertieftes Wissen, um es erfolgsversprechend zu bedienen.

Good For Dogs

Apr 17, 2025  on Shopify

What an amazing program for my company to stay in the loop with my customers and the entire industry I work in. its been a very seamless process using the app as well

HB21

Apr 16, 2025  on Shopify

By far the worst app I have used so far. I am not sure how anyone can give this more than one star. Too expensive for what you get. Horrible menue/navigation. The setup is overcomplicated for no reason. Even after 2 Klavio experts looked into it, several things are causing problems and are not working properly. Can't just pause my plan to fix the issues. The platform is loading very slowly and getting stuck regularly. It cost us lots of money and we had lots of upset customers. I had this professionally set up for our business. We had several issues with the system not doing what it was supposed to do. The first company looked into it and was able to fix some of the issues. We hired a second Klavio expert who was able to fix a few more, but we were still finding issues where customers get discount emails, follow-up emails, even though they had already completed their purchase. We tried to pause the plan to fix this - not possible. We had to delete most of our accounts, which was a nightmare to do with their inefficient system. That should have put us on a free plan until we would have been able to fix the problems, but no, you have to cancel your plan first. While choosing to cancel our plan only not our account, going through the steps, it deleted our whole account. $6000 in expert costs of setting up this useless platform - gone! We used this nightmare for 2 years.

Desert Does It

Apr 14, 2025  on Shopify

We've had great success with Klaviyo - integration with our shops are seamless and the full funnel marketing really amplifies our sales.

Spartans Sportswear

Apr 12, 2025  on Shopify

the absolute WORST app I have EVER used for ANYTHING. One problem after another, you "fix" something and another issue comes up. Customer service does everything but provide the way to fix it. They all genuinely have no idea what they're doing. Do yourself a favor and look for a different app like Mailchimp or something cause this is the biggest piece of shit app I have ever used.

Lavender Living

Apr 12, 2025  on Shopify

We initially used the app but removed it after it started sending review emails for past orders without our consent. This time, the reviews widget was unreliable; it would randomly appear or disappear. In fact, nine out of ten times, it was completely missing, even though it was properly installed and customized. When I reached out to support, they asked for a screenshot or video of the problem. How can I take a screenshot of something that isn’t visible? I ended up providing them with a link to our website, which I found surprising they couldn't locate on their own. Ultimately, we chose to go with a different app that better meets our needs.

FinePhoto.Art

Apr 12, 2025  on Shopify

This is the worst app I have ever seen. It is horrible. Nothing works like it's supposed to. Why would anyone ever want to use this app? No native integration at all. This is stupid.

Salserellas

Apr 10, 2025  on Shopify

Muy intuitiva y facil de usar. El precio va en función de los suscriptores de correos que tengas, por lo que hasta las 200 es gratis. Es una gran oportunidad para pequeñas marcas.

REAL - Power of One

Apr 10, 2025  on Shopify

Luan from Customer Service answered my query and then took total accountability for seeing it through to completion, which included talking to other departments and searching for information that other people in his organisation had... he took complete ownership of my issue. Fantastic customer service and very reassuring in a digital age when we have next to no idea who we're dealing with and find it impossible to connect with someone who can aeffectively pick up on where their colleague left off. Bravo

Lambertones Pickups

Apr 09, 2025  on Shopify

Best email campaign and deep integration e-commerce marketing platform for Shopify, hands down. You pay for it, but it pays you back in spades. Thanks Klaviyo!

LifeStraw Water Filters & Purifiers

Apr 09, 2025  on Shopify

100% worth every cent. Best Marketing platform we have in our stack. Solid tech, solid UX and great products.

Silene.cl

Apr 07, 2025  on Shopify

Se quedaron con 10 días, porque facturaron antes y no me dejaron completar el mes. Me robaron aprox 100 usd o mas... Una lastima porque la app es buena.

Kydiswim

Apr 07, 2025  on Shopify

Klaviyo fully met my expectations. The app is extremely easy to navigate, and the user interface is clean and intuitive. I was able to set things up quickly and start working with no issues. The only minor hiccup was related to MFA - I had to log in again from a non-primary device, which was a bit unexpected. Other than that, everything works smoothly. Highly recommend!

Mistakes Made

Apr 06, 2025  on Shopify

I actually find it absurd that in order to get email or chat support I have to upgrade my plan?? "Your access to email support and live chat has expired. Check out plans for pricing and upgrade options."

Flora Distro

Apr 04, 2025  on Shopify

Hello Everyone. I am Roman I've worked with Klaviyo to build targeted email and SMS campaigns that drive engagement and boost sales. I’ve set up automation flows like abandoned cart reminders, welcome sequences, and post-purchase follow-ups. I’m comfortable segmenting audiences based on behavior and integrating Klaviyo with Shopify and WooCommerce. Overall, I’ve found it to be a powerful tool for growing customer relationships.

Rebellion Bags

Apr 03, 2025  on Shopify

I switched to Klaviyo and love it so far! Automated flows are the best. I used Grid and Pixel to set up the automation and it's increased our revenue a lot!

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