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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,466)

Overall rating
4.7

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

arnhildskatvedt.com

Mar 13, 2025  on Shopify

KLAVIYO fungerer meget bra for kundene i nettbutikken min. Foreløpig bruker jeg nyhetsbrev, men tenker også å prøve SMS etterhvert. Det blir til de norske kundene. Jeg har kunder fra hele verden, og det er enkelt å lage segmenter og lister til de ulike kundene. Nå har nyhetsbrev blitt kjekt å lage, og flows fungerer også fint.

Caddis

Mar 12, 2025  on Shopify

I have been using Klaviyo for over 8 years at this point and am a massive fan. Why? Easy to use, great value for the money, integrates with everything and a stellar support and customer success teams. Look no further!

Barneys Salon Supplies

Mar 12, 2025  on Shopify

Klaviyo is hands down the best for email marketing and reporting! With 15+ years in the game and experience with five other platforms, I can say Klaviyo is the simplest, most efficient, and a total time-saver. Plus, it seamlessly integrates with Shopify—a must-have!

Huron

Mar 10, 2025  on Shopify

Support team was extremely helpful and thorough in their assessment of the issue my team was facing. Platform is super easy to use and CX is great. Highly recommend!

WallArk

Mar 10, 2025  on Shopify

They have become greedy! I don't post to nearly all active profiles, which is how pricing works these days. Pricing would be fairer according to the number of emails sent. In addition, the branded custom fonts added have disappeared. With Shopify, you can send emails with generic fonts for much cheaper and even free. Klaviyo's customer service is really bad "we are happy to help" but no help actually comes. I've been a customer since 2018, but now I think I'll switch apps!

CustomJerseysPro

Mar 07, 2025  on Shopify

Their new charging rules are very user-unfriendly, and their customer support is very poor, and the response efficiency is very low. Friends who want to use it, please consider carefully!

Mama Nova

Mar 07, 2025  on Shopify

I have been using this app for some time now for multiple webshops. We do not focus so much on sending email campagnes so using a lower tier plan always was fine for us. Just before they announched upgraded their plan systems (ofc in a way they would end up making much more), we decided to up our plan ourselves for one store to start creating more campagnes and see if that would stick. So we got an email saying: our plan is 100 going to 150 with discount 25 = 125. Which is doable. Now just a few days after all the changes, it appeared that we grow just enough to go up in plan again. which means we are now paying 200 (-25) = 175. After deleting some sleeping customers it is not able to go back to the plan they told us we would be in. Basically we went from paying 30 a month to 175 a month in less then half a year. I guess having tons of customers and earning millions is not enough. Getting it from the small webshops you try to help is the way to go. I am definitely going to explore sending mails with shopify itself. Great service and very excited about the big guys trying their best to keep it real.

Makera

Mar 07, 2025  on Shopify

I've used Privy, Omnisend in the past and finally migrated to Klaviyo. It's the ultimate Email Solution. Every function you can think out, Klaviyo had make it happen. And the service people are helpful and friendly. 5 Stars! Recommend!

BELLAMARQUE

Mar 05, 2025  on Shopify

Very dishonest company, emails are sent out claiming you can adjust your plan (because they auto upgrade you) I was told I can surpress my lists only to be told later you are no longer able to surpress lists. They refused to give me a refund so I am taking up with the bank!! Do not use them for emails! They make it very complicated to take your money.

Subtly Anxious

Mar 02, 2025  on Shopify

Really easy to use program and has useful reports on conversions and how to grow using the growth tools

Buy Natural Skin Care

Feb 27, 2025  on Shopify

I can't believe they are starting to bill based on "active profiles" instead of emails / sms sent. What an absolute money grab that doesn't help businesses grow! Limit Customer / Merchant Growth = Limit Klaviyo's Growth. Not sure why that isn't straight forward. Going public for them was a mistake if this is the direction they chose! Come on Klaviyo! Get it together or lose a lot to your competitors.

Reina Rebelde

Feb 26, 2025  on Shopify

Been using them for over 3 years. Between the price changes and the declining customer support, not to mention the LOW deliverability that they have, it is not worth it -- save your money and go elsewhere.

Pfoten Designs

Feb 26, 2025  on Shopify

The worst experience as a business owner who is new to email marketing. Everybody was saying how great this company is so I didn't hesitate to give it a try. I wasn't able to figure out how to create my signup flow. I must comply with GDPR so I wanted to ask support. Well, you have no live chat support on the free plan (we are living in 2025), so I paid for the basic email plan. I contacted their support team on several occasions and I can confidentally say that their support team is the worst I've ever seen. They did not even understand my questions (or didn't even try and just gave me an unrelevant answer). After 3 days of trying and getting nowhere with their "support", I asked for a refund. They told me that a refund is not possible as Klavyo is already processing my data and it costs them money as well (1 signup sequence in draft mode). "Per our Terms of Service, we cannot process a refund for subscriptions that were not canceled or downgraded prior to their proceeding billing cycle nor for non-usage - as it still costs Klaviyo to host your data." So basically, they take our money but don't bother to hire a support team that is actually decent. Well done! People talk about how intuitive it is... Well, not if you are a beginner. I switched to their biggest competitor (who has live chat support on a free plan and is actually very good) and their app is way more intuitive and user friendly. Maybe Klavyo is good for you if you already know what are you doing but if you are a beginner and rely on support, don't even bother.

Rapid Flow

Feb 25, 2025  on Shopify

Should have setup on Klaviyo from day one. Moved away from Omnisend due to missing features and email chains not dynamically updating prices when products were updated... criminal. Klaviyo jus feels more well thought our and works better all round, very happy with the change and absolutely worth the extra cost. Our statistics are all up!

Épopées

Feb 25, 2025  on Shopify

Très bonne intégration entre shopify et klaviyo, un très bon support client, bref un superbe outil.

I Love a Hangar

Feb 24, 2025  on Shopify

Is it usual for the customer (me) to raise a support request and for that request to be closed within 24 hours without any response? Not the serivce I am hoping for looks to be $400USD per month.... update: Opened a second support request and again closed without being contacted....wow...smh.

Eberjey

Feb 20, 2025  on Shopify

Adam did an amazing job with providing a quick solution to my problem. His notes were clear and actionable, I am very appreciative!

Clothes Doctor

Feb 20, 2025  on Shopify

I had a query about segments and was online with Pete GA, he was so helpful and really guided me through what to do!

Kidz & Bellz

Feb 19, 2025  on Shopify

Instant results, we have not even utilised 50% of Klaviyos functions and the results are mind blowing, if you have a business you need Klaviyo. great app ⭐️⭐️⭐️⭐️⭐️

Well Versed Homes

Feb 19, 2025  on Shopify

I could not be more happy with the integration between Shopify and Klaviyo. It is literally life changing for our gorgeous 'little corner store' in Normanhurst, Sydney. Thank you!

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