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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo
<h3>What Merchants Think</h3> <p>The app "Klaviyo: Email Marketing &amp; SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.</p> <h3>Key Strengths</h3> <ul> <li>Intuitive user interface and ease of use</li> <li>Powerful automation and segmentation tools</li> <li>Comprehensive analytics and insights</li> <li>Rich integration with platforms like Shopify</li> <li>Responsive customer service and support</li> <li>Educational resources including tutorials and webinars</li> </ul> <h3>Common Concerns</h3> <ul> <li>Price increases and changes in pricing model</li> <li>Billing issues and perceived inflexibility</li> <li>Limited support for users on the free plan</li> <li>Complexity in feature setup for new users</li> <li>Problems with customer service response times</li> </ul> <h3>Final Thoughts</h3> <p>Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.</p>

Reviews (3,355)

Overall rating
4.6

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

unmatchedbyu

Jan 28, 2025  on Shopify

Terrible changes to pricing!!! RUN AWAY and save your money! We have been a Klaviyo user for around 3 years now. We have around 13,000 active profiles in our list but we generally never send emails to all active profiles. We are on a 1000 active profile plan which allows us to send 10,000 emails (plan price $30/Month) and we are ok with these numbers. Now Klaviyo decides they want to make more money so on February 18, 2025 they are going to force us to move to a higher plan with 13,000 active profiles with 130,000 email sends automatically (plan set at $300/Month), that's a huge and unjustified jump especially given that we are not utilizing our current monthly email sends limit anyways. Honestly, these pricing changes do not make any sense given that the number of active profiles are simply data points in a database that costs Klaviyo nothing to keep. You should be charged for the number of email sends and not for the number of active profiles in a database. Totally non-sensical and greedy move! Save your money and move to another service at this point honestly.

MyReference

Jan 28, 2025  on Shopify

Déçu par cette application Qui Surfacture et Harcèle Après Avoir Rompue L'abonnement Vraiment Dommage

realskincare.com

Jan 28, 2025  on Shopify

Klaviyo is super easy to use and very intuitive. I have tried other apps and have come back to stay.

Buddies Pet Shop

Jan 28, 2025  on Shopify

disappointed that they have changed their pricing model so that I am locked into paying for my entire subscriber list even if I am not utilizing the entire list. The price split between paying for active profiles and amount of emails means you will always overpay. I would suggest seeking a cheaper alternative which I am now forced to do in order to save money. a shame as I have been using klaviyo for close to 4 years. but there are much much cheaper options

Johnnys Headshop

Jan 27, 2025  on Shopify

I have installed this app after many months of research and had finally the time to set it up after Q4. And then I was in complete disbelief after they have updated the prices on 21.1.25. I should pay more than 600$ for over 35k "active" users. Why should I pay for users, that are don't even subscribed to our newsletter? I dont need to send out 350k emails a month?? The monthly fee should be calculated for the actual subscriber list/sent out emails per month. I got only 2000 active subscribers. You can't even talk to a real human beeing, unless you pay. I wanted a subscripton, but not with this incredible price politics. The chat bot told me to surppress all other accounts, that are not subscribed to the newsletter. Ok fine, but then I can't reach any customers that abandoned a cart, when they did not accepted newsletter marketing? This is not worth the money. Who did this price change and thought this was a good idea? Watching the reviews, I'm not the only one.. So I'm sticking to the free Email Program from shopify. You can setup flows aswell

Blue Ridge Overland Gear

Jan 26, 2025  on Shopify

Brilliant app. Integrates well with Shopify. We've been using them for several years now. Klaviyo is one of the best email and SMS marketing platforms that we've experienced. Highly recommend.

My Store

Jan 24, 2025  on Shopify

The templates are easy to use and create a dynamic and engaging email. I’m finally getting a decent conversion rate on email marketing since joining Klaviyo,

Posher

Jan 23, 2025  on Shopify

Glad that i was able to make my inital sales with klaviyo thank you so much nothing more than the excitement of first order

Custom Amp Covers

Jan 23, 2025  on Shopify

Pretty useless customer service. Probably one of the worst I've ever encountered. I've spent weeks being bounced between different operators, going back and forth talking about the same thing and it just simply seemed like nobody knew what were they actually doing there. I was getting the same canned messages over and over again. The issue I had was so simple that should have literally been resolved in seconds, but here we are...second week now, and we are right where we started! Meanwhile I noticed they closed my case and marked it as "resolved" ha-ha.

Bec Hardy Wines

Jan 22, 2025  on Shopify

Really good customer services. Their rep Pete is super kind and help me out solving the issue in a short turnaround time.

The World's Greatest Rejuvenation

Jan 21, 2025  on Shopify

Klaviyo has been exceptionally good for our company. We have increased sales exponentially while connecting with our customers on a personal level while expanding our customer base. The exponential growth adn future potential is unlimited. We are very happy.

Halo Beauty

Jan 20, 2025  on Shopify

I've been in email marketing for 18 years, and Klaviyo is BY FAR the best platform. In fact, I now only work with clients who use Klaviyo. And it pairs incredibly well with Shopify. I have a dozen clients and spend 10 hours a day in Klaviyo. Trust me, I know it well ; ) I'll be direct here: if you sell products or services online, Shopify and Klaviyo are the ONLY way to go.

roomtery

Jan 20, 2025  on Shopify

Been using Klaviyo since the very start of the business in 2021. Now, with a change of pricing policy will be forced to move to another service. Absolute scam of charging $1k+ for "active" profiles that I'm not even sending emails to.

Pandere Shoes

Jan 20, 2025  on Shopify

A Cataclysmic Change That Puts Long-Time Customers at Risk I have been a loyal Klaviyo customer for the past 6 years, sending around 2 emails a week to less than 5000 contacts. I recently learned about their new policy that will charge me for every active profile—a massive price hike from $100 per month to $860 per month for hosting all my profiles. This change came with almost no notice and I now have less than 3 weeks to suppress over 75% of my hard-earned, paid-for email profiles. Why would Klaviyo risk losing customers like me, especially after 6 years of loyalty? I barely use the service to its full potential—why should I pay for profiles I don’t actively use? This is an incredibly disruptive change, and frankly, it feels like Klaviyo has given no thought to how it will affect smaller, long-time customers. I hoped Klaviyo would rethink this price change or, at the very least, give us more time to determine which profiles to keep active. But instead, I feel forced to look for a more affordable platform that can offer better value. For me, Klaviyo is simply not worth more than $100/month anymore, and I’m deeply disappointed in how they’ve handled this change. Adding: Klaviyo response doesn't address my issues at all. More time to reduce emails would be much more appreciated than 25% off... Seriously? 25% off of $860/month? Are you thinking I'll just make the jump from $100/month to $645 per month?

Pandere Shoes

Jan 16, 2025  on Shopify

A Cataclysmic Change That Puts Long-Time Customers at Risk I have been a loyal Klaviyo customer for the past 6 years, sending around 2 emails a week to less than 5000 contacts. I recently learned about their new policy that will charge me for every active profile—a massive price hike from $100 per month to $860 per month for hosting all my profiles. This change came with almost no notice and I now have less than 3 weeks to suppress over 75% of my hard-earned, paid-for email profiles. Why would Klaviyo risk losing customers like me, especially after 6 years of loyalty? I barely use the service to its full potential—why should I pay for profiles I don’t actively use? This is an incredibly disruptive change, and frankly, it feels like Klaviyo has given no thought to how it will affect smaller, long-time customers. I hoped Klaviyo would rethink this price change or, at the very least, give us more time to determine which profiles to keep active. But instead, I feel forced to look for a more affordable platform that can offer better value. For me, Klaviyo is simply not worth more than $100/month anymore, and I’m deeply disappointed in how they’ve handled this change.

Bask and Lather Co

Jan 16, 2025  on Shopify

Klaviyo Inc. regarding unfair and unethical billing practices. For the billing period of December 28, 2024, to January 27, 2025, I was charged $8,180.87, despite being enrolled in a plan clearly outlined at $4,088.50. I have provided Klaviyo with documentation confirming the agreed-upon amount for my plan. Despite this, the company has refused to issue a refund or offer any resolution. Their refusal to rectify this issue is not only disappointing but raises serious concerns about their billing practices and customer support. Additionally, upon further investigation, I have discovered numerous similar complaints from other businesses regarding Klaviyo's unfair and unethical billing. This pattern of behavior suggests systemic issues that need to be addressed to prevent further harm to consumers. I respectfully request that Klaviyo: Issue a full refund of the overcharged amount ($8,180.87 - $4,088.50 = $4,092.37). Conduct a review of their billing processes to ensure transparency and accuracy moving forward.

Nice Lasers

Jan 14, 2025  on Shopify

Incredible campaign building and management: I feel in control of the data and presentation of my brand while also getting great feedback and insights towards how to improve my marketing. Great value

GATORSTRIKE

Jan 13, 2025  on Shopify

We’ve been using Klaviyo for our business, GatorStrike Pickleball, and it has been an absolute game-changer! As the creators of premium pickleball paddles, we needed a platform that could help us connect with our growing community and showcase our products effectively. Klaviyo’s robust email marketing and automation tools have exceeded all expectations. From seamless email campaigns to personalized customer journeys, Klaviyo has made it incredibly easy to engage our customers and drive traffic to our website, https://www.GatorStrike.com The analytics and segmentation features allow us to tailor our messages, ensuring we reach the right audience every time. We’ve seen a significant boost in customer engagement and sales since integrating Klaviyo into our marketing strategy. If you’re looking for a reliable, data-driven marketing platform to grow your brand, Klaviyo is the way to go! Thank you, Klaviyo, for helping GatorStrike Pickleball stay ahead in the game!

lavore

Jan 11, 2025  on Shopify

Crazy how you have to pay to get in touch with the support. For some reasons my flows dont work and there's no way to get in touch with the support. Really bad, would not recommend

EFFYDESK

Jan 08, 2025  on Shopify

The platform’s analytics helps me make actionable insights, while its pre-built templates and flows save time without compromising on quality. With the right setup, Klaviyo can significantly boost your email marketing performance and drive revenue. Having worked with Klaviyo extensively, I’ve seen firsthand how effective it can be when used strategically. It’s an essential platform for anyone serious about growing their e-commerce business.

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