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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Klaviyo
<h3>What Merchants Think</h3> <p>The app "Klaviyo: Email Marketing &amp; SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.</p> <h3>Key Strengths</h3> <ul> <li>Intuitive user interface and ease of use</li> <li>Powerful automation and segmentation tools</li> <li>Comprehensive analytics and insights</li> <li>Rich integration with platforms like Shopify</li> <li>Responsive customer service and support</li> <li>Educational resources including tutorials and webinars</li> </ul> <h3>Common Concerns</h3> <ul> <li>Price increases and changes in pricing model</li> <li>Billing issues and perceived inflexibility</li> <li>Limited support for users on the free plan</li> <li>Complexity in feature setup for new users</li> <li>Problems with customer service response times</li> </ul> <h3>Final Thoughts</h3> <p>Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.</p>

Reviews (3,355)

Overall rating
4.6

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Fatskn

Feb 12, 2025  on Shopify

Top-notch customer service. I just spent almost an hour speaking with Julia F. in the help center chat, and she was AMAZING. She was so helpful and thorough with her answers. She helped me solve all the issues that were causing our low deliverability rate, and she even sent me a loom video to help me understand. I now feel so much more confident about sending emails! Thank you, Klaviyo!

Restaurant Equipment Online

Feb 12, 2025  on Shopify

Email marketing has been the single best investment I have made in over 12 years of running my ecommerce business. Klaviyo facilitated this and today is consistently responsible for over 35% of total business revenue. That makes a big difference when your business turns over millions!

Teach Trendz

Feb 12, 2025  on Shopify

Klaviyo is really easy to use, has a ton of templates, and a load of free training that is offered. I am very happy to use it.

The Wrinkly Elephant Company

Feb 12, 2025  on Shopify

Signed up to this last year and although for a small business it seems expensive you do get a lot for your money. It does so much more than what my Shopify emails could in terms of segmenting and reaching different customers. There's also lots of benchmarks, metrics and reports to help you analyse what's working and what's not, although I do need to get my head around them. Plenty of tutorials to help you and also educational webinars. The support team are also on hand and reply very quickly.

Flaviar

Feb 12, 2025  on Shopify

I've been using Klaviyo for a while now, and it's been a game-changer for email marketing. The automation features are super intuitive, and I love how easy it is to segment audiences for more targeted campaigns. The analytics are also really detailed, making it easy to track performance and adjust strategies. It does take some time to fully explore all the features, but once you get the hang of it, it's a powerful tool. Definitely worth it if you're serious about email marketing!

Spoiled Rotten

Feb 12, 2025  on Shopify

We made the switch to Klaviyo in 2021 and we've been extremely pleased with the results — our open rates for our highly segmented emails average between 70% and 80% and our click rate is well above the industry average for our vertical. Support is fast and responsive, and there are so many live trainings and other resources to help you understand your marketing. Would happily recommend Klaviyo.

Les Tissées

Feb 10, 2025  on Shopify

Klaviyo recently sent an email to say that starting February 18, they will change their pricing policy from emails you sent to ACTIVE profiles that you have. Making my current plan 8 times more expensive than what it was before. I was sending emails to 5000 people only but have 30,000 active profiles. I contacted support about 3 tims to try to understand who those 30,000 people were exactly. One staff from the support tells me in order so know if they are good emails, you should make a test and send an email to everyone and than create a segment to be able to find the inactive profiles that I should delete. I did that. Automatically Klaviyo charges me 800$ (I was paying from 60 to 100$ per month for the last 4 years). I contacted support again to understand and lower my plan. I asked for a credit which an agent called Naranjini confirmed that she will give me. I was able to lower the active profiles from 30k to 15k within a week. This was really time consuming for me. Than Naranjini told me to take my time to clear up my list because I was really busy with the daily operations of my business and that the credit will be appled anyways. The ticket opened by Naranjini got closed automatically so I cannot contact her again to follow up with the credit. So I have to open another ticket with someone else and reexplain the whole story. I did it. Than it got transferred to billing. A guy called MATT sent me an email saying that I now do not want to reduce my plan (WHICH IS COMPLTELY FALSE) and because of that no credit will be applied. He is not aware of the isue and has not read my conversaton with Naranjini. In the email he tells me I am using 30k profiles now. Which is also wrong because I have 15k profiles in my account at the moment. He has not taking my request seriously, has not read anything and changes completely from what Naranjini had told me in the chat transcript. After more than 4 years of being a loyal customer, Klaviyo just lost me ... Im going elsewhere

Selden & Kingsley

Feb 09, 2025  on Shopify

Great experience and easy to use. Love how I can do it on my own without having to contact several people to get started.

swimseymx

Feb 07, 2025  on Shopify

I have recently introduced email mkt to my ecommerce and Klaviyo is making the whole process really easy. It's platform is really easy to use and they have resources and tips to answer every question while keeping it really human and personal.

Aurea

Feb 06, 2025  on Shopify

Highly recomended, ultra intuitive. If you are a person who likes to build systems, you will spent a lot of time here, because you will love it

Hereu Studio

Feb 06, 2025  on Shopify

muy bien, el asistente me ha ayudado a entender mejor lo que queria hacer con mis perfiles activos y me ha creado un segmneto para confirmar mi decision

Retro Game Intensity

Feb 05, 2025  on Shopify

They got greedy! I've been their customer since 2017, and I only send emails every now and then. My only use for Klaviyo is their flows and email forms to automate my business for $25 per month, which includes a 5,000-email allocation. I have 17,000 email subscribers, but I'm not a heavy sender—I only send emails during holidays and sales. Now, their recent change is forcing me to pay $400 per month—a massive jump from $25—just because of active email profiles. What a shame. They got greedy. I'm now in the process of switching to a new email provider, and I'm sure there are better options out there. Goodbye, Klaviyo. Hopefully, you rethink this long-term decision because you're losing loyal customers like me.

MAUVAIS

Feb 04, 2025  on Shopify

Great platform and support is top notch. I've worked in a number of CRMs and Klaviyo is by far the best.

Vagitaminz

Feb 01, 2025  on Shopify

If you're looking for a powerful marketing platform that helps you maximize sales, build customer relationships, and create a thriving community around your brand, Klaviyo is the way to go! It’s more than just an email and SMS marketing tool—it’s a growth engine designed for e-commerce brands that want to deliver personalized, data-driven campaigns with ease. If you're serious about scaling your business and want a marketing tool that does more than just send emails, Klaviyo is a game-changer. Its smart automation, customer insights, and seamless integrations make it the ultimate platform for e-commerce brands looking to drive revenue and foster long-term relationships. 10/10 – Highly Recommended for E-Commerce Marketing!

Stilreich-Wohnen

Feb 01, 2025  on Shopify

Leider können wir die App absolut nicht empfehlen. Egal für wlechen Shop ich Klaviyo verwenden. Jedes, jedes, jedes, jedes mal suche ich nach dem Link um die Subscription Seite direkt aufzurufen. Unglaub das dieser so schlecht zu erreichen und versteckt ist!!!!!

T-French

Jan 30, 2025  on Shopify

Parfait pour mettre en place des flux marketing. Malgré mes compétences très peu étendues sur le marketing pour le e-commerce, avec Klaviyo j'ai pu apprendre rapidement grâce à leur flux déjà pré établi. Je recommande vraiment cette application pour tous ceux qu'ils veulent agrandir leur flux clients et leur chiffre d'affaires.

Department of Butterflies

Jan 29, 2025  on Shopify

Easy integration with shopify, great customer service, and once you get the hang of designing emails its really easy to use.

La Halle des Gourmets

Jan 29, 2025  on Shopify

Pour avoir testé d'autres alternatives, Klavyio est vraiment l'option d'emailing que nous avons trouvé la plus aboutie. les possibilités de segmentations reliées à l'activité de nos clients sont shopify sont multiples et les flow d'automation sont une réelle source de croissance de chiffre d'affaires.

Shark Leathers

Jan 29, 2025  on Shopify

We migrated from another ecommerce platform to Shopify and the Klaviyo integration allows us to do 10x more than before. The customer service team is amazing. And by far the best email platform on the market. I had Ellie N just help me with our account since our migration and it saved me hours on hours trying to sort out some issues

Valentines Clay

Jan 29, 2025  on Shopify

Klaviyo has transformed our Email Marketing! From how easy and intuitive it is to use, to the quality of the template and build options to the segregation of data. Highly recommend!

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