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Customer reviews: Klaviyo: Email Marketing & SMS

Develop by Shopify

Klaviyo is a powerful email marketing app designed to help Shopify store owners automate campaigns, segment audiences, and drive sales. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (2,550)

Overall rating
4.6

What Merchants Think

The app "Klaviyo: Email Marketing & SMS" receives generally positive feedback from merchants who appreciate its robust features, ease of use, and significant impact on business revenue. Many users report increased sales and customer engagement as key benefits. However, recent changes in pricing policies have caused dissatisfaction among some long-term users.

Key Strengths

  • Intuitive user interface and ease of use
  • Powerful automation and segmentation tools
  • Comprehensive analytics and insights
  • Rich integration with platforms like Shopify
  • Responsive customer service and support
  • Educational resources including tutorials and webinars

Common Concerns

  • Price increases and changes in pricing model
  • Billing issues and perceived inflexibility
  • Limited support for users on the free plan
  • Complexity in feature setup for new users
  • Problems with customer service response times

Final Thoughts

Klaviyo remains a compelling option for businesses looking to enhance their email and SMS marketing strategies, thanks to its dynamic tools and positive impact on sales performance. While most users appreciate its features and support, concerns over recent pricing adjustments might drive some to seek alternative solutions. Overall, Klaviyo is highly recommended for merchants committed to leveraging email marketing for growth.

Nisu Home

Oct 14, 2025  on Shopify

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill. Update: The billing team have got in touch to offer me credit on the issues above, will update my review once confirmed.

Gentle Moose

Oct 10, 2025  on Shopify

Horrible, money hungry company. If you don't pay up front, you get no support whatsoever. I can't even ask support a question until I hand them over my money. Sickening. Integration was not seamless at all either. Took forever and then they said our industry was prohibited when we tried to set up SMS. WHAT?? Natural Skincare?? WOW.

Nisu Home

Oct 09, 2025  on Shopify

My issue was resolved, but I experienced over 500 random bot sign-ups through Klaviyo, which forced me to spend around an extra $100 to cover the additional charges. After being billed for three months, I requested either a refund or a discount, as the issue wasn’t my fault — but my request was declined. As a loyal customer, I found this quite disappointing and lacking any gesture of goodwill.

Celluma

Oct 08, 2025  on Shopify

Been using for many years. It's a 5-star product with a ton of capability. It's pricey, but if you have the revenue, it's worth the features. Using for email & sms. If you're considering, just do it. You won't be disappointed.

Digital Polyglot

Oct 01, 2025  on Shopify

I only installed the app to explore the features and now they are sending me notifications that I need to upgrade to premium. I haven't even created an account. Terrible app.

Diyara

Sep 29, 2025  on Shopify

Plus vous allez avoir de client plus ils vont vous facturer et vous changer de plan sans vous demander. je suis passé de 20€ à 90€ par mois !! Pourtant j'envoie tres peux de mail par mois !!

Hobo Lax

Sep 29, 2025  on Shopify

So far so good. As apps go, it's a little pricey - but don't let that put you off. If you follow the campaign setup and structure demos, you'll be making that money back in no time!

Printastic Treasures

Sep 29, 2025  on Shopify

Still learning the app, but it feels great when I check my stats and see my first big order was because of Klaviyo marketing :)

Sonya Hopkins Sydney

Sep 27, 2025  on Shopify

After years with another platform I have finally made the leap to Klaviyo & cannot be happier. I am yet to use this marketing tool to its full potential, however, 5 stars for the support, especially Gio for his detailed clarification and understanding on what I needed help with. Very excited to continue to learn & grow with Klaviyo and amazing marketing platform.

Gorgeous Alpacas

Sep 23, 2025  on Shopify

I wouldn't run an ecommerce business without Shopify or Klaviyo. Klaviyos functionality, their support, and their training are unparalled.

Garage d'Art

Sep 23, 2025  on Shopify

Very professional and organized platform, powerful tools, great for design, can be a little bit tricky at first but completely worth it. 100% recommended!

Domingo

Sep 22, 2025  on Shopify

Muchas gracias por todo el apoyo. Tuve un problema de configuración y el equipo de Klaviyo me acompaño en todo el proceso hasta resolverlo :)

RopesGear.com

Sep 22, 2025  on Shopify

No complaints aside from the mismatch between the cost and my ability to use it. At $80/month it shouldn't be hard to recoup that investment, but it will involve extra work. I haven't had time to put it to real use. After months of paying for a plan I wasn't using I canceled 2 days after the renewal, and had to jump through minor hoops to get a refund. I think such cases should be automatic and unquestioned by ALL companies, but thank you anyway, Klaviyo.

Tropiclean

Sep 22, 2025  on Shopify

I’ve been in the Shopify Plus world as merchant for more than 7 years. I used Listrak, Mailchimp, and other ESPs before to generate ecom revenue. Klaviyo is by far the best platform when you need to get transactions from your list.

Lips Essentials

Sep 21, 2025  on Shopify

Klaviyo is a powerful email and SMS marketing tool for Shopify stores. It makes it easy to automate flows like abandoned carts, welcome series, and post-purchase emails. The platform offers excellent segmentation, personalization, and analytics, helping you boost sales and engage customers effectively.

RopesGear.com

Sep 20, 2025  on Shopify

We paid them thousands over the months we were signed up, and sent out emails two times. But when we canceled a mere 2 days after the renewal date they "just can't" refund a single penny. "So sad. Can't because, see, we already HAVE the money. Rules are rules!" They said they'd escalate my humble request to some other department, but no reply. How many of you treat your customers this way? Not us. As for the product, it's fine if you have the time to use it and money to burn, but it's not some incredible evolution above all other options I've tried.

MFLEX CHILE

Sep 18, 2025  on Shopify

maravilloso, aunque aun no estoy trabajando al 100% con klaviyo todo lo que he visto y se ha integrado me parece maximo, gracias

Sofa Luz

Sep 18, 2025  on Shopify

i've never seen an application too bad like this before iml. And there is no turkish language support. And I always face new issues. Again and again

Australian Map Gifts

Sep 18, 2025  on Shopify

The email marketing itself has personalisation for wholesale B2B business so you can refer to their business name, which is essential. That is the ONLY reason I am currently using them. But I am completely unimpressed with their billing ethics. I uninstalled Klaviyo last month on the 16th and received an email confirming I had permanently closed an account, and then received another bill on the 17th, and the 17th of this month. When you permanently close down a website Klaviyo manages to keep billing you for non-existent email services. I have been billed on two different credit cards, five days apart for supposedly the same website with different email addresses. I guess the only way to stop this is to cancel my Visa and Mastercard until it all stops, and then re-establish payment on one card, once a month. I would seriously like to find a decent replacement for Klaviyo.

Fluffy Crunch

Sep 17, 2025  on Shopify

Very happy for what allows to do with my shopify, i am still learning many tools to apply but so far very helpful to have it

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