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Customer reviews: Yotpo: Email Marketing & SMS

Yotpo is a powerful email and SMS marketing app designed to help Shopify stores boost engagement and sales. This review covers its key features, pricing, and real user experiences to help you decide if it’s the right fit for your business.

Reviews (3,106)

Overall rating
4.8

What Merchants Think

"Yotpo Email Marketing & SMS" has received mixed reviews from a wide array of customers. Many merchants praise the app for its ease of use, robust features, and outstanding customer support that have significantly improved their email and SMS marketing campaigns. However, some users express dissatisfaction with technical issues and questionable data accuracy that have impacted their experience.

Key Strengths

  • Highly praised customer service, often described as efficient, patient, and solution-focused.
  • User-friendly interface and onboarding process for email and SMS marketing.
  • Flexibility in pricing, with charges based on actual usage rather than a fixed monthly fee.
  • Comprehensive features for campaign management, including smooth integration into existing strategies.

Common Concerns

  • Reports of inaccurate ROI data and lack of transparency in calculations.
  • Technical issues with the email editor, including bugs and lack of mobile-friendly design options.
  • Frustration over unresolved technical support requests and platform bugs.
  • Concerns about the level of integration compared to previous platforms like Klaviyo.

Final Thoughts

Although "Yotpo Email Marketing & SMS" has been beneficial for numerous businesses through user-friendly features and excellent customer service, technical limitations and concerns regarding data integrity may deter some users. The app remains a strong contender for those looking for a feature-rich email and SMS marketing tool, especially with its effective support team in place.

Love Hippocrates

Jun 10, 2025  on Shopify

THANK YOU MELVIN. Thes best custmer service ever!!!! WOW. I am soooo grateful. He helped me within seconds what I had issues with for days. THANK YOU THANK YOU THANK YOU

Dude Candle

Jun 09, 2025  on Shopify

Pretty good app with a wide mix of tools to gather subscribers in multiple ways across their shopping journey. Jay was fantastic at answering a few questions and getting me up to speed on a few setup questions I had.

Holy

Jun 07, 2025  on Shopify

Princess was really helpful and understood my issue with closed store so she could help me to do the transfert quickly thank you very much

Frutela

Jun 06, 2025  on Shopify

This app has charged me multiple times for so-called “test” SMS messages that I never triggered myself. There was no warning that these test messages would deduct from my credit balance. Total red flag. I contacted support three times, and all I got were generic, copy-paste replies with no real solution or refund. They completely ignore the actual issue. On top of that, my customers received SMS messages in the wrong language, while emails in the same flow worked perfectly. The SMS part is clearly broken or misconfigured, but I got charged anyway, even for messages that were never delivered (status: pending). This app is not transparent, support is useless, and billing is shady. Until they fix this, I strongly recommend avoiding it.

Stone City Farm

May 29, 2025  on Shopify

PL helped me setup my browse abandonment quickly. Looking forward to see if it generates additional sales.

KB's Canvas

May 28, 2025  on Shopify

John D was a lot of help! I needed help with something and he was quickly able to answer all of my questions and solve my problem as quick as possible. Customer service was top notch! Never have to worry able any questions I have because someone is always there to help me.

Jessica Rose

May 28, 2025  on Shopify

I'm only just getting started, but the user interface of the app is clear and easy to navigate. I had a few questions when I first started and Rock N in the customer service team was really helpful. They explained everything clearly and even logged into my Shopify account and helped me add the terms I needed to add on the privacy policy to make sure I was verified correctly. Highly recommend so far!

Feet Connoisseur

May 27, 2025  on Shopify

I reached out to Yotpo support and was working with PL. She helped me input the correct terms for the privacy policy and TOS. This was very helpful as I needed to verify my toll free number. Thank you for the help and getting the TFN process started for me!

The Body Shop Online

May 26, 2025  on Shopify

Princess was very prompt with her responses. She helped get the account verified. Great customer service.

Sameo

May 15, 2025  on Shopify

I've been using the application since 2020 (SMS Bump at the time) and now, for no reason at all, the flows of abandoned cart are no longer being sent. The support is useless.

All the Faves with Cassie

Apr 30, 2025  on Shopify

I had never used the chat/support feature before today. John D. was extremely helpful and solved my issue quickly!

Primal Hair

Apr 22, 2025  on Shopify

I created an email template, and it completely vanished—just disappeared. Thankfully, I had sent a test email to myself from the campaign, so support was able to help recreate it. After we finished the email campaign, we wanted to follow up with subscribers who didn’t open the first email. Unfortunately, the platform doesn’t offer this feature, which is a pretty standard option in most email marketing tools. I requested a refund of $7.50 since we couldn’t use that key functionality, but they did not honor the request.

Cool Moms Shop

Apr 22, 2025  on Shopify

PL was awesome and answered my questions quickly. She helped me update my website with ease to get Verified. Love this app!

Curvy Fabulosity Boutique

Apr 21, 2025  on Shopify

The app works really well and I am learning more new features every day. I had an issue with importing customers and 'PL" jumped right in and solved my problem right away! Very grateful for the excellent service.

Tilted Wick

Apr 19, 2025  on Shopify

Rock N helped me get verified which was not happening. He was very informative and made the steps easy for me.

Wild Coffee Roasters

Apr 16, 2025  on Shopify

I haven't had the chance to fully test this app's functionality yet, as I am still setting up everything in preparation to launch my Shopify store. What I can say is that the customer service has been very helpful, clear, and instructive, especially John D. I would give their service 5 stars. However, though the app itself feels very robust in its functionality, it feels clunky and difficult to navigate. I would say it's not very intuitive or user friendly, though I can still technically do what I need to with it. I found other pop-up apps much more intuitive than this one, and there are small things in the design features that annoy me, like how big the floating button is for its pop-ups without the option to change its size or to change the size of the pop-up itself. But ultimately I still begrudingly chose to go with Yotpo because of the comprehensiveness of what it can provide in email campaigns (its integration with Canva was one thing I really liked), sms marketing options, automated flows, and analytics.

Morning Dive Art

Apr 10, 2025  on Shopify

So far I am enjoying this app. With great customer service reps like Melvin, navigating through this new software will be easy to learn! Thank you Melvin for all your help :)

Peters Valley Gallery

Apr 09, 2025  on Shopify

We have only just downloaded the app today, but we were getting a bit confused here and there so we reached out for tech support, and Quin was an immense help. They were attentive, quick to respond, understanding of our many questions, and was overall a delight. Really hlped us get things started and we cannot wait to move forward using this app.

Boudio

Apr 09, 2025  on Shopify

The app is terrible, I have spent many weeks to setup and raised many tickets to support. After follow all of their guidance, the simple Abandoned Checkout Flow still does not work. dont understand why there are too many good reviews. Customer service agents have no ideas about their app. Poor support, wasting alot of time. After getting all of my customer emails, the app can not do anything.

STAR OF ALL

Apr 06, 2025  on Shopify

I had such an amazing experience thanks to Princess S ! She was super knowledgeable, friendly, and went the extra mile to make sure I had everything I needed. Her support made the whole process smooth and stress-free. It's rare to come across someone so dedicated and professional. Huge thank you to Princess —your help truly made a difference!

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