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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (4,000)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Eco Intimates

Apr 11, 2025  on Shopify

Smile is a great program, though the price is a lot for me as a small business, so I have downgraded back to the free one. I had it for about a year on the paid plan. I would prefer a yearly cost so hopefully once my sales have grown to over 100 orders a month they will have this option.

Dropshot Coffee

Apr 10, 2025  on Shopify

We’d like to give a big thank you to Jade for the outstanding support! He was incredibly kind and quick to find a solution to our issue. The app itself is extremely useful, and we’re excited about fully integrating it into our workflow. At one point, the pricing almost made us reconsider using it—but thanks to Jade’s help, we found a solution that works perfectly for us. Truly appreciate the support!

FlowLife

Apr 10, 2025  on Shopify

Great customer service! We appreciate the assistance and for the wonderful follow up! Lynn was very helpful! Thank you!

Hello Discount Store

Apr 09, 2025  on Shopify

Great app with excellent support! We’ve been using Smile.io for our store’s loyalty program and have had a great experience so far. The app is easy to use, integrates well with Shopify, and offers exactly what we need to keep customers engaged and coming back. A special thanks to Lisa from the support team — she was incredibly helpful and quick to respond when we had questions about point eligibility for guest customers. She provided clear guidance and even offered to connect us with the Merchant Success team for further optimization tips. Highly recommend Smile.io if you’re looking to build a solid rewards program with top-notch support!

Farm House Tack

Apr 09, 2025  on Shopify

Smile.io staff are kind and helpful. Answered all of my questions promptly and accurately. The knowledgeable, helpful staff made migrating from our previous loyalty program a breeze. Special thanks to Lisa and Angie for your patience and help!

Thrilljoy

Apr 09, 2025  on Shopify

Hannah and Erin helped me resolve a frustrating Shopify Flow issue very quickly, and they were both extremely friendly and responsive the whole time. Thank you!

MetalCore Harley Supply

Apr 09, 2025  on Shopify

Smile has gone above and beyond helping me with all the questions I have. Great company with great support!

Vape Junction

Apr 09, 2025  on Shopify

Lynn was amazing in helping us sorting out the billing info! Thank you so much for all the changes. Such a pleasure dealing with an efficient and competent person!

Distinct Designs

Apr 08, 2025  on Shopify

I would highly recommend this app. I was not able to get the app to work correctly on my website. Lynn checked out the issue and found an error in less than 30 minutes.

Showroom

Apr 08, 2025  on Shopify

Simple integration and great ways for customer to earn and redeem rewards. Dev team is very helpful with any issues. Angie really helped find my code errors with her eagle eyes.

Grounded Wick

Apr 08, 2025  on Shopify

Not only is the app a great addition to my Shopify site - but also customer service is so quick to help and solve problems!! (Shout out to Lisa!)

JoeY Clothing

Apr 08, 2025  on Shopify

Smile: Loyalty Rewards Program is great overall. What stood out the most was the support from customer care. They were responsive, friendly, and genuinely helpful whenever I had questions or needed assistance.

Roman & Leo | Cool, Trendy Boys Clothes

Apr 07, 2025  on Shopify

So far, so good! We are switching from one Rewards Program to Smile, and Jade was wonderful with helping me overcome obstacles about starting, and Andreandana was helpful with answering a question we had about set up.

Jimmy Beans Wool

Apr 07, 2025  on Shopify

This app is easy to implement and customize with a variety of rewards for customers. The support team is quick to respond to questions with several solutions for our program.

MidwestHobbyHouse

Apr 05, 2025  on Shopify

This app is easy to set up since there is no coding needed, but customer service is very fast to respond if you have a question.

Daeda

Apr 03, 2025  on Shopify

Very helpful, thank you! Would be great to have the option of 1 point = 1 dollar, but the app won't let you accrue points less than 1. For example, you can't set it to give 0.5 points for every dollar spent.

Hermine

Apr 02, 2025  on Shopify

Great customer service. Shelby was very knowledgeable and kinds. The app is easy to navigate. Wish I could change the name of the loyalty program and look of it without upgrading though.

Glico USA Online Store

Apr 02, 2025  on Shopify

We’ve been using Smile for our rewards program for over a year now, and I couldn’t be happier with the service. The customer support is exceptional—they consistently resolve any issues and respond to my inquiries quickly. A special shout-out to Erin, who went above and beyond in helping me with a recent discount issue. Her responsiveness and helpfulness truly made a difference. Highly recommend it!

Artovo

Apr 02, 2025  on Shopify

Great platform that has given our customers a great buying experience and encourages repeat orders. The Support was very quick at assisting me with a query. Would recommend :)

Yappy Pets

Apr 02, 2025  on Shopify

The most comprehensive rewards app out there. Very easy to set up and blends seamlessly with any theme. Support is superb! Special thanks to Ezra, Maggie, Andreandana and Jade. The whole team is very responsive, provides first touch-point resolution and checks in if everything has been resolved. Highly recommended!

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