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Customer reviews: Smile: Loyalty Rewards Program

Develop by Smile.io

Smile.io (now Loyalty & Rewards by Shopify) helps merchants create customizable loyalty programs to retain customers. This review covers its features, pricing, and real user experiences to help you decide if it’s the right fit for your store.

Reviews (3,980)

Overall rating
4.9

What Merchants Think

Overall, merchants have a positive impression of the "Smile: Loyalty Rewards Program" app, appreciating its effectiveness in fostering customer retention and engagement. Many highlighted its user-friendliness and customization options, admires their commitment to customer support, making it a preferred choice for various businesses. However, despite some concerns over pricing tiers and feature limitations, the loyalty program's overall experience stands robust due to its strong support system.

Key Strengths

  • Excellent customer support, often highlighted by names like Shelby, Joana, and Lisa.
  • Easy setup and user-friendly interface.
  • Simple integration with existing platforms like Shopify.
  • Effective in enhancing customer loyalty and repeat sales.
  • Wide range of customization options for rewards programs.
  • Responsive and helpful support team, often providing quick resolutions and guidance.

Common Concerns

  • High costs and steep pricing tiers.
  • Some features require higher paid tiers, limiting small businesses on basic plans.
  • Issues with integration and redemption of points across platforms.
  • Reported challenges with some language limitations and feature availability.
  • Concerns about the subscription policy and immediate revocation of features upon cancellation.

Final Thoughts

"Smile: Loyalty Rewards Program" maintains a commendable reputation among its users, primarily due to its strong customer service and effective loyalty features. While there are areas for improvement such as pricing plans and language support, the app continues to be a valuable asset for businesses seeking to enhance customer engagement. The frequent praise for their support team highlights their dedication to customer satisfaction, making it a recommended tool for maintaining customer loyalty.

Yami Dance Shoes

Sep 05, 2025  on Shopify

Wild For Salmon

Sep 03, 2025  on Shopify

After a few emails bouncing around between agents, I finally got to Lynn. Once I explained the situation, she had me squared away in no time. If I’d gotten Lynn from the start, this would’ve been a no-brainer 5/5 — she’s the MVP here!

washme.ie

Sep 02, 2025  on Shopify

Great app and even the free version does what I need it to be.

Sif Jakobs Jewellery

Aug 13, 2025  on Shopify

Okey Dokeys

Aug 06, 2025  on Shopify

This app works pretty great. The only complaint that I have is that the starter plan has a really low maximum number of monthly orders, only being 500, but I love it besides that. Also, Shelby - the person I talked to for getting help - was so nice and helpful! It's also a great app if you use Klaviyo :)

X Badger Store

Aug 05, 2025  on Shopify

THEBLACKWARDROBE.COM

Jul 31, 2025  on Shopify

The customer service is absolutely FANTASTIC! Special thanks to Lisa and Andrea for their kind patience in answering my many questions. I'm giving 4 stars because the starter (paid) plan could offer more "rewards" than it does currently. Also, the interface/navigation is very frustrating. Certain things like the widget are edited via two seprate sections, which can be a nightmare if you're still familiarising yourself with the setup........And there's so many additional options/settings available and you don't know your plan is not entitled to them until you start clicking and try activating them. That, is very frustrating as a user.

La Francerie

Jun 25, 2025  on Shopify

The app doesn't feature all the tools we need to start our loyalty program, but the support was really helpful and fast in resolving our problems.

Alessandra

Jun 05, 2025  on Shopify

Camec

May 05, 2025  on Shopify

The team have been very responsive, and we look forward to the benefits of implementing the app.

Sakoon Nutrition®

May 05, 2025  on Shopify

I was upset about the costs with the app. Cole reached out and made everything better. He assured me and helped with the issues I was dealing with

Waa Cow!

Apr 29, 2025  on Shopify

Elements

Apr 24, 2025  on Shopify

The attendant Lisa cleared up all the doubts I had when I contacted support. Lisa went above and beyond. She provided guidance on resolving an issue related to the referral program. Regarding my experience with Smile.io's programs, I don't have enough insight to provide feedback yet. I joined the company a month ago and am just starting to use the program and monitor the indicators now.

Eco Intimates

Apr 11, 2025  on Shopify

Smile is a great program, though the price is a lot for me as a small business, so I have downgraded back to the free one. I had it for about a year on the paid plan. I would prefer a yearly cost so hopefully once my sales have grown to over 100 orders a month they will have this option.

Daeda

Apr 03, 2025  on Shopify

Very helpful, thank you! Would be great to have the option of 1 point = 1 dollar, but the app won't let you accrue points less than 1. For example, you can't set it to give 0.5 points for every dollar spent.

Sensory Tool House, LLC

Mar 27, 2025  on Shopify

wait time was lengthy but reps were helpful and thorough.

Wool and Waves Yarn Store

Mar 20, 2025  on Shopify

Always very helpful if an issue comes up that I am unable to resolve on my own!

RSVLTS®

Mar 14, 2025  on Shopify

The customer service and chat response is great. Lynn did a great job solving my problem. When the data that I needed wasn't present on the dashboard, she sent me everything I needed in a raw data file - great for analysis! Dashboard could be a bit more descriptive of the data presented.

Tea Rebellion

Feb 27, 2025  on Shopify

We are just installing this program so have to provide feedback on success in about 8-12 weeks but I can already say that the customer support has been very helpful so far.

Adorn Pacific

Feb 22, 2025  on Shopify

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